The document provides a summary of key announcements and trends from the 2014 Mobile World Congress conference around networks, devices, and services. Some of the main points discussed include the growing focus on network virtualization and small cell deployments to improve networks, efforts to lower smartphone prices including the possibility of a $25 smartphone, and increasing emphasis on digital services and connectivity of devices and things beyond mobile phones.
The document discusses key telecom industry trends for 2021, including the increased adoption of OpenRAN architecture, expansion of 5G networks, integration of AI and machine learning, growth of mobile edge computing, development of next-generation IoT, establishment of smart cities, expansion of network footprints, and diversification of technology ecosystems. The telecom industry will be transformed by these disruptive technologies as companies work to implement 5G, expand infrastructure, and develop new business models and solutions.
This document discusses how communications service providers can transform into next-generation IoT service providers. It outlines that SPs should develop scalable platforms and services capabilities, select an IoT-enabled cloud platform, define partnership ecosystems, and decide how to evolve technologies. SPs must identify target markets and services portfolios to meet the diverse requirements of IoT beyond just connectivity.
This document discusses how 5G networks can enable deterministic, high-performance networks for business-to-business applications across various industries. It outlines how 5G core networks are being transformed into cloud-native, distributed architectures using microservices to meet diverse industry requirements. Key points include:
1) 5G networks can shift from best-effort consumer networks to providing differentiated, deterministic capabilities required by industries like autonomous vehicles, smart grids, and healthcare.
2) The 5G core network is being modernized using cloud technologies to improve agility, openness, and end-to-end service quality assurance critical for expanding to business services.
3) A cloud-native, microservices-based architecture allows the
The document discusses du's digital transformation journey towards becoming a software-defined network provider. It outlines du's plans to invest in next-generation technologies like 5G, IoT, AI and blockchain over the next five years to power new solutions and services for customers. Du recognizes that to keep up with rapidly changing technology and customer expectations, it needs to undergo an organizational digital transformation to operate with more agility. The whitepaper discusses the drivers of change pushing du's transformation, how it is aligning its infrastructure and capabilities with different customer groups, and the tools and changes needed across its organization, infrastructure, processes and workforce to complete its transition.
The document discusses five trends in network technology towards the development of 6G networks. Trend 1 is digital representation for the networked reality, which involves using digital representations of humans, physical objects, and environments to converge the physical and digital worlds. This will be enabled by functions like network-aware rendering and synchronization, collaborative contextual awareness and observability, spatial mapping, and embedded data processing. Trends 2-5 are the network building blocks needed to ensure the capabilities required for digital representation, including adaptable limitless connectivity, integrity of trustworthy systems, federated cognitive networks, and a unified network compute fabric.
The document discusses the evolution of IoT towards a super-connected world. It notes that IoT, together with technologies like cloud computing, big data analytics, and machine learning can help create new opportunities and business models. Key points discussed include:
- 3GPP has introduced NB-IoT and LTE-M cellular technologies to address the challenges of connecting a massive number of low-power IoT devices over wide areas.
- NB-IoT is designed for ultra-low-end IoT applications like smart meters and smart parking that require long battery life and wide coverage. LTE-M supports higher data rates for applications like tracking and wearables.
- Service providers need to adopt a strategy for
This document discusses how telecom companies can create new revenue streams and services with 5G, edge computing, and AI. It outlines three main ways 5G will be used: enhanced mobile broadband, massive machine communications, and ultra-reliable low latency communications. While 5G rollout is underway, many telecom companies are proceeding cautiously due to high infrastructure costs. The document discusses opportunities for telecom companies in both the consumer and enterprise spaces, including immersive media, gaming, autonomous vehicles, and smart manufacturing. It emphasizes that AI will play a key role in 5G networks by helping analyze massive amounts of data.
Ericsson Technology Review: 5G BSS: Evolving BSS to fit the 5G economyEricsson
The 5G network evolution has opened up an abundance of new business opportunities for communication service providers (CSPs) in verticals such as industrial automation, security, health care and automotive. In order to successfully capitalize on them, CSPs must have business support systems (BSS) that are evolved to manage complex value chains and support new business models. Optimized information models and a high degree of automation are required to handle huge numbers of devices through open interfaces.
This Ericsson Technology Review article explains how 5G-evolved BSS can help CSPs transform themselves from traditional network developers to service enablers for 5G and the Internet of Things, and ultimately to service creators with the ability to collaborate beyond telecoms and establish lucrative digital value systems.
The document discusses key telecom industry trends for 2021, including the increased adoption of OpenRAN architecture, expansion of 5G networks, integration of AI and machine learning, growth of mobile edge computing, development of next-generation IoT, establishment of smart cities, expansion of network footprints, and diversification of technology ecosystems. The telecom industry will be transformed by these disruptive technologies as companies work to implement 5G, expand infrastructure, and develop new business models and solutions.
This document discusses how communications service providers can transform into next-generation IoT service providers. It outlines that SPs should develop scalable platforms and services capabilities, select an IoT-enabled cloud platform, define partnership ecosystems, and decide how to evolve technologies. SPs must identify target markets and services portfolios to meet the diverse requirements of IoT beyond just connectivity.
This document discusses how 5G networks can enable deterministic, high-performance networks for business-to-business applications across various industries. It outlines how 5G core networks are being transformed into cloud-native, distributed architectures using microservices to meet diverse industry requirements. Key points include:
1) 5G networks can shift from best-effort consumer networks to providing differentiated, deterministic capabilities required by industries like autonomous vehicles, smart grids, and healthcare.
2) The 5G core network is being modernized using cloud technologies to improve agility, openness, and end-to-end service quality assurance critical for expanding to business services.
3) A cloud-native, microservices-based architecture allows the
The document discusses du's digital transformation journey towards becoming a software-defined network provider. It outlines du's plans to invest in next-generation technologies like 5G, IoT, AI and blockchain over the next five years to power new solutions and services for customers. Du recognizes that to keep up with rapidly changing technology and customer expectations, it needs to undergo an organizational digital transformation to operate with more agility. The whitepaper discusses the drivers of change pushing du's transformation, how it is aligning its infrastructure and capabilities with different customer groups, and the tools and changes needed across its organization, infrastructure, processes and workforce to complete its transition.
The document discusses five trends in network technology towards the development of 6G networks. Trend 1 is digital representation for the networked reality, which involves using digital representations of humans, physical objects, and environments to converge the physical and digital worlds. This will be enabled by functions like network-aware rendering and synchronization, collaborative contextual awareness and observability, spatial mapping, and embedded data processing. Trends 2-5 are the network building blocks needed to ensure the capabilities required for digital representation, including adaptable limitless connectivity, integrity of trustworthy systems, federated cognitive networks, and a unified network compute fabric.
The document discusses the evolution of IoT towards a super-connected world. It notes that IoT, together with technologies like cloud computing, big data analytics, and machine learning can help create new opportunities and business models. Key points discussed include:
- 3GPP has introduced NB-IoT and LTE-M cellular technologies to address the challenges of connecting a massive number of low-power IoT devices over wide areas.
- NB-IoT is designed for ultra-low-end IoT applications like smart meters and smart parking that require long battery life and wide coverage. LTE-M supports higher data rates for applications like tracking and wearables.
- Service providers need to adopt a strategy for
This document discusses how telecom companies can create new revenue streams and services with 5G, edge computing, and AI. It outlines three main ways 5G will be used: enhanced mobile broadband, massive machine communications, and ultra-reliable low latency communications. While 5G rollout is underway, many telecom companies are proceeding cautiously due to high infrastructure costs. The document discusses opportunities for telecom companies in both the consumer and enterprise spaces, including immersive media, gaming, autonomous vehicles, and smart manufacturing. It emphasizes that AI will play a key role in 5G networks by helping analyze massive amounts of data.
Ericsson Technology Review: 5G BSS: Evolving BSS to fit the 5G economyEricsson
The 5G network evolution has opened up an abundance of new business opportunities for communication service providers (CSPs) in verticals such as industrial automation, security, health care and automotive. In order to successfully capitalize on them, CSPs must have business support systems (BSS) that are evolved to manage complex value chains and support new business models. Optimized information models and a high degree of automation are required to handle huge numbers of devices through open interfaces.
This Ericsson Technology Review article explains how 5G-evolved BSS can help CSPs transform themselves from traditional network developers to service enablers for 5G and the Internet of Things, and ultimately to service creators with the ability to collaborate beyond telecoms and establish lucrative digital value systems.
Enabling a Big Vision for 5G with Small Cells - CyientPercy-Mitchell
5G promises to transform the way we live and work, offering extremely low latency of less than 10 milliseconds coupled with ultra-high-speed broadband networks. And small cells are an indispensable component of next-generation networks
This document provides an overview of 5G networks, including what 5G is, 5G deployment globally, investments in 5G by various countries like the USA, issues facing 5G adoption, the large market size and opportunities of 5G, and applications of 5G across various sectors like manufacturing and farming. It discusses 5G equipment providers like Nokia and Ericsson, 5G adoption rates that are anticipated to grow substantially, and the large market outlook for 5G projected to reach $11 trillion by 2026.
ppt is about how big data helping current giants in telecom and
how useful it for market. How jio used big data for there call issue and how telecom can benefited by it.
Wi-Fi Driving Mobile Internet Explosion in Next Generation NetworksGreen Packet
Wi-Fi is driving the explosion of mobile internet usage as the proliferation of Wi-Fi enabled devices and Wi-Fi hotspots grows rapidly. Operators are looking to Wi-Fi as a way to offload traffic from busy mobile broadband networks and generate new revenue streams. Policy-based controls that provide visibility into usage patterns can help operators implement tiered pricing plans tailored to different subscriber profiles and applications in order to better monetize data usage.
White Paper: Understanding the Networked Society – new logics for an age of e...Ericsson
Technology has the potential to transform how we organize our lives, businesses and societies. But if the era we are now entering is to be more inclusive, equitable and empowering, we must start by examining the fundamentally different nature of a physical world fueled by digital connectivity.
5G will radically change networks by 2020 through virtualization, network slicing, and distributing data and services to edge networks located closer to users. This will allow customized network slices for different needs like autonomous vehicles requiring low latency. 5G will enable new applications and transform industries like smart cities, transportation, healthcare, and manufacturing by providing the network connectivity and capacity needed. Security will also need to evolve for the new 5G architecture and proliferation of connected devices.
5G will fundamentally change how mobile data services are delivered by shifting data storage and delivery to intelligent, decentralized, multi-access edge networks. This will allow data to be distributed closer to users for faster response times. 5G will also enable network slicing, which creates virtual dedicated networks within a single physical network to meet different user needs. Virtualization is a core component of 5G and will replace physical servers with software-defined virtual servers that can be grouped together flexibly. 5G will support a vastly increased number of connected devices and applications like autonomous vehicles, smart cities, and more through its ability to handle massive increases in network traffic and data usage.
5G will radically change digital services and security by enabling decentralized, intelligent networks that can react to individual user needs. It will allow mobile network operators to host vast quantities of data and applications. 5G will deliver faster networks through multi-access edge computing and network slicing, which creates virtual slices within a single physical network to meet different user needs. 5G will also usher in changes to how and where data is stored and delivered, shifting the focus from centralized data centers to network edges.
Cellular Internet of Things white paperBjörn Ekelund
This document discusses potential future technologies for machine-to-machine (m2m) communications over cellular networks. It predicts that over 20 billion devices will be wirelessly connected by 2020 as part of the Internet of Things. Existing cellular technologies do not fully meet the needs of the mass IoT market, which requires ubiquitous connectivity, deep indoor coverage, very low-cost devices, and long battery life. The document proposes two options for a new cellular IoT technology: 1) evolving LTE to better support IoT needs or 2) developing a dedicated new radio access technology optimized for IoT. Either approach would need to provide the key characteristics of using licensed spectrum, supporting low-cost devices, very low power consumption, small pay
The document discusses the transformation of distribution system operators (DSOs) to actively manage distributed energy resources on the grid. It notes that as more renewable generation and electric vehicles are connected, the distribution grid will no longer behave as a "copper plate" and DSOs will need new competencies in real-time forecasting, flexibility procurement, and grid-customer interactions. It also addresses challenges around grid tariffs, data access and standardization, platform selection, and ensuring the transformation is affordable and equitable for all customers.
5G-Enabled Personal Computers Competitive Intelligence Report Netscribes
A deep dive competitive analysis of the top manufacturers of 5G-enabled PCs and how they stack up
To purchase the full report, write to us at info@netscribes.com
https://www.netscribes.com/subscriptions/5g/5g-enabled-personal-computers-competitive-intelligence-report/
Growing Industry Applications of LPWAN TechnologiesFelicia Woo
This document discusses the growing convergence of Low Power Wide Area Network (LPWAN) technologies and the Internet of Things (IoT). It predicts that the number of connected devices worldwide will grow to over 80 billion by 2020. LPWAN is emerging as an important connectivity solution for IoT due to its ability to transmit small amounts of data over long distances while maintaining long battery life. Characteristics of LPWAN technologies like Sigfox, LoRa, NB-IoT and LTE-M are described and compared. The document also examines key drivers that will contribute to significant growth in the global LPWAN connectivity market between 2016-2023, such as falling prices of sensors and communication modules.
Ericsson Technology Review: Flexibility in 5G transport networks: the key to ...Ericsson
1) 5G networks will need to be highly flexible to meet the increasing demands for connectivity as applications evolve and the number of connected devices grows exponentially. This will require tight integration between 5G radio, transport networks, and cloud infrastructures.
2) Transport networks will need to be flexible in order to provide connectivity between sites and individual terminals, as well as meet stringent requirements for capacity, synchronization, timing, delay, and jitter. They will also need to support network slicing to allow for customized network slices tailored to specific service and application needs.
3) Achieving the necessary flexibility will require new levels of programmability and abstraction across transport networks through software-defined networking and network functions virtualization principles. This will
This document discusses EITC's strategy for implementing a cloud-based future network architecture. It highlights how 5G, IoT, edge computing, and network function virtualization (NFV) will open new opportunities for services and revenue streams. The document outlines EITC's plan to build telco cloud infrastructure using NFV and SDN to gain agility, optimize costs, and efficiently scale for changing demands. It also discusses the need to reorient operations and processes to maximize the benefits of the new architecture and address new security challenges in a cloud environment.
Global IoT Managed Services – Competitive IntelligenceNetscribes
Global IoT managed services aim to simplify IoT deployment by providing a one-stop service including integrated infrastructure, approvals, flexible pricing, and technologies. Major providers include Nokia, Aeris, Arkessa, and Kore Wireless. Case studies show how global connectivity platforms help companies implement IoT across borders for applications like connected exoskeletons and portable smart factories.
Ericsson Technology Review: Spotlight on the Internet of ThingsEricsson
The Internet of Things (IoT) has emerged as a fundamental cornerstone in the digitalization of both industry and society as a whole. It represents a huge opportunity not only in economic terms, but also from a global challenges perspective – making it easier for governments, non-governmental organizations and the private sector to address pressing food, energy, water and climate related issues.
5G and the IoT are closely intertwined. One of the biggest innovations within 5G is support for the IoT in all its forms, both by addressing mission criticality as well as making it possible to connect low-cost, long-battery-life sensors.
With this in mind, we decided to create a special issue of Ericsson Technology Review solely focused on IoT opportunities and challenges. I hope it provides you with valuable insights about the IoT-related opportunities available to your organization, along with ideas about how we can overcome the challenges ahead.
The 5G era: New horizons for advanced-electronics and industrial companiesDESMOND YUEN
The next generation of wireless connectivity has arrived: 5G has the capacity to support a huge number of connections simultaneously while improving speed, latency, reliability, and power consumption for handsets and Internet of Things (IoT) devices. As with the transition from 3G to 4G, there are many uncertainties. Where is the value coming from, and who is going to capture it? What are the use cases where 5G performance enhancements will generate the most value and demand? And which applications will most benefit from 5G?
The Small Cell Forum is releasing a new set of documents to help guide the industry towards 5G deployment. The documents address topics like densification through small cells, 5G use cases, visions and requirements for 5G, and new business models and ownership structures. The Forum's goal is to drive standardization and provide guidance to support widespread 5G adoption, with an emphasis on facilitating dense heterogeneous networks through open interoperable designs.
The document discusses SCEF/NEF APIs and their use cases for unlocking network capabilities. SCEF in 4G and NEF in 5G expose network functions through APIs in a secure way. This enables new IoT use cases. The document provides examples of asset tracking and smart metering use cases using SCEF APIs. It also discusses future use cases like mobile gaming and background data transfer using NEF APIs. Cellular modules can utilize SCEF to simplify data transfer and access new features. Leading chipset vendors support SCEF on LTE-M modules.
The document summarizes key events and announcements from Mobile World Congress 2011. Over 60,000 participants from 200 countries attended, with 1,300 exhibiting companies. Major announcements included Nokia's partnership with Microsoft, new Android devices, and the expansion of tablets. Long-term Evolution (LTE) networks were demonstrated and will enable new mobile applications and services. The growth of mobile internet and new opportunities for operators and vendors in developing markets and machine-to-machine communication were also discussed. HTC won the award for device manufacturer of the year.
Este documento describe un servicio de evento de promoción ofrecido por Asistencia y Representación en Negocios Internacionales, S. C. El servicio consiste en coordinar presentaciones exclusivas para productos o servicios enfocadas en el mercado objetivo de un cliente. Entre los beneficios se encuentran llegar directamente al mercado meta, generar nuevos contactos y oportunidades de negocio, y transmitir en poco tiempo la importancia del producto o servicio. El servicio requiere un mínimo de 30 días y entre los reportes entregables se incluyen una
Enabling a Big Vision for 5G with Small Cells - CyientPercy-Mitchell
5G promises to transform the way we live and work, offering extremely low latency of less than 10 milliseconds coupled with ultra-high-speed broadband networks. And small cells are an indispensable component of next-generation networks
This document provides an overview of 5G networks, including what 5G is, 5G deployment globally, investments in 5G by various countries like the USA, issues facing 5G adoption, the large market size and opportunities of 5G, and applications of 5G across various sectors like manufacturing and farming. It discusses 5G equipment providers like Nokia and Ericsson, 5G adoption rates that are anticipated to grow substantially, and the large market outlook for 5G projected to reach $11 trillion by 2026.
ppt is about how big data helping current giants in telecom and
how useful it for market. How jio used big data for there call issue and how telecom can benefited by it.
Wi-Fi Driving Mobile Internet Explosion in Next Generation NetworksGreen Packet
Wi-Fi is driving the explosion of mobile internet usage as the proliferation of Wi-Fi enabled devices and Wi-Fi hotspots grows rapidly. Operators are looking to Wi-Fi as a way to offload traffic from busy mobile broadband networks and generate new revenue streams. Policy-based controls that provide visibility into usage patterns can help operators implement tiered pricing plans tailored to different subscriber profiles and applications in order to better monetize data usage.
White Paper: Understanding the Networked Society – new logics for an age of e...Ericsson
Technology has the potential to transform how we organize our lives, businesses and societies. But if the era we are now entering is to be more inclusive, equitable and empowering, we must start by examining the fundamentally different nature of a physical world fueled by digital connectivity.
5G will radically change networks by 2020 through virtualization, network slicing, and distributing data and services to edge networks located closer to users. This will allow customized network slices for different needs like autonomous vehicles requiring low latency. 5G will enable new applications and transform industries like smart cities, transportation, healthcare, and manufacturing by providing the network connectivity and capacity needed. Security will also need to evolve for the new 5G architecture and proliferation of connected devices.
5G will fundamentally change how mobile data services are delivered by shifting data storage and delivery to intelligent, decentralized, multi-access edge networks. This will allow data to be distributed closer to users for faster response times. 5G will also enable network slicing, which creates virtual dedicated networks within a single physical network to meet different user needs. Virtualization is a core component of 5G and will replace physical servers with software-defined virtual servers that can be grouped together flexibly. 5G will support a vastly increased number of connected devices and applications like autonomous vehicles, smart cities, and more through its ability to handle massive increases in network traffic and data usage.
5G will radically change digital services and security by enabling decentralized, intelligent networks that can react to individual user needs. It will allow mobile network operators to host vast quantities of data and applications. 5G will deliver faster networks through multi-access edge computing and network slicing, which creates virtual slices within a single physical network to meet different user needs. 5G will also usher in changes to how and where data is stored and delivered, shifting the focus from centralized data centers to network edges.
Cellular Internet of Things white paperBjörn Ekelund
This document discusses potential future technologies for machine-to-machine (m2m) communications over cellular networks. It predicts that over 20 billion devices will be wirelessly connected by 2020 as part of the Internet of Things. Existing cellular technologies do not fully meet the needs of the mass IoT market, which requires ubiquitous connectivity, deep indoor coverage, very low-cost devices, and long battery life. The document proposes two options for a new cellular IoT technology: 1) evolving LTE to better support IoT needs or 2) developing a dedicated new radio access technology optimized for IoT. Either approach would need to provide the key characteristics of using licensed spectrum, supporting low-cost devices, very low power consumption, small pay
The document discusses the transformation of distribution system operators (DSOs) to actively manage distributed energy resources on the grid. It notes that as more renewable generation and electric vehicles are connected, the distribution grid will no longer behave as a "copper plate" and DSOs will need new competencies in real-time forecasting, flexibility procurement, and grid-customer interactions. It also addresses challenges around grid tariffs, data access and standardization, platform selection, and ensuring the transformation is affordable and equitable for all customers.
5G-Enabled Personal Computers Competitive Intelligence Report Netscribes
A deep dive competitive analysis of the top manufacturers of 5G-enabled PCs and how they stack up
To purchase the full report, write to us at info@netscribes.com
https://www.netscribes.com/subscriptions/5g/5g-enabled-personal-computers-competitive-intelligence-report/
Growing Industry Applications of LPWAN TechnologiesFelicia Woo
This document discusses the growing convergence of Low Power Wide Area Network (LPWAN) technologies and the Internet of Things (IoT). It predicts that the number of connected devices worldwide will grow to over 80 billion by 2020. LPWAN is emerging as an important connectivity solution for IoT due to its ability to transmit small amounts of data over long distances while maintaining long battery life. Characteristics of LPWAN technologies like Sigfox, LoRa, NB-IoT and LTE-M are described and compared. The document also examines key drivers that will contribute to significant growth in the global LPWAN connectivity market between 2016-2023, such as falling prices of sensors and communication modules.
Ericsson Technology Review: Flexibility in 5G transport networks: the key to ...Ericsson
1) 5G networks will need to be highly flexible to meet the increasing demands for connectivity as applications evolve and the number of connected devices grows exponentially. This will require tight integration between 5G radio, transport networks, and cloud infrastructures.
2) Transport networks will need to be flexible in order to provide connectivity between sites and individual terminals, as well as meet stringent requirements for capacity, synchronization, timing, delay, and jitter. They will also need to support network slicing to allow for customized network slices tailored to specific service and application needs.
3) Achieving the necessary flexibility will require new levels of programmability and abstraction across transport networks through software-defined networking and network functions virtualization principles. This will
This document discusses EITC's strategy for implementing a cloud-based future network architecture. It highlights how 5G, IoT, edge computing, and network function virtualization (NFV) will open new opportunities for services and revenue streams. The document outlines EITC's plan to build telco cloud infrastructure using NFV and SDN to gain agility, optimize costs, and efficiently scale for changing demands. It also discusses the need to reorient operations and processes to maximize the benefits of the new architecture and address new security challenges in a cloud environment.
Global IoT Managed Services – Competitive IntelligenceNetscribes
Global IoT managed services aim to simplify IoT deployment by providing a one-stop service including integrated infrastructure, approvals, flexible pricing, and technologies. Major providers include Nokia, Aeris, Arkessa, and Kore Wireless. Case studies show how global connectivity platforms help companies implement IoT across borders for applications like connected exoskeletons and portable smart factories.
Ericsson Technology Review: Spotlight on the Internet of ThingsEricsson
The Internet of Things (IoT) has emerged as a fundamental cornerstone in the digitalization of both industry and society as a whole. It represents a huge opportunity not only in economic terms, but also from a global challenges perspective – making it easier for governments, non-governmental organizations and the private sector to address pressing food, energy, water and climate related issues.
5G and the IoT are closely intertwined. One of the biggest innovations within 5G is support for the IoT in all its forms, both by addressing mission criticality as well as making it possible to connect low-cost, long-battery-life sensors.
With this in mind, we decided to create a special issue of Ericsson Technology Review solely focused on IoT opportunities and challenges. I hope it provides you with valuable insights about the IoT-related opportunities available to your organization, along with ideas about how we can overcome the challenges ahead.
The 5G era: New horizons for advanced-electronics and industrial companiesDESMOND YUEN
The next generation of wireless connectivity has arrived: 5G has the capacity to support a huge number of connections simultaneously while improving speed, latency, reliability, and power consumption for handsets and Internet of Things (IoT) devices. As with the transition from 3G to 4G, there are many uncertainties. Where is the value coming from, and who is going to capture it? What are the use cases where 5G performance enhancements will generate the most value and demand? And which applications will most benefit from 5G?
The Small Cell Forum is releasing a new set of documents to help guide the industry towards 5G deployment. The documents address topics like densification through small cells, 5G use cases, visions and requirements for 5G, and new business models and ownership structures. The Forum's goal is to drive standardization and provide guidance to support widespread 5G adoption, with an emphasis on facilitating dense heterogeneous networks through open interoperable designs.
The document discusses SCEF/NEF APIs and their use cases for unlocking network capabilities. SCEF in 4G and NEF in 5G expose network functions through APIs in a secure way. This enables new IoT use cases. The document provides examples of asset tracking and smart metering use cases using SCEF APIs. It also discusses future use cases like mobile gaming and background data transfer using NEF APIs. Cellular modules can utilize SCEF to simplify data transfer and access new features. Leading chipset vendors support SCEF on LTE-M modules.
The document summarizes key events and announcements from Mobile World Congress 2011. Over 60,000 participants from 200 countries attended, with 1,300 exhibiting companies. Major announcements included Nokia's partnership with Microsoft, new Android devices, and the expansion of tablets. Long-term Evolution (LTE) networks were demonstrated and will enable new mobile applications and services. The growth of mobile internet and new opportunities for operators and vendors in developing markets and machine-to-machine communication were also discussed. HTC won the award for device manufacturer of the year.
Este documento describe un servicio de evento de promoción ofrecido por Asistencia y Representación en Negocios Internacionales, S. C. El servicio consiste en coordinar presentaciones exclusivas para productos o servicios enfocadas en el mercado objetivo de un cliente. Entre los beneficios se encuentran llegar directamente al mercado meta, generar nuevos contactos y oportunidades de negocio, y transmitir en poco tiempo la importancia del producto o servicio. El servicio requiere un mínimo de 30 días y entre los reportes entregables se incluyen una
La publicidad es el conjunto de medios utilizados para promover ideas, bienes o servicios de un patrocinador. Los objetivos principales de la publicidad son informar, persuadir y recordar mediante mensajes publicitarios en diferentes medios de comunicación. Para que la publicidad sea efectiva, el emisor debe definir un mensaje adecuado para el público meta y distribuirlo a través de medios que maximicen su alcance y credibilidad ante los consumidores potenciales, clientes e intermediarios.
Internet of Things - Forum Retail & GDO Milan by Joanna GawędaPiotr Strus
The document discusses a project completed in 2014 where data was collected over a period of months. Various data points were measured and analyzed to draw conclusions. The results and findings from the project were presented to stakeholders.
Mobile World Congress 2015 provided several key insights and trends for brands:
1) 5G networks will enable unprecedented connectivity and speeds, unlocking new technological capabilities and use cases like autonomous vehicles.
2) As the Internet of Things expands, brands must navigate how to participate without being "too smart" and how different connected services will prioritize users' data and attention.
3) Emerging technologies like digital identities, virtual and augmented reality, and predictive analytics will transform how brands engage with and understand consumers.
Agencia de eventos y mercadeo El arte de organizar al mas alto nivel!
Somos una agencia organizadora de eventos que genera ideas y nuevos conceptos para las empresas y personas que desean organizar un evento, poniendo como elemento fundamental la creatividad, pero sobre todo el gusto y la preferencia de nuestros clientes.
Gracias por mostrar interés en nosotros, aquí no solo encontraron una empresa, encontraron un grupo empresarial que se preocupara por darle soluciones rápidas, efectivas e innovadoras!!
"Каким должен быть контент для современных мобильных устройств?" - Александр…Procontent.Ru Magazine
Видео выступления Александра Ващенко, NARR8, можно посмотреть здесь - http://www.procontent.ru/news/27020.html
Предлагаем презентацию и видеозапись доклада Александра Ващенко, основателя компании NARR8, c конференции Live! Mobile 2012 - Russian Mobile Congress. Тема доклада Александра – «Каким должен быть контент для современных мобильных устройств?».
2017.03.02 Mobile World Congress. Mobile Connect for digital public servicesMiquelEstape
1. The document discusses using mobile phones to provide digital identification for citizens to access public services online through a system called Mobile Connect.
2. It proposes an identification solution based on registering a citizen's mobile phone number and email with idCAT, an existing digital enrollment system, without requiring in-person registration. Citizens would then be able to access 95% of online public services with their mobile phone and identification number through one-click Mobile Connect notifications.
3. The system is designed to be easy for ordinary citizens to use according to security principles, requiring nothing new for citizens to remember or setup, and only using their existing mobile phone and identification number to access most public services digitally.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
This prevention is a reflection of my vision on how Big Data impacts healthcare and the efforts that Oracle and VX Healthcare Analytics put into making Big Data work in the patient profiling space
Para la realización de un evento es indispensable tomar en cuenta el crear comités, crear un manual organizacional y tener una planificación anticipada para llegar al objetivo esperado.
En la siguiente presentación se muestra en específico cómo crear un evento exitoso.
CONSUMER GOODS CONGRESS: ШАБЛОНЫ БОЛЬШЕ НЕ РАБОТАЮТLena Kanshyna
FMCG Club собирает игроков потребительского рынка, чтобы обсудить стратегию и тактику, которые в 2017 году усилят позиции вашего бизнеса. К каким вызовам стоит готовиться, какие инструменты повысят объемы продаж компании, как понять своего потребителя и как выстроить эффективную коммуникацию с ним. Consumer Goods Congress станет дорожной картой вашего бизнеса в 2017 году.
Distimo Mobile World Congress 2010 Presentation - Mobile Application Stores S...Distimo
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A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
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Key takeaways from the biggest ever Mobile World Congress – an event that featured everything from electric-powered race cars controlled by AI to (perhaps) the relaunch of the most popular phone 10 years ago, to drones as a service.
Capturing_the_value_of_the_internet_of_Things_IBM_PoVCarl Allen
Telecom operators have struggled to profitably provide Internet of Things (IoT) offerings, especially for enterprises. Traditional network products and machine-to-machine solutions resulted in many pilot programs that did not scale. However, operators are now developing platforms and analytics services to capture more IoT value. Partnering with IBM, operators can offer complete IoT solutions across connectivity, data management, and analytics to help customers solve business problems.
Companies should
strive to incorporate more agility and SOFT in their
processes and IT systems, which will enable them to
respond faster to changes in customer requirements and
market conditions.
Microsoft Telecommunications Newsletter | May 2021Rick Lievano
In almost every conversation, I’m astounded by the amount of folks who mention the recent disruption that’s occurred in this industry. As the old adage goes: “…the only constant has been change.” Digital disruption has fueled digital transformation, and with the proliferation of companies offering broader arrays of services, enterprises are scrambling to keep up and offer newer and better things.
There’s been major consolidation across Telco and Media, and the fight for audience and revenue is more fierce than ever. As we have seen in these last few weeks, there have been industry changing merger talks between Warner Media and Discovery, Bouygues and M6 Groupe from Bertelsmann, and even Amazon and MGM. While we’re proud and confident in our most recent acquisitions, it’s safe to say that the competition is heating up.
This document discusses private and enterprise networks. It describes how enterprises are increasingly demanding more bandwidth, reliability and lower latency. Private networks can combine 3GPP 5G networks with traditional enterprise WiFi networks to meet these demands. The document outlines different business models for operating private networks, including enterprise managed, service provider managed, and hybrid models. It also discusses network architectures, technologies, solutions and considerations for deploying private networks.
Microsoft Telecommunications Newsletter | September 2021Rick Lievano
Monetizing the edge continues to be a top priority for telcos, and not a day goes by where we don’t have a meaningful conversation on the topic with a telco partner. While the edge’s killer app continues to elude the industry, private mobile networks and video analytics are quickly becoming the critical building blocks for bringing it to market – whatever it is.
So where can you learn more about monetizing the edge? The TM Forum Digital Transformation World Series 2021 provides a collaborative environment for operators and suppliers to come together, share ideas, and solve the industry’s toughest problems. Microsoft is an active participant in this year’s event, sharing best practices, successes, and industry insights across wide-ranging areas including edge, artificial intelligence, cloud transformation, and customer experience.
See the Events section for details on how Microsoft is participating at this year’s show. We look forward to seeing you virtually at the event!
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domains. Several Tier One communication service providers (CSPs), including AT&T, China Mobile, and
Deutsche Telecom (DT), have announced that edge computing will be a key component of their future
network strategies and expect that several new use cases will be powered by edge servers. In the cloud
domain, Amazon, Facebook, and Google are pushing further toward the edge of their own networks, creating
more points of presence throughout the world. Amazon’s acquisition of Whole Foods in the United States
could also be interpreted as a first attempt to obtain real estate across the U.S. market that can be used
for Amazon’s edge servers. In fact, all major web-scale companies—Amazon, Google, and Microsoft—have
announced edge computing services that are driven by IoT use cases.
Enabling a Big Version for 5G with Small CellsPercy-Mitchell
Industry reports suggest that there will be approximately 2.5 billion 5G users by 2025, i.e., around 40% of the world’s population. To gear up for this momentous shift, communications service providers must upgrade and modernize networks and prepare them for the 5G era. Powered by small cells, Ultra Dense Networks (UDNs) will be the cornerstone of 5G networks, driving multiple 5G use cases, including smart cities, Industry 4.0, Industrial Internet of Things (IIoT), augmented reality (AR), virtual reality (VR), and more.
"5G-Advanced Technology Evolution from a Network Perspective" white paper is officially released on Aug 5, 2021.
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1. The document discusses Telefonica's strategy to transform from a traditional telecom provider into a digital services company. It has created Telefonica Digital to develop new digital products and services across areas like financial services, advertising, and cloud computing.
2. Telefonica Digital aims to generate €5 billion in annual revenue by 2015 through proprietary product development, partnerships, and acquisitions. It will provide these new services to Telefonica's 311 million customers as well as entering new markets.
3. Telefonica recognizes that its traditional business model of charging per minute or data usage is under pressure. It is evolving to charge different players like end users, service providers, and advertisers to enable digital transactions
This document discusses recent developments in the small cell industry and provides an overview of the Small Cell Forum's work program for 2016. Key points include:
- Small cell shipments increased significantly in 2015 and the market is accelerating, with small cells expected to outnumber macrocells 7 to 1 by 2020.
- The Small Cell Forum's work program aims to support new architectures, spectrum options, business cases, services, and use cases to enable broader ecosystem innovation.
- A focus area is small cell virtualization to enable new deployment models and support the evolution to 5G networks. Interoperability across vendors will be important.
- Other work focuses on multi-operator support, license-exempt spectrum,
Beyond 5G: A marketplace approach for Adjacent Growth OpportunitiesBenjamin Hourte
Support slides used during the Luxembourg 5G conference (11-12 December 2019).
The focus of the presentation is highlight the potential Adjacent Growth Opportunities when deploying 5G. It can be great opportunity for the operators.
Similar to Mobile World Congress 2014 wrap-up (20)
2. 2
GSMA Intelligence Mobile World Congress 2014 wrap-up
Executive summary
The 2014 edition of Mobile World Congress was the busiest on
record as industry players from across the mobile ecosystem met to
do business, collaborate and set out a positive vision for the future.
By the time the curtain fell on the four-day conference and exhibition,
over 85,000 delegates had passed through the doors at the industry’s
premier meeting place – shattering the previous record for visitors to
the event.
The conference agenda and the exhibition both benefited from a huge
increase in the wider ecosystem participation. The event attracted
executives from the world’s largest and most influential mobile
operators, Internet and software companies, equipment providers,
and companies from industry sectors such as automotive, finance
and healthcare, as well as government delegations from across the
globe.
Two of the key recurrent themes at this year’s Congress were
innovation and partnership as the industry looks at creating the
networks, devices and services of the future, with a view to continually
improve user experience.
The topics we selected in this report are therefore focused on key
announcements and trends spotted during Congress, with a view
to highlight the changes and growth factors that industry players
will be implementing over the coming years to lead the industry’s
transformation.
Contents
Networks
The network of tomorrow will be virtualised...............................................3
Industry collaboration to scale small cells rollouts................................... 4
Still early days for 5G.............................................................................................5
Devices
Galaxy Gifts shows value behind app bundling......................................... 6
Breaking the smartphone price barriers........................................................7
Vendors vie for affordability crown.................................................................8
Wearables, the latest “must have” devices for the digerati.................. 9
Services
Connected everything........................................................................................10
A Global embedded SIM to drive IoT and M2M scale.............................. 11
SIM authentication to power future digital identity................................ 12
WhatsApp set to launch voice services....................................................... 13
Working with Facebook to connect the unconnected..........................14
The ongoing rise of big data............................................................................ 15
3. 3
GSMA Intelligence Mobile World Congress 2014 wrap-up
Networks: The network of tomorrow will be virtualised
Network virtualisation was a key theme at Congress, one that shows
the transformational path that operators are willing to take to counter
the stress that financial pressures are putting on profitability while
effectively and efficiently monetising data growth and reducing
vendor lock-in. This trend clearly shows that, in order to be sustainable
in the near-future, operators networks will require the right amount
of mobility, ultra high-speed networks, cloud computing, big data
analytics and security.
Key points
• Speaking at Congress, Bruno Jacobfeuerborn, CTO at Deutsche
Telekom, explained that “communication networks are facing
a lack of scalable and sustainable architecture to meet the
challenges ahead in terms of data traffic increases, video
uploads and downloads, and enhanced M2M communication”
• Increased demand for new data services and the proliferation
of new data-hungry devices are revealing weaknesses in current
network infrastructure
• The industry is evolving from proprietary equipment networks
to IT-based data centre networks that employ technologies
such as software-defined networking (SDN), network function
virtualisation (NFV), cloud-computing and big data analytics to
provide a variety of converged services to consumers
• At Congress, Telefonica announced its group-wide NFV initiative
branded UNICA with a view to redesign the operator’s mobile
and fixed networks from proprietary infrastructure to platforms
based on open standards
• NFV is highly complementary to SDN. Network functions can
be virtualised and deployed without an SDN being required and
vice-versa
• According to ETSI, early NFV deployments are already getting
underway and are expected to accelerate during 2014-15
Viewpoint: NFV and SDN expected to disrupt the marketplace
Network virtualisation allows operators to simulate network resources
through SDN and NFV technologies that decouple, run and optimise
different functions of the network.
For instance, Telefonica’s UNICA platform is initially focused on
virtualising signaling-related functions, including IMS (IP multimedia
sub-system, DNS (domain name system), SMSC (short message
service centre) and OCS (online charging system). The second phase
will look at virtualising functions that carry traffic such as the core
packet network.
Telefonica’s NFV programme is notably designed to “source different
functions to different suppliers” and avoid vendor lock-ins. The
company wants to design a virtualised network architecture that
allows vendor interoperability in order to “enable a multi-vendor
environment from day one.”
Another big announcement in this space was made by AT&T, which
introduced its vision for the company’s network of the future: the ‘User-
Defined Network Cloud.’ AT&T said the cloud-based architecture is
“a global first at this scale.” The operator also announced the group
of vendors that will work on implementing this strategy.
Another clear advantage that network virtualisation technologies
bring to mobile operators is the ability to quickly adapt to changing
business models. Through virtualised networks, operators can rapidly
deploy new applications and services to generate new revenue
streams and increase the value of the network.
4. 4
GSMA Intelligence Mobile World Congress 2014 wrap-up
Networks: Industry collaboration to scale small cells rollouts
The deployments of small cells – both indoors and outdoors – to
support rising levels of data traffic in dense urban areas was a major
theme at Congress. Several vendors made announcements, while
there were updates from several operators deploying small cells in
their networks.
Key points
• Vodafone plans to install more than 70,000 small cells, including
pico and femtocells, by March 2016 in an effort to handle rising
data traffic
• Korea Telecom has deployed 10,000 femtocells in Seoul and
8,000 in other dense urban areas
• Ericsson announced Telstra, MTN, Swisscom and Vodafone as
the first customers of its ‘Radio Dot’ small cell technology
• Huawei announced a new “crowd-sourcing” small cell platform
aimed at speeding up small cell deployments
• Qualcomm and Cisco have started developing small cells
customised for enterprises
• Texas Instruments and NSN announced their collaboration on
NSN’s next generation of indoor small cell base stations
Viewpoint: Small cells refocus on the enterprise
The hype around small cells has been ongoing for several years though
this hype has often failed to translate into large-scale deployments
and new service models. On the network side, interference and
interoperability concerns have been barriers to adoption. But as
mobile data traffic levels continue to rise, small cells are increasingly
being seen as a vital component of a modern heterogeneous network.
Moreover, small cells are seen as highly spectral efficient, making
them ideal for environments where spectrum resources are stretched.
“Small cells are a very important part of our network portfolio,” said
Miguel Marin, Vodafone’s access director, speaking on a small cells
panel at Congress.
Speaking on the same panel, KTs Yunyoo Lee said that the smalls
cells deployed in the operator’s home market (South Korea) were
now responsible for 15% of traffic. KT is now looking to deploy small
cells beyond the main urban areas.
For outdoor cells, the main issue now appears to be the ability to
acquire the sites where the mini base stations should be deployed -
such as lamp posts and bus shelters – rather than with any technical
issue. Huawei is addressing this with its “crowd-sourcing” model,
while operators say they are open to working with aggregators and
the cities themselves.
Finally, Congress also saw many instances of small cells being targeted
at the enterprise market. This was the case with the Qualcomm and
Cisco partnership, and a focus of several of the operators signing up
to trial Ericsson’s Radio Dot system. Small cells specialist SpiderCloud
Wireless launched an app called EASY-30, which claims to be able to
configure a small cells network within 30 days of the first conversation
between operator and enterprise.
5. 5
GSMA Intelligence Mobile World Congress 2014 wrap-up
Networks: Still early days for 5G
‘5G’ remains an embryonic concept but it was nevertheless a major
talking point at Congress. The Next Generation Mobile Networks
Alliance (NGMN) stated that “5G is around the corner,” even though
the group admitted that 4G would dominate “for the coming decade
after 2020.” As connecting the unconnected throughout the world
becomes a major objective, it is vital that the next generation of
networks are efficient and affordable, as well as fast. The industry
needs to ensure the next generation is defined with customers at the
forefront, and based on a global standard.
Key points
• The NGMN announced the launch of its 5G initiative. The group,
which comprises 21 operators that between them provide more
than 60% of the world’s mobile connections, will begin by
defining the use case for a next generation network technology
to supersede 4G
• In 2015, once operators have specified their requirements, they
will start defining the architectures that can implement and
deliver them. The NGMN will cooperate with standardisation
bodies, research institutes, regulators and vendors, as well as
fellow operators – and potentially internet and OTT players
• The key requirements of 5G compared to existing technologies
are likely to be: more bandwidth for faster data speeds (e.g. to
facilitate real-time multimedia services), lower latency, greater
network efficiency (i.e. better power efficiency, improved
reliability, and lower operating costs), more secure networks, as
well as greater flexibility especially in terms of the ‘Internet of
Things’ and the vast array of different devices/interfaces that
could connect to a future network
Viewpoint: Collaboration is the key to a 5G global standard
The concept of 5G is essentially still a set of aspirational statements
outlining where mobile services need to go next. And with only 4%
of the world’s mobile connections currently on 4G networks and a
further 30% on 3G, there is still much that can be achieved effectively
using existing technologies.
However, the NGMN and the European Commission’s 5G Public-
Private Partnership –which launched late last year – are keen to lay
down the foundations for the next network technology, the latter
no doubt spurred on by the opportunity for Europe to return to the
forefront of the mobile industry after being overtaken by the US and
Eastern Asia in 4G deployments.
The need for additional spectrum will be a key challenge in delivering
higher data speeds, but the demand for reduced latency could
potentially have a bigger effect on 5G architecture. As 4G has become
more prevalent, resources have become centralised and users have
become accustomed to accessing data over shared platforms, but
achieving a latency in the region of 1 millisecond actually limits the
distance that radio signals can travel. Thus for 1 millisecond latency
these platforms would have to be pushed back nearer to the customer,
which would affect not only the operator ecosystem but also the
points of connection back out to the internet – to some extent going
against the ethos of what LTE has achieved.
While the advent of 4G has brought the mobile industry to the
point where everyone is effectively using the same technology (in
comparison to the range of variants present in the 2G and 3G age),
the range of potential applications and therefore requirements for a
5G technology - both consumer and M2M – means that 5G is less likely
to be just one network but rather a broad spectrum of technologies.
As such it is vital that the relevant players collaborate at all stages of
5G development to ensure global technology standardisation.
6. 6
GSMA Intelligence Mobile World Congress 2014 wrap-up
Devices: Galaxy Gifts shows value behind app bundling
Samsung unveiled its latest flagship smartphone, and chief iPhone
rival, the Galaxy S5. It would not be surprising if the new device
surpassed sales of the S4 and even the S3 while asking questions
of Apple’s next iPhone. The most interesting element of this
announcement is that Samsung took app bundling to the next level,
clearly betting on content and user experience to drive sales, more
than pure technology itself.
Key points
• With the Galaxy S5, Samsung is looking to move on from the
issues that limited the success of its predecessor. It emphasised
that the Galaxy S3 was the biggest selling smartphone in the
Galaxy line to date, showing that consumers failed to respond to
the eye-catching tech on the S4
• A lot of the new features are aimed at improving user
experience rather than adding unnecessary technology
• Notable consumer-centric features include an on-board heart
rate monitor, water and dust resistance, an adaptive screen
that adjusts to light conditions and a fingerprint scanner (like
the iPhone 5) for unlocking the phone and accessing other
functions
• The metal-bodied device is compatible with the latest version
of Wi-Fi and LTE (it can support up to eight LTE bands) and the
‘Download Booster’ feature allows the two connections to be
used together to enable impressively fast download speeds
• The S5 has a powerful 2.5GHz quadcore processor which is
supported by an equally powerful 2,800mAh
battery capable of 10 hours of LTE web
browsing or 12 hours of video
playback. The Ultra Power Saving
Mode can last 24 hours on standby
on just 10% battery
Viewpoint: App bundles have a positive impact on churn
The Galaxy S5 will come with a range of app subscriptions and
premium services worth more than $500. The ‘Galaxy Gifts’ bundle
include, for instance, a one-year subscription to personal trainer
app Run Keeper, a six-month subscription to the Wall Street journal
(worth $160) and a three-month Linkedin premium account (worth
$75).
This type of bundle helps improve churn and customer loyalty, an
approach that Samsung has already tested with the Galaxy S3, which
bundled premium Dropbox storage. At Congress, Dropbox claimed
that of the consumers who were aware of the Dropbox/Samsung
partnership, 18% said the integrated cloud service was instrumental
in their device purchase decision.
Bundling applications and services is also a strategy that mobile
operators have been implementing over the past years, with notably
Orange partnering with music streaming provider Deezer and video
streaming provider Dailymotion. In August 2010, Orange France
introduced a Deezer premium bundle in its mobile and ADSL tariffs
that garnered 1.2 million subscribers just over a year after launch.
Orange noted a year after introducing its app bundles that “the
digital experience is above all about content.” At Congress, J K Shin,
head of Samsung’s mobile business, said that “consumers do not
want eye-popping technology or the most complex technology” and
that focus should be on user experience.
The phone also includes a more advanced version of the S Health
application for use with Samsung’s wearable gadgets. Several of the
applications and services bundled with the Galaxy S5 are fitness-centric,
with a view to incentivise consumers to use these apps and
services and consume more data. With the range of new services
from adjacent industries that are about to hit the high street, bundles
will play and ever increasing role for both vendors and operators.
7. 7
GSMA Intelligence Mobile World Congress 2014 wrap-up
Devices: Breaking the smartphone price barriers
A number of announcements at Congress showed industry efforts
to introduce a wider range of affordable smartphones, including
4G-enabled devices. Yet, talks of a $25 smartphone attracted most
of the attention, notably with operators echoing the importance of
reaching such low price points in emerging markets.
Key points
• Chinese chipmaker Spreadtrum
announced what is claimed to be
the industry’s first chipset for a
$25 smartphone in partnership
with Mozilla
• During a keynote, Manoj Kohli, Managing
Director and CEO of Bharti Airtel, said
emerging markets typically had between
3% and 7% smartphone penetration,
and he welcomed moves to bring prices
down. “People cannot afford them” he
said adding that “$25 is the sweet spot
for emerging markets […] if we hit this
sweet spot then we are getting there”
• In parallel, Gopal Vittal, CEO of Airtel India, flagged up the high
price of 4G devices as one of the main barriers to 4G adoption
in the country. During a keynote at congress, Vittal said that
until prices drop below $100, LTE would not be significant in
India
Viewpoint: A $25 smartphone on the horizon in emerging markets
Last year at Congress, Bharti Airtel voiced the importance of
developing a sub-$50 smartphone for cost-conscious consumers in
emerging markets. At the time, handset vendors were claiming that
such price points would prove challenging to hit.
The announcement this year of a $25 smartphone initiative led
by Mozilla and chip-maker Spreadtrum is a major step forward in
reaching this long-awaited market requirement.
Spreadtrum’s SC6821 is a Cortex A5-based chipset that supports
WCDMA and EDGE networks - but not LTE - and includes WiFi,
Bluetooth, FM and cameras functionalities, along with web and
HTML5 applications. The lack of 4G connectivity is not an immediate
challenge as operators are still in the early stages of building up
their LTE networks in most emerging markets, notably in Africa.
Interestingly, EDGE connectivity is essential for the substantial
share of consumers that still access mobile internet services over 2G
networks in developing countries.
According to Spreadtrum, such capabilities position this smartphone
“at prices similar to much more minimally featured budget feature
phones”. Low-cost 3G feature phones are widely available across
fast-growing markets such as India, but poor battery life tends to be
the common issue often noted with such devices. It’ll be interesting
to see how the performance of low-cost 3G smartphones compare
to existing low-cost 3G feature phones, while understanding the
medium-term impact that will have on sales of feature phones.
According to Telkomsel, the $25 smartphone solution developed
by Mozilla and Spreadtrum will help the operator “to speed up and
enrich the DNA (Device – Network – Application) ecosystem in
Indonesia.” This statement echoes a recurrent theme at congress to
collaborate to give billions of cost-conscious consumers access to
affordable mobile internet services.
8. 8
GSMA Intelligence Mobile World Congress 2014 wrap-up
Devices: Vendors vie for affordability crown
A number of announcements at Congress throw up potential
challenges to the Android OS in the affordable smartphone category.
Mozilla and Microsoft are both hoping to make inroads into the low-end
of the market.
Key points
• Nokia announced the X family of
smartphones based on a variant of the
Android OS but also incorporating a
Nokia user experience and Microsoft
services such as Skype, Outlook and
OneDrive
• The X is available now for $123 followed
by the X+ for $137 and the larger
screened XL ($150), both coming in Q2
this year
• Mozilla presented new hardware
supporters for its OS, including ZTE and
Alcatel OneTouch, as well as operator
backers Telkomsel and Indosat for the
Indonesian market
• Microsoft announced nine new hardware
partners as it looks to build mass-market momentum
• On other related announcements, Orange announced two new
own-branded LTE smartphones, built by Huawei, that will be
priced at ¤150 and ¤230
Viewpoint: A balancing act for Nokia
Nokia’s aim is to convince smartphone users in emerging markets of
the attractions of Microsoft services such as Skype and Outlook by
bundling them with the Android OS. Blurring the line even more, the
home screen of the Android-based Nokia X has been designed to
look like Windows-Phone tile-based interface.
The Finnish vendor is introducing users to the world of Android apps
while hoping what they will really want are Microsoft’s own services.
But that is not the only balancing act Nokia is performing. Nokia’s
Stephen Elop was careful to explain in Barcelona how the new X
family will be priced below Nokia’s existing Windows Phone-based
Lumia range, which is aimed mainly at western markets. And he does
need to tread carefully – the bestseller in the Lumia range is the 520
which also happens to be the lowest priced.
On price neither the X nor Lumia smartphones can touch what Mozilla
hopes to pull off. At first sight Mozilla appears to have trumped its
rivals - it’s hard to argue against a $25 smartphone. And Mozilla thinks
such devices will have a radical effect when they come to market
later this year. It may be priced like a feature phone, but the Mozilla
smartphone will have superior characteristics such as HGVA screen
and access to apps.
COO Jay Sullivan said it represented “a whole new category of
smartphone”. He might be right but will users find it as compelling
as higher priced rivals such as Nokia’s X family?
Getting cheaper smartphones into the hands of cost-conscious
consumers in emerging markets is in itself a great commitment
and achievement, but one that do not suffice. As expressed in the
previous slides, the most valuable proposition is one built around
content and user experience to fuel greater mobile internet usage -
one area that Nokia is addressing through Windows services.
9. 9
GSMA Intelligence Mobile World Congress 2014 wrap-up
Devices: Wearables, the latest “must have” devices for the digerati
Building on one of the main themes of the consumer oriented
International CES in January 2014, wearables were centre stage at
Congress this year, with one – Samsung’s Gear Fit – even picking up
the ‘Best In Show’ award. Increasingly, top-tier device makers are
moving into wearables, providing additional colour to contrast with
a smartphone market where true customer experience innovation is
often lacking.
Key points
• Samsung used the event to unveil a number of wearable
devices. In addition to the Gear Fit smart band, it also
showcased its second-generation Gear smart watches
• Huawei showcased its TalkBand, which it describes as a “hybrid
talk and track” mobile companion, and features a Bluetooth
wireless earpiece to offer voice support alongside its fitness
tracking features
• First announced at CES, Sony said its
SmartBand SWR10 and Lifelog app will
be available imminently in more than 60
markets worldwide, describing the product
as “the first product within the SmartWear
Experience vision”
• Telefonica announced a partnership with
LG, Samsung and Sony to integrate its
services into wearables, noting it is “open
to reach agreements with other market
players, manufacturers, content providers
and/or companies in the fashion industry”
• As differentiation in the smartphone space
becomes increasingly difficult, top-tier
vendors are looking to wearables as
a way to bolster their positions – and
generate additional revenue on top of
often low-margin handset sales
Viewpoint: Wearables need to evolve to build mass-market appeal
Despite the buzz surrounding Google Glass last year, generally the
market appears to have settled on two preferred form factors: smart
watches and smart bands (with some products moving toward
straddling both). The former is not a new category, although it has
hardly been overburdened with success so far. Perhaps the most
interesting development in this space is Samsung’s choice of Tizen
to power its Gear devices – enabling it to claim continued support for
the platform, while not being so hamstrung by its lack of apps.
Smart bands benefit from the fact that they are generally being
positioned as smartphone companions, meaning much of the
intelligence is offloaded onto the senior device – enabling a lower bill
of materials, and therefore lower price points. But there are a number
of challenges to overcome. Battery life in some first-generation
products is poor, and in many cases the hardware design is not
appealing enough to become a mass-market proposition.
There are also challenges in driving long-term engagement with
wearables, particularly with regard to smart bands. While these
devices are proving appealing to the fitness-conscious, there is little
evidence that these can support additional use cases which could
drive wider adoption. Sony’s Lifelog app is a good first attempt, and
vendors really need to look to drive innovation in supporting apps in
order to appeal to a wider customer base.
The increased presence of vendors such as Sony, Samsung, LG
and Huawei in the wearables space could create challenges for
specialised players such as Pebble (smart watches) or Fitbit (smart
bands) which, while having first-mover advantages, are now faced
with competition from companies which can potentially deliver scale
quickly. And it is also unclear if there is scope for operators to benefit
from the growing interest in wearables. Telefonica’s partnership with
LG, Sony and Samsung will be interesting to watch, as it looks to
ensure the operator is not sidelined in the new product category.
10. 10
GSMA Intelligence Mobile World Congress 2014 wrap-up
Services: Connected everything
For the second year in a row, Internet of Things (IoT) solutions featured
heavily during the show. The GSMA’s Connected City showcased
mobile connected solutions for a range of services comprising health,
retail, transport, smart home and smart cities, together with partners
including Deutsche Telekom, AT&T, KT, Vodafone, IBM and Orange.
Key points
• Sensing Control Systems launched a new enControl M2M
solution, which integrates automation, energy management and
security features for service providers
• ZTE has showcased its latest smart city solution iCity which is
now being used in over 40 countries and in 108 cities in China
• KT demoed its Smart Home solution, an intuitive digital home
control solution providing intelligent security and smart
metering services using just a home hub and cloud services
• Libelium released a smart water wireless sensor platform to
simplify remote water quality monitoring, Waspmote Smart
Water
• The Spanish company Nostrum Empresa launched a vending
machine that allows a customer to buy goods using a phone app
or voice command (using Google Glass connected spectacles),
without having to key anything into the machine or insert cash
• Health solutions were also being demoed during the show,
notably with a first appearance from fast moving consumer
goods (FMCG) giant P&G that introduced its first ‘connected
toothbrush’ - under the Oral-B brand - as it looks to introduce a
series of ‘quantified self’ products to the market
• Cityzen Sciences showed off a sports shirt embedded with
multiple sensors that can monitor a player’s heart rate and
physical positioning around the pitch or field
Viewpoint: Consumer relevance is the key to IoT success
The Internet of Things (IoT) is a broad vision of a ‘connected life’
where everything — objects, machines and people — is connected
and communicating, uniting the physical and digital worlds. This
phenomenon was recently illustrated by Google’s $3.2 billion
acquisition of Nest Labs, a maker of smart thermostats and smoke
and carbon monoxide detectors.
During his keynote speech Cisco CEO John Chambers described IoT
as “about connecting things together through sensors in a way that
helps the consumers” and that the technology shift to IoT “would
have a five to ten times’ greater impact on our lives than the impact
of the internet.” He added that vendors ought to ensure they are
constructing products on a consistent underlying architecture
because “the trick for winning in the home is to make things easy for
the consumer to connect everything.”
Such is the idea behind AT&T’s Digital Life, an end-to-end solution for
home automation and energy management. It is available now in the
US but the operator is in talks with global service providers to offer
a white-labeled solution for home automation and security system.
Digital Life won ‘Best Consumer Mobile Service’ at the Congress
awards.
Qualcomm also showed off its vision of Connected Smart Home that
uses devices from the AllSeen Alliance member companies, which
are based on the AllJoyn platform. AllJoyn is an open source project
that allows various manufacturers build different devices, which can
communicate with one another. The AllSeen Alliance was set up in
2011 by Qualcomm; members include Haier, LG, Panasonic, Sharp, as
well as HTC, and AT&T Digital Life.
11. 11
GSMA Intelligence Mobile World Congress 2014 wrap-up
Services: A Global embedded SIM to drive IoT and M2M scale
Building up on the momentum kicked off at last year’s event, the
automotive industry was ever so present at Congress this year with
a major announcement from Jasper Wireless, which unveiled its
Connected Car Cloud and Global SIM solution.
Key points
• In addition to signing up two new operators to its M2M platform,
Jasper Wireless unveiled its Connected Car Cloud and Global
SIM, which is aimed at car makers
• “When IoT is included in the car, the customer experience
becomes awesome,” Jasper CEO Jahangir Mohammed said at a
keynote panel session
• Nearly all major automotive OEMs demonstrated connected car
solutions, and also a number of technology vendors presented
connected car applications and platforms
• Ford unveiled its research car that will be used to develop
advanced, and eventually, fully automated driving technologies
• Ford also unveiled its new Focus, the first European Ford vehicle
to offer the SYNC 2 voice-activated in-car connectivity system
• AT&T announced that three additional companies have signed
up to work with the AT&T Drive Studio, a connected car centre
for innovation and research in Atlanta. Glenn Lurie, President
of Emerging Enterprise & Partnerships for AT&T commented:
“This is an exciting ecosystem and we are committed to leading
the way to take the connected car to the next level for auto
manufacturer partners and their drivers”
Viewpoint: Global embedded SIM solutions to speed up IoT rollouts
With 428 mobile operators currently offering a wide array of M2M
services across 187 countries worldwide, the need for a global
embedded SIM solution has been a hot topic at Congress.
A number of initiatives today focus on providing a secure interoperable
global service that has the potential to scale IoT deployments of
smart meters, connected cars, home security systems and other
applications.
Last December, the GSMA unveiled the technical specifications of its
embedded SIM architecture. The GSMA worked with operators and
SIM suppliers from around the world to create a common, secure,
interoperable architecture to facilitate the commercial deployment
of systems that enable remote over the air provisioning and
management of this new SIM.
Similarly, Jasper Wireless announced at Congress its partnership
with Giesecke & Devrient to deliver an end-to-end solution for a
global SIM, enabling enterprises to manage a single embedded SIM
by remotely provisioning and managing mobile operator profiles and
policies for that SIM anywhere in the world.
These global embedded SIM solutions are tackling the operational
cost challenge that IoT providers with international footprints face
when developing global services.
This solution is likely to play a critical role in driving scale in the
automotive M2M solutions that are gaining momentum in ‘digital
pioneer’ markets such as the US. With M2M connections representing
just around 3% of global connections in 2013, such solutions can
imply an inflection point in the adoption curve of M2M connections
in the future.
12. 12
GSMA Intelligence Mobile World Congress 2014 wrap-up
Services: SIM authentication to power future digital identity
This year at Congress the industry introduced a standardised mobile
identity solution that aims to become the de facto single sign-on
tool that consumers could rely on to authenticate themselves in both
online and offline environments. This initiative is set to stimulate
adoption of mobile services that rely on absolute confidentiality,
such as healthcare, government and banking. The announcement
of ‘Mobile Connect’ came alongside a number of other partnerships
unveiled at the show aimed at accelerating the uptake of digital
commerce services via mobile solutions.
Key points
• MasterCard announced its partnership with operators in
Germany (Deutsche Telekom, Telefonica and Vodafone) that
will help operators collaborate with banks to facilitate the
development a new mobile payment platform based on secured
NFC solutions
• CaixaBank announced its partnership with operators in
Spain (Telefonica, Vodafone, Orange) and Visa to deliver its
NFC-based mobile payment service, enabling consumers to
download in minutes debit, credit or prepaid Visa cards onto
their SIM through a secure and certificated process
• During a keynote at Congress, international retailers voiced
their interest in replicating the US-based Isis model onto other
countries. Spain’s Dia supermarkets and India’s Infiniti Retail
have described the Isis mobile wallet approach as being the
right one
• Four Asian operators launched at Congress the Asia NFC
Alliance to drive the development of NFC-based services across
the region. The coalition consists of Japan’s KDDI, Taiwan’s
Chungwa Telecom, HKT (Hong Kong) and SK Planet of South
Korea
Viewpoint: Operators collaborate to scale mobile identity solutions
Mobile Connect is backed by 12 leading operators including Axiata
Group Berhad, China Mobile, China Telecom, Etisalat, KDDI, Ooredoo,
Orange, Tata Teleservices, Telefónica, Telenor, Telstra and VimpelCom,
as well as key industry players such as Dailymotion, Deezer, Gemalto,
Giesecke & Devrient, Morpho, Oberthur and VALID.
This web-based authentication service runs on the OpenID Connect
protocol, ensuring interoperability across mobile operators and
service providers. The identification solution being developed will
use the subscriber’s mobile phone number or mobile user name
and information contained in the secure SIM card, meaning that
consumers will no longer need to create and manage multiple user
names and passwords.
At a strategic level, the Mobile Connect service establishes the SIM
card and the mobile medium as a frontline identity management
service provider, allowing mobile operators to participate in the
critically important e-commerce market. In the longer term, this type
of standardised mobile identity solution will help operators to derive
substantial revenues from their presence in fast- growing e-commerce
markets, notably by extending the reach and presence of operators’
brands, raising levels of awareness and ultimately, improving loyalty.
A number of operators have stated that Mobile Connect services will
be made available to their customer base in 2015.
It is important to note that given the highly secure capabilities of the
SIM, mobile phones could become the perfect tool for future Digital
Identity, not only for digital use cases but also for authentication in
offline environments (national ID card, airport check-ins, etc). This
makes Mobile Connect ideal in a range of environments (both online
and offline), yet this web-based authentication service does not
necessarily need to be linked to a SIM to function.
13. 13
GSMA Intelligence Mobile World Congress 2014 wrap-up
Services: WhatsApp set to launch voice services
Following hot on the heels of its $19 billion acquisition by Facebook,
the announcement by WhatsApp CEO Jan Koum that his company
will look to launch voice services was the biggest surprise of this
year’s show. During his keynote, Facebook CEO Mark Zuckerberg
claimed that WhatsApp is on track to reach a billion users. This scale,
combined with the fusion of voice and messaging services on a single
cross-platform app, could have far reaching ramifications for mobile
operators worldwide.
Key points
• WhatsApp plans to launch voice services during Q2 2014, and is
looking to partner with mobile operators, having announced a
partnership with E-Plus in Germany to roll-out the service in that
country
• During Congress,
both WhatsApp
CEO Jan Koum and
Facebook CEO Mark
Zuckerberg claimed
that WhatsApp will
remain independent,
will stick to its no
advertising policy,
and wants to know
“as little as possible”
about its users
• Koum claimed
Whatsapp had 465 million monthly active users, a 15 million
increase on the number released at the time of the Facebook
takeover a week earlier
• Despite all the hype, WhatsApp is simply following the route
taken by other apps that already provide messaging and voice
services, such as Skype, KakaoTalk, Viber and WeChat
Viewpoint: Potential to shake up the mobile voice market
With 465 million active users, a reported 330 million daily users, a
target of 1 billion users, and an app that is widely used across mobile
operating systems, WhatsApp has the scale and ambition to capture
a significant part of the mobile voice market.
Given its strong position in mobile messaging, its move into voice
is a natural evolution of its service offering, and driving adoption
among its user base should prove an easy task. However, as with
other internet voice services such as Skype, quality of service will be
a concern. Indeed, days after its acquisition by Facebook, WhatApp
suffered an outage that reportedly lasted more than three hours,
following which rival app Telegram Messenger reported nearly 5
million new sign-ups for its service in a single day. With this in mind,
and in a similar approach to the one taken by Facebook to help drive
mobile broadband use in emerging markets, WhatsApp is looking to
partner with mobile operators to roll-out its service.
With voice still representing a substantial proportion of mobile
operator revenue, the impact on voice revenue is a real concern,
but it may not simply be a case that a reduction in operator voice
usage minutes equates to a corresponding fall in revenue. Indeed,
in markets where operators offer unlimited voice minutes and text
messages, the success of VoIP services can be limited.
Following WhatsApp’s announcement, the immediate response
of mobile operators has been to highlight the fact that regulatory
responses are outdated in such a quickly evolving market. Vodafone
CEO Vittorio Colao said that “these types of deal are a clear indication
that the world is changing and the regulations don’t fit anymore”,
adding that he did not understand how such an important acquisition
could go unchallenged at a time when European operators were
facing intense regulatory scrutiny.
14. 14
GSMA Intelligence Mobile World Congress 2014 wrap-up
Services: Working with Facebook to connect the unconnected
The mobile industry used Congress to reiterate its goal of connecting
billions of unconnected people to the mobile internet. This was also
the central theme of Facebook CEO Mark Zuckerberg’s keynote
address, which sparked renewed debate around the nature of
collaboration between operators and OTTs in emerging markets. A
partnership was also announced between internet.org and the GSMA
to address this challenge.
Key points
• Zuckerberg aims to
get billions online via
Facebook’s internet.org
initiative. He believes a basic
internet service (including
messaging) should be made
available to all without
incurring connection fees
This service would act as an “on ramp” to the internet, he says
• Facebook’s deals with Filipino mobile operator Globe and Tigo
in Paraguay are cited by Zuckerberg as successful collaborations
that are delivering free-of-charge Facebook access in emerging
markets
• Facebook is looking to sign “three to five” similar deals with
operators in the coming year, but does not have the “capacity”
to handle more at this stage
• Zuckerberg was unable to set a break-even point for internet.
org. noting that Facebook is likely to lose money on it for “quite
a while”
• The GSMA and internet.org, announced a joint initiative focused
on reducing the total cost of ownership (TCO) of mobile in
emerging markets
• The ability to effectively price mobile data will be key to
connecting new subscribers in emerging markets. But it is likely
that the ‘zero rating’ of certain content (such as Facebook) will
be just one of many new models to emerge
Viewpoint: If you build it, they will come. But who pays?
For a brief period a few years ago Facebook was struggling in the
transition to mobile, but it moved quickly to address concerns and
spent heavily on acquisitions to fill gaps. Fresh from the $19bn
WhatsApp deal, Zuckerberg came to Congress to negotiate with
operators from a position of strength.
Like operators, long-term growth for Facebook depends on emerging
markets and Zuckerberg believes his firm can play a role in defining
how connectivity is extended to this region, connecting many people
to the mobile internet (and Facebook) for the first time. He outlined
how the developed world model simply means mobile connectivity
is unaffordable in emerging markets and that “dramatic changes” are
required.
His solution is to proliferate the type of deal Facebook has already
cut with several operators, offering a basic version of Facebook
free-of-charge. Zuckerberg points to the success of this model in
attracting mobile data subscribers and creating an opportunity to
upsell new, paid for, services. (“The benefit of the web is not obvious
if you’ve never been connected before,” he says.)
The business logic behind this proposition is questioned by most
operators. Zuckerberg appears to see Facebook’s internet.org as
a philanthropic rather than commercial exercise, noting it is likely
to lose money on it for “quite a while”. That will not be appealing
to emerging market operators that need to invest in licenses,
infrastructure and devices.
Some operators have already rebuffed Facebook’s ’zero-rating’
requests. It may be that ‘challenger’ operators are more receptive
to striking deals in order to quickly build share: Globe’s customer
base in the Philippines is half that of the market leader (Smart) and
according to Zuckerberg the Facebook offer enabled it to double its
number mobile data subscribers within just three to four months.
15. 15
GSMA Intelligence Mobile World Congress 2014 wrap-up
Services: The ongoing rise of big data
Big data has been a headline theme in the technology and mobile
space for some time. What was particularly noteworthy at this year’s
Congress was both the range of speakers and companies referring to
big data, as well as the close linkage of the big data opportunity with
other key developments in the mobile industry, including the growth
in the number of connected devices (the Internet of Things) and the
importance of security in the evolving mobile ecosystem. This was
a theme for a number of speakers at Congress, with the challenge
to understand and utilise all this data for companies looking to add
value in both the consumer and corporate spaces.
Key points
• Ginni Rometty, CEO of IBM, commented that both mobile
services and enterprises will be revolutionised by the use of big
data, describing data as the “world’s new natural resource” and
that the data would be a key source of competitive advantage
for every industry
• The convergence of new developments in the areas of the cloud,
big data and mobility opens up a clear opportunity to develop
new services and to reengineer business processes. This view
was echoed by several keynote speakers at Congress, while
the convergence of these factors is increasingly referred to as
creating the “third platform” for IT services
• The Open Mobile Alliance is developing standards and
specifications for how devices and apps should share data
with other connected devices, supporting the development of
“interoperable end-to-end mobile services”
• The move towards increasing standardisation is a key element in
reassuring consumers and addressing concerns of privacy and
security around personal data
Viewpoint: Time for big data to demonstrate its ROI potential
While many companies are focused on the big data opportunity, it
has yet to become the business driver that many had anticipated as
companies look to clarify the benefits and return on investment in
big data storage and data processing capabilities. This was reflected
in several comments from operators and other ecosystem players.
For example, SK Planet noted that there are already some areas in
which mobile operators can use big data to derive business benefits,
such as in subscriber churn reduction. However, the company also
commented that in many cases it has proved difficult to quantify the
ROI on big data investments.
Mobile commerce is one particular area where operators and service
providers can potentially deliver tangible benefits from the application
of big data analytics. The growth of m-commerce is creating large
amounts of information on consumer behaviour and choices, which
can be used to offer more personalised services and offers. SK Planet
stated that “our Cash Bag m-commerce portal should generate $9.3
billion in revenues this year, and by using big data analysis we can
provide customers with a much improved experience, and not based
simply on offering the lowest price.”
The growth of connected devices, particularly in areas such as the
home or in the car, presents new opportunities but also challenges
for operators and other ecosystem players. Users may be willing to
share data with service providers but on the basis that the data is used
securely. One operator commented on “the need to ensure that the
subscriber understands the positive benefits of sharing information“.
With many sessions at Congress focused on the combined potential
of the explosive growth in connected devices and the development
of big data analytics, it is clear that the industry is aware of the
potential of big data. The challenge now is to begin to realise this
potential by developing new services and business processes that
can benefit consumers and corporates alike.