SMARTSCORE is a leading golf platform business in Korea that connects golf courses and golfers through an innovative app. It has over 2 million users, partnerships with 370 golf courses, and 86% market share in Korea. The company aims to continue expanding its platform and solutions for golf courses and services for golfers globally. Key goals include partnering with over 40 courses in Vietnam by 2022 and establishing a unified global platform to serve over 40,000 courses and 61 million golfers worldwide.

1. Introduction

2. SMARTSCORE is a golf platform business that started
with innovative ideas in Korea and has grown into a Unicorn company.
SMARTSCORE
2M
Number of
Application Users
370
Number of
Golf Courses
using Smartscore
86%
Market Share in Korea

3. What is the SMARTSCORE Business Motive
Dominating “Golf Courses” with “Innovative IT Solutions”
Satisfying “Golfers” with an “All-in-one application”
Building a platform to link these two major factors
Online-to-Offline
GolfBusiness
Databases
Networks Traffic

4. 2018 2021 2022 2026
2016 2020
2017 2019
Milestones
800
220
40
10
100
Used by 200 golf courses
in Korea (Nov, 2018)
Used by 370 golf courses in Korea
Reached 2.9M Users
(Mar, 2022)
(Entity Value : Mil. USD)
Solution development
Service development
Building platform
Platform settlement
Expansion of market control
Expansion of platform
Activate traffic
Establishment of profit base
Profit realization
Expansion of related business
Global

5. Luxury Golf Club
Manufacturing and
retail of goods
Golf Apparel
Manufacturing and
retail of goods
Global golf magazine
license
Golf club/Gear retail and
fitting
SMARTSCORE Group

6. Golf Course Golfer

7. CourseMonitorTV SelfCheckKiosk
RoundingSolution
We provide the best IT operating solution to golf clubs
and the most comprehensive O2O golf platform to golfers

8. Snapshots

9. SCORE

10. Automatically send
round records to golfers
with tablets in golf courses

11. Check-in Print Scorecard Check-
ERP
Self Check-in
Facility Control
Play Control
GPS hole-map
Drone video of hole
Solution for Golf Courses
9R AVG 9R AVG
Region 1
Mr.Tiger!

12. Caddie Support
Meal ordering system
Automatic score tallying of multiple teams
Messenger service in course
Course analyzation
Automatic recognition of pin locations
Marketing through the use of membership information
Solution for Golf Courses

14. Course
Offline Platform
Golfer
Online Platform
Golf Service Platform
Global : 40,000 courses
Korea : 517 courses
Platform
Big-Data
Golf Business
Global : 61 Million
Korea : 5 Million
The one and only golf business platform that connects the golf courses and golfers
through innovative contents such as the IT-based scorecard and control system

15. Thailand
300 courses
500K
golfers
Vietnam
60 courses
Taiwan
61 courses
1.2M
golfers
Philippines
101 courses
20K golfers
Australia
1,600
courses
1.2M
golfers
New
Zealand
384 courses
Indonesia
160 courses
200K
golfers
Malaysia
200 courses
300K
golfers
Next, Global

16. Vietnam Business Development Status
Van Tri
Golf Course
‘22 March
Jeongsan CC
Sky Lake CC Sono Belle
Hai Phong
Status Quo as of Sept. 2022
Amber Hills
Golf Course
The Bluffs
Ho Tram Strip
Montgomerie
Links
Golf Club
‘22 June ‘22 July ‘22 August ‘22 Sept. ‘22 Oct.
Vinpearl
Phu Quoc
Vinpearl
Nha Trang
Vinpearl
Nam Hoi An
Vinpearl
Hai Phong
The sales pipeline is continuously growing and estimated market penetration rate is 25% by 2022
Target No. of
Contracted Golf Courses
by 2022
11 40+ 15
No. of
Contacted Golf Courses
No. of
Contracted Golf Courses

17. Installation Example at Sky Lake CC
Digital transformation case at Sky Lake CC after Smartscore installation in June 2022.
Installation of Tablets in Cart Installation of Kiosk in Lobby
Golf Course View
Solution Introduction and Caddie Training

18. Unified GXM Platform for Global Markets
1. All-in-One Golfer’s App
1. Golf online booking
2. Caddie finder
3. Score Management
2. Golf Course Management Solution + ERP
1. Live score management
2. F&B ordering system
3. Everything Else Golf
1. Mckayson (Golf Apparel & Equipment)
2. Golf Magazine Korea
3. Pinotfit (Golf equipment customization)
4. Purplepin (Buy & Sell Marketplace)
5. Majesty Golf

19. Global Expansion Strategy
Dominate golf courses and golfers
by building SMARTSCORE platforms
Manage the golf industry using Networks,
Data, and Traffic for each country
Synergy between the countries

20. Total no.
of golf courses
No. of estimated
golf courses occupied
Estimated sales
Amount as of 2027(*1)
Vietnam 70 60 26,166
Taiwan 100 80 40,204
Malaysia 190 120 60,306
Thailand 250 150 50,255
Indonesia 160 120 40,204
Philippines 110 60 20,102
China 500 120 60,306
Japan 2,300 200 100,509
3,680 910 398,050
(K USD)
(*1) Based on the number of golf courses/members in Korea, it was estimated in consideration of the
number of golf courses and market size for each country.
04. SMARTSCORE Global
Business Projection as of 2027

21. Go beyond Golf Industry
This unique platform
consists of members with high-income level and
high purchasing power,
Meaning there is high potential for vertical business expansion:
Finance, Automobile, Medical, Silver Generation, Beauty, Leisure.

22. Golf course IT solution
ERP, Round control, unmanned solution,
Self-round system, Advertisement
Booking service
Real-time booking, Advanced buying deal, Block deal,
Booking concierge, 300 golf courses joined
Golf course O&M
Differentiated golf course consignment management and
regular management by utilizing DB
Caddie related service
House caddie(DB) training/dispatch/mediation,
marshal caddie “agent platform”
Domestic golf tour
Premium domestic tour for rounds of golf, accommodation,
transportation and activity focused on golf
Overseas golf tour
Synergy with overseas expansion,
Real-time booking, long-term lease, Block deal
Revenue Plan - Golf Course Platform

23. Online Ads
Traffic based on members with high purchasing power,
Mobile/PC ad product and system
Golf Mobile
Must-visit restaurants near golf courses,
Round trip mobile/driver, Caddie bag shipping
Studio Management Indoor driving ranges, indoor lesson studio franchise
Driving Ranges/Pro Driving ranges/lesson pro network platform
Amateur Golf
League
Foundation and management of the National amateur golf
league
Golf Contents
Mobile app, hole map, Golf subscription, Golf card,
Golf magazine
Lounge Finance, Automobiles, Medical Care, Beauty, Silver, etc
05. APPENDIX - SMARTSCORE in Korea
Revenue Plan - Golf O2O

24. Online/Send a gift Purple Pin online market, Send a gift to fellow golfers
Offline “Purple Pin” offline stores and “Pinot Fit” Fitting shops
Club Rental
Golf club short-term rental: testing is available
Long-term rental: 2~4yrs (return and purchase)
Used Club
A trading platform for vendors and individuals for used clubs;
resales to overseas
Mckayson (Apparel) Golf accessories and golf apparel brand
Majesty (Club) Unparalleled market share and growth in premium club market
Revenue Plan - Golf Distribution

25. 0
200
400
600
800
1000
1200
1400
1600
1800
2000
16'06 17'06 18'06 19'06 20'06 21'06 21'12
Number of members
0
50
100
150
200
250
300
350
400
16'06 17'06 18'06 19'06 20'06 21'06 21'12
Partnered Golf Courses
(thousand)
Proof of Platform Power

26. Innovative system applied to Golf Clubs
1. Digital score card/printing service
2. Score management/Automatic data sending
3. GPS-based hole map/distance/slope of green
4. Hole layout/video
Round Support

27. Innovative O2O service offered for Golfers
Score management
Automatic transmission to golf course
Ranking service
Stat recording
Lifelong memory
SCORE

28. Golf course info.
Level of difficulty, Rating,
Drone videos, etc.
Real data based info.
Golf Course
Innovative O2O service offered for Golfers

29. All contents related to golf
Golf magazine
News, Lessons, Gear
Golf.com Global
Golf Magazine
Innovative O2O service offered for Golfers

30. Community/Network
Golf buddy, Join,
Club, Golf Team
Content & Traffic
Golf Join
Innovative O2O service offered for Golfers

31. Golf course reservation
Global concierge service
Overseas real-time reservations
Golf Booking
Innovative O2O service offered for Golfers

32. Domestic golf tour
Premium package tour specializes in golf
Golf+Transportation+
Accomodation+
Activity+Tour
Golf Tour
Innovative O2O service offered for Golfers

33. Real-time reservations on overseas golf courses
in line with global expansion
Golf+Air+Accomodation+Activity
Overseas Golf Tour
Innovative O2O service offered for Golfers

34. Online golf market
Recommendations based on user DB
Live broadcast
Purple Pin
Innovative O2O service offered for Golfers

35. Club/Golf wear
Providing platform to clients
Individual direct dealing
Used golf product market
Innovative O2O service offered for Golfers

36. Short term club rental
Long term club rental
Golf wear rental
Golf Rental
Innovative O2O service offered for Golfers

37. Transcending golf to a genuine sport
Amateur golf league
Innovative O2O service offered for Golfers

38. Measuring distance, altitude and
shot trace by the real-time GPS tracking system
using your mobile device
Mobile Caddie
Innovative O2O service offered for Golfers