WiMAX is a wireless technology that provides broadband internet access over long distances at high speeds. The document discusses a market survey conducted in Mumbai by MSG to identify potential areas for Tata Communications to set up WiMAX towers. MSG divided Mumbai into grids and polygons and collected data on building rentals, roads, and infrastructure to identify economically viable areas. The survey found that MTNL is a major competitor in Mumbai. The objectives of the study were to measure the market potential, identify competitors, specify suitable locations, and help develop strategies for Tata Communications' WiMAX services.

1. INTRODUCTION:WiMAXWorldwide Interoperability for Microwave Access (WiMAX) is currently one of
the hottesttechnologies in wireless. The Institute of Electrical and Electronics Engineers (IEEE)
802committee, which sets networking standards such as Ethernet (802.3) and Wi-Fi WiMAX is thenext-
generation of wireless technology designed to enable pervasive, high-speed mobile Internetaccess to
the widest array of devices including notebook PCs, handsets, smart phones, andconsumer electronics
such as gaming devices, cameras, camcorders, music players, and more. Asthe fourth generation (4G) of
wireless technology, WiMAX delivers low-cost, open networksand is the first all IP mobile Internet
solution enabling efficient and scalable networks for data,video, and voice. As a major driver in the
support and development of WiMAX
Benefits of WiMAX• Providing a wireless alternative to cable and DSL for “last mile” broadband access.•
Connecting Wi-Fi hotspots to the Internet.• Providing data and telecommunications services.• Providing
a source of Internet connectivity as a part of business continuity plan. That is,if a business has both a
fixed and wireless Internet connection, especially from unrelatedproviders, they are unlikely to be
affected by the same service outage.• Providing portable connectivity.• Extends up to 50 km (31 miles)
& connects IEEE 802.11(Wi-Fi Hotspots) to the internetand provides a wireless extension to Cable and
DSL (Digital Subscriber Line) broadbandconnections over long distances.• IEEE 802.16 standards-based
wireless Metropolitan Area Network technology.• IEEE 802.16, specifies WiMAX in the 10 to 66 GHz
range.• WiMAX technology also provides data rates upto 70 mbps.• Claims to provide shared data rates
up to 70 mbps which according to WiMAXproponents, is enough bandwidth to simultaneously support
more than 60 businesseswith T1-type connectivity and well over a thousand homes at 1Mbit/s DSL-
levelconnectivity.• WiMAX will allow interpenetration for broadband service provision of VoIP, video,
andInternet access simultaneously.
BACKGROUNDWorldwide: Interoperability for Microwave Access (WiMAX) is currently one of the
hottesttechnologies in wireless. WiMAX is the next-generation of wireless technology designed toenable
pervasive, high-speed mobile Internet access to the widest array of devices includingnotebook PCs,
handsets, smart phones, and consumer electronics such as gaming devices,cameras, camcorders, music
players, and more.As the fourth generation (4G) of wireless technology, WiMAX delivers low-cost, open
networksand is the first all IP mobile Internet solution enabling efficient and scalable networks for
data,video, and voice. Wimax in India is in introductory stage and its uses will increase exponentiallyin
near future.The projects is a an effort to know WiMAX uses in India, challenges faced and a primary
fieldsurvey for Tata Communication Internet Services Limited (TCISL) across Mumbai
metropolitanregion. The primary data along with secondary data is used to do segmentation and
targeting forWimax services along with identifying buildings and other commercial and residential
placeswhereWimax towers can be setup.

2. MSG (MARKET SURVEY GROUP):This is a report of MARKET SURVEY GROUP to find the potential area in
Mumbai for Wimaxinternet service. This is a pre launch survey done by MSG. This survey has covered all
thebuilding of the Mumbai. The whole Mumbai is divided in to number of grids. Each grid have anarea of
2K*2K (4km2).Again each grid is sub divided in eight polygon of 0.5 km2(1Km*0.5Km) each for analysis
convenience .This polygon where represented as A, B, C, D, E,F, G & H (EG 144A this means grid 144 &
polygon A).As the objective of the project is toidentify economically potential areas where Wimax BTS
Towers could be installed and withdirectional requirement signal strength. Initially work is done in
developing approach to identifythe suitable data points. GIS software was used for geographic maps
with various layers of datasuch as Major road name, landmark buildings, societies name with no. of
floors, commercialbuildings, parks, railway lines, govt. buildings, school, industrial estates name etc.
Then projectwas started with identifying P1, P2, & P3 representing priority area. Initially encircled the
areasof t same potential leaving open spaces and slum areas on least priority .As this approach
washighly subjective and couldn’t provide a objective basis for our study so we dropped it . Aspeople are
reluctant to reveal their income level we identified a surrogate of it in terms of monthly rental of the
building. Monthly rentals are directly proportional to their income level sowe had three blocks.
RATIONALE BEHIND THE STUDY:
WiMAX is a standards-based wireless technology that provides high throughput broadbandconnections
over long distances. The Rationale for the study has many points, in other words wecan say there is a lot
of point for using Wimax technology in today’s world.WiMAX is similar to the wireless standard known
as Wi-Fi, but on a much larger scale and atfaster speeds. A nomadic version would keep WiMAXenabled
devices connected over largeareas, much like today’s cell phone.WiMAX is based on IEEE 802.16 IEEE
standards. Wi-Fi typically provides local network accessfor around a few hundred feet with speeds of up
to 54 Mbps, a single WiMAX antenna isexpected to have a range of up to 40 miles with speeds of 70
Mbps or more. As such, WiMAXcan bring the underlying Internet connection needed to service local Wi-
Fi networks.Wi-Fi is intended for LAN applications, users scale from one to tens with one subscriber for
eachCPE device. Fixed channel sizes (20MHz).WiMAX is designed to efficiently support from oneto
hundreds of Consumer premises equipments (CPE)s, with unlimited subscribers behind eachCPE.
Flexible channel sizes from 1.5MHz to 20MHz.WiMAX works at 5 Mbps/Hz and can peak up to 100 Mbps
in a 20 MHz channel.As such, WiMAX can bring the underlying Internet connection needed to service
local Wi-Finetworks. Wi-Fi does not provide ubiquitous broadband while WiMAX does.
For Consumers:
 Consumers can receive services in areas with little infrastructure, developed countries,rural&
hard-to-service areas.
 Increased number of players in the market which means options.
 Quick “trickle down” effect of cost savings to consumers.

3. For Service Providers:
 Eliminates commitment to a single vendor, a typical by-product.
 The proprietary technology model.
 Wireless systems significantly reduce operator investment risk.
For Component Makers:
 Standardization creates a volume opportunity for chip set vendors.
The main reasons to implement this technology are:
• To provide customers a more reliable and secure network.
• To eliminate the role of wired technology in the connectivity which is far difficult toimplement in
remote areas?
• To be in contact with the customers directly and handle them according to the company’spolicy, i.e.
customer satisfaction is the priority of marketing.
• To grow up in the market with more numbers of customers with the help of technology.
1.4 OBJECTIVE OF THE STUDY
• Measuring the potential of market
.• Point out the competitors of industry.
• Specific location.
• Strategy making.
Measuring the potential of market:
Through this project organization will be able to know about the market potential. The overallcustomer
profile and choices also identified through the project. To about the market potentialthis project is very
vital and necessary. It is important for organization because before launchingnew product or services in
market the potential should be known by organization. Otherwise, incase, product will fail the huge loss
of money and resources will be occurred. In Mumbai themarket is potentially existed and if company
will make the strategy on that data, will benefited.

4. Point out the competitors of industry:
The second most important objective of this project is to identify the market threats in the formof
competitors. The data of project clearly pointed out the name and number of competitors in aparticular
territory. The knowledge about the competitors is a prerequisite for organizationalplanning. Through
this project it is clear that MTNL (MAHANAGAR TELEPHONE NIGAMLIMITED) is a prominent competitor
of TATA COMMUNICATION. The other competitorsareRELIENCE and SIFY.