- The document discusses how legacy reporting practices from exchanges create a "visibility gap" that hinders programmatic buying. Surveys found 42% of buyers get data via spreadsheets and over half said it was difficult to aggregate and explore exchange data.
- Buyers indicated they are more likely to spend more (65% said 20% or more) with exchanges that provide visibility into inventory, pricing, and performance through Metamarkets' platform. Interviews with executives also expressed benefits of Metamarkets for visibility.
- The visibility gap costs are increasing as programmatic and mobile growth, and the document argues exchanges providing better visibility through platforms like Metamarkets will benefit buyers, publishers and themselves.
How to use Online Marketing Technology to Improve Campaign Performance - Lowe...Online Marketing Summit
How to use Online Marketing Technology to Improve Campaign Performance
This session will share practical suggestions for getting the most out of the available online marketing technologies including web analytics, ad exchange management and search marketing bid management.
* Dawn Deal, Online Marketing Manager, Lowes.com
* Jeff Campbell, VP, Account Director, Resolution Media. (@CJeffCampbell)
Why Do Banks Need A Customer Data Platform?Lemnisk
Banks traditionally have been known to amass customer information across both online and offline data channels. However, a lot of this data resides in silos and marketers have been unable to leverage this data to run targeted marketing campaigns. Here are the top four reasons why a Customer Data Platform would be best suited for Banks.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Sebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...Heroes of CRM Conference
Sebastian Amtage, CEO of b.telligent, presents "Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still Navigate Through the Platform Jungle?"
The current CRM and marketing tech landscape, with over seven thousand vendors, is confusing to say the least. Sebastian Amtage sets out to clear the smoke with this presentation.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
In-Product Marketing: A Game-Changer for Customer-Minded CompaniesCognizant
In-product marketing programs are delivered directly to a customer's device or software application. Using an in-product marketing framework, software providers and players in several other industries can leverage the intrinsic value of products and customers, deepen their insights, and increase customer conversion and retention.
The Backbase webinar slides on Wednesday, 30th March: Embrace FinTech with Jouk Pleiter and Jelmer de Jong.
In this webinar, Jouk Pleiter and Jelmer de Jong of Backbase will talk about how banks turn the threat into opportunity and embrace fintech. Fintech is a hot market. All around the world, startups are launching, challenger banks are formed, and fintech is on everybody's lips. In this free webinar, we reveal how banking and financial services can learn from these new fintech players, and how banks can use fintech companies and fintech vision to accelerate their own digital transformation, with strong focus on:
How to leverage fintech in your digital strategy.
The emerging Banking as a Service (BaaS) model.
The impact of the open fintech API ecosystem.
Initiating rapid business innovation.
Real-world examples.
Digital Demand Generation for Credit Unionsedynamic
This document discusses digital demand generation strategies for credit unions. It covers how the digital landscape and customer experience has changed, with buyers now using multiple devices and channels. It emphasizes the importance of customer satisfaction and retention. The document then discusses developing a digital customer experience plan, including creating buyer personas, mapping the customer journey, and how this can help with acquisition and retention. Finally, it addresses developing a demand generation strategy, including data and content management strategies, and choosing appropriate marketing channels. The overall goal is helping credit unions integrate digital and physical channels into a seamless customer experience.
How to use Online Marketing Technology to Improve Campaign Performance - Lowe...Online Marketing Summit
How to use Online Marketing Technology to Improve Campaign Performance
This session will share practical suggestions for getting the most out of the available online marketing technologies including web analytics, ad exchange management and search marketing bid management.
* Dawn Deal, Online Marketing Manager, Lowes.com
* Jeff Campbell, VP, Account Director, Resolution Media. (@CJeffCampbell)
Why Do Banks Need A Customer Data Platform?Lemnisk
Banks traditionally have been known to amass customer information across both online and offline data channels. However, a lot of this data resides in silos and marketers have been unable to leverage this data to run targeted marketing campaigns. Here are the top four reasons why a Customer Data Platform would be best suited for Banks.
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
Sebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...Heroes of CRM Conference
Sebastian Amtage, CEO of b.telligent, presents "Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still Navigate Through the Platform Jungle?"
The current CRM and marketing tech landscape, with over seven thousand vendors, is confusing to say the least. Sebastian Amtage sets out to clear the smoke with this presentation.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
In-Product Marketing: A Game-Changer for Customer-Minded CompaniesCognizant
In-product marketing programs are delivered directly to a customer's device or software application. Using an in-product marketing framework, software providers and players in several other industries can leverage the intrinsic value of products and customers, deepen their insights, and increase customer conversion and retention.
The Backbase webinar slides on Wednesday, 30th March: Embrace FinTech with Jouk Pleiter and Jelmer de Jong.
In this webinar, Jouk Pleiter and Jelmer de Jong of Backbase will talk about how banks turn the threat into opportunity and embrace fintech. Fintech is a hot market. All around the world, startups are launching, challenger banks are formed, and fintech is on everybody's lips. In this free webinar, we reveal how banking and financial services can learn from these new fintech players, and how banks can use fintech companies and fintech vision to accelerate their own digital transformation, with strong focus on:
How to leverage fintech in your digital strategy.
The emerging Banking as a Service (BaaS) model.
The impact of the open fintech API ecosystem.
Initiating rapid business innovation.
Real-world examples.
Digital Demand Generation for Credit Unionsedynamic
This document discusses digital demand generation strategies for credit unions. It covers how the digital landscape and customer experience has changed, with buyers now using multiple devices and channels. It emphasizes the importance of customer satisfaction and retention. The document then discusses developing a digital customer experience plan, including creating buyer personas, mapping the customer journey, and how this can help with acquisition and retention. Finally, it addresses developing a demand generation strategy, including data and content management strategies, and choosing appropriate marketing channels. The overall goal is helping credit unions integrate digital and physical channels into a seamless customer experience.
Trends In Interactive Banking by Michael HorneBackbase
The document summarizes key trends in interactive banking based on a webinar presentation. It identifies 10 business drivers in financial services and critical technologies needed to support them. Leading trends discussed include increased use of dynamic online help, enhanced product selection tools, video/audio, mobile banking applications, social networking, and personalized marketing. Architectures to support these trends require integrated data and a flexible portal system to enable customization and integration with bank systems and data. Case studies and examples from various financial institutions are referenced to illustrate specific technologies and approaches.
Traditional PFM Is Dead. Welcome to the New World of Digital Money ManagementMX
There is a fundamental shift occurring due to digital disruption in the financial services industry. Large banks are spending upwards of $500 million a year on mobile alone, global fintech investment grew 201% between 2013 and 2014 and up to half of the world’s banks will disappear through the cracks caused by digital.
Accenture believes with all of these changes, combined with deleveraging and squeezed margins, 30 percent of traditional banking revenues will be at risk by 2020. Now the only way for financial institutions to grow is to increase share of wallet by providing extraordinary value to customers and beating the competition.
Winning the customer experience revolutionCatalyst
Good customer experiences retain customers and improve loyalty ... Here's how to get ahead of the CX revolution and create outstanding customer experiences that yield positive ROI.
The document discusses Adometry Attribute, a cross-channel marketing measurement solution that helps advertisers manage and measure their media spend across channels. It unifies siloed data to provide performance insights and optimization recommendations. Through advanced data mining and attribution modeling, it helps marketers improve returns on ad spend.
The document discusses how marketing analytics can drive growth. It explores how analytics can impact customers positively by improving their experiences, generate incremental revenue for enterprises, and whether adopting analytics is the right choice organizationally. Key topics covered include using customer data for retention, predictive modeling, testing hypotheses, and balancing various metrics like revenue, costs, and customer satisfaction when evaluating analytics solutions.
Data analytics is a game changer for telcos in the digital eraFlytxt
Mario Nolla, Senior VP – Analytics and Consulting Practice at Flytxt, talks with VanillaPlus Magazine on how data analytics is going to be a game changer for telcos in the digital era.
This document discusses adopting a customer-centric approach to maximize sales effectiveness using Oracle CRM On Demand. It notes that customers have more options today and companies must listen, understand, and support customers to build their brand. Oracle CRM On Demand provides tools to empower customer relationships in a way that is aligned with customer expectations. The document also provides an example of how the TBS Group implemented Oracle CRM On Demand to centralized customer information and provide analytics to their salesforce.
Analytics For Retail Banking - MarketelligentMarketelligent
MarketIntelligent provides analytic services to help clients make better business decisions. They offer expertise in credit risk and marketing analytics across various banking products. Their services include developing scorecards to predict customer behavior, maximize profits from assets and fees, reduce losses, acquire profitable customers, increase activation and cross-sell revenues.
Etude PwC : "Digital Banking Survey" (2014)PwC France
http://pwc.to/1jQNy0n
Le secteur bancaire ne doit cesser d'innover pour continuer de satisfaire les besoins de leurs clients au temps de la digitalisation. Retrouvez toutes les conclusions PwC sur ce sujet.
The document evaluates 11 leading vendors of real-time interaction management (RTIM) software. It finds the market is fragmented, with different vendors focusing on various capabilities like digital channels, offline channels, or decision engines. Leaders are noted as Pegasystems and Teradata, which distinguish themselves through their enterprise-scale analytics, decision-making abilities, and cross-channel orchestration. However, the document notes most vendors still struggle to fully integrate across both digital and offline channels for a truly unified customer experience.
The Forrester Wave - Real Time Interaction ManagementBen Byrd
The document evaluates 11 leading vendors of real-time interaction management (RTIM) software. It finds the market is fragmented, with different vendors focusing on various capabilities like digital channels, offline channels, or decision engines. Leaders are able to balance decision making capabilities with cross-channel interactions. Pegasystems and Teradata lead due to their enterprise-scale analytics, decision making, and ability to orchestrate experiences across channels. However, fully integrating digital and offline channels remains a challenge for all vendors.
Leveraging Digital and Traditional Marketing to Drive ResultsJim Marous
This document discusses leveraging digital and traditional marketing together to drive results. It begins by introducing the panelists and then discusses the evolution of marketing from single touchpoints to holistic brand experiences. It also examines changes in consumers' banking purchase funnels and how they research and open accounts. The document then explores the digital advertising ecosystem and how impressions are bought and sold in less than 250 milliseconds. It provides examples of how to integrate social media, video, and other digital tactics into integrated marketing campaigns.
With a fundamental shift in the CFO mission, the finance function has become a critical change agent across organizations. The role of financial leaders such as CFOs is evolving, from a traditional financial controller, to one that drives performance improvements across the organization.
Banking Services Marketing Automation and Omni-channel BankingShepHertz
Accelerate Digitization in banking by providing omni-channel customer experience using Predictive Analytics, Marketing Automation, Api Management with ShepHertz.
201407 Digital Disruption in Banking - Accenture Consumer Digital Banking Sur...Francisco Calzado
Banks are facing disruption from new digital entrants and changing customer behaviors. A survey of 4,000 banking customers found that over a quarter would consider a branchless digital bank, and nearly half would bank with non-financial companies they do business with like Amazon or Apple. Younger customers especially want banking services that are convenient and integrated across digital and traditional channels. To respond, banks need to become truly omnichannel, extend their ecosystem of services, and offer digital personalized financial advice to stay relevant and build loyalty as customer needs evolve.
Building the 10x better bank, by @joukpleiter & @jelmerdejong
Slides of the November 11, 2015 webinar 'Omni-channel banking & the digital transformation roadmap'.
In this webinar, Jouk Pleiter and Jelmer de Jong of Backbase will talk about building the 10-times-better bank.
The financial services market is going through many changes. New challengers have appeared and are looking for a slice of the market. In addition, customers are more demanding and more informed, expecting convenience and simplicity when it comes to financial services, particularly online and via mobile devices. People love digital services such as Netflix, Amazon, and Uber because they’re easy to use and deliver great customer experiences. They deliver 10 times more convenience and better customer experiences than the status quo, and are therefore winning the market. It’s only a matter of time before the 10-times-better bank is founded, a thought that's on the radar of every banker.
In this webinar, we outline the journey of creating the 10-times-better bank, providing a detailed analysis of how banks can begin their digital journey, with a strong focus on five main points:
1) new competitors in banking: the disrupters
2) customer experience: the key ingredients
3) omni-channel and the changing channel mix
4) mobile's impact on online sales and share of wallet
5) regaining control in the era of digitization
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsCognizant
This document discusses how pharmaceutical companies can fully digitize their interactions with healthcare professionals (HCPs). It notes that HCPs are increasingly using digital technologies and prefer engaging with pharmaceutical companies through digital channels. The document recommends that pharmaceutical companies build an end-to-end digital platform to facilitate various types of virtual interactions with HCPs, including web conferences, email marketing, e-detailing apps, social media management, and more. It emphasizes the importance of collecting and analyzing HCP interaction data across channels to develop a unified, customer-centric view of each HCP in order to better understand and serve their needs and preferences for digital engagement over time.
The document provides an overview of optimizing the IT supply chain. It discusses challenges and solutions related to procurement, financing/leasing, hardware lifecycle management, and warranties. Some key points include:
1) Procurement challenges include lack of standardization, visibility into purchases, and reliance on manual processes. Solutions involve standardizing catalogs with flexibility, integrating data analytics tools, and automating processes.
2) Financing options like leasing can help manage cash flow and make technology investments more affordable. Strategic partners can provide the best financing and leasing options.
3) Hardware lifecycle management challenges include overloading in-house teams and dealing with multiple vendors. Outsourcing lifecycle stages and consolid
Ghostery Enterprise - Best Practices White PaperGhostery, Inc.
In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across thousands of channels and device types and rely on hundreds of vendor partners to do so. If you are like most enterprises, your marketing cloud is out of control. An out-of-control cloud sends customers to competitors’ stores, dilutes your customer data value, opens security breaches, and slows down your site. Good cloud management ensures that you keep and grow your customer base, secure your data, and improve site performance.
In this research series, we will define the marketing cloud and provide benchmark data and best practices for marketing cloud management. This is part two of the three-part series.
• Defining the Marketing Cloud
• Marketing Cloud Management: Best Practices
• Benchmarking Your Marketing Cloud
Trends In Interactive Banking by Michael HorneBackbase
The document summarizes key trends in interactive banking based on a webinar presentation. It identifies 10 business drivers in financial services and critical technologies needed to support them. Leading trends discussed include increased use of dynamic online help, enhanced product selection tools, video/audio, mobile banking applications, social networking, and personalized marketing. Architectures to support these trends require integrated data and a flexible portal system to enable customization and integration with bank systems and data. Case studies and examples from various financial institutions are referenced to illustrate specific technologies and approaches.
Traditional PFM Is Dead. Welcome to the New World of Digital Money ManagementMX
There is a fundamental shift occurring due to digital disruption in the financial services industry. Large banks are spending upwards of $500 million a year on mobile alone, global fintech investment grew 201% between 2013 and 2014 and up to half of the world’s banks will disappear through the cracks caused by digital.
Accenture believes with all of these changes, combined with deleveraging and squeezed margins, 30 percent of traditional banking revenues will be at risk by 2020. Now the only way for financial institutions to grow is to increase share of wallet by providing extraordinary value to customers and beating the competition.
Winning the customer experience revolutionCatalyst
Good customer experiences retain customers and improve loyalty ... Here's how to get ahead of the CX revolution and create outstanding customer experiences that yield positive ROI.
The document discusses Adometry Attribute, a cross-channel marketing measurement solution that helps advertisers manage and measure their media spend across channels. It unifies siloed data to provide performance insights and optimization recommendations. Through advanced data mining and attribution modeling, it helps marketers improve returns on ad spend.
The document discusses how marketing analytics can drive growth. It explores how analytics can impact customers positively by improving their experiences, generate incremental revenue for enterprises, and whether adopting analytics is the right choice organizationally. Key topics covered include using customer data for retention, predictive modeling, testing hypotheses, and balancing various metrics like revenue, costs, and customer satisfaction when evaluating analytics solutions.
Data analytics is a game changer for telcos in the digital eraFlytxt
Mario Nolla, Senior VP – Analytics and Consulting Practice at Flytxt, talks with VanillaPlus Magazine on how data analytics is going to be a game changer for telcos in the digital era.
This document discusses adopting a customer-centric approach to maximize sales effectiveness using Oracle CRM On Demand. It notes that customers have more options today and companies must listen, understand, and support customers to build their brand. Oracle CRM On Demand provides tools to empower customer relationships in a way that is aligned with customer expectations. The document also provides an example of how the TBS Group implemented Oracle CRM On Demand to centralized customer information and provide analytics to their salesforce.
Analytics For Retail Banking - MarketelligentMarketelligent
MarketIntelligent provides analytic services to help clients make better business decisions. They offer expertise in credit risk and marketing analytics across various banking products. Their services include developing scorecards to predict customer behavior, maximize profits from assets and fees, reduce losses, acquire profitable customers, increase activation and cross-sell revenues.
Etude PwC : "Digital Banking Survey" (2014)PwC France
http://pwc.to/1jQNy0n
Le secteur bancaire ne doit cesser d'innover pour continuer de satisfaire les besoins de leurs clients au temps de la digitalisation. Retrouvez toutes les conclusions PwC sur ce sujet.
The document evaluates 11 leading vendors of real-time interaction management (RTIM) software. It finds the market is fragmented, with different vendors focusing on various capabilities like digital channels, offline channels, or decision engines. Leaders are noted as Pegasystems and Teradata, which distinguish themselves through their enterprise-scale analytics, decision-making abilities, and cross-channel orchestration. However, the document notes most vendors still struggle to fully integrate across both digital and offline channels for a truly unified customer experience.
The Forrester Wave - Real Time Interaction ManagementBen Byrd
The document evaluates 11 leading vendors of real-time interaction management (RTIM) software. It finds the market is fragmented, with different vendors focusing on various capabilities like digital channels, offline channels, or decision engines. Leaders are able to balance decision making capabilities with cross-channel interactions. Pegasystems and Teradata lead due to their enterprise-scale analytics, decision making, and ability to orchestrate experiences across channels. However, fully integrating digital and offline channels remains a challenge for all vendors.
Leveraging Digital and Traditional Marketing to Drive ResultsJim Marous
This document discusses leveraging digital and traditional marketing together to drive results. It begins by introducing the panelists and then discusses the evolution of marketing from single touchpoints to holistic brand experiences. It also examines changes in consumers' banking purchase funnels and how they research and open accounts. The document then explores the digital advertising ecosystem and how impressions are bought and sold in less than 250 milliseconds. It provides examples of how to integrate social media, video, and other digital tactics into integrated marketing campaigns.
With a fundamental shift in the CFO mission, the finance function has become a critical change agent across organizations. The role of financial leaders such as CFOs is evolving, from a traditional financial controller, to one that drives performance improvements across the organization.
Banking Services Marketing Automation and Omni-channel BankingShepHertz
Accelerate Digitization in banking by providing omni-channel customer experience using Predictive Analytics, Marketing Automation, Api Management with ShepHertz.
201407 Digital Disruption in Banking - Accenture Consumer Digital Banking Sur...Francisco Calzado
Banks are facing disruption from new digital entrants and changing customer behaviors. A survey of 4,000 banking customers found that over a quarter would consider a branchless digital bank, and nearly half would bank with non-financial companies they do business with like Amazon or Apple. Younger customers especially want banking services that are convenient and integrated across digital and traditional channels. To respond, banks need to become truly omnichannel, extend their ecosystem of services, and offer digital personalized financial advice to stay relevant and build loyalty as customer needs evolve.
Building the 10x better bank, by @joukpleiter & @jelmerdejong
Slides of the November 11, 2015 webinar 'Omni-channel banking & the digital transformation roadmap'.
In this webinar, Jouk Pleiter and Jelmer de Jong of Backbase will talk about building the 10-times-better bank.
The financial services market is going through many changes. New challengers have appeared and are looking for a slice of the market. In addition, customers are more demanding and more informed, expecting convenience and simplicity when it comes to financial services, particularly online and via mobile devices. People love digital services such as Netflix, Amazon, and Uber because they’re easy to use and deliver great customer experiences. They deliver 10 times more convenience and better customer experiences than the status quo, and are therefore winning the market. It’s only a matter of time before the 10-times-better bank is founded, a thought that's on the radar of every banker.
In this webinar, we outline the journey of creating the 10-times-better bank, providing a detailed analysis of how banks can begin their digital journey, with a strong focus on five main points:
1) new competitors in banking: the disrupters
2) customer experience: the key ingredients
3) omni-channel and the changing channel mix
4) mobile's impact on online sales and share of wallet
5) regaining control in the era of digitization
Customer and marketing analytics: Integrating multichannel data to gain actio...Mindtree Ltd.
Understanding consumers is the key to long term engagement, loyalty and profitability. The increasing number of channels that consumers can interact with makes available an explosion of data for deriving customer insights and effective marketing. The integration of this multichannel data has become increasingly complex, leaving many marketers overwhelmed and unable to derive meaningful insights.
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsCognizant
This document discusses how pharmaceutical companies can fully digitize their interactions with healthcare professionals (HCPs). It notes that HCPs are increasingly using digital technologies and prefer engaging with pharmaceutical companies through digital channels. The document recommends that pharmaceutical companies build an end-to-end digital platform to facilitate various types of virtual interactions with HCPs, including web conferences, email marketing, e-detailing apps, social media management, and more. It emphasizes the importance of collecting and analyzing HCP interaction data across channels to develop a unified, customer-centric view of each HCP in order to better understand and serve their needs and preferences for digital engagement over time.
The document provides an overview of optimizing the IT supply chain. It discusses challenges and solutions related to procurement, financing/leasing, hardware lifecycle management, and warranties. Some key points include:
1) Procurement challenges include lack of standardization, visibility into purchases, and reliance on manual processes. Solutions involve standardizing catalogs with flexibility, integrating data analytics tools, and automating processes.
2) Financing options like leasing can help manage cash flow and make technology investments more affordable. Strategic partners can provide the best financing and leasing options.
3) Hardware lifecycle management challenges include overloading in-house teams and dealing with multiple vendors. Outsourcing lifecycle stages and consolid
Ghostery Enterprise - Best Practices White PaperGhostery, Inc.
In 2004 you had a website. In 2014, you have a marketing cloud. You interact with your customers across thousands of channels and device types and rely on hundreds of vendor partners to do so. If you are like most enterprises, your marketing cloud is out of control. An out-of-control cloud sends customers to competitors’ stores, dilutes your customer data value, opens security breaches, and slows down your site. Good cloud management ensures that you keep and grow your customer base, secure your data, and improve site performance.
In this research series, we will define the marketing cloud and provide benchmark data and best practices for marketing cloud management. This is part two of the three-part series.
• Defining the Marketing Cloud
• Marketing Cloud Management: Best Practices
• Benchmarking Your Marketing Cloud
IBM is cited as a leader in The Forrester Wave B2C Commerce Suites, Q3 2012IBM Software India
The document summarizes a Forrester Research report on B2C commerce suites. It finds that:
1) Commerce suite vendors now provide enhanced capabilities across marketing, commerce, and service that enable multitouchpoint solutions for customers.
2) The commerce suite market is growing as firms seek solutions for online, mobile, and social interactions across brands and geographies with complex order management needs.
3) Forrester's evaluation found that IBM, hybris, Oracle, and Demandware lead in the commerce suite market based on strengths like site management, content management, order management, and merchandising tools.
The state of marketing measurement, attribution and data managementClark Boyd
This presentation will reveal exclusive new findings from a survey of leading marketers, including:
The data challenges marketers are confronting today
The business impact of a complex (and oft-misunderstood) data culture
The role of marketing intelligence software in a modern organization
How to define and use metrics like customer lifetime value
The features marketers wish their current technologies had
How to assess your own company’s data maturity
A new approach to agile, accessible marketing measurement from Fospha
The Revenue Operations to Revenue Acceleration Framework Every Modern Busines...RocketSource
There is no silver bullet that can get brands to revenue acceleration. Instead, companies have to build a strong revenue operations infrastructure based on empathetic customer experience initiatives, intelligent data ops, and innovative content generation. Once you start with the end in mind, your organization can get to a sustainable — and much more feasible — revenue acceleration solution.
Business.com Small Business Pulse 2013 Lead Generation InsightsBusiness.com
Business.com conducted an extensive survey of over 500 B2B companies about their lead generation efforts. This report summarizes that data and provides analysis on how marketers are using lead generation, what fields and types of leads are most valuable, and how they are nurturing those leads after they receive.
A new era for retail
https://www.accenture.com/hu-en/~/media/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Technology_4/Accenture-A-New-Era-For-Retail.pdf
The document discusses how the retirement market is undergoing a transformation following changes in 2015 that gave people more freedom and choice in how they use their pension savings. It notes that while some providers see this as an opportunity, many still have further to go to adapt. The document then discusses possible future scenarios for the retirement market in 5 years and the capabilities that will help providers succeed, such as using data effectively to personalize customer experiences. It emphasizes that providers must improve how they view and use customer data, map out retirement journeys, deliver a consistent experience across platforms, and consider automated advice solutions.
This document discusses key technology trends impacting the retail industry in 2016, as identified by IBM. It covers four main dynamics of transformation: analytics, cloud computing, mobile and social engagement, and security. Analytics and cognitive computing allow retailers to gain insights from big data to personalize customer experiences. Cloud computing enables speed, agility and flexible infrastructure upgrades. Mobile and social technologies connect retailers with customers in real-time and on-the-go. Security is a growing concern as data volumes increase and attack sophistication rises. The document provides an overview of IBM solutions that address these trends, such as analytics platforms, cloud services, and security offerings to help retailers adapt to ongoing disruption and digital transformation in retail.
The pervasiveness of digital technologies is reshaping aftermarket. e-tailing is gnawing away the market for spare parts as more people are buying online, social media is influencing the consumption of aftermarket services and customers are demanding deeper 24*7 experiences. In this article Browne & Mohan consultants showcase the drivers of digital transformation and adoption for aftermarket.
Omni-Channel Marketing – Bridging the Gap between Insight & ExecutionG3 Communications
This webinar discussed omnichannel marketing challenges in retail. Key points included:
1. Retailers need a single customer view, segmentation, revenue attribution across channels, and channel execution capabilities.
2. Recommendations involved a strategic framework to enable customer insight, automation, and execution across channels.
3. Case studies showed how data integration helped target promotions and personalize the in-store experience.
EssenceMediacom's report on the evolving role of CMOs shows that alongside an increased budget, marketing leaders expect to expand their teams and 29% will see the most growth in data and technology teams.
The document discusses key findings from a survey of over 1,000 marketing professionals about data usage, customer journeys, and business impacts. Some key findings include:
1. First-party data makes up 75% of companies' data on average, but only around half are using it for personalization and marketing automation.
2. Audience segmentation and customer journey mapping are popular data-driven activities, but linking online and offline data remains a challenge.
3. Organizational silos, lack of resources, and technical complexity are major barriers to a unified customer view.
4. Most companies remain focused on individual channels rather than integrated customer journeys. Mobile and social priorities often outpace data and measurement
The ultimate guide to the new buyers journeyMarketBridge
At MarketBridge we have the privilege of working with hundreds of marketing and sales leaders every month. In those discussions one thing is abundantly clear: the customer buying journey is rapidly changing and organizations are struggling to keep up.
These dramatic shifts in buying behavior are well documented; independent research by Gartner and Forrester suggests that by 2020,
1. Big data has the potential to significantly increase operating margins and productivity for retailers.
2. Retailers are investing in big data to improve merchandising, marketing, e-commerce, supply chain operations, and store operations.
3. Getting started with big data requires determining current maturity, identifying high-value use cases, assessing data and analytics capabilities, establishing data management processes, and anticipating business changes.
Mortgage Clarity is a data analytics tool that allows mortgage lenders to analyze their business performance and benchmark themselves against 96% of the UK mortgage market. It provides visual dashboards and statistical tools to analyze metrics like market share, broker sales, customer profiles, and risk exposure. Key benefits include competitive analysis, improved sales through better broker targeting, and more strategic and compliant risk management. The tool is accessed through an online portal and customizable dashboards without additional software or IT support.
The document is a study by Catalyst and Kantar on the state of ecommerce in 2021. It analyzes survey responses from 500 online shoppers and 200 industry professionals to provide insights into evolving shopper expectations, the importance of integrating retail, search, and social strategies across platforms, and how leading companies are adapting their strategies in response. Key findings include that shoppers prioritize convenience over price, use multiple online touchpoints for research and discovery, and expect a seamless omnichannel experience. The study recommends brands break down silos, optimize product pages, and partner with retailers to measure success beyond just return on ad spend.
Know about Freight Forwarding Companies in Singapore Data VisibilityRaks International
Management strategies would urge Singaporean freight forwarding companies in Singapore to cut costs to increase profits or drop sales prices to increase market share. Diversifying into new markets, creating new products, or creating new revenue streams are some other traditional techniques. To know more details, you can read full PPT.
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1. THE VISIBILITY GAP:
HOW LEGACY REPORTING
PRACTICES HINDER
PROGRAMMATIC BUYING
A White Paper
June 2015
2. 2The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying
TABLE OF CONTENTS
Executive Summary 3
The Status Quo 4
Filling the Visibility Gap 7
Looking Forward 9
More Perspectives 10
About Metamarkets 13
3. 3
EXECUTIVE SUMMARY
Over the past two months, we surveyed more than 30 major programmatic
buyers about how they plan and optimize campaigns. The discussions
revealed that the reporting practices of many exchanges result in a
visibility gap that hinders spending. In addition, buyers told us that they
are likely to spend more with exchanges that provide inventory discovery,
pricing, and performance data through Metamarkets.
Some highlights:
• 42% of buyers regularly get data from exchanges through
spreadsheet attachments.
• 55% of buyers said it was a challenge to aggregate all
the data they needed from exchanges, and 52% said it was
too difficult to explore the data for insights.
• 65% of buyers said their company was more likely to spend
on an exchange that provides visibility through Metamarkets.
• 85% of buyers said it was easier to do business with
an exchange that provide visibility through Metamarkets.
The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying
4. 4
THE STATUS QUO
Buyers Under a Growing Mountain of Data
As programmatic advertising has scaled, inventory discovery has become
increasingly difficult. Unlike budgets, which grow in a fairly linear fashion,
the volume of bid requests across the marketplace tends to leap by orders of
magnitude.
Even the most sophisticated programmatic players have difficulty wrangling
these massive data streams. Not only is the technical infrastructure
remarkably expensive to build and maintain, it requires the allocation of
significant engineering resources. For this reason, buyers are increasingly
looking to exchanges for more robust reporting.
*Some commenters asked to remain anonymous.
52%of buyers said it was
too difficult to explore
exchanges’ data for
insights.
“Listening to every bid request is
cost-prohibitive, so we rely on
our exchange partners to give us
reports that are up-to-date, easy
to explore and uncluttered by
flat fill orders, static impressions,
and other noise.”
- CEO at Major DSP*
The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying
5. 5
Assembling the Fragments
So how do exchanges deliver this data to buyers? We asked participants to
share their most common methods (excluding Metamarkets).
On the most basic level, these responses reflect a lack of standardized
reporting practices across the industry. Each buyer must cobble together a
picture of the market from a variety of proprietary interfaces, spreadsheet
attachments, and databases that require them to code their own queries.
0% 10% 20% 30% 40% 50% 60% 70%
Exchanges’ reporting interface
My company’s reporting interface
Spreadsheet attachments
SQL queries
42%of respondents still get
data from exchanges via
spreadsheets attatched
to emails.
How do you get data from exchnages?
“One of the world’s largest
exchanges provides a dated
spreadsheet that does not have
adequate information about
pricing and scale. So to run on
their platform, we have to take a
Fire-Ready-Aim approach.”
- COO at Major DSP
*Some commenters asked to remain anonymous.
The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying
6. 6
Data Doesn’t Equal Insights
We asked participants to drill down and specify the difficulties they face when
working with data provided by exchanges.
Though there’s an ongoing debate in the advertising industry about transparency,
the above suggests a more fundamental friction point: visibility.
Visibility requires the delivery of data to
partners in ways that make it easy to extract
insights. It requires adherence to standards
of formatting and transmission that make
the data usable and explorable.
Without this, buyers are impeded from
answering fundamental questions, such as
what’s for sale, what’s working, and what
isn’t. These challenges result in what we call
the ‘visibility gap,’ and its repercussions are
felt across the industry: throttled spends,
lower auction competition, lower fill rates,
and reduced revenue for publishers.
0% 10% 20% 30% 40% 50% 60%
It’s difficult to get the data I need in one place
It takes too long to pull complex queries
It’s difficult to explore the data (slicing/dicing)
The data is outdated
What are the main challenges with how exchnages give you data?
These challenges
result in what we call
the ‘visibility gap,’
and its repercussions
are felt across the
industry: throttled
spends, lower auction
competition, lower fill
rates, and reduced
revenue for publishers.
The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying
7. 7
Metamarkets provides infrastructure for exchanges to securely distribute
real-time reports to their buyers. Today, exchanges such as Twitter’s MoPub
and Millennial Media use the platform to issue avails, pricing, and performance
reports to thousands of users at hundreds of buyers across the ecosystem. The
buyers we surveyed for this paper are regular users of these reports.
FILLING THE VISIBILITY GAP
0%
5%
10%
15%
20%
25%
30%
35%
40%
% of Respondents
> 40%
more
30-40%
more
20-30%
more 10-20%
more
< 10%
65% 86%agreed that they
were more likely to
spend on an exchange
that provides visibility
through Metamarkets.
of those who said their
company was more
likely to spend because
of Metamarkets said
they’d spend at least
20% more.
How much more are you likely to spend on an exchange that
provides you with visibility through Metamarkets?
%ofRespondents
The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying
8. 8
It’s easier to do business with exchanges that
provide visibility through Metamarkets.
The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
In addition, 85% of respondents said it was easier to do business with exchanges
that provide visibility through Metamarkets than with those that do not.
Janae McDonough
Senior Director of MoPub
Twitter
“One of the keys to a vibrant ad marketplace is to give
your clients and partners reporting that's powerful
and flexible.”
58%
3%
3%
9%
27%
9. 9
LOOKING FORWARD
Programmatic methods have changed the way advertising is bought
and sold, and they’re fast on the way to reshaping the broader field of
marketing. Though the move to automation has delivered significant
efficiencies, people remain an important part of the buying process. Even
the most advanced machines require humans to build them, direct them,
and monitor their performance. This isn’t likely to change soon.
During the course of this study, we spoke with several exchange executives
about the challenges buyers are facing. Though they were sympathetic,
they noted that they already provide them with bid request data streams
and various types of reports. To paraphrase their most common response:
“Isn’t that enough?” It’s a fair question, and we encourage exchanges to
ask their buyers what more they could be doing to increase visibility into
their marketplace.
The costs of the visibility gap are intensifying as mobile explodes and
publishers route more inventory through programmatic channels
(including private exchanges). Though DSPs feel the pain most acutely
today, the issue extends to anyone with a bidder, which increasingly
includes advertisers and agencies. That said, buyers alone aren’t likely to
solve this problem. The exchanges leading the charge to close the visibility
gap stand to reap disproportionate benefits for their clients.
The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying
10. 10
“As an active buyer across every
major mobile exchange, the ability
to understand how each campaign is
doing in real-time is a huge advantage
when measuring cross-device
performance for our clients. Exchanges
that provide analytics through
Metamarkets enable us to more quickly
spot opportunities and tailor our
approach to maximize our clients' ROI.”
“Metamarkets’ wide adoption by
DSPs makes it the unrivaled leader,
which allows for easier integration
and complete transparency into our
growing pool of programmatic data,
yielding better results for our clients
and greater operational efficiencies
for our team.”
PERSPECTIVES ON METAMARKETS
The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying
Kamakshi
Sivaramakrishnan
CEO
Drawbridge
Robert Fan
Co-Founder & CTO
Sharethrough
11. 11
“Metamarkets’ technology
is helping us drive greater
awareness for our clients
and improved operational
efficiencies.”
Mark Connon
EVP of Platform Business
Millennial Media
The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying
12. 12
“When an exchange partner gives us reporting through a
Metamarkets real time dashboard, we're able to at least
double our spend because we're making smarter, more
informed decisions.”
“Precision programmatic buying requires precision data.
Metamarkets has set the standard for how exchanges
can provide the data and visibility we need, which means
exchanges embracing these tools are at a competitive
advantage.”
Vaibhav Gupta
Wes Biggs
CEO
Bidstalk
Co-Founder & Chief Architect
Byyd
The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying
13. 13
ABOUT METAMARKETS
Metamarkets provides an end-to-end analytics solution for leaders in pro-
grammatic marketing, including Twitter, LinkedIn and Sharethrough. Its
technology empowers business teams with real-time insights that increase
performance, operational efficiency, and engagement with partners. With
offices in San Francisco and New York, Metamarkets is backed by Khosla
Ventures, Data Collective, and other leading institutional investors. For more
information, please visit www.metamarkets.com
The Visibility Gap: How Legacy Reporting Practices Hinder Programmatic Buying