The document is an agenda for the Reputation Management Conference (ORM) taking place on October 21, 2011 in Johannesburg, South Africa. It provides details about the event including the date, time, location and contact information. It also contains several slides that seem to be from a presentation on online reputation management and monitoring mentions on the internet to manage perceptions.

1. the mouse that roared online
Reputation Management
Conference (ORM)
Date: Wednesday, 21th October 2011
Time: 08H00 For 08H30 - 14H00
Venue: Radisson Blu Hotel, Sandton, Johannesburg
Further details: http://www.accelerationmedia.co.za/orm-conference

2. Jannie Vermeulen
www.count2five.co.za
082 417 4446
za.linkedin.com/in/winsurfer
@winsurfer

3. disclaimer
The views and opinions expressed in this
presentation are those of the author and do
not necessarily represent any official policy or
position + statistics are generalised for the
presentation.
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4. ‘simple’ Ad
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5. “when does orm (without the r)
become an invasion of privacy”
Help! A Web Ad Is Stalking Me
The creep factor
ORM vs. OM vs. digital stalker
Social Media ≠ ORM
Apply for you “ORM” card today and sell, sell, sell

6. online reputation management
.. (or monitoring) is the practice of monitoring
the Internet reputation of a person, brand or
business, with the goal of suppressing
negative mentions entirely, or pushing them
lower on search engine results pages to
decrease their visibility.
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7. Electrons flow from
the negative terminal to
the positive terminal

8. Lets agree from the start ..
ORM is monitoring mentions to
manage the negative with the
purpose to get a positive result

9. Sounds like lip service to me
Control how you look on the
internet ..really!?

10. sorry 4 u ..
have some bad news!

11. a countervailing service
is emerging which
exposes reputation
information suppressed
by brands!

12. googling and telling me mashable
said so!

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14. your company confidential
information will find its way online

15. pinky swear
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16. stop broadcasting.. start talking

17. if its not legal it's not cricket

18. Why the good people
“really” gave us ORM
Sell! Sell! - Hello there!

19. Have you ever been followed
around the Web for months
by ads for a product that you
considered (but decided against)
buying from an online

20. people talk
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21. sogood
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22. “hello world”
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23. $10M Suit Alleges Toyota Stalked
Woman .. claiming intentional
infliction of emotional distress,
deceptive trade practices, and
other offenses.

24. the I love I hate phase is over
• “I did a search for .. lotion and now there is an ad on many of the sites I visit. After
a few days I realized that the ad was the result of my searches and felt violated. I
have decided to purchase a product from a competitor that is not stalking me.”
• “If I wander into a store to browse, rather lost in thought, I don’t want a
salesperson breathing down my neck.. Hard sellers, whether human or virtual,
make me want to flee the scene.”
• Remarketing technology is akin to an extremely annoying child who keeps
repeating the same thing. Over and Over and Over and Over …. I experienced that
with Zappos and the adds got so annoying that I added Zappos to the blocked sites
on my Anti Virus software.
• I bought a computer earlier this year and did online research and ads for the
company STILL show up. I so would sign up for a “do not target” list but perhaps
these marketers would ignore this list just like the ones still calling my home.
• Same thing happened to me. The ad kept coming up for a particular store, it was
very creepy. I wound up getting the item several weeks later but I made sure to
..not buy from the annoying store. When I’m reading the paper online I don’t want
to be bombarded with random items I may have recently been researching. So
when it happens I make a note not to do business with the company that’s involved
in the onslaught.
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25. “You’re spending your money
in all the wrong places.”
David.C.Edelman – coleader of McKinsey’s Global Digital Marketing Strategy.

26. “People are going to shop
with companies they think
really care”.”
Brian.J. Dunn – Best Buy CEO

27. “The social web makes it
urgent that companies get
the basics right”
Patrick Barwise, Marketing Professor – London Business School

28. you can’t hide anymore
• Offer and communicate a clear, relevant
customer promise!
• Build trust by delivering on that promise!
• Drive market share by continually improving
on that promise!
• Gain an edge by innovating in your market
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29. think first, do first
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30. retargeting or remarketing
show consumers the right ad at the
right time.

31. the recipe for success is simple ..
sorry I mean simply!

32. connect consumers to
ALL the information they WANT
connect marketers to
ALL/SPECIFIC customers WHO
WANT STUFF

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34. The changes buffeting marketers in the digital era are not incremental—they are fundamental. Consumers’ perception of a brand during the decision journey has always been important, but the phenomenal
reach, speed, and
interactivity and requires an executive-level steward.
of digital touch points makes close attention to the brand experience essential—