This document provides tips and strategies for using Eloqua marketing automation software to increase engagement and sales for sports marketing teams. It discusses habits of winning teams like leveraging community, testing new ideas, and learning from others. The document promotes Eloqua resources and events for the sports industry and shares success stories of clients generating hundreds of thousands in additional revenue through personalized outreach, automated messages, and mobile apps.

1. Crush The Season
How to Win with Eloqua!
Adrian Chang | Account Director

2. Introduction
• Adrian Chang, Account Director
• 5+ years with Eloqua, 4 years
supporting Sports Marketing
• Recently relocated to San
Francisco, CA from Toronto,
Canada
• Hobbies: photography and
tennis

4. Winning is not a sometime thing; it's an all time
thing. You don't win once in a while, you don't do
things right once in a while, you do them right all
the time. Winning is habit. Unfortunately, so is
losing.
-Vince Lombardi

5. Habits of Winning Teams
• Stack your team
• Leverage the community
• Learn from the best of the best
• Test out new plays

6. Customer Bill of Rights
As an Eloqua customer you have the right to:
Context
A roadmap to success and knowledge of where you are
Consistency
Have your voice heard and responded to – across all communication channels.
Feel confident that Eloqua is working from the information that you have already provided
Clarity
Know who at Eloqua manages your relationship and what resources are available to you
Continuity
Know Eloqua’s long term vision and understand how it will benefit your company
Access a community of tens of thousands of your peers at any time

7. Resources Focused on Sports
Account Management
Product & Customer Experience
Management
Marketing
Industry Professional Services
Solutions & Education

8. The Community
• Topliners will continue to be the hub for your
content and interactive needs!
• http://topliners.eloqua.com/groups/arena

9. Eloqua Experience 2012
The world’s best marketers use Eloqua and attend this event!
November 6-8, 2012
Rosen Shingle Creek
Early Bird Rate – on until August 18th!
www.eloquaexperience.com
Need more info? Contact ee12@eloqua.com

10. The Markies
• The streak for Sports Excellence is alive!
– 2008: Best Lead Nurturing
– 2009: Social Media Innovation
– 2010: Social Media Revenue
– 2011: Most Innovative Email
– Deadline: Sept 5th!

11. The Best of the Best

12. Get personal, get the sale!
Create an emotional bond with your
fans using their data and images to
secure renewals!
$200K Renewed
Ticket Sales ahead
of schedule

13. Lead your league with online renewals!
Emails, personalized landing pages
with savings data, automated
voicemail drop
97% Overall
Renewal Rate
65% of STHs
Renewed Online!

14. Let sales know who wants to spend $
Help sales drive promotional packs
with single game ticket buyers using
alerts!
$162K of additional
revenue from single
game buyers!

15. Keys to Win
• Make it personal for your buyer
• Do more with automation
• Dive into Apps

16. Make it personal, get more $
• Relevancy has
rewards

17. Dive into Apps
Apps = better data and revenue

18. Do more with automation
• Use activity and recency to trigger more
messages – game day, pre/post game

19. Thank You!
Crush the Season!