This is a ppt submitted by me in the 2nd week of training at BYJU's for the product pitch.

1. Product
Pitch
K3, K10 and Doubts with the Encounters.
BY - Akanksha Kumari

2. K3
10 USP's of K3 with examples/stories
1 - Personalized Learning
At BYJU's, we focus on personalized
learning. For example, in school a teacher
will teach the subjects as per his/her pace
rather than your child's learning pace.
Because of this your child will miss on
basic concepts and will face more
problems in future, BYJU's app has allows
your child to move to next chapter only
when he has grasped the concept of
current lesson and passed the test. This
helps him to learn the chapters at his own
pace.
2 - In-depth Learning
Most of the students can not relate the
concepts learnt on the class with the real
world. If you take example of LCM,
students can not relate to its use in the
real world. But, if your child refers to a
mere 5 minutes of video in BYJU's app, the
video doesn't only teach him through the
real world example, it also helps him in
retaining the concept for a longer period of
time.

3. K3
10 USP's of K3 with examples/stories
3 - Disney Characters
Sir, your child is still young. He will spend
his time watching cartoons and not
studying. In BYJU's, we have courses
designed with a vast selection of Disney
cartoons. Your child can select his favorite
cartoon and can learn while watching
cartoons.
4 - Jingles
Today, grabbing a child's attention is the
most difficult task. Involving him in any
kind of activity is not easy until he likes to
do it himself. Therefore, we have included
exciting jingles to keep your child's
attention in the learning, plus he will get to
recite his favourite jingles as well.

4. K3
10 USP's of K3 with examples/stories
5 - Gamified Experience
A child is more concentrated on learning
when he is more engaged to it. In school or
home, when you will teach you kid, you will
notice he will not sit for more than 5 min.
In BYJU's app, courses are designed in
such a way that it gives the feel of a game.
The child will think that he is playing and
he will be learning too.
6 - Accent
Making a child to sit through a whole
lesson is not possible. He will get
distracted with a number of things around
him. To tackle that, we integrate the videos
with exciting accents to make your child sit
through the entire video and learn with
better understanding.

5. K3
10 USP's of K3 with examples/stories
8 - Skill Chart
You do not know what your child is
learning or even if he is learning anything
from school. The school might have 1 or 2
PTAs once in 3 or 6 months. But that
doesn't give you much knowledge about
your child's learning in school. We have
skill chart integrated in the app so that you
can check everyday what your child has
learnt and if he is able to grasp the
concept.
7 - Rewards
A child's interest to learn lesson, give test
and then move to next chapter is
something that no child will want to do
himself. But we want your child to be a
active learner and not a passive learner. So
the BYJU's app provides your child with
rewards after every chapter he has
successfully learnt to keep him excited to
learn more chapters and collect more
stickers.

6. K3
10 USP's of K3 with examples/stories
9 - OSMO Worksheets
A child's learning also depends on his
interaction in the class. A teacher may not
have time to interact with every child in the
class and make the class engaging for
each and every child. BYJU's addresses
this issue with the help of OSMO
Worksheets. OSMO Worksheets will help
your child to engage and interact with the
lesson he is learning so that he can learn
actively.
10 - Phonetics
Learning phonetics in the early age is very
important for your child because he is able
to grasp everything 70% more faster at
this age. As a parent, you will also want
your child to excel in English and learn
everything it comprises of.

7. K10
10 USP's of K10 with examples/stories
1 - Personalized Learning
At BYJU's, we focus on personalized
learning. For example, in school a teacher
will teach the subjects and then will move
on to next chapter. Teacher will not have
time to check that if each child is able to
grasp the concept correctly. In BYJU's
learning, if your child is learning a chapter
and is not able to grasp on concepts, it will
keep recommending him the similar videos
to clear his concepts first before moving
onto the next chapter.
2 - Visualization
We have noticed that learning by watching
something retains longer memory than
learning it through books. Let's take
Sholay movie for example, till date you
remember its dialogues. But you won't
remember what you have read in news a
week ago. That's why we have created
each lessons with interactive videos and
in-air projections which will also help your
child to relate the concepts with real world.

8. K10
10 USP's of K10 with examples/stories
3 - Conceptual Learning
If your child is not able to grasp a concept
in the school, a teacher attending to
number of class with at least 30-40
students in each class may not have time
to attend to each single student's doubt. It
will affect your child in the future. With the
BYJU's app, when your child is learning a
chapter, the next chapter will not get
unlocked until he has successfully grabbed
the concept of the current chapter and
cleared the test for that chapter.
4 - Short Videos
Any child who is made to sit through 1
hour of class will tend to loose his/her
interest in the class and thus will miss out
on concepts clarity. Getting distracted has
become easier in today's world of
technology. Therefore, we have designed
the lessons in the form of short videos
which will help your child to learn a
concept in 10-15 minutes of time without
getting distracted. It will also save him
time to focus on other subjects.

9. K10
10 USP's of K10 with examples/stories
5 - India's Best Teachers
When your child is going to school or
tuition, he will have best teacher for him in
a maximum radius of 10kms. The BYJU's
program has the India's best teachers who
takes care of your child's learning process.
6 - Mentor Support
We have 24*7 mentor support for your
child. For example, your child comes
across a doubt while studying at home,
you may not be able to clarify his doubt
every time. He needs a mentor who will be
available for him 24*7 so that there is no
comprise with his learning.

10. K10
10 USP's of K10 with examples/stories
7 - PTA
Parent-Teacher meeting is essential way to
track your child's performance in his
studies on regular basis. But, school
arranges such meetings either once or
twice in 6 months. This is not sufficient to
get detailed report on your child's
performance. BYJU's assigns a mentor to
your child who tracks and analyses his
learning activity. He connects with your
child twice in 15 days and once in a month
with you to share his insights and your
child's areas of improvement.
8 - Parent Connect App
As a parent, you would want to know how
your child is performing on a daily basis.
The school is not able to provide you with
a detailed graph of your child's learnings.
With the Parent Connect App, you will be
able to track what your child has learnt
including his strong and weak subjects.

11. K10
10 USP's of K10 with examples/stories
9 - Quizzo
Let's say, your kid always comes 1st in his
class. But his competition is only with his
classmates while there are 15 lakhs
schools in India and thus we have 15lakhs
topper. If not given attention now, your
child will face issue in future while giving
competitive exams. We organize quizzos
for students all over India with All India
Ranking, so they know where they stand
and can work on their areas of
improvement. He also learns to manages
time & pressure which comes handy in
competitive exams,
10 - Bifurcated Dashboard
BYJU's provide a well organized dashboard
for students for better learning. For
example, your child has his exams
tomorrow and he has to revise from his
many notes. He will be confused as to
which chapter's note is written in which
page and this will lead to time loss. In
BYJU's app, your child can easily navigate
to his/her choice of chapters and get his
doubts clarified.

12. Challenging
Questions with
Encounters

13. My Child is already smart,
why will he need BYJU's?
Sir, Let's say your child is very smart and always comes
1st in class. But did you notice that he has same set of
competition every month? He may think since he is
already coming 1st every time he may not give all his
focus on his studies. While there are 17 lakhs of
students in India and thus 17lakhs toppers. They will
be his competition while appearing for competitive
exams in future. We organize Quizzo for students in
PAN India so that your child can understand where he
stands and improve his weak subjects.

14. I am a teacher and I can teach
my child, I don't need
BYJU's.
It is great that you are a teacher yourself and can teach your child at
home. Being a teacher, you will understand that you can not teach your
child all the subjects and you will require a teacher specialized in such
subjects to teach your kid. He may also have doubts which eventually
you will not be able to solve. Therefore, it is very necessary to give your
child access to India's best teachers and 24*7 mentorship. We also
teach your child to self-learn instead of always depending on someone.
This will help your child very much in longer run.

15. My elder son had already
enrolled for BYJU's 3 years
ago, he can teach my younger
son.
It's great that your child had chosen BYJU's for his studies. Therefore, if
you will ask your elder son, he will also suggest you to enroll for your
younger child as well. Any good teacher will be able to teach your child
his subjects. But to know and analyze his performance and then provide
him with the best personalized learning, is something only BYJU's does.
The focus is given on his self-learning skills and his concept clarity which
can be only done when your child is enrolled with BYJU's.

16. My child is in 3rd grade, what if he
develops the habit of only online
learning?
I understand your concern. But the world is moving towards getting
digitalized, including in terms of learning. It will help your child to get
use to digital learning. Plus, we can lock the tablet provided to you so
that your child only focuses on his studies. The videos we provide are
rather short and comes with OSMO worksheets so that your child learns
through pen and paper as well.

17. My child likes
to learn from
books only.
Books are a good way of learning but is
not the best. For example, a child
watching a Harry Potter movie retains
more memory than a child reading a
Harry Potter book. In similar way, your
child will be able to clarify his concepts
and grasp more if he is able to visualize
the lessons. It will also help to relate
the learnt concepts with the real world.
Books doen't provide that. Infact, I feel
books promote cramming. Therefore,
we design our videos with 3D models
and In-air projections so that your child
is able to grasp concepts easily.

18. Thanks!
akanksha.kumari1@byjus.com
TNL71842138
Akanksha Kumari