Fomo is the original social proof marketing platform. This brief deck provides a glimpse into the problems with modern marketing tactics, and what we're doing about it.

2. All marketers
are liars”
Seth Godin
“

3. exhibit A
effortless perception
management has given
marketing a bad name.

4. Exhibit B
flimsy badges are a symptom
of a larger problem - brands
are desperate to build trust.

5. Exhibit C
"as seen on" logos with no
links… hm…

6. consumers are
calling bulls#*t
They're savvier than ever, and have
less tolerance for dishonesty.
areyousmelling
whati’msmelling?

7. so, who do
people trust?
iknowitlooksdumb,
butyougottatrythis
yesplease
we depend on friends and role models to
help us make good decisions.
social proof is an integral part of life.

8. the challenge ...
for marketers is the same it’s always been —
to encourage customer evangelism.

9. ... solved.
no effort required. people trust
a busy restaurant
http://yourwebsite.com
view view view
view view view
YOUR WEBISTE
Someone in Sydney, Australia
purchased a Sweet Sweater
2 mins ago
Jason just subscribed to
our Weekly Digest
15 seconds ago
Only 20 tickets left for
Raging Pussies in 3 days!
Our dev team just pushed a
sick new update!
just now

10. ... is to give honest entrepreneurs the
credibility they deserve.
our vision ...

11. http://yourwebsite.com
view view
YOUR WEBISTE
window
live stream core customer
behaviors through our API
20% off tickets for
Raging Pussies in 3 days!
-20%

12. feed
Text-only updates for
personalized marketing messages

13. rules
Curate browsing experiences
based on where your visitors
are coming from.
http://yourwebsite.com
traffic from
http://yourwebsite.com

14. Easy to
implement
WYSIWYG or API, support guides or
live chat. hackers and non-technical
users alike love fomo.
whoagrams,you’re
arealmarketingguru.
ijustf*inglove
seamlessintegration,
sonny

15. millionn o t i f i c a t i o n s
500month
fomo
crunches
data ... collected per month

16. ... and gives
it back to
customers.
fomo Insights is a machine learning
suite that recommends the best
configuration for increasing
buyer confidence.

17. we’ve driven more than $12 million
in directly attributable conversions
for our customers.
reviews150from entrepreneurs around the world ecommerce shops installed
5000+

18. “I almost wish others wouldn't use
this and it was my little secret.”
- stilleto coffee
“Amazing app. So powerful at
increasing conversion. If I was only
allowed to install one app, this
would be it.”
- young outlawz
“This app is fantastic. It provides
potential customers the necessary
proof (that you have other
customers) to make a purchase. It
does that while taking up minimal
space and resources.”
- corature store
“All apps should be this user friendly”
- ender legard shapewear
“Fomo is a no-brainer for increasing
conversions and building trust. We’ve
only had it on our site for a month,
and it’s already paid for itself dozens
of times over.”
- hrvoje, growth @ bellabeat

19. new york • san francisco • san diego
hello@usefomo.com