2. Overview
Mobile Wholesale Definitions
Overview
MVNO Market Entry Evaluation & Go-to-Market Strategy
- Examining the risks and benefits of becoming a data centric MVNO with or without spectrum
- Determining the MVNOs’ mobile network & BSS-OSS architecture and developing its technology roadmap
- Defining the MVNOs’ licensed, unlicensed and shared spectrum requirements based on its services
- Segmenting the mobile market for 5G and identifying early adopters and untapped customer segments
- Establishing customer retention strategies and decreasing subscriber acquisition costs
- Pricing 5G services to achieve competitive advantage and maximum return on investment
- Quantifying the potential revenue streams from the mobile advertising and the mobile media
Session I: Mobile Wholesale Fundamentals
Our mobile wholesale seminar is the most comprehensive and the only seminar of its kind in the world. It
contains 3 sessions and 2 workshops. The first session provides an insight to mobile wholesale business
fundamentals. The second session provides a complete overview of the key elements of the MVNO
business plan. The third session contains 54 case studies from multiple players in the mobile wholesale
industry in the US.
The strategy workshop will review our client’s mobile broadband strategy, partner’s selection,
competitors, and their service offering. The final workshop provides our clients how to build a compelling
MVNO business case with market based assumptions. Our ultimate goal is to maximize our client’s
knowledge and answer all of their mobile wholesale questions. Depending on our client needs, we can
also customize the seminar or the workshop to fit their particular situation.
Washington DC Paris Tokyo www.thebesengroup.com
Mobile Networks & Convergence & Spectrum
- Evaluating the mobile broadband market, OTT applications and wholesale revenue opportunities
- Examining the challenges and opportunities for network and spectrum sharing with structured framework
- Managing the explosive growth of connected devices and drivers for LTE, LTE-Advanced, LTE-LAA, LTE-U
- Identifying and analyzing licensed, unlicensed, shared spectrum bands and their impact in the industry
- Assessing shared spectrum business models, implications and requirements for the mobile broadband
- Developing a cloud infrastructure by delivering new applications, services and business models
Session II: MVNO Business Plan
MNO: It is a mobile network operator that owns its mobile network infrastructure and allocation of
spectrum. It does not open its network to MVNOs, MVNAs and may work with multiple MVNEs.
HNO: It is as a mobile network operator that owns its network infrastructure and allocation of spectrum.
It opens its network to MVNOs, MVNAs, and may work with multiple MVNEs.
MVNO: It is an organization that offers mobile and mobile data services with or without spectrum. The
spectrum can be licensed, unlicensed or shared. It may work with multiple HNOs, MVNAs, MVNEs.
MVNA: It is an organization that combines multiple MVNOs and may work with multiple HNOs, and MVNEs.
MVNE: It is an intermediary organization that offers managed services and may work with multiple MNOs,
HNOs, MVNEs, and MVNAs.
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Revenue Structure: Market Sizing, Take-Up Usage, Service Selection and Pricing
Capex (Capital Expenditures) Structure: Network Related and Non-Network Related Expenses
Opex (Operating Expenditures) Structure: Direct and Indirect Expenses
Wholesale Pricing Table: AT&T, T-Mobile, Verizon
Financial Indicators: Internal Rate of Return (IRR), Net Present Value (NPV), Payback
Session II: MVNO Business Plan
Workshops: Strategy & Business Case Development
Session III: Mobile Wholesale Case Studies
MVNOs:
Amazon, AMC, Apple, American Express, Birch, Blackboard, Boingo, Boost, Charter, Comcast, Cox,
Dell, Disney, EA, Facebook, GE, GM, Google, Go Daddy, Hilton, HP, Hulu, Intel, Lenovo,
LG, Marriott, Medtronic, Microsoft, Netflix, Nintendo, Panasonic, Philips,
Republic Wireless, Samsung, Sony, Starbucks, United Airlines, Visa, Vonage
MVNEs:
Amdocs, Cisco, Ericsson, Huawei, Metaswitch, Mitel, Nokia, Oracle, Optiva, Sonus, Wipro
HNOs:
AT&T, Dish Network, T-Mobile, Verizon
HNO Evaluation & Contract Negotiation
- Analyzing the spectrum holdings and spectrum characteristics of the Host Network Operator (HNO)
- Defining the strengths and weaknesses of the HNO’s mobile network and its technology roadmap
- Negotiating a win-win deal with a HNO and examining the different effects of wholesale pricing
- Integrating with HNO and/or its MVNE and MVNA partners as well as working with device vendors
MVNE Evaluation & Contract Negotiation
- Evaluating the costs and benefits of working with an MVNE/MVNA and understanding the selection process
- Negotiating a win-win deal with an MVNE and examining the pricing models and current market prices
- Determining the business operations an MVNO should outsource to an MVNE and telecom vendor
- Enabling different cloud based deployment models and developing Service Level Agreements (SLAs)
Investment & Due Diligence
- Identifying and raising funds from private investors, venture capital and private equity firms
- Understanding the nuts and bolts of the MVNO due diligence process and next steps moving forward
- Assessing opportunities and exit strategies for investors based on discounted cash flow and EBITDA
The Besen Group Point of View
- Learning key success factors for MVNOs, HNOs, and MVNEs
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About The Presenter
Alex Besen is the Founder & CEO of The Besen Group LLC. He provides strategic advisory, business
development, market research and training services in the mobile data industry.
Alex has over 26 years of hands-on experience in the mobile industry working for operators and vendors in
North America and Europe in numerous roles including business development, marketing, project management
and finance. He has been working with mobile network operators and enterprises in developing their digital
transformation strategies and advising MVNOs to launch their mobile and mobile data services.
Previously, Alex worked at Ericsson with mobile operators on MVNO and UMTS projects in the EMEA (Europe,
Middle East and Africa) region. He was also responsible for identifying potential partners and hosting
workshops at Ericsson Mobility World (a mobile data laboratory) where developers create, optimize and
commercialize mobile applications. Prior to Ericsson, Alex was employed at T-Mobile USA (Omnipoint
Communications) where he was responsible for partnerships, joint ventures and provided billing, customer
care, marketing and financing solutions to mobile operators. Alex began his mobile career with Pocket
Communications based in Washington DC where he managed the company’s auction activity for C-block
spectrum licenses as well as other activities associated with market research, market segmentation, pricing
plans and market distribution strategies.
He holds a BS degree in Management from the University of Tampa and an MBA degree in International
Business from the American University. He is in fluent in French, Turkish and proficient in Italian.
He has delivered a 4G LTE wholesale seminar to International Telecommunications Union (ITU) in March 2012,
Cellular Telecommunications Industry Association (CTIA) in January 2011, Competitive Carriers Association
(CCA) in December 2010 and Federal Communications Commission (FCC) in October 2010.
He has spoken at MWC Los Angeles 2019, In-Building Wireless Congress 2019, CCA – Mobile Carriers Show
2019, CCA – Mobile Carriers Show 2018, Mobile World Congress Americas 2017, CES 2017, CTIA Super
Mobility 2016, Wi-Fi Now USA 2016, CCA - Mobile Carriers Show 2016, CTIA Super Mobility 2015, Sprint
Mobility in Action 2014, MVNO Industry Summit USA 2013, MVNO World Congress 2013, CCA Global Expo
2013, MVNO Industry Summit 2012, MVNO Industry Summit 2011, MVNO Industry Summit Latam 2011, LTE
North America 2011, LTE North America 2010, MVNO Industry Summit 2010, Eurasia Com 2009, Mobile World
Congress 2008, MVNO Summit 2008, MVNO Summit 2007, MVNO Congress 2007, Emerging Mobile
Partnerships & MVNOs Conference 2007, CTIA Wireless 2006, and CTIA Wireless 2005.
He was quoted in AGL Media, Bloomberg, Boston Business Journal, Business News Americas, Business Week,
CableFax, Chicago Tribune, CNN Business, Computer World, Connected Real Estate Magazine, FierceWireless,
Hurriyet, Information Week, Le Journal du Net, Light Reading, Los Angeles Times, MIT Technology Review,
New York Times, RCR Wireless, Red Herring, S&P Global, Telephony Online, The Kansas City Star, The Prepaid
Press, The Seattle Times, The Washington Post, Triangle Business Journal, USA Today and Wireless Week.
About The Besen Group
The Besen Group LLC is an international management consulting practice to the mobile data industry
headquartered in the Washington DC area, with representatives in Paris and Tokyo.
The Besen Group brings global perspective and an open approach to client engagements, where the transfer of
our mobile data knowledge, hands-on experience, and strategic thinking become part of our clients’ ongoing
competitive strength. Its mission is to provide mobile data players with tools, knowledge, and services
enabling them to perform optimally in their mobile environment. The Besen Group’s competitive edge is based
on practical experience with mobile operators, mobile vendors, and a mobile data laboratory.
Our references include Altran, Amdocs, Arterra Mobility, BICS, Cosmote, Ericsson, Fenerbahce, Globalstar,
Ligado Networks, Limitless Mobile, MTS, Nokia, Orange, Panasonic, Plintron Americas, Reglo Mobile, Speedcast,
Sony, T-Mobile US and Turk Telekom.
Our consulting service portfolios include: Mobile Data Service Portfolio, MVNO Service Portfolio, MVNE Service
Portfolio and HNO Service Portfolio.
Our training seminars include: Private 5G Seminar, Private LTE Seminar, CBRS Seminar, Mobile Wholesale
Seminar, MVNO Seminar, Cable MVNO Seminar, US MVNO Seminar, and MVNE Seminar.
Our market research services include: Case Study Brochure, and Market Research Brochure.
