This document proposes an on-demand ordering and delivery service called CaddySnack for golf resorts. It describes problems with the current snack cart system such as slow service that reduces the guest experience and pace of play. The proposed CaddySnack solution would allow golfers to order from a mobile app and have food and other items delivered to them on the course within minutes. This could improve the guest experience, increase revenue for resorts, and provide analytics on guest profiles. Financial projections estimate the US market potential at $620 million and profitability by late 2017.

1. On-demand ordering and delivery within resorts

2. Problem
Where’s the cart girl?
The most common question
on the course!

3. Seriously… Where Is the Cart Girl?!
• Too much area to manage with the current broken system
• Golfers - $100k Avg. Income - $3k/year on golf - 5 hour rounds
• No ability to get what you want, when you want it!
• Guest experience is the key to keep golfers coming back!
1

4. Problem
Hungry and thirsty
No way to place order
No service=unhappy guest
Snack cart orders and payments
take forever
Guest Resort
Impossible to capture every sale
Bottlenecks created making orders
Frustrating and slow payment process
No info on guests
Flawed System

5. Solution
The Solution!
A menu in their pocket
On-demand ordering
GPS location delivery
Delivery in minutes
Secure auto payments
Quick order drop-off
Improved guest experience
Improved pace of play
Increased revenue
Proactive sales
Guest profiles
Pre-make orders
No waiting for payments
Guest Resort
2

6. Product
Introducing CaddySnack.
-Not just for food and drinks.
-Forget your sunscreen?
-Need more golf balls?
-CaddySnack allows resorts to
increase their offerings, which
works for everybody!
- Like Uber, we’ve taken an
existing logistical problem
and streamlined it through
an extremely simple
customer experience.

7. Product Details
How It Works - Guest
Guest places order.Golfer launches app. Guest adds tip and pays.

8. Product Details
How It Works - Resort
Sees guest request.Employee gets pinged Accepts and delivers order.Employee gets pinged.

9. Advanced Analytics & Reporting Dashboard
Guest profiles that will change how resorts interact with their guests!

10. Market
Size of Golf Market
480m15k
Courses
USA
Non-US 19k 608m
34k 1.088bGlobal
Rounds Played / Year
_______
___
_______
___

11. Revenue Model
Current US Market Potential
$12 * 10% * 480M = $530m
CaddySnack feeAvg spent
Guest/Round
Enterprise Licensing Monthly Subscription Fees
MonthsCaddySnack fee
Transaction Fees
Rounds / Year
$499 * 12 * 15K = $90M
Resorts
$620M
______

12. Growth Strategy
GuestResort
• Course Promotion
• First Beer on Us
- Working with local breweries for sponsorships
• In-Cart Ads
• Social Media
• Monthly Sponsored Giveaways
• Appeal to Youth
• Referral Deals
• Focus on year-round, high-volume golf
courses
• Management Company Partnerships -
Troon, ClubCorp, Billy Casper, etc
• ForeLinx Partnership
• Resort Software Partnerships
- EZ Links, L1 Technologies, etc.
• Golf industry trade shows
• Referral Deals

13. The Industry
Times, they are a-changin’.
Every day more and more courses are owned and management by large management companies.
Proving our value to leveraging those relationships can accelerate our growth exponentially!

14. Management Company Rollup Analytics
Connected Accounts with Rollup Analytics and
Messaging Center!

15. The Customer
The new face of golf.
The new generation of golfers EXPECT convenience on the course.
Management companies know this and they’re looking for solutions.
CaddySnack is the perfect tool!
There’s an excitement in golf right now that has not been felt since Tiger Woods was on top.
Golf is cool again and there’s a resurgence in the age group of golfers that is perfect for CaddySnack!
2015 - first year in 3 years that saw an INCREASE in Rounds Played!

16. The Competition
The Competition
• Most of the companies above work in other areas of resort and golf management
• Have begun partnership talks with EZ Links, who is backed by the PGA Tour
• We are focused on making allies out of our indirect competitors through partnership programs that benefit both sides

17. Financial Projections
• Cash flow positive by the end of 2017!
• Does not include potential increased revenue from services outside of the golf course
• More information on projections upon request

18. The Team
The Team
Co-Founder & VP Engineering - Classy.org
Founder & CTO – The School Day
Often up at 3am since sleep is not an option until the
problem is solved!
Head of Sales – MyoPharma
Created v1 CaddySnack dispatch algorithm.
Lover of all things logic and logistics...and golf.
Senior Marketing Manager – Rosetta Stone
Business Development – CTI Packaging, Burgopack
Marketing Manager – AOL
There’s 6 degrees of Kevin Bacon; there’s 5 degrees of
Todd Simmons!
Advisors
Pete Nystrom – Co-Founder & CTO
JT Tyler – Co-Founder & CEO
Todd Simmons - VP Marketing & Growth
Tim Rout
Founder & CEO – BladeBeam
Vice President – Boingo Wireless
Mentor/Investor – TCA, Connect, EvoNexus
Etienne de Bruin
Co-Founder – 7CTOs
CTO – Brightlab
Ultimate Tech Networker
Amy Vavrunek
Mentor/Advisor/Investor - TCA
President – Artemis Graphic Design
President – Accent Presentations
Ryan Dotters
CEO – Full Swing Golf
Sales – TaylorMade, Adidas Golf
Golf Connector Extraordinaire

19. Development Timeline
-Beta
-UX feedback
-Expand to 10+ courses
-Management Company Partnerships
-Drive expansion to 30+ courses
-Expand to 70+ courses
-POS system partnership
-Location based deals
-Enterprise Licenses
Profitability
Q4 2017!
Q2 2016 Q3 2016 Q4 2016 Q1 2017 2017

20. Possible Acquisitions / Exits
Course Management Software
• GolfNow / Comcast - $145b
Acquisitions
- Active Network Golf
- BRS
- Fore!
- Teeofftimes
• Ezlinks / PGA Tour > $1b revenues
Acquisitions
- Golfswitch
- Opentee
- ReadyGolf
Management Companies
• ClubCorp - $963m
• Troon > $1b
Golf Brand & Lifestyle Companies
• Top Golf > $1b
- changing the face of golf
- similar youth focus
- several connections through current
investors
• Callaway - $821MM
- 20% ownership in Top Golf
• TaylorMade/Adidas - $22.3b

21. Deal Terms
Y-Combinator SAFE (Simplified Convertible Note)
- Raising $460k
- $3.5MM Cap
- 20% Discount
- Target closing date 4/15/2016
Use of Funds:

22. Questions? invest@caddysnack.net

23. CaddySnack Vision and Timeline!
6 Months
• BETA Testing Complete
• Onboard 60 Courses – Focus on Management Owned
• Complete Location Based Promotions
1 Year
• Onboard 200 Courses
• Launch Management Company Enterprise Solution
• Build an integration with a POS System (Currently looking at EZLinks to help facilitate partnership)
• Launch hole flyovers, hole tips and guest tips
2 Year
• Onboard 1000+ Courses
• Complete Mapping of Off-Course Areas of 20 Resorts
• Launch Off-Course Delivery and Guest Analytics
• Add Concierge Ability for Guests
3 – 5 Years
• Become the top choice for Resort Guest Services and on-demand ordering
• Complete Indoor Mapping in select Resorts and launch indoor ordering
• Launch CaddySnack in additional countries
5 – 10
Years
• Focus on guest services outside of resorts (Hotels, Conference Centers, etc.)
• Total World Domination!

24. References
1) http://www.statisticbrain.com/golf-player-demographic-statistics/
1) On average, golfers would pay 9.1 percent more in green fees for a 15-30-minute improvement in pace of play. Golfers
under age 40 would pay 14.2 percent more; golfers between ages 40 and 49 would pay 11.5 percent more.
http://www.usga.org/articles/2016/02/key-findings-point-to-potential-pace-of-play-solutions.html
Further Reading:
http://www.randa.org/TheRandA/AboutTheRandA/DownloadsAndPublications
Growth