Demographics and exposure including benefits for a Golf Course as well as Advertising Participants.

1. CourseCaddyPublishingCourseCaddyPublishing

2. ProgramObjectiveProgramObjective
Toprovideourcorporatefriendsaccesstothegolf coursecustomers-Toprovideourcorporatefriendsaccesstothegolf coursecustomers-
withtheintentthattheloyal golfersbecomeyourloyalwiththeintentthattheloyal golfersbecomeyourloyal customers.customers.
Typical Golf CourseStatisticsTypical Golf CourseStatistics
•• Golfersperyear: 30,000-50,000roundsGolfersperyear: 30,000-50,000rounds
••Outings: Over100Outings: Over100
corporate/charityeventscorporate/charityevents
Traditional AdvertisingMethodsTraditional AdvertisingMethods
••RadioRadio ••NewspaperNewspaper ••YellowPagesYellowPages
••TelevisionTelevision ••DirectMailDirectMail ••OutdoorOutdoor
A goal of advertisingistodifferentiateyourproductorservicesfromyourA goal of advertisingistodifferentiateyourproductorservicesfromyour
competition.Chancesareyourcompetitionisusingthesamemethodstocarrycompetition.Chancesareyourcompetitionisusingthesamemethodstocarry
theirmessage.theirmessage.
Whatcanyoudotobe ?DIFFERENT

3. Program OverviewProgram Overview
Golf Course Advertising Complements And Adds Value To YourGolf Course Advertising Complements And Adds Value To Your
Current Advertising strategyCurrent Advertising strategy
,Designed to Link Together the Local Business Community the Golf,Designed to Link Together the Local Business Community the Golf
, /Facility and the Local Golfer Customer, /Facility and the Local Golfer Customer
:Why Golf Course Sponsorship Works:Why Golf Course Sponsorship Works
•DesirableDemographicDesirableDemographic
•VerifiedDeliveryVerifiedDelivery
•UnclutteredEnvironmentUnclutteredEnvironment
•HighCreativeImpactHighCreativeImpact
•BrandingToolBrandingTool
•CaptiveAudienceCaptiveAudience
•ExtendedExposureTimeExtendedExposureTime
•Lowout-of-pocketCostLowout-of-pocketCost
•VersatileVersatile
•Call toActionCall toAction

4. Why Golf Course
Advertising is Effective
• DesirableTargetDemographic
• ExtendedExposure–CaddyCardGains10-40ViewsPerPerson
PerRound!
• RepetitiveMessaging
• IncreasedFootTraffictoYourBusiness
Comparedto:
-Billboard–15Sec.
-Radio–60Sec.
-TV –30Sec.

5. Golfer Demographics
Demographic Category Total U.S. Adults Total Golfers
Average household income $53,592 $84,377
Males 48% 70%
Average Age 46 years old 44 years old
Some college 52% 71%
College degree 33% 52%
Post-Graduate degree 8% 14%
Full-time employment 64% 78%
Heavy Periodical Readers 60% 69%
Influenced by Outdoor Advertising 60% 72%
Source: MRI Doublebase survey – © 2007; weighted by population: 218+ million respondents

6. WIN–WIN-WINWIN–WIN-WIN
TheSponsorWinsTheSponsorWins
• DeliverMessagetoHighlyDesirableDemographicDeliverMessagetoHighlyDesirableDemographic
• ExtendedExposureExtendedExposure
• CrossPromotional OpportunitiesCrossPromotional Opportunities
• CustomerLoyaltyCustomerLoyalty
TheGolferWinsTheGolferWins
• DistancetoCenterof GreenandCarryPointsDistancetoCenterof GreenandCarryPoints
•BetterCourseManagement= LowerScoresBetterCourseManagement= LowerScores
•ImprovedPace-of-Play= MoreEnjoyableExperienceImprovedPace-of-Play= MoreEnjoyableExperience
TheGolf CourseWinsTheGolf CourseWins
• AttractandRetainMoreGolfersduetoCaddyCardAttractandRetainMoreGolfersduetoCaddyCard
• ImprovedPace-of-PlayImprovedPace-of-Play
• HigherCustomerSatisfactionHigherCustomerSatisfaction

7. 16 Page Card16 Page Card
1,000 - 7,500/$ $ Annual Spot1,000 - 7,500/$ $ Annual Spot
2x42x42x22x2
Full PageFull Page
2x82x8

8. ,With a limited number of golf holes available for advertising we will be taking,With a limited number of golf holes available for advertising we will be taking
.corporate partners and sponsors on a first come basis.corporate partners and sponsors on a first come basis
50% .A deposit will be required at time of selection to secure your sponsorship50% .A deposit will be required at time of selection to secure your sponsorship
.The remainder will be paid at the final proof is approval.The remainder will be paid at the final proof is approval
:To sign up please contact:To sign up please contact
?How do you Sign up?How do you Sign up
Jared PocockJared Pocock
Course Caddy Publishing, LLCCourse Caddy Publishing, LLC
Address: 34 E. Churchill DriveAddress: 34 E. Churchill Drive
84103, Salt Lake City, UT84103, Salt Lake City, UT
Phone:Phone: (801) 898 – 5716(801) 898 – 5716
E-Mail:E-Mail: JaredPo@hotmail.comJaredPo@hotmail.com,,
JaredPo@CourseCaddyPublishing.comJaredPo@CourseCaddyPublishing.com
Website:Website: http://http://CourseCaddyPublishing.comCourseCaddyPublishing.com