glocal approach
•Download as DOCX, PDF•
0 likes•35 views
Global companies should analyze local markets and customer needs before developing branding and marketing campaigns. They should communicate directly with local customers in their own language to understand preferences and promote their brand. Companies should set specific, measurable goals for local markets and develop taglines and campaigns that appeal to local customer emotions and culture based on regular customer feedback.
Report
Share
Report
Share
Recommended
Marketing objective 1.02 a
The document discusses marketing strategies, goals, tactics, and the marketing mix (product, price, place, promotion). It explains that a marketing strategy is a plan to achieve goals, such as increasing sales, through specific tactics. The marketing mix involves determining the optimal combination of a product, its price, where it will be placed or distributed, and how it will be promoted. The goal is to effectively meet customer needs through an integrated marketing approach.
Understanding marketing objectives
The document discusses understanding marketing objectives. It begins by stating the objectives will describe the range of marketing objectives set by businesses and analyze their effectiveness. It then asks starter questions about company vision/aims, who sets objectives, what a corporate objective is, and what SMART stands for. Next, it asks starter questions about what a marketing objective is, listing key requirements, and the four main types. The document goes on to define marketing objectives and list key requirements. It discusses the four main types, and factors influencing marketing objectives both internally like corporate objectives and finance, and externally like competitors and technology.
How to develop marketing objectives
The document discusses marketing objectives and how they should be SMART (Specific, Measurable, Achievable, Relevant, Time-bound). It also outlines different types of marketing objectives an organization may have, including retaining current customers, increasing purchases from current customers, gaining trial among new customers, and retaining new customers after trial. Key considerations in developing marketing objectives include reviewing situational analysis, sales objectives, and target markets to establish objectives that are realistic and will help the organization meet its broader goals.
DAGMAR -ADVERTISING OBJECTIVE
One of the guiding approaches behind the advertising objectives is DAGMAR proposed by Colley in 1961.
Market planning & execution
This document discusses key elements of developing an effective marketing plan for small businesses. It emphasizes the importance of understanding the target market through research, speaking with existing customers, and ensuring the business is located and products are positioned to attract the target market. It also stresses the importance of branding to communicate the business's identity and measuring performance to optimize the marketing plan. Customer service, loyalty, and motivating staff are also highlighted as essential to success.
Introduction To Advertising & Advertising Strategy
This document discusses advertising strategies. It defines advertising as a means to sell products when you cannot meet with someone directly. Advertisers aim to inform, entertain, and sell through persuasive means. The key is to understand consumers and address their needs, wants, and desires with a focused strategy. An effective strategy identifies the target and defines the consumer benefit, proof, and call to action that will motivate people to purchase.
7 Ps extended marketing mix - Strategyst
The 7 Ps extended marketing mix is a popular tool used by marketers. The 7Ps are used when planning marketing strategies.
Find out how to use the 7 Ps extended marketing mix when building a digital marketing strategy.
The 7 Ps are price, product, place, promotion, people, processes, and physical evidence.
Source: https://strategyst.co.uk/blog/7-ps-extended-marketing-mix-the-ultimate-guide/
Introduction to sales & marketing
This document provides an overview of sales and marketing. It discusses key marketing concepts like needs, wants, demand, and exchange. It defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." The document also discusses the relationship between marketing and sales, and defines sales as "the process by which I convince a prospective buyer to barter my services or products for money or other services or products." It then covers service marketing characteristics like intangibility, inseparability, variability, perishability, and lack of ownership.
Recommended
Marketing objective 1.02 a
The document discusses marketing strategies, goals, tactics, and the marketing mix (product, price, place, promotion). It explains that a marketing strategy is a plan to achieve goals, such as increasing sales, through specific tactics. The marketing mix involves determining the optimal combination of a product, its price, where it will be placed or distributed, and how it will be promoted. The goal is to effectively meet customer needs through an integrated marketing approach.
Understanding marketing objectives
The document discusses understanding marketing objectives. It begins by stating the objectives will describe the range of marketing objectives set by businesses and analyze their effectiveness. It then asks starter questions about company vision/aims, who sets objectives, what a corporate objective is, and what SMART stands for. Next, it asks starter questions about what a marketing objective is, listing key requirements, and the four main types. The document goes on to define marketing objectives and list key requirements. It discusses the four main types, and factors influencing marketing objectives both internally like corporate objectives and finance, and externally like competitors and technology.
How to develop marketing objectives
The document discusses marketing objectives and how they should be SMART (Specific, Measurable, Achievable, Relevant, Time-bound). It also outlines different types of marketing objectives an organization may have, including retaining current customers, increasing purchases from current customers, gaining trial among new customers, and retaining new customers after trial. Key considerations in developing marketing objectives include reviewing situational analysis, sales objectives, and target markets to establish objectives that are realistic and will help the organization meet its broader goals.
DAGMAR -ADVERTISING OBJECTIVE
One of the guiding approaches behind the advertising objectives is DAGMAR proposed by Colley in 1961.
Market planning & execution
This document discusses key elements of developing an effective marketing plan for small businesses. It emphasizes the importance of understanding the target market through research, speaking with existing customers, and ensuring the business is located and products are positioned to attract the target market. It also stresses the importance of branding to communicate the business's identity and measuring performance to optimize the marketing plan. Customer service, loyalty, and motivating staff are also highlighted as essential to success.
Introduction To Advertising & Advertising Strategy
This document discusses advertising strategies. It defines advertising as a means to sell products when you cannot meet with someone directly. Advertisers aim to inform, entertain, and sell through persuasive means. The key is to understand consumers and address their needs, wants, and desires with a focused strategy. An effective strategy identifies the target and defines the consumer benefit, proof, and call to action that will motivate people to purchase.
7 Ps extended marketing mix - Strategyst
The 7 Ps extended marketing mix is a popular tool used by marketers. The 7Ps are used when planning marketing strategies.
Find out how to use the 7 Ps extended marketing mix when building a digital marketing strategy.
The 7 Ps are price, product, place, promotion, people, processes, and physical evidence.
Source: https://strategyst.co.uk/blog/7-ps-extended-marketing-mix-the-ultimate-guide/
Introduction to sales & marketing
This document provides an overview of sales and marketing. It discusses key marketing concepts like needs, wants, demand, and exchange. It defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others." The document also discusses the relationship between marketing and sales, and defines sales as "the process by which I convince a prospective buyer to barter my services or products for money or other services or products." It then covers service marketing characteristics like intangibility, inseparability, variability, perishability, and lack of ownership.
7Ps of Marketing Mix and How to Use It
The document discusses the 7Ps marketing mix model and provides examples of how Hilton Hotels uses the 7Ps in its marketing strategy. The 7Ps include product, price, place, promotion, people, process, and physical evidence. Hilton offers a range of hotel room and event services as its core product. It employs a premium pricing strategy and distributes its services through its global hotel properties as well as online and mobile booking platforms. Hilton promotes through various digital and print channels. It also focuses on providing a supportive work culture and streamlined digital processes for customers.
Marketing Strategy Versus Marketing Plan
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
Marketing 7 ps presentation
A marketing mix presentation carried out by Wize Foods Company giving a brief description of what the marketing mix entails.
This will be of help to students, business organisations and researchers
Marketing mix slide
This document discusses the marketing mix (7Ps) in relation to a business opportunity. It defines the marketing mix as a set of controllable variables used to satisfy customers. It then defines and provides examples for each of the 7Ps: Product, Place, Price, Promotion, People, Packaging, and Positioning. The objectives are to describe the concept of the marketing mix and identify the seven Ps. The document provides activities for students to match marketing mix elements to examples and answer questions about applying the 7Ps. It concludes with assigning homework for students to analyze a company's marketing mix.
8686586993
Kiran Kumar has over 4 years of experience in sales, marketing, business development, and distribution management. He is seeking a role in sales, marketing, or key account management. He has expertise in business development, key account management, sales, marketing, and distribution management. His experience includes roles at Dabur India, Unicharm India, and Piramal Healthcare.
Marketing mix power point
The marketing mix refers to the methods used by firms to reach customers and drive sales. It consists of the 4Ps: Product, Place, Promotion, and Price. A marketing mix is essential for a business's short and long-term strategy to guide research, identify core values, and make viable products available to customers through an appropriate price at suitable locations using promotional activities. Understanding the interplay between these elements is vital for marketing success.
The Ultimate Guide To Creating A Brand Marketing Plan
This document provides an overview of creating a comprehensive brand marketing plan. It discusses key sections to include such as objectives, market analysis, competitive positioning, brand strategy, products/pricing, distribution/sales, and marketing campaigns. For competitive positioning, it recommends analyzing the market, segmenting customers, and competitively analyzing brands. The brand strategy section explores brand essence, experience, promise, and language. The document provides guidance on developing each section to launch and grow a successful brand.
Advertising Planning
The document outlines the advertising planning process and factors to consider in consumer behavior. It discusses the planning cycle which involves situation analysis, objectives and strategies, plan implementation, and results feedback. Key questions to understand consumer motivation and brand selection are provided. The objectives of effective advertising are identified as getting consumers to see, read, understand, believe, and act on the message to increase sales, market share, and brand usage.
Food Broker Overview
The food broker can be a great tool used in your market planning and growth of your product and company with the opportunity for substantial financial returns. This requires you 'selling' the food broker on the merits of your product prior to making the sale to customers. The broker develops local relationships while you manage sales opportunities in multiple national markets.
How to grow your business with a brand and marketing plan
How to grow your business with a brand and marketing planPoulomi Basu ► Branding, marketing, and communication specialist
If you have your own business, small or big, and are wondering how to build your growth plan along with your brand and marketing strategy, then you can find clear, guided steps in this presentation. You can see the steps for both strategy and execution.
Not sure whether you even need a brand and marketing plan? What benefits you can get out of investing in it? Read this presentation to find your answers! Unit3 promotion strategy
The document discusses various promotion strategies and methods. It covers personal selling, mass selling through advertising, and sales promotion techniques. It defines these different promotion approaches and provides examples. It also discusses promotion objectives of informing, persuading, and reminding customers. Additionally, it outlines promotion roles like sales managers, advertising managers, and sales promotion managers.
Marketing plan sample
This document provides a template for creating a marketing plan. It explains that a marketing plan guides marketing activities for a certain period by identifying opportunities and threats, planning coordinated efforts, and measuring effectiveness. The template outlines the typical components of a marketing plan, including goals, objectives, tactics, key performance indicators (KPIs) to measure activities, and controls to improve plans. It also provides a simple format with columns for timelines, objectives, planned activities, measurement, and channels. An example for an e-commerce marketing plan is included to demonstrate how to populate the template.
Marketing and Advertising Planning
Marketing and Advertising PlanningWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
In this presentation, we will introduce you to the concept of creating a marketing plan, analyzing the situation by setting objectives and strategy. We will also discuss the importance of positioning a brand, product and advertising. We will also talk about allocation of funds and strategizing an advertising campaign.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Pdpl ppt 6 steps to advertising success
All aspects of advertising have to be carefully mapped out and planned well in advance if you want your advertising campaign to be a successful endeavor
Presentation on aida model.pptx nike
This document provides an overview of the AIDA model for advertising and marketing. The AIDA model consists of 4 steps: Attention, Interest, Desire, and Action. Attention involves capturing a viewer's attention through techniques like typography, color, layout, size, and celebrities. Interest is built by establishing a consumer need and creating a personal link. Desire is stoked by motivating people to buy and explaining buying motives. Action is the final step where the advertisement prompts the viewer to make a purchase.
Role And Decisions In Advertising
Define the role of advertising in the promotion mix.
Describe the major decisions involved in developing an advertising program.
Creating a Successful Marketing Campaign
The document provides tips for creating a successful marketing campaign. It emphasizes the importance of having a clear master plan with defined goals and an opportunity analysis to identify the most promising opportunities. A key part of the planning process involves understanding the audience and identifying internal/external factors that could impact the campaign. Finally, the document outlines elements that are important to include in campaign materials like landing pages and calls to action in order to effectively engage the target audience.
Advertising agency
This document provides an overview of advertising agencies, including their definition, features, functions, benefits, types, factors to consider when selecting one, and organizational structures. Key points:
- Advertising agencies are marketing firms that assist clients with advertising campaigns by planning, preparing, implementing and evaluating various advertising activities.
- They work independently for advertisers, are composed of creative professionals, and develop, prepare and place ads in media.
- Agencies benefit clients by eliminating the need for in-house ad teams, providing expert services, and helping allocate budgets and run effective campaigns. They benefit media by procuring business and delivering ads properly.
- Factors to consider when selecting an agency include location, size
Notes imc
Integrated marketing communication refers to integrating all methods of brand promotion to promote a product or service among target customers. This includes advertising, sales promotion, direct marketing, personal selling, public relations, and other communication tools. The goal is for all aspects of marketing communication to work together harmoniously for increased sales and maximum cost effectiveness. Creating a successful integrated marketing communication plan requires thorough research, clear objectives, understanding target audiences, monitoring competitors, evaluating results, and ensuring cooperation across departments.
The '4 As' of Rural Marketing
The '4 As' of Rural Marketing
When a company decides to enter the rural market, its marketing methods must be restructured to meet the demands and requirements of rural customers. The marketing mix is such an element in the rural market which gives the sense to think of marketing activities.
Today we are sharing the various components of 4 A, which apply broadly to rural marketing.
1. Affordability
2. Availability
3. Awareness
4. Acceptability
Unit 1 introduction
The document provides information on key marketing concepts including the 4 Ps of marketing (product, place, price, and promotion), the marketing process, consumer behavior, and factors influencing buying decisions. It defines marketing as getting potential customers interested in products/services through researching, promoting, selling, and distributing. The 4 Ps framework explains key elements of a marketing strategy. Consumer behavior is influenced by psychological, social, cultural, personal and economic factors. The stages of consumer buying behavior are identifying needs, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
Marketing
The document discusses marketing and marketing goals. It defines marketing as the process of promoting products or services to potential customers. It also discusses the importance of setting specific, measurable, and realistic marketing goals that support overall business goals. Common types of marketing goals include financial goals like sales targets or non-financial goals like expanding into new markets. The document also outlines the traditional 4Ps of marketing (Product, Price, Place, Promotion) as well as an extended 7Ps framework that includes additional elements important for service-based businesses.
More Related Content
What's hot
7Ps of Marketing Mix and How to Use It
The document discusses the 7Ps marketing mix model and provides examples of how Hilton Hotels uses the 7Ps in its marketing strategy. The 7Ps include product, price, place, promotion, people, process, and physical evidence. Hilton offers a range of hotel room and event services as its core product. It employs a premium pricing strategy and distributes its services through its global hotel properties as well as online and mobile booking platforms. Hilton promotes through various digital and print channels. It also focuses on providing a supportive work culture and streamlined digital processes for customers.
Marketing Strategy Versus Marketing Plan
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
Marketing 7 ps presentation
A marketing mix presentation carried out by Wize Foods Company giving a brief description of what the marketing mix entails.
This will be of help to students, business organisations and researchers
Marketing mix slide
This document discusses the marketing mix (7Ps) in relation to a business opportunity. It defines the marketing mix as a set of controllable variables used to satisfy customers. It then defines and provides examples for each of the 7Ps: Product, Place, Price, Promotion, People, Packaging, and Positioning. The objectives are to describe the concept of the marketing mix and identify the seven Ps. The document provides activities for students to match marketing mix elements to examples and answer questions about applying the 7Ps. It concludes with assigning homework for students to analyze a company's marketing mix.
8686586993
Kiran Kumar has over 4 years of experience in sales, marketing, business development, and distribution management. He is seeking a role in sales, marketing, or key account management. He has expertise in business development, key account management, sales, marketing, and distribution management. His experience includes roles at Dabur India, Unicharm India, and Piramal Healthcare.
Marketing mix power point
The marketing mix refers to the methods used by firms to reach customers and drive sales. It consists of the 4Ps: Product, Place, Promotion, and Price. A marketing mix is essential for a business's short and long-term strategy to guide research, identify core values, and make viable products available to customers through an appropriate price at suitable locations using promotional activities. Understanding the interplay between these elements is vital for marketing success.
The Ultimate Guide To Creating A Brand Marketing Plan
This document provides an overview of creating a comprehensive brand marketing plan. It discusses key sections to include such as objectives, market analysis, competitive positioning, brand strategy, products/pricing, distribution/sales, and marketing campaigns. For competitive positioning, it recommends analyzing the market, segmenting customers, and competitively analyzing brands. The brand strategy section explores brand essence, experience, promise, and language. The document provides guidance on developing each section to launch and grow a successful brand.
Advertising Planning
The document outlines the advertising planning process and factors to consider in consumer behavior. It discusses the planning cycle which involves situation analysis, objectives and strategies, plan implementation, and results feedback. Key questions to understand consumer motivation and brand selection are provided. The objectives of effective advertising are identified as getting consumers to see, read, understand, believe, and act on the message to increase sales, market share, and brand usage.
Food Broker Overview
The food broker can be a great tool used in your market planning and growth of your product and company with the opportunity for substantial financial returns. This requires you 'selling' the food broker on the merits of your product prior to making the sale to customers. The broker develops local relationships while you manage sales opportunities in multiple national markets.
How to grow your business with a brand and marketing plan
How to grow your business with a brand and marketing planPoulomi Basu ► Branding, marketing, and communication specialist
If you have your own business, small or big, and are wondering how to build your growth plan along with your brand and marketing strategy, then you can find clear, guided steps in this presentation. You can see the steps for both strategy and execution.
Not sure whether you even need a brand and marketing plan? What benefits you can get out of investing in it? Read this presentation to find your answers! Unit3 promotion strategy
The document discusses various promotion strategies and methods. It covers personal selling, mass selling through advertising, and sales promotion techniques. It defines these different promotion approaches and provides examples. It also discusses promotion objectives of informing, persuading, and reminding customers. Additionally, it outlines promotion roles like sales managers, advertising managers, and sales promotion managers.
Marketing plan sample
This document provides a template for creating a marketing plan. It explains that a marketing plan guides marketing activities for a certain period by identifying opportunities and threats, planning coordinated efforts, and measuring effectiveness. The template outlines the typical components of a marketing plan, including goals, objectives, tactics, key performance indicators (KPIs) to measure activities, and controls to improve plans. It also provides a simple format with columns for timelines, objectives, planned activities, measurement, and channels. An example for an e-commerce marketing plan is included to demonstrate how to populate the template.
Marketing and Advertising Planning
Marketing and Advertising PlanningWe Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
In this presentation, we will introduce you to the concept of creating a marketing plan, analyzing the situation by setting objectives and strategy. We will also discuss the importance of positioning a brand, product and advertising. We will also talk about allocation of funds and strategizing an advertising campaign.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Pdpl ppt 6 steps to advertising success
All aspects of advertising have to be carefully mapped out and planned well in advance if you want your advertising campaign to be a successful endeavor
Presentation on aida model.pptx nike
This document provides an overview of the AIDA model for advertising and marketing. The AIDA model consists of 4 steps: Attention, Interest, Desire, and Action. Attention involves capturing a viewer's attention through techniques like typography, color, layout, size, and celebrities. Interest is built by establishing a consumer need and creating a personal link. Desire is stoked by motivating people to buy and explaining buying motives. Action is the final step where the advertisement prompts the viewer to make a purchase.
Role And Decisions In Advertising
Define the role of advertising in the promotion mix.
Describe the major decisions involved in developing an advertising program.
Creating a Successful Marketing Campaign
The document provides tips for creating a successful marketing campaign. It emphasizes the importance of having a clear master plan with defined goals and an opportunity analysis to identify the most promising opportunities. A key part of the planning process involves understanding the audience and identifying internal/external factors that could impact the campaign. Finally, the document outlines elements that are important to include in campaign materials like landing pages and calls to action in order to effectively engage the target audience.
Advertising agency
This document provides an overview of advertising agencies, including their definition, features, functions, benefits, types, factors to consider when selecting one, and organizational structures. Key points:
- Advertising agencies are marketing firms that assist clients with advertising campaigns by planning, preparing, implementing and evaluating various advertising activities.
- They work independently for advertisers, are composed of creative professionals, and develop, prepare and place ads in media.
- Agencies benefit clients by eliminating the need for in-house ad teams, providing expert services, and helping allocate budgets and run effective campaigns. They benefit media by procuring business and delivering ads properly.
- Factors to consider when selecting an agency include location, size
What's hot (18)
The Ultimate Guide To Creating A Brand Marketing Plan
The Ultimate Guide To Creating A Brand Marketing Plan
How to grow your business with a brand and marketing plan
How to grow your business with a brand and marketing plan
Similar to glocal approach
Notes imc
Integrated marketing communication refers to integrating all methods of brand promotion to promote a product or service among target customers. This includes advertising, sales promotion, direct marketing, personal selling, public relations, and other communication tools. The goal is for all aspects of marketing communication to work together harmoniously for increased sales and maximum cost effectiveness. Creating a successful integrated marketing communication plan requires thorough research, clear objectives, understanding target audiences, monitoring competitors, evaluating results, and ensuring cooperation across departments.
The '4 As' of Rural Marketing
The '4 As' of Rural Marketing
When a company decides to enter the rural market, its marketing methods must be restructured to meet the demands and requirements of rural customers. The marketing mix is such an element in the rural market which gives the sense to think of marketing activities.
Today we are sharing the various components of 4 A, which apply broadly to rural marketing.
1. Affordability
2. Availability
3. Awareness
4. Acceptability
Unit 1 introduction
The document provides information on key marketing concepts including the 4 Ps of marketing (product, place, price, and promotion), the marketing process, consumer behavior, and factors influencing buying decisions. It defines marketing as getting potential customers interested in products/services through researching, promoting, selling, and distributing. The 4 Ps framework explains key elements of a marketing strategy. Consumer behavior is influenced by psychological, social, cultural, personal and economic factors. The stages of consumer buying behavior are identifying needs, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
Marketing
The document discusses marketing and marketing goals. It defines marketing as the process of promoting products or services to potential customers. It also discusses the importance of setting specific, measurable, and realistic marketing goals that support overall business goals. Common types of marketing goals include financial goals like sales targets or non-financial goals like expanding into new markets. The document also outlines the traditional 4Ps of marketing (Product, Price, Place, Promotion) as well as an extended 7Ps framework that includes additional elements important for service-based businesses.
Mba ch-1
Marketing involves understanding customer needs and satisfying them profitably. Companies that invest in truly understanding customers through market research and prioritize customer satisfaction over profits implement the marketing concept. They view all employees as marketers and strive to communicate internally and externally in a way that builds relationships. In contrast, production-oriented companies focus on manufacturing then aggressively selling what they produce. The 4Ps of marketing - product, price, place, promotion - must be designed together as a marketing mix that positions a company to best meet customer needs within a target market.
25 Keys To Sales & Marketing
This is the visual representation of the pocket MBA from New York Times. This power point presentation carries the mention & description of first 5 keys for marketing. Though small, but these slides contain a meticulous flow of information and provides extensive knowledge in the field.
Unit 1 marketing management
This document discusses marketing management and the objectives of marketing. It outlines five major objectives: 1) creation of demand, 2) customer satisfaction, 3) market share, 4) generation of profits, and 5) creation of goodwill and public image. It also discusses topics like the scope of marketing and market orientation, including benefits like customer satisfaction and risks like consumer desires that are not cost effective.
Advertisement management
This document discusses integrated marketing communications in urban markets in India. It notes that India's young urban demographic is an attractive market for foreign investors due to government investment in urban development. India led global consumer confidence indices in recent quarters due to lower inflation and positive economic conditions. The urban population in India is expected to grow significantly, reaching 590 million by 2030, which will create new employment and market opportunities in infrastructure, education, transportation, and healthcare. The rapid urban expansion is an important consideration for integrated marketing communication strategies targeting India's growing urban consumer base.
The-7-Ps-of-Marketing-Mix in Entrepreneur.pptx
The 7 Ps of Marketing Mix outlines the key elements of a marketing strategy: product, price, place, promotion, people, packaging, and positioning. Together these make up the marketing mix, which plays a vital role in achieving marketing objectives. The document then provides further details on each of the 7 Ps, explaining their importance and factors to consider for each element of the marketing mix.
Holistic marketing concept
http://studiousguy.com/holistic-marketing-concept/
This website aims to provide study material for the students preparing for their exams, the articles are written by experts in respective subjects and are in a very understandable manner.
SocialXpand | To Boost The Chance for New Contracts
SocialXpand boost the reviews on link and enhance chance for new contracts via digital marketing for work. By Digital and social marketing we can also take care of false complaints on links.
Marketing Plan
The document discusses developing an effective marketing plan for a business. It identifies the key components of a marketing plan, including describing the business, conducting a SWOT analysis, defining customers, strategizing market entry, forecasting sales, defining a marketing budget, integrating marketing communications, identifying sales channels, tracking marketing activities, and evaluating progress. An effective marketing plan provides direction and coordination for a business's strategic and tactical marketing efforts.
Developing a markerting plan.ppt
The document discusses developing a marketing plan. It identifies the key components that should be included in a marketing plan, such as describing your business, conducting a situation analysis, defining your customers, setting sales forecasts and budgets, and identifying sales channels. An effective marketing plan will guide the strategic and tactical direction of a business.
15.ppt
The document discusses developing an effective marketing plan for a business. It identifies the key components of a marketing plan, including describing the business, conducting a situation analysis, defining customers, strategizing market entry, forecasting sales, defining a marketing budget, integrating marketing communications, identifying sales channels, tracking marketing activities, and evaluating progress. An effective marketing plan provides direction and coordination for a business's strategic and tactical marketing efforts.
FDIC Presentation on Developing a Marketing Plan
Previous presentation by FDIC experts on the need for and how to use a good marketing plan to guide a business' strategic and tactical direction
Sanjiv Kumar Singh Resume
Sanjiv Kumar Singh is a marketing and brand management professional with over 15 years of experience in strategic planning, product launches, market research, sales promotions, and people management. He is currently working as an Area Sales Manager for Glenmark Consumer Care in Maharashtra and Goa, where he is responsible for marketing strategies, business growth, and achieving sales targets. Previously he has worked for Abbott, Ranbaxy, and Amrutanjan in various roles related to new product launches, sales strategies, and brand building. He is seeking new opportunities in marketing management.
Retail Marketing Strategy retail rajnish kumar itc
The document discusses retail marketing strategies and success factors. It covers determining competitors, positioning, promotion, developing a marketing plan through market research, setting goals and strategies. Key aspects are product, price, place, promotion. The document recommends specializing in one of five areas: being the cheapest, having the biggest assortment, being the most fashionable, having the most solution-oriented service, or having the fastest service. Retailers must ensure their entire company focuses on their chosen area of specialization.
7 Reasons You Need to Consider REBRANDING Your Business
Rebranding your business may necessitate a comprehensive and strategic effort, but it is oftentimes essential for continued success in the contemporary business environment. Whether you’re facing shifting customer preferences or expanding into new markets, a well-executed rebrand can help solidify your brand identity and improve overall market positioning.
In this presentation, we’ll explore various reasons why businesses may choose to undergo a complete or partial rebrand, including mergers and acquisitions, outdated visuals and design elements, reputation management concerns, as well as target audience clarity issues. We’ll also provide valuable insights on how to approach each of these challenges effectively during the rebranding process.
Download our FREE EBOOK to help you decide if now is the time to bring in the big guns (an agency) or roll up your sleeves and DIY for a bit longer: https://bit.ly/3N6CW0i
Sales & marketing overview for web development &
This document provides an overview and guidelines for sales and marketing in the web development and hosting industry. It outlines several key steps: pre-planning including deciding on a product, resources, and advertising budget; launching with sales and push/pull strategies; ongoing efforts like raising awareness of services, competitive pricing and benefits, and tracking customer feedback; and the roles and responsibilities of a marketing head such as understanding customers, competitors, and the market. The overall aim is to plan both short and long term goals to boost revenues through marketing and operations teams working closely together.
Similar to glocal approach (20)
SocialXpand | To Boost The Chance for New Contracts
SocialXpand | To Boost The Chance for New Contracts
Retail Marketing Strategy retail rajnish kumar itc
Retail Marketing Strategy retail rajnish kumar itc
7 Reasons You Need to Consider REBRANDING Your Business
7 Reasons You Need to Consider REBRANDING Your Business
More from NavanSodhi
Report psychometric test
The document discusses psychometric testing and provides information on various types of psychometric tests. It begins with an introduction to psychometric testing, noting that such tests scientifically measure mental capabilities and behavioral styles to assess a candidate's suitability for a role. It then provides details on specific tests, including the Myers-Briggs Type Indicator (MBTI) personality test, Locus of Control test measuring internal vs. external attribution, a self-esteem test, and tests measuring leadership, conflict management, and other skills. The document concludes that psychometric tests objectively measure behavior and are widely used by HR professionals to aid selection and assessment.
An industrial visit report on amar ujala
The industrial visit report summarizes Amar Ujala Publications Ltd., a leading Hindi newspaper based in Noida, India. The report discusses the company's organizational structure, departments, products, and divisions. Key points include that Amar Ujala has 11 departments and follows a tall organizational structure. Its major products are the Amar Ujala newspaper, website, and mobile apps. Major divisions include digital, Touch Point, and books and magazines. The report also provides a brief SWOT analysis and overview of the recruitment process.
nestle case study
This document contains an assignment on business ethics and the business environment submitted by Navan Sodhi. It includes answers to 5 questions:
1. Sustainable development is defined as economic development conducted without exhausting natural resources and ensuring economic and environmental benefits are available to all.
2. Additional measures Nestle could take to protect the environment include improving manufacturing eco-efficiency, conserving water resources, and investing in reducing waste and resource consumption.
3. An organization that works towards sustainable development will matter more in the future because it ensures human potential and prosperity while protecting the planet for present and future generations through responsible consumption, production, and action on climate change.
coca-cola vietnam case study
The document provides information about Coca-Cola's CSR initiatives in Vietnam related to water conservation. It discusses Coca-Cola's goals to return the equivalent amount of water used in its beverages to local communities by 20% reducing water usage in plants by 2012. It also notes that Coca-Cola undertook the initiatives to protect its brand image from criticism about large water usage, and to ensure sustainable local communities and ecosystems that its business relies on. The document then examines Coca-Cola's stakeholders in Vietnam and risks of using NGO partners to interact with communities instead of direct engagement.
rating scale method
This document discusses performance appraisal techniques, specifically rating scales. It provides an overview of performance appraisals, their purpose for companies, and some common techniques used, including rating scales. Rating scales are then discussed in more detail, including the advantages and disadvantages. Three specific types of rating scales are outlined: graphic rating scales, global rating scales, and behaviorally anchored rating scales (BARS). The document provides examples of how companies use graphic rating scales and what BARS assess. It concludes with a brief discussion of potential biases in rating methods.
Case Study - Coolex
The document discusses the strategy planning issues facing Coolex, an air conditioning company. Coolex has seen its market share decline from 55% to 40% as competitor Airtemp has grown to 15% share. Coolex currently uses a traditional, reactive approach focused on external competition rather than building on its core competencies. The document recommends that Coolex evolve its strategy by focusing on building and exploiting its own resources and core competencies to take a proactive, competence-based approach rather than solely reacting to competitors and the external environment.
business definition
Business definition is a strategic process where firms select unique positions in their industry to gain competitive advantages. It involves creatively defining the firm's focus and objectives. Successful business definition results in the firm concentrating its efforts on key areas while avoiding unnecessary activities. It also provides direction and motivation for other strategic decisions. Over time, the optimal focus may need to shift from narrow to broad as industries mature and the competitive landscape changes, requiring periodic reevaluation and redefinition of the business.
Indian business leader
Shubhra Chadda is the co-founder and CEO of Chumbak, an Indian lifestyle brand that sells products like bags, phone covers, and accessories. Founded in 2010 with an initial investment of Rs. 45 lakh, Chumbak now has over 100 product categories sold in 40+ stores across India as well as online. Chadda has a business background, having worked for companies like KPMG before co-founding Chumbak. The company focuses on tier 1 cities in India for retail expansion and uses digital marketing strategies to promote the brand online.
The payment of bonus (amendment) bill
This document summarizes the key aspects of the Payment of Bonus (Amendment) Bill of 2015 in India. It discusses that the Bill aims to amend the Payment of Bonus Act of 1965, which requires certain establishments employing 20 or more persons to pay an annual bonus to employees based on profits. It is proposed to increase the eligibility salary threshold for bonus from Rs. 10,000 to Rs. 21,000 per month. The minimum bonus is 8.33% of salary and the maximum including productivity bonus cannot exceed 20% of salary. An employee must have worked for at least 30 days in a year to be eligible for bonus.
Authorities of industrial dispute act, 1947
The document summarizes key aspects of the Industrial Disputes Act, 1947 in India. It defines an industrial dispute and outlines various authorities established under the Act to resolve disputes, including Works Committees, Conciliation Officers, Boards of Conciliation, Courts of Inquiry, Labour Courts, Industrial Tribunals, and a National Tribunal. Each authority is described in terms of its composition, appointment process, duties, and procedures for handling disputes referred to it and submitting reports or awards. The overall purpose of the Act and these authorities is to facilitate the amicable settlement of disputes related to employment and work conditions in industry.
Esfj personality type
The document describes the ESFJ (Extraverted Sensing Feeling Judging) personality type. ESFJs are helpful, tactful, compassionate, and orderly. They place high value on getting along with others and enjoy organizing people and tasks. However, their weaknesses can include being too inflexible, needy, selfless, reluctant to innovate, and worried about social status. Potential strengths of ESFJs include setting up effective procedures, strong people skills, decisiveness, and building consensus. In the workplace, ESFJs make loyal and hardworking subordinates and effective managers. Common career paths for ESFJs involve areas like healthcare, education, and customer service. Famous ESFJ personalities include
Minimum wages for states across
The document outlines minimum wage rates for 2019 across various states in India. It provides the minimum daily and monthly wages for different employment categories including unskilled, semi-skilled, skilled, and highly skilled work. Rates vary between states but generally increase with skill level, with unskilled work earning the least and highly skilled work earning the most. Graphs at the end visually compare minimum wage rates across categories for each state.
Globalisation and its impact on international business environment
Globalization has integrated international trade, investment, technology and cultures, making international business easier through increased cross-border trade. International business involves importing/exporting goods/services and foreign investment to acquire resources, increase market size, and minimize risks. It accounts for over half of India's GDP and attracts investment in sectors like transportation, travel, finance and technology. Globalization benefits international businesses through greater competition, economies of scale, investment, and resource efficiency while saving on foreign exchange costs. It has had a large, positive impact on international business and trade.
Changing role of Human Resources
Changes in the environment of Human Resource Management
Diversity in the changing role of Human Resources
Cadbury - Market Analysis
Cadbury India produces chocolate, snacks, candy and other food products. It owns several major brands like Cadbury Dairy Milk and Bournvita. Cadbury operates in over 60 countries and employs around 45,000 people globally. A SWOT analysis identified brand equity, successful marketing campaigns and famous brands as strengths, while controversies and competitive pressure from other companies were seen as weaknesses and threats. Cadbury competes against Mars, Hershey's and Nestle in India. Its Shubh Aarambh campaign was aimed at consumers aged 15-35 and helped reestablish Cadbury's image. Evaluation of the Joytree YouTube video found it gained over 800,000 views quickly and increased Twitter followers. Brand linkage
More from NavanSodhi (15)
Globalisation and its impact on international business environment
Globalisation and its impact on international business environment
Recently uploaded
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Community pharmacy- Social and preventive pharmacy UNIT 5
Covered community pharmacy topic of the subject Social and preventive pharmacy for Diploma and Bachelor of pharmacy
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
How to Setup Warehouse & Location in Odoo 17 Inventory
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaRecently uploaded (20)
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
glocal approach
- 1. Global vs Local Marketing (Five take away) Market Analysis- Branding and marketing of a product should be done after analyzing the local market and the needs of the customers. A company should revisit overall brand strategy before developing a new brand campaign. Communication with Local Market- There should be a proper communication between the company and the local customers to promote the brand. It is important that company's marketing team will able to understand the local language of a particular market. SMART Goal- Before tapping a local market, a company should always set SMART Goals which are specific, measurable, attainable, realistic and time based. This analysis can help a company to strategize the local market accordingly. Tagline of the Product- When it comes to make a tagline, it should be appealing to the local customers through which a customer can relate their emotions and sentiments. These kind of branding strategies can help the company to expand their product in local market. Local Campaign Development- A regular feedback from the local customers can help to improve the campaign strategies and gives the direction to come up with some creative and original campaigns for local market according to their needs and culture. Submitted by- Navan Sodhi PGDM HR