www.socialmediasensei.co.uk Social Media Marketing For Your Business

1. Why You Need To
Market Your Business
Online
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2. What Is Online Marketing?
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3. Confused? Don’t Be!
Online Marketing
Is essentially about two simple things:
Promoting Your Business Via The Internet
Building Profitable Relationships
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4. Why Online?
Over the last 10 years the Internet has become
part of our lives. People use the Internet to search
for everything, especially:
Local Businesses
Local Information
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5. If you’re not where your customers are
looking you’re going to lose out to those
competitors who are…
90% of online commercial searches result in offline
purchases
82% of local searchers follow up offline via an in-store
visit, phone call or purchase
74% of Internet users perform local searches
61% of local searches result in purchases
54% of Internet users would rather use the Internet and
local search than phone books
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6. 20% of all searches are based on
location according to Google…
Searches were served
12 up by Google in the U.S.
Billion in December 2011
Local searches in the
2.4 Billion U.S. in just one month
on Google alone!
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7. So that’s around…
People in the U.S.
1.9 following up a local
Billion search with an in-store
visit, phone call or
purchase
People in the U.S.
1.4 Billion making a purchase
following a local
search
In December 2011 alone…
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8. Besides Google people prefer
to search locally using…
Around 16% of searches
Around 14% of searches
Rather than the Yellow Pages
(on or offline)
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9. And they’re not just
searching for local
businesses on their
computers…
5 Times More
Searches
Are Carried Out
On Mobile
Devices Than On
PCs….
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10. 93% of UK adults own a cell phone
Over 5 Billion people globally own a cell phone
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11. What Does This Mean
For You?
You can reach many more potential customers
through Internet Marketing
You can do this more cheaply than through
traditional methods such as print ads/Yellow Pages
You can be faster and more flexible with Internet
Marketing than with those traditional methods
You will get a far better ROI with measurable results
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12. What Else Does This Mean
For You?
You can raise awareness of your business and brand
through Internet Marketing
You can build relationships with existing and potential
clients/customers
You can gain authority and become a household name
- locally or globally!
You can reach your clients/customers instantly
And so much more!
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13. How Can You Do This?
Through various methods including:
Brand Management
SEO
Google Places
Social Media Marketing
Mobile Marketing
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14. And if all that makes you feel
like this …
Don’t
Worry!
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15. We Can Explain
Everything…
Clearly
Simply
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