The industrial visit report summarizes Amar Ujala Publications Ltd., a leading Hindi newspaper based in Noida, India. The report discusses the company's organizational structure, departments, products, and divisions. Key points include that Amar Ujala has 11 departments and follows a tall organizational structure. Its major products are the Amar Ujala newspaper, website, and mobile apps. Major divisions include digital, Touch Point, and books and magazines. The report also provides a brief SWOT analysis and overview of the recruitment process.

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AN INDUSTRIAL VISIT REPORT ON
AMAR UJALA PUBLICATIONS LTD.
NOIDA, UTTAR PRADESH
Submitted By:
NAVAN SODHI
PGDM-HR
Submitted to:
PROF. SHRUTI TRYAMBAK
Associate Professor
&
PROF. SHUBHAM AGGARWAL
Assistant Professor
LLOYD BUSINESS SCHOOL
GREATER NOIDA

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ACKNOWLEDGMENT
It is always a pleasure to remind the fine people in the LLOYD Business School for their sincere guidance I
received to uphold my practical skills in the Industry Visit. First of all, thanks to my parent for giving
encouragement, enthusiasm and invaluable assistance to me. Without all this, I might not be able to complete
this subject properly. Second, I would like to thanks to Ms. Vandana Arora, Group Director for give us the
opportunity to undergo industrial training. Thirdly, I also want to express my deepest thanks to Prof. Shruti
Tryambak & prof. Shubham Aggarwal as industry training advisory for Management Department that has
helped me a lot in dealing with industrial visit. I heartily thank Mr. Dinesh Singh (Manager –Production, Amar
Ujala Publication Ltd) who guided us properly throughout our project which helped us to study. They had
supported to me by showing different method of information collection about the University. They helped all
time when we needed and she gave right direction toward completion of project. A paper is not enough for me
too express the support and guidance I received from them almost for all the work I did observe. Finally I
apologize all other unnamed who helped me in various ways to have a good training.
NAVAN SODHI
PGDM-HR

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EXECUTIVE SUMMARY
The Industrial Visit was conducted at Amar Ujala Publications Ltd., Noida from 14, December 2018. Amar
Ujala is one of the leading Hindi dailies in India. According to IRS (Indian Readership Survey) Q4 2012, it is
the third largest Hindi Daily by readership. An understanding of the state of affairs of the print industry was
attained. During the organizational study the organizational structure including the organizational structure and
the departmental structure were studied. An insight as to how a newspaper organization works was learned. It
was a fruitful experience.
The organization follows a tall structure with multiple levels. This structure supports the organizational process.
Amar Ujala has 11 departments which cater to the need of the organization. The 11 departments include human
resource department, finance department, marketing department, editorial department, materials department,
production department, IT and systems department, print shop department, touch point, books and magazine
division and internal audit.
The major product of Amar Ujala Publication is the newspaper Amar Ujala. Other products include its website -
amarujala.com, a result portal - My result Plus, its mobile apps, a tabloid size newspaper - compact, a weekly
magazine - Yuvaan, magazine – Safalta and SafaltaSamiyki and books on preparation of civil service and other
competitive examinations.
The major reason for the success of Amar Ujala is because it thrives upon delivering unbiased, truthful and
authentic news to its readers. Another reason for the success of the organization is its low attrition rate. It shows
the organization caters to the needs of the employee. An area where the newspaper can improve is with respect
to its representation in south India where it has an insignificant number of readerships. One of the major
weakness of Amar Ujala is that it has no adequate representation in South India. Tight competition from the
cheap and readily available online media s a major threat.

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TABLE OF CONTENTS…..
1. Title
2. Acknowledgement
3. Executive Summary
4. List of Tables and Figures
5. An introduction to the study
6. Scopeof the Study
7. Objectives of the Study
8. Methodology of the Study
9. Limitations of the Study
10.Company Profile
11.SWOT Analysis
12.Work Plan
13.Outcome of the Industrial Visit
14. SUGGESTION
15. UTILIZATION OF OUTCOME OF THE INDUSTRIAL VISIT
16. CONCLUSION
17. REFERENCES

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AN INTRODUCTIONTO THE STUDY
Industrial Visit Report refers to the study of organization as a whole to get adequate knowledge with
various departments in an organization. The study was carried out at Amar Ujala Publication Ltd., Noida,
Uttar Pradesh. The study was conducted to gain an insight on the different dimensions and aspects of
various departments and their functions in the organization.
SCOPE OF THE STUDY
The study throws light on the organizational study at Amar Ujala Publications Ltd which was done on 14,
December 2018. The study was conducted at the corporate unit of Amar Ujala which is located in Noida.
The study focused mainly on the major departments of the organization such as human resource
department, editorial department, finance department, materials department, marketing department,
production department and Touch Point. Other departments include IT and systems departments, Print
shop, Digital Business Department, Internal Audit Department, Books and Magazine Department and
Compact Department.
OBJECTIVESOF THE STUDY
The main objective is to identify the functions, duties, responsibilities and maintenance of each
department. During this process how far the organization structure was successful in accomplishing the
objectives of the company was also verified. The dependence of the success of an organization with
relation to its organizational structure was also measured. Other objectives were to perform an analysis on
newspaper industry with respect to the international, Indian and regional scenario. The various policies,
procedures and programme were also studied. A SWOT analysis was conducted based on the finding of
the study. An in depth analysis of the recruitment process at Amar Ujala Publication Ltd. was also
performed. The study was conducted so that maximum exposure of how a organization functions is
attained.

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METHODOLOGYOF THE STUDY
The Organizational study at Amar Ujala Publications Ltd is descriptive in nature. For the purpose of the
study data were collected from the primary and secondary sources.
Both primary and secondary data was used in the data collection process. Primary data are those data
collected dierctly. Primary Data was mainly from observations and interview with the employees of
various departments. Secondary data was mainly colleted from the company’s website, journals and other
material from the library.
LIMITATIONS OF THE STUDY
The major constraint was the duration of the study. With more time more departments could have been
studied. The employees were busy due to this the interview was usually short. Since Amar Ujala is a
private limited company, access to information was restricted. The financial data could not be accessed.
Since most of the data was primary, the data may be subject to personal bias of the employees.

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COMPANY PROFILE
Type Daily newspaper
Format Broadsheet
Publisher Amar Ujala Publications Ltd.
Founded 1948
Language Hindi
Headquarters Registered Office: 1101, 11th Floor, Antriksh Bhawan, 22, Kasturba Gandhi Marg,
Connaught Place, New Delhi - 110001
Corporate Office: 164/1, Mohkampur, Delhi Road, Meerut - 250002 (UP)
Circulation 2,610,784 daily (as of Jan-Jun 2018)
Website www.amarujala.com

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Amar Ujala is India’s 3rd largest newspaper with total readership of 4.65 crore readers as per latest Indian
Readership Survey (IRS). Amar Ujala has 20 editions, in 7 states and 1 union territory covering 179
districts.
With a total daily readership of 4.65 crore readers (Source: IRS 2017,TR), making it one of the most
widely read broad-sheet newspaper in India circulation base of 27.11 lakh copies (2.88 lakh copies of
variant included) (Source: ABC July-December 2017), it covers Uttarakhand, Himachal Pradesh , Jammu,
Haryana, Chandigarh, Punjab, Delhi NCR and Uttar Pradesh.
PRODUCTS
Amar Ujala publishes a 18 - 24 page daily issue with colorful and vibrant pages in every edition. In
addition to the mainline newspaper and the city centric pull outs, Amar Ujala publishes several niche
supplements focusing on topics like jobs and career, entertainment, women and many more.
Amar Ujala's 'Manoranjan' is a 4 page weekly dose of entertainment that comes out every Sunday across
all its editions. Rupayan', a 16 page weekly magazine is published every Friday. The supplement carries
women-centric content including stories on food, fashion, beauty, home and interiors and many more
across all 19 editions. Amar Ujala also publishes 'Udaan', a 16 page weekly magazine centering around
education and career opportunities, published every Wednesday across all editions.
DIVISIONS:

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Digital
Amar Ujala is a leading company in Hindi online space. Launched in 1999, Amarujala.com is the fastest
growing Hindi news website in India, and focuses on delivering around the clock national and
international news and analysis, business, sports, technology entertainment, lifestyle and astrology. As per
Google Analytics, AmarUjala.Com gets 50 Million+ Unique Visitors every month.
Recently amarujala.com has been re-designed and the new avatar is world class. AmarUjala.Com also
received a WAN-IFRA Award for its design & technological evolution.
First of its kind in Hindi Digital market, amarujala.com has an exciting fully responsive design, which is
very clean, light and fast to use.
Amar Ujala also launched in Dec, 2016, India’s first interactive browser-based TV called Amar Ujala TV.
Amar Ujala digital also runs firkee.in which focuses and creates interesting stories for its million plus
reader base every month.
Touch Point
Touch Point, a highly specialized business unit of Amar Ujala, which offers Integrated Business Solutions
to clients & agencies. With its in-depth penetration across all key markets of North India, is known for its
conceptual, creativity & affordable delivery. Right from the client briefing to concept planning to project
implementation to post-event amplification, Touch Point is driven by a highly dedicated team of
professionals.
Touch Point has executed 150+ marketing initiatives with great élan. Today, it has a highly esteemed
clientele consisting of top-notch brands like Hindustan Unilever, Dabur, P&G, Hero, Mahindra, Tata
Motors, Honda, LG, Volvo, Kellogg’s, Parle, SRM University, Aditya Birla Group, DS Group and many
others.
Touch Point offers a seamless 360-degree solution to a potential client with Print Campaign, FM Tie-up,
TV Coverage, OOH Campaign, PR Support, Sales-linked Promotions & Digital Amplification. The core
focus firmly remains on the delivery of the desired marketing objectives for the client-advertiser in the
relevant target group with an eye on measurable improvement in business penetration.
Amar Ujala Foundation

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Amar Ujala Foundation (AUF) is a social arm of Amar Ujala Publications Limited with a mission to
create a better future through empowerment of all. AUF has initiated and involved in series of Social
activities which enables a larger section of society to live their life with dignity and pride – through direct
action on the ground with an objective to, empower all – less advantaged first, development of girl child,
protecting environment, serve the elderly, identify unsung heroes from all walks of life and to help unfold
excellence in our youth.
AUF has initiated various social initiatives like Atul Maheshwari Chatravritti, as part of which we
promote meritorious students and provide them with financial assistance, Medhavi Chatra Samman in
which we provide a platform to students to present their credentials to the world and Maa Tujhe Pranam,
where we perform series of thematic activities which revolve around patriotism and attempt to create a
sense of responsibility towards nation.
Books & Magazine Division
This division of Amar Ujala provides unmatched educational support materials to aspiring students for
Civil services and all-important competitive exams. Amar Ujala Education caters to more than 15 lacs
aspirants every year.
Amar Ujala Education also publishes which magazines includes Safalta for Civil Services and Samayiki
for Competitive Exams and Current Affairs. The division also publishes books that help aspirants to crack
Civil Services, UGC -NET / JRF and various other competitive examinations (Bank PO, TET, PGT / TGT
/ POLICE / RAILWAY / CRPF / NDA / CDS / PCS etc.). The education series extends to national level
as well as state level competitive exams and includes more than 600 titles.
Commercial Printing
Amar Ujala has a large newspaper and commercial printing division that involves printing of magazines,
books for UPSC, Civil Services, Bank PO, NET-JRF, competitive exams and many more. Printing
operations are spread across 17 cities namely in Jhansi, Agra, Meerut, Noida, Panchkula, Lucknow,
Bareilly, Dehradun, Kanpur, Gorakhpur, Varanasi, Jammu, Aligarh, Allahabad, Moradabad, Dharamsala
& Nainital.
The investments made into this division makes it a high-end printing facility, allowing a variety of
printing by way of sheet fed and binding machines, cutting, folding, lamination, packing, gathering and

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UV printing machinery. This division has a capacity to convert approximately 25 MT paper per day in
sheet form and approx. 250 MT news print on PAN India basis.
Autdoors
Autdoors is a OOH division of Amar Ujala Publications that specializes in providing OOH advertising
solutions, retail and permanent branding solutions and innovative connect to its clients. With Pan India
operations, Autdoors is fully geared to handle campaigns across the country with dedicated buying and
planning team along with specialised servicing team based in all major metros. Autdoors also has media
presence in 7 cities in North India with over 160 media options in traditional formats and street furniture.

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SWOT ANALYSIS OF AMAR UJALA PUBLICATIONS LTD.
Amar Ujala
Parent Company Amar Ujala Publications Ltd
Category Hindi language daily newspaper
Sector Media & Entertainment
Tagline/ Slogan Kabron se pehle aap tak pahunche, aaj ka sach aap tak pahunchaye, josh such ka
USP One of the top largest hindi daily newspaper with over 8 million subscribers
Amar Ujala STP
Segment Hindi reading population
Target Group Business men, students and politicians
Positioning People will get access to the latest truth in the earliest time
Amar Ujala SWOT Analysis
Strengths
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of
Amar Ujala :
 Distributed across 8 states in India
 Known for publicly displaying truths as a passion
 Known for social awakening and introducing a feeling of social
responsibility
 Fourth largest Hindi daily newspaper in India
Weaknesses
 No adequate representation in south India
 Amar Ujala has to innovate to be in a better rank
Opportunities
 Adequate usage of online epaper to generate more revenue by promoting ads
and other commercials
 Well-utilization of existing resources can increase the readership further
 Big opportunity exists in South India to be exploited
Threats
 Cut-throat competition from other players in the industry
 Acquisitions not the only choice left for expansion as it may lead to not-so-
synergetic firm
 Immediate need to move up the ladder may lead to increase in expenses

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Competitors
Below are the 3 main Amar Ujala competitors :
 Dainik Bhaskar
 Dainik Jagran
 Hindustan Times
Mostcirculated publications:
Note. Adapted from Audit Bureau of Circulation report as on May, 2014
Sl. No. Title Language Average sales Average sales
(Jul-Dec 2013) (Jan-Jun 2013)
1 The Times of India English 3,321,702 2,997,675
2 Dainik Jagran Hindi 3,112,560 2,763,208
3 Dainik Bhaskar Hindi 2,963,407 3,450,945
4 Hindustan Hindi 2,237,243 1,958,957
5 Malayala Manorama Malayalam 2,232,585 2,148,012
6 Amar Ujala Hindi 2,018,028 2,149,012
7 Eenadu Telugu 1,801,218 1,767,148
8 Rajasthan Partrika Hindi 1,785,083 1,625,875
9 Daily Thanti Tamil 1,721,833 1,690,608
10 Lokmat Marathi 1,476,900 1,448,463

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WORK PLAN
Key Executives for Amar Ujala Publications Ltd.:
Name Title
Rajul Maheshwari Managing Director and Director
Probal Kumar Ghosal Chief Financial Officer and Whole Time Director
Tanmay Maheshwari Whole Time Director
Ayushman Sinha Head of Information Technology
Amar Ujala Publications Ltd. Board Members:
Name Primary Company
Rahul Khare Amar Ujala Publications Ltd.
Rajul Maheshwari Amar Ujala Publications Ltd.
Probal Kumar Ghosal Amar Ujala Publications Ltd.
Tanmay Maheshwari Amar Ujala Publications Ltd.
Deepak Bansal Amar Ujala Publications Ltd.
Amar Ujala Publications Ltd. Executive Committees:
Committee Name Chairperson Members
Audit Committee Deepak Bansal 4 Executives
Compensation Committee Shashi Lata Maheshwari 3 Executives
Nominating Committee Shashi Lata Maheshwari 3 Executives
Corporate Governance Committee Deepak Bansal 2 Executives
Number of employees in following unit location:
Unit Location No. of employees
Agra 165
Noida 103

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PRODUCTION PROCESSOF NEWSPAPER
EDITORIAL DEPARTMENT
All reading material (i.e. news) is assembled in the editorial department. Approx 900 member strong
Editorial Team is supported by a news gathering network that has more than 250 Districts / Tehsils and
Block Offices spanning entire northern India to enable unsurpassed news reporting and has more than
2,000 affiliated News stringers churning ground breaking News Stories every day.
For a wider News coverage Amar Ujala is well represented in International Events of significance by its
special correspondents. Editors/Reporters also accompany National and International delegations for first
hand News reporting. It also receives contents from various news bureaus and news wires/news service
agencies such as Bhasha, PTI, AFP and Reuters.
Amar Ujala’s Editorial news department consists of five sub departments which are as follows:
News Room
All general news are either prepared or processed in newsroom. It is a place for writing news by reporters.
The international, national and state news is brought in by wire for editing either by hand or through
electronic editing terminal e.g. Cathode Ray Tube (CRT), Video Display Terminal (VDT), fax System and
computers. This room is a busy place from early in the day until press time, the intensity increases as the
deadline for copy approaches
Input Desk
Located in the news room but almost a separate division is the copy desk, where the stories turned in by
reporters and checked by the city editor, are examined by experienced copy editors. These experienced
persons eliminate unnecessary and inappropriate words and phrases, correct spellings and punctuations,
check facts, indicate paragraph and write headlines
Editorial department
It is the section where editor of the editorial pages and the editorial writers handle the material that goes
on the editorial page including feature stories, book reviews and letters from readers. They write the
editorial comments reflecting the unbiased facts on important issues.

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Photo department
Amar Ujala has a good members of photographers who either receive assignments from the editor or use
their own wisdom to take photographs of important events. This section works closely with the news
room.
PRODUCTION DEPARTMENT
If production is stopped then there will be no use of purchase, sales and other departments. Production
Department of Amar Ujala is concerned with the production of newspaper. Amar Ujala’s Production
Infrastructure consists of 33 Printing Machines spread across 18 locations in North India.
Amar Ujala expanded its printing capacity, particularly colour capacity, modernized and upgraded its
existing printing centers by
Computer to plate (CTP) printing
Computer to plate (CTP) is an imaging technology used in modern printing processes. In this technology,
an image created in a Desktop Publishing (DTP) application is output directly to a printing plate.
This compares with the older technology, Computer to film (CTF), where the computer file is output onto
a photographic film. This film is then used to make a printing plate in a similar manner to a contact proof.

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Forklifts and rewinding machines to reduce newsprint waste
A forklift truck (also called a lift truck, a fork truck, or a forklift) is a powered industrial truck used to lift
and move materials short distances. Rewinding machine is used to wind waste in rolls. These machines
help in the reduction and disposal of newsprint waste.
Heatset machines for printing of glazed supplements and magazines
Heatset printing is the process by which ink is dried by running the printed paper through an oven
immediately after ink is applied by the printing units. Coated (Glossy) paper such as the paper used in
magazines and catalogs always has to go through a heatset process because it does not absorb ink.
Quality Control
To ensure Quality Product to the readers, Amar Ujala has a comprehensive quality testing lab with
machines equipped to check the
GSM of Newsprint (Grammage Per Square Meter)
Brightness and Opacity
Tensile Strength
Fluff Contents
Oil Absorbency

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OUTCOME OF THE INDUSTRIAL VISIT
Through the organizational study conducted on 14, December 2018 the reasons of the success of Amar
Ujala Publications as one of the leading dailies in India was found out. The major reason as to why the
public looks towards Amar Ujala is due to the value of the news they provide. Over the years the Amar
Ujala has been able to establish itself as the carrier of truth. The newspaper believes in providing authentic
news to the public. Each news item in Amar Ujala is verified properly and printed. Being politically
unbiased the newspaper was able to grab the award for best election coverage by an Indian newspaper in
the year 2009.
SUGGESTION
Amar Ujala should increase news about new marketing strategies. It should increase news about
Technological developments. The company could give gifts like T-shirts, begs, caps etc. to the daily Amar
Ujala readers and subscribers to promote its sales. In the Statutory Supplement i.e. of films a new column
could be added that provide information about top ten Hindi film songs and top ten films. As the modern
age is the age of competition the newspaper can release a new supplement as English Newspaper which
will help them to increase their sales.

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UTILIZATION OF OUTCOME OF THE INDUSTRIAL VISIT
All the queries were handled in detailed & satisfactory manner by the factory supervisors. The overall
experience was enriching and acquainted the students with the knowledge of management principles in
practice.
CONCLUSION
The structure of the organization has evolved over the years. It is a result of structural changes
experienced by the company due to various reasons. It is a tall structure. It has a line and staff structure. It
is this structure that has led to the rise of Amar Ujala as One of the leading newspapers in India.
Another reason for the success of the organization is the attitude of the company towards its employees.
The employees of the company stay with the organization for a long period of time due to the various
benefits that they give their employees. It has created a ‘we’ feeling among the employees.
A probable area for the development of the company could be towards the untapped regions of South and
East India where the presence of the company is lacking.

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REFERENCES
Retrieved from:
 http://www.afaqs.com/all/news/misc/38475_Print_Special.pdf
 http://www.managementparadise.com/documents/tag/SWOT%20ANALYSIS%20ON%20AMAR
%20UJALA/
 Ramaswamy V. S, R Namakumari.(2009) Marketing Management, 4th Edition.
New Delhi. Macmillan Publishers India Ltd.
 https://www.amarujala.com/