Customer data grows in volume, velocity and complexity, proliferating across many complex sources and areas. Learn how to gain a deeper understanding of your business and better target marketing activities by operationalising advanced analytics, big data and machine learning into your business. C3’s Advanced Analytics approach delivers rapid data visualisations, improved business engagement and better return on marketing investment.

1. Advanced analytics for Clarity and Insight
Delivering better ROMI

2. Advanced analytics. Clarity and insight from your data.
Advanced analytics delivers
business improvements
Customer
Analytics
Analytics
Capability
Financial
Analytics
Costs
Revenue
Operational
Analytics
Value
Optimise
DOWN
UPUP

3. Advanced analytics. Clarity and insight from your data.
Advanced analytics for
competitive business value
Processes
Data
People
Strategy
FraudDetection
Treasury
ShareValue
Compliance
ProductionSupplyChain
IT
Infrastructure
Device
Usage
People
Analytics
Capability
Financial
Analytics
Operational
Analytics
Technology
Customer
Analytics
Cross /
Up sell
OnBoard
WinBack
Retain
Acquire

4. Advanced analytics. Clarity and insight from your data.
The Sophisticated Customer . . .
Category
Choices
Product
Choices
Content
Available
MORE
Interaction / Dialogue
Customers
Transaction
LESS
Dicretionary
Spend
Channels
Available
Companies
Courting
Knows more.
Sees more.
Expects more.

5. Advanced analytics. Clarity and insight from your data.
Customer data grows in volume,
velocity and complexity . . .
It proliferates across many
complex sources and areas…
It’s about capturing and using
this information.
Primary
Research
Monetary
Metrics
Product
Affinities
Relationships
Demographics
MediaUsage
Channel
Preference
Contact
History
Device Usage
Attitudes
Customer Data
Data is proliferating, and is increasingly complex
DWH
Data
Machine
Data
Enterprise
Data
SaaS
Data
Social
Data

6. Advanced analytics. Clarity and insight from your data.
C3’s Advanced Analytics approach delivers - Rapid visualisations
- Improved business engagement
- Return on marketing investment
Embedded in your business.

7. Advanced analytics. Clarity and insight from your data.
‘Your customer base on page’ visualization
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“Millions of customers represented in
one visualisation that identifies specific
behavioural markers based on data”
Natural behavioural groups . . .
View all customer behaviours
In a single view across your entire organisation
1:1 advanced customer targeting
Send individualised marketing messages to all
customers based on what they are most likely to
respond to

8. Advanced analytics. Clarity and insight from your data.
Thousands of individual customer interaction signals
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Transaction Change Products Campaign Response Digital Interaction Call Centre

9. Advanced analytics. Clarity and insight from your data.
Driving customer engagement through machine learning
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Visualisation & insight Design marketing intervention
Customer interaction data
Allocate interventions

10. Advanced analytics. Clarity and insight from your data.
Customer analytics delivers improved ROMI
Customer Data
Analytic Data Asset Personalised
Targeting
Campaign
Execution
WWW
Data Bases
External Data
Social Media
Sensors
Voice & Video
Match Records and
Extract Attributes
Score and Allocate
Treatments
Customer
Analytic Record
Customer
White List
Predictive Analytics
Advanced Insights
Treatment Pool
Use Insights to
Design Treatments
1. 3.
2.
Feedback Loop

11. Advanced analytics. Clarity and insight from your data.
Delivering better ROMI with measurable, prioritised use cases
Use cases based on value and exploitability
Exploitability
Customer Analytics
Targeted Up-sell
“Next Best Offer”
on recent purchase
Supply Chain Optimisation
Key Category Dynamic Forcasting
Service Optimisation
SMS Alerts and Reminders
Service Excellence
Proactive customer
service escalation
Retention
Lapsed High Value
Customer Win-back
Targeted Up-sell
Abandoned purchases re-targeting
Targeted Up-sell
Basket Maximisation
Loyalty Redemption Maximisation
Predictive Bonus type X offer
User Experience Optimisation
Personalised Content
Improved Pricing
Value based pricing
Capital Allocation
Optimisation
Operational Analytics
Financial Analytics
Candidates for
Analytics Pilot
BusinessValue
LOW HIGH
LOWHIGH
Use Case 1:

12. Advanced analytics. Clarity and insight from your data.
Current project example
Exploitability
Use Case 4
Up-sell
“Next Most Likely Purchase”
linked to previous purchase
Use Case 1:
Increase Life Time
Value through
Brand Switch
minimisation
- identify & target
brand switchers
with targeted
offers/comm.s
Use Case 7:
Improved
pricing models
Use Case 2:
Lapse prevention
via differentiated
Offers/Comm.s
Use Case 15:
Service Excellence
Assisted agent call guidance
– predictive intent and content
Use Case 5:
Basket Maximisation
“Package” recommendation
- predictive targeting
(Type and Timing)
Use Case 8:
Service Excellence
Dynamic call routing & Prioritisation via
Voice stream biometrics and semantic extraction
Use Case 9:
Service Excellence
Proactive immediate customer
service escalation using
voice biometrics
Use Case 6:
Customer Acquisition
Predictive
“Member get Member” campaign
Use Case 13:
Loyalty Engagement
Predictive
“Member get Member” campaign
Use Case 14:
Service Excellence
Dynamic “Alerts & Reminders”
SMS generation
Use Case 11:
Loyalty redemption maximisation
Predictive Bonus type x offer
Use Case 12:
Collaborative Marketing Cross-sell
Predictive Bonus type x offer
Use Case 10:
User Experience
Excellence
App content optimisation
personalise frame contents
(Find/Link/recommend)
Use Case 3:
Abandoned purchases
re-targeting
Predictive Multi-channel
Lead Nurturing
BusinessValue
LOWHIGH
LOWHIGH
Phase 1
Pilot
Phase 2
Phase 4
Phase 5
Phase 3
Advanced Analytics
Pilot Use Cases
Business Value
is an estimate of the potential
financial upside of each use case
and its strategic relevance.
Exploitability
is an assessment of the availability
of data and its sourcing,
pre-processing, and modelling
requirements, alongside the
complexity of operational execution
and the immediacy and clarity of
resulting feedback.

13. Advanced analytics. Clarity and insight from your data.
Embed advanced analytics in your business
Select the solution that suits your requirements
Scoring-as-a-service Bespoke insights On-premise teams
• Rapid activation
• Quick insight
• Pre-packaged for
speed to result
• 4 week pilot
• World’s most accurate
predictive analytics engine
• Full service data discovery
and expert guidance
• 90 day program
• Build your own advanced
analytics solution
• Use our teams of expert
data integrators and
scientists
• Full service strategy
development and
deployment
Business change is crucial across the board . . .

14. Advanced analytics. Clarity and insight from your data.
Advanced Analytics Thought Leadership
Sky Business News interviews Cameron
Wall about Obama 2012’s Big Data usage
Conrad Bates sits on a panel discussing
Big Data Today and Tomorrow
Cameron Wall talks with Rayid Ghani,
Obama 2012’s Chief Data Scientist about
the use of predictive analytics

15. Advanced analytics. Clarity and insight from your data.
Who is C3 Business Solutions?
• Information management, advanced business
analytics and business intelligence specialists
• Industry best practice full service firm from IM
strategy through implementation to support
• Offices in Sydney, Adelaide, Melbourne and
Canberra with representation in Perth and
Brisbane
• A team of more than 100 top tier IM
consultants across geographies, tools and skill
sets
• Our clients* say
We excel at stakeholder management and
embedding business change
Our people are high quality, experienced,
skilled and know the latest tools,
techniques and methodologies for achieving
business outcomes
*
Research conducted 2012 with C3 clients
Cool, fast, smart and innovative . . .
“We focus on achieving business
outcomes; technology is simply one
of the enablers we use”

16. Advanced analytics. Clarity and insight from your data.
Our Clients

17. Advanced analytics. Clarity and insight from your data.
C3’s Customer Snapshot
• 1st
to operationalise machine
learning in bricks-and-mortar
organisations
• Working with iconic Australian
brands to turn data into a
competitive lever.
• Delivering measurable and
sustainable business outcomes
through:
• Industry domain consulting
• Business intelligence
• Data science
• Big Data platforms
• Business change management

18. We are information management, advanced analytics & business intelligence experts
C3 offers full end-to-end solutions from strategy through implementation to support . . .
Tailored to your required business outcomes . . .
We specialise in…
• IM Strategy
• Data Warehouse
• Data Migration
• Data-driven Agile
• Advanced Analytics & Big Data
• BI Reporting
We also do...
• Information Governance
• Operate & Support
• Geospatial
• Performance Management
www.c3.com.au

19. 1300 530 335
analytics@c3.com.au
www.analytics.c3.com.au
Melbourne
Sydney
Canberra
Adelaide
Brisbane
Perth