Golf is a large $76 billion industry that employs over 2 million Americans and generates $3.9 billion annually in charitable donations, more than the NFL, NHL, NBA, and MLB combined. It is an effective way for businesses to network, as 85% of business golf leads to positive relationships, compared to less than 40% for other networking. CEOs also link golf performance to business success, with golfing CEOs earning 17% more on average. Millennial golfers are a desirable target market, being more educated and earning more than non-golfing peers.