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Washington DC Paris Tokyo www.thebesengroup.com
Cable MVNO Seminar
Washington DC Paris Tokyo
Overview
 Cable Operator Mobile Strategy Overview
- Understanding the 5G network architecture and 5G spectrum band requirements
- Identifying the key challenges for adding network capacity and network densification
- Evaluating multiple 5G deployment business models and use cases suitable for cable operators
 Cable Operator Mobile Strategy Phase I: Wi-Fi + LTE MVNO
- Examining the risk and benefits of becoming an MVNO on the HNO’s network
- Negotiating the wholesale contract pricing for voice, SMS and data based on subscriber volume
- Determining key operations cable operators should outsource to an MVNE or an MVNA
- Understanding the mobile economics for Wi-Fi and LTE MVNO business models
 Cable Operator Mobile Strategy Phase II: Wi-Fi + CBRS + LTE MVNO
- Assessing shared spectrum and high band spectrum business models to develop small cells network
- Integrating small cells network into a mobile core network – Evolved Packet Core (EPC)
- Dimensioning small cells network deployment models and calculating total costs of ownership
- Understanding the mobile economics for Wi-Fi and CBRS and LTE MVNO business models
 Cable Operator Mobile Go-To-Market Strategy
- Understanding the unique needs and behaviors of each household member for mobile services
- Determining the strategic distribution channels for mobile services based on target subscribers
- Defining the appropriate pricing strategy based on different usage patterns for mobile services
- Generating new revenue opportunities from mobile network operators and business owners
Session I: Cable Operator Mobile Strategy
The Besen Group’s Cable MVNO seminar is the most comprehensive seminar in the world. It is offered to cable
operators who are considering launching mobile and mobile data services. The seminar can also provide
existing cable MVNOs an in-depth look at 5G and small cells networks. The goal of the seminar is to help cable
operators retain their video subscribers while reducing their churn by offering quad play services.
With this seminar, attendees will learn multiple strategies from 14 MVNO case studies and managed services
from 7 MVNE case studies. In addition, the seminar includes an intensive workshop on how to build a
compelling voice and data centric MVNO business case. Seminars are conducted at the client’s location with a 3
weeks advance notice.
Our ultimate goal is to maximize our client’s knowledge and answer all key questions regarding cable
operators’ mobile strategy. We can also customize the seminar based on the client’s needs.
www.thebesengroup.com
Mobile Wholesale Definitions
 MNO: It is a mobile network operator that owns its mobile network infrastructure and allocation of
spectrum. It does not open its network to MVNOs, MVNAs and may work with multiple MVNEs.
 HNO: It is as a mobile network operator that owns its network infrastructure and allocation of spectrum.
It opens its network to MVNOs, MVNAs, and may work with multiple MVNEs.
 MVNO: It is an organization that offers mobile and mobile data services with or without spectrum. The
spectrum can be licensed, unlicensed or shared. It may work with multiple HNOs, MVNAs, MVNEs.
 MVNA: It is an organization that combines multiple MVNOs and may work with multiple HNOs, and MVNEs.
 MVNE: It is an intermediary organization that offers managed services and may work with multiple MNOs,
HNOs, MVNEs, and MVNAs.
Washington DC Paris Tokyo www.thebesengroup.com
Session II: Small Cells Opportunities
Workshops: Strategy & Business Case Development
 Citizens Broadband Radio Service (CBRS) Band
- Determining the CBRS spectrum sharing architecture and key benefits for cable operators
- Identifying and examining key indoor and outdoor use cases for cable operators
- Defining and establishing different pricing models for indoor and outdoor use cases
- Understanding the indoor and outdoor economics of OnGo based on different use cases
 Millimeter Wave Band
- Determining the millimeter wave network architecture and key benefits for cable operators
- Identifying and examining key indoor and outdoor use cases for cable operators
- Defining and establishing different pricing models for indoor and outdoor use cases
- Understanding the indoor and outdoor economics of millimeter wave based on different use cases
 Revenue Structure: Market Sizing, Take-Up Usage, Service Selection and Pricing
 Capex (Capital Expenditures) Structure: Network Related and Non-Network Related Expenses
 Opex (Operating Expenditures) Structure: Direct and Indirect Expenses
 Wholesale Pricing Table: AT&T, Sprint, T-Mobile, Verizon
 Financial Indicators: Internal Rate of Return (IRR), Net Present Value (NPV), Payback
Session III: MVNO Case Studies
 Cable Operators: Altice Mobile, Cox Mobile, Liberty Global, Spectrum Mobile, Videotron, Xfinity Mobile
 Lessons Learned: Cablevision, Cox, Pivot Project, Time Warner Cable
 Wi-Fi First: Boingo, Republic Wireless
 Internet: Google
 MVNA: Xfinity Mobile Wholesale
Session IV: MVNE Case Studies
 MVNEs: Amdocs, Arterra Mobility, Infosys, Limitless Mobile, Oracle, Ready Wireless, Tech Mahindra
Washington DC Paris Tokyo www.thebesengroup.com
About The Presenter
Alex Besen is the Founder & CEO of The Besen Group LLC. He provides strategic advisory, business
development, market research and training services in the mobile data industry.
Alex has over 26 years of hands-on experience in the mobile industry working for operators and vendors in
North America and Europe in numerous roles including business development, marketing, project management
and finance. He has been working with mobile network operators and enterprises in developing their digital
transformation strategies and advising MVNOs to launch their mobile and mobile data services.
Previously, Alex worked at Ericsson with mobile operators on MVNO and UMTS projects in the EMEA (Europe,
Middle East and Africa) region. He was also responsible for identifying potential partners and hosting
workshops at Ericsson Mobility World (a mobile data laboratory) where developers create, optimize and
commercialize mobile applications. Prior to Ericsson, Alex was employed at T-Mobile USA (Omnipoint
Communications) where he was responsible for partnerships, joint ventures and provided billing, customer
care, marketing and financing solutions to mobile operators. Alex began his mobile career with Pocket
Communications based in Washington DC where he managed the company’s auction activity for C-block
spectrum licenses as well as other activities associated with market research, market segmentation, pricing
plans and market distribution strategies.
He holds a BS degree in Management from the University of Tampa and an MBA degree in International
Business from the American University. He is in fluent in French, Turkish and proficient in Italian.
He has delivered a 4G LTE wholesale seminar to International Telecommunications Union (ITU) in March 2012,
Cellular Telecommunications Industry Association (CTIA) in January 2011, Competitive Carriers Association
(CCA) in December 2010 and Federal Communications Commission (FCC) in October 2010.
He has spoken at MWC Los Angeles 2019, In-Building Wireless Congress 2019, CCA – Mobile Carriers Show
2019, CCA – Mobile Carriers Show 2018, Mobile World Congress Americas 2017, CES 2017, CTIA Super
Mobility 2016, Wi-Fi Now USA 2016, CCA - Mobile Carriers Show 2016, CTIA Super Mobility 2015, Sprint
Mobility in Action 2014, MVNO Industry Summit USA 2013, MVNO World Congress 2013, CCA Global Expo
2013, MVNO Industry Summit 2012, MVNO Industry Summit 2011, MVNO Industry Summit Latam 2011, LTE
North America 2011, LTE North America 2010, MVNO Industry Summit 2010, Eurasia Com 2009, Mobile World
Congress 2008, MVNO Summit 2008, MVNO Summit 2007, MVNO Congress 2007, Emerging Mobile
Partnerships & MVNOs Conference 2007, CTIA Wireless 2006, and CTIA Wireless 2005.
He was quoted in AGL Media, Bloomberg, Boston Business Journal, Business News Americas, Business Week,
CableFax, Chicago Tribune, CNN Business, Computer World, Connected Real Estate Magazine, FierceWireless,
Hurriyet, Information Week, Le Journal du Net, Light Reading, Los Angeles Times, MIT Technology Review,
New York Times, RCR Wireless, Red Herring, S&P Global, Telephony Online, The Kansas City Star, The Prepaid
Press, The Seattle Times, The Washington Post, Triangle Business Journal, USA Today and Wireless Week.
About The Besen Group
The Besen Group LLC is an international management consulting practice to the mobile data industry
headquartered in the Washington DC area, with representatives in Paris and Tokyo.
The Besen Group brings global perspective and an open approach to client engagements, where the transfer of
our mobile data knowledge, hands-on experience, and strategic thinking become part of our clients’ ongoing
competitive strength. Its mission is to provide mobile data players with tools, knowledge, and services
enabling them to perform optimally in their mobile environment. The Besen Group’s competitive edge is based
on practical experience with mobile operators, mobile vendors, and a mobile data laboratory.
Our references include Altran, Amdocs, Arterra Mobility, BICS, Cosmote, Ericsson, Fenerbahce, Globalstar,
Ligado Networks, Limitless Mobile, MTS, Nokia, Orange, Panasonic, Plintron Americas, Reglo Mobile, Speedcast,
Sony, T-Mobile US and Turk Telekom.
Our consulting service portfolios include: Mobile Data Service Portfolio, MVNO Service Portfolio, MVNE Service
Portfolio and HNO Service Portfolio.
Our training seminars include: Private 5G Seminar, Private LTE Seminar, CBRS Seminar, Mobile Wholesale
Seminar, MVNO Seminar, Cable MVNO Seminar, US MVNO Seminar, and MVNE Seminar.
Our market research services include: Case Study Brochure, and Market Research Brochure.
Washington DC Paris Tokyo www.thebesengroup.com
Pricing
Cable MVNO Seminar includes:
 Session I: Cable Operator Mobile Strategy
 Session II: Small Cells Opportunities
 Session III: MVNO Case Studies
 Session IV: MVNE Case Studies
 Workshops: Strategy & Business Case Development
For pricing information, please send an email to: seminar@thebesengroup.com.
The seminar price is for unlimited number of participants. The seminar price will vary for a customized seminar.
The duration of the seminar can be one day or half-day. Customers will be responsible for all travel related expenses
including air, transportation, and lodging for the presenter.
In case, customers will need a training facility, all Regus business center expenses will be billed additionally.
Payment
Full payment is required prior to the scheduled seminar date.
All payments should be made by check, wire transfer or major credit card.
To arrange for a wire transfer, please contact us at +1.703.981.8168 or by email to: seminar@thebesengroup.com.
Scheduling
To schedule a seminar, please send your request to: seminar@thebesengroup.com with your contact details and availability.
For a customized seminar, please contact us at +1.703.981.8168 or by email to: seminar@thebesengroup.com.
Cancellation
All cancellations must be in writing. Cancellations received two weeks prior to the scheduled seminar date won’t be
responsible for any service charge.
A service charge of $1,000 will apply to cancellations received less than two weeks prior to the scheduled seminar date
within North America and a service charge of $2,000 for all other international countries.
Legal Notice
No part of this publication may be reproduced by any means in whole or in part without the express written consent of The
Besen Group LLC and may not be changed or modified in any way. The Besen Group LLC does not accept any legal
responsibility for any actions taken on the basis of the information provided in the seminar.
All opinions, assumptions, estimates and recommendations cannot be guaranteed and participants to the seminar use this
information at their own risk. This seminar is provided as is without warranty of any kind, express or implied, including, but
not limited to, the implied warranties or merchantability, fitness for a particular purpose, or non-infringement.
The Besen Group LLC reserves the right to cancel the seminar, modify, alter or otherwise edit the content of the seminar and
change the price for the seminar at its discretion at any time. Furthermore, The Besen Group LLC accepts no liability for any
loss or damage or unforeseen consequential loss or damage arising from the use of the information contained in the
seminar. The seminar presentation is the exclusive property of The Besen Group LLC.
Certain images and/or photos on the cover page are the copyrighted property of Getty Images and are used with permission
under license. These images and/or photos may not be copied or downloaded without permission from Getty Images.
No part of the seminar may be reproduced, in any form or by any means, electronic, mechanical, photocopying, recording or
otherwise, without the written permission of The Besen Group LLC. A limited version of the seminar presentation will be
provided to seminar participants.
All trademarks are the property of their respective owners. This seminar is for informational purposes only.
THE BESEN GROUP LLC MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SEMINAR.
© Copyright 2020. The Besen Group, LLC. All Rights Reserved. Updated: November, 2020.

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Cable MVNO Seminar Brochure

  • 1. Washington DC Paris Tokyo www.thebesengroup.com Cable MVNO Seminar
  • 2. Washington DC Paris Tokyo Overview  Cable Operator Mobile Strategy Overview - Understanding the 5G network architecture and 5G spectrum band requirements - Identifying the key challenges for adding network capacity and network densification - Evaluating multiple 5G deployment business models and use cases suitable for cable operators  Cable Operator Mobile Strategy Phase I: Wi-Fi + LTE MVNO - Examining the risk and benefits of becoming an MVNO on the HNO’s network - Negotiating the wholesale contract pricing for voice, SMS and data based on subscriber volume - Determining key operations cable operators should outsource to an MVNE or an MVNA - Understanding the mobile economics for Wi-Fi and LTE MVNO business models  Cable Operator Mobile Strategy Phase II: Wi-Fi + CBRS + LTE MVNO - Assessing shared spectrum and high band spectrum business models to develop small cells network - Integrating small cells network into a mobile core network – Evolved Packet Core (EPC) - Dimensioning small cells network deployment models and calculating total costs of ownership - Understanding the mobile economics for Wi-Fi and CBRS and LTE MVNO business models  Cable Operator Mobile Go-To-Market Strategy - Understanding the unique needs and behaviors of each household member for mobile services - Determining the strategic distribution channels for mobile services based on target subscribers - Defining the appropriate pricing strategy based on different usage patterns for mobile services - Generating new revenue opportunities from mobile network operators and business owners Session I: Cable Operator Mobile Strategy The Besen Group’s Cable MVNO seminar is the most comprehensive seminar in the world. It is offered to cable operators who are considering launching mobile and mobile data services. The seminar can also provide existing cable MVNOs an in-depth look at 5G and small cells networks. The goal of the seminar is to help cable operators retain their video subscribers while reducing their churn by offering quad play services. With this seminar, attendees will learn multiple strategies from 14 MVNO case studies and managed services from 7 MVNE case studies. In addition, the seminar includes an intensive workshop on how to build a compelling voice and data centric MVNO business case. Seminars are conducted at the client’s location with a 3 weeks advance notice. Our ultimate goal is to maximize our client’s knowledge and answer all key questions regarding cable operators’ mobile strategy. We can also customize the seminar based on the client’s needs. www.thebesengroup.com Mobile Wholesale Definitions  MNO: It is a mobile network operator that owns its mobile network infrastructure and allocation of spectrum. It does not open its network to MVNOs, MVNAs and may work with multiple MVNEs.  HNO: It is as a mobile network operator that owns its network infrastructure and allocation of spectrum. It opens its network to MVNOs, MVNAs, and may work with multiple MVNEs.  MVNO: It is an organization that offers mobile and mobile data services with or without spectrum. The spectrum can be licensed, unlicensed or shared. It may work with multiple HNOs, MVNAs, MVNEs.  MVNA: It is an organization that combines multiple MVNOs and may work with multiple HNOs, and MVNEs.  MVNE: It is an intermediary organization that offers managed services and may work with multiple MNOs, HNOs, MVNEs, and MVNAs.
  • 3. Washington DC Paris Tokyo www.thebesengroup.com Session II: Small Cells Opportunities Workshops: Strategy & Business Case Development  Citizens Broadband Radio Service (CBRS) Band - Determining the CBRS spectrum sharing architecture and key benefits for cable operators - Identifying and examining key indoor and outdoor use cases for cable operators - Defining and establishing different pricing models for indoor and outdoor use cases - Understanding the indoor and outdoor economics of OnGo based on different use cases  Millimeter Wave Band - Determining the millimeter wave network architecture and key benefits for cable operators - Identifying and examining key indoor and outdoor use cases for cable operators - Defining and establishing different pricing models for indoor and outdoor use cases - Understanding the indoor and outdoor economics of millimeter wave based on different use cases  Revenue Structure: Market Sizing, Take-Up Usage, Service Selection and Pricing  Capex (Capital Expenditures) Structure: Network Related and Non-Network Related Expenses  Opex (Operating Expenditures) Structure: Direct and Indirect Expenses  Wholesale Pricing Table: AT&T, Sprint, T-Mobile, Verizon  Financial Indicators: Internal Rate of Return (IRR), Net Present Value (NPV), Payback Session III: MVNO Case Studies  Cable Operators: Altice Mobile, Cox Mobile, Liberty Global, Spectrum Mobile, Videotron, Xfinity Mobile  Lessons Learned: Cablevision, Cox, Pivot Project, Time Warner Cable  Wi-Fi First: Boingo, Republic Wireless  Internet: Google  MVNA: Xfinity Mobile Wholesale Session IV: MVNE Case Studies  MVNEs: Amdocs, Arterra Mobility, Infosys, Limitless Mobile, Oracle, Ready Wireless, Tech Mahindra
  • 4. Washington DC Paris Tokyo www.thebesengroup.com About The Presenter Alex Besen is the Founder & CEO of The Besen Group LLC. He provides strategic advisory, business development, market research and training services in the mobile data industry. Alex has over 26 years of hands-on experience in the mobile industry working for operators and vendors in North America and Europe in numerous roles including business development, marketing, project management and finance. He has been working with mobile network operators and enterprises in developing their digital transformation strategies and advising MVNOs to launch their mobile and mobile data services. Previously, Alex worked at Ericsson with mobile operators on MVNO and UMTS projects in the EMEA (Europe, Middle East and Africa) region. He was also responsible for identifying potential partners and hosting workshops at Ericsson Mobility World (a mobile data laboratory) where developers create, optimize and commercialize mobile applications. Prior to Ericsson, Alex was employed at T-Mobile USA (Omnipoint Communications) where he was responsible for partnerships, joint ventures and provided billing, customer care, marketing and financing solutions to mobile operators. Alex began his mobile career with Pocket Communications based in Washington DC where he managed the company’s auction activity for C-block spectrum licenses as well as other activities associated with market research, market segmentation, pricing plans and market distribution strategies. He holds a BS degree in Management from the University of Tampa and an MBA degree in International Business from the American University. He is in fluent in French, Turkish and proficient in Italian. He has delivered a 4G LTE wholesale seminar to International Telecommunications Union (ITU) in March 2012, Cellular Telecommunications Industry Association (CTIA) in January 2011, Competitive Carriers Association (CCA) in December 2010 and Federal Communications Commission (FCC) in October 2010. He has spoken at MWC Los Angeles 2019, In-Building Wireless Congress 2019, CCA – Mobile Carriers Show 2019, CCA – Mobile Carriers Show 2018, Mobile World Congress Americas 2017, CES 2017, CTIA Super Mobility 2016, Wi-Fi Now USA 2016, CCA - Mobile Carriers Show 2016, CTIA Super Mobility 2015, Sprint Mobility in Action 2014, MVNO Industry Summit USA 2013, MVNO World Congress 2013, CCA Global Expo 2013, MVNO Industry Summit 2012, MVNO Industry Summit 2011, MVNO Industry Summit Latam 2011, LTE North America 2011, LTE North America 2010, MVNO Industry Summit 2010, Eurasia Com 2009, Mobile World Congress 2008, MVNO Summit 2008, MVNO Summit 2007, MVNO Congress 2007, Emerging Mobile Partnerships & MVNOs Conference 2007, CTIA Wireless 2006, and CTIA Wireless 2005. He was quoted in AGL Media, Bloomberg, Boston Business Journal, Business News Americas, Business Week, CableFax, Chicago Tribune, CNN Business, Computer World, Connected Real Estate Magazine, FierceWireless, Hurriyet, Information Week, Le Journal du Net, Light Reading, Los Angeles Times, MIT Technology Review, New York Times, RCR Wireless, Red Herring, S&P Global, Telephony Online, The Kansas City Star, The Prepaid Press, The Seattle Times, The Washington Post, Triangle Business Journal, USA Today and Wireless Week. About The Besen Group The Besen Group LLC is an international management consulting practice to the mobile data industry headquartered in the Washington DC area, with representatives in Paris and Tokyo. The Besen Group brings global perspective and an open approach to client engagements, where the transfer of our mobile data knowledge, hands-on experience, and strategic thinking become part of our clients’ ongoing competitive strength. Its mission is to provide mobile data players with tools, knowledge, and services enabling them to perform optimally in their mobile environment. The Besen Group’s competitive edge is based on practical experience with mobile operators, mobile vendors, and a mobile data laboratory. Our references include Altran, Amdocs, Arterra Mobility, BICS, Cosmote, Ericsson, Fenerbahce, Globalstar, Ligado Networks, Limitless Mobile, MTS, Nokia, Orange, Panasonic, Plintron Americas, Reglo Mobile, Speedcast, Sony, T-Mobile US and Turk Telekom. Our consulting service portfolios include: Mobile Data Service Portfolio, MVNO Service Portfolio, MVNE Service Portfolio and HNO Service Portfolio. Our training seminars include: Private 5G Seminar, Private LTE Seminar, CBRS Seminar, Mobile Wholesale Seminar, MVNO Seminar, Cable MVNO Seminar, US MVNO Seminar, and MVNE Seminar. Our market research services include: Case Study Brochure, and Market Research Brochure.
  • 5. Washington DC Paris Tokyo www.thebesengroup.com Pricing Cable MVNO Seminar includes:  Session I: Cable Operator Mobile Strategy  Session II: Small Cells Opportunities  Session III: MVNO Case Studies  Session IV: MVNE Case Studies  Workshops: Strategy & Business Case Development For pricing information, please send an email to: seminar@thebesengroup.com. The seminar price is for unlimited number of participants. The seminar price will vary for a customized seminar. The duration of the seminar can be one day or half-day. Customers will be responsible for all travel related expenses including air, transportation, and lodging for the presenter. In case, customers will need a training facility, all Regus business center expenses will be billed additionally. Payment Full payment is required prior to the scheduled seminar date. All payments should be made by check, wire transfer or major credit card. To arrange for a wire transfer, please contact us at +1.703.981.8168 or by email to: seminar@thebesengroup.com. Scheduling To schedule a seminar, please send your request to: seminar@thebesengroup.com with your contact details and availability. For a customized seminar, please contact us at +1.703.981.8168 or by email to: seminar@thebesengroup.com. Cancellation All cancellations must be in writing. Cancellations received two weeks prior to the scheduled seminar date won’t be responsible for any service charge. A service charge of $1,000 will apply to cancellations received less than two weeks prior to the scheduled seminar date within North America and a service charge of $2,000 for all other international countries. Legal Notice No part of this publication may be reproduced by any means in whole or in part without the express written consent of The Besen Group LLC and may not be changed or modified in any way. The Besen Group LLC does not accept any legal responsibility for any actions taken on the basis of the information provided in the seminar. All opinions, assumptions, estimates and recommendations cannot be guaranteed and participants to the seminar use this information at their own risk. This seminar is provided as is without warranty of any kind, express or implied, including, but not limited to, the implied warranties or merchantability, fitness for a particular purpose, or non-infringement. The Besen Group LLC reserves the right to cancel the seminar, modify, alter or otherwise edit the content of the seminar and change the price for the seminar at its discretion at any time. Furthermore, The Besen Group LLC accepts no liability for any loss or damage or unforeseen consequential loss or damage arising from the use of the information contained in the seminar. The seminar presentation is the exclusive property of The Besen Group LLC. Certain images and/or photos on the cover page are the copyrighted property of Getty Images and are used with permission under license. These images and/or photos may not be copied or downloaded without permission from Getty Images. No part of the seminar may be reproduced, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the written permission of The Besen Group LLC. A limited version of the seminar presentation will be provided to seminar participants. All trademarks are the property of their respective owners. This seminar is for informational purposes only. THE BESEN GROUP LLC MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SEMINAR. © Copyright 2020. The Besen Group, LLC. All Rights Reserved. Updated: November, 2020.