it is used to promote business

3. BYJU RAVEENDRAN IS AN INDIAN
ENTREPRENEUR, INVESTOR AND EDUCATOR
WHO, WITH HIS WIFE DIVYA GOKULNATH, CO-
FOUNDED BYJU'S.

4. • He studied at a Malayalam Medium School in Kerala where his
mother was a mathematics teacher and father a physics teacher.
• He obtained a mechanical engineering degree from a Government
Engineering College in Kannur of Calicut university.
• He was also be seen interested in sports like cricket, football
badminton and table tennis during his school and college days.

5. • He had decided to choose his career in a
mechanical engineer.
• After completing his studies ,he received a
job in a multinational shipping firm as a
service engineer who started traveling all
around the world.
• He was very good at mathematics and
started teaching for his friends.

6. • His friends asked to guide them for preparing the MBA exam.
• He also attempted the exam with his friends just for fun . He got a score
of 100 percentile in that exam.
• After seeing his amazing results, his friends advised starting a coaching
class, teach students and aspiring themes for competitive exams.

7. • He agreed, decided to resign from a highly paid job and started his
coaching class.
• He began teaching students on the terrace of his close friend’s house
and it is from here that the journey of Byju became a successful
entrepreneur.
• Initially, Byju would only teach MBA aspirants, Byju started running full-
time coaching classes. He used to teach students for free of cost for a
week. He did face a fair share of challenges as an entrepreneur.

8. • As the number of students grew, he started his Education Technology firm under the name
of Byju (Think and Learn Private Ltd.) in 2011 whose tagline is “fall in love with learning” ,with
the help of some of his students who had just graduated from IIMs aimed at creating
educational content for students.
• He moved his class from terrace to a classroom. He started his coaching class with just Rs 2
lakh. Byju started an online video-based learning program for CAT and this was the first time
that Byju included technology in teaching in 2009.
• His method of coaching was so popular that there was a time when Byju Raveendran had
more than 20,000 students across different states including Mumbai, Delhi, Pune, Bangalore,
and Chennai.

9. • He launched BYJU’s – The Learning App, his flagship product In
2015 for school students which would help students gain
access to the educational material that Byju has to offer. It
took 4 years to create this learning mobile application.
• The learning app also coaches for CAT, the National Eligibility
and Entrance Test (NEET), the civil services examination, the
Graduate Management Admission Test (GMAT), the Joint
Entrance Examination (JEE), and the Graduate Record
Examination (GRE).

10. • The focus of the learning App was to provide online coaching to fourth to 12th class
students. Byju tried to make it effective as well as interesting.
• BYJU Learning Mobile App became popular that his number of students started
increasing. His Learning App had more than 3.50 laces annual subscriptions that use the
learning app for an average of 40 minutes a day and more than 6 million downloads.
• Byju’s mobile application has a reach of more than 2000 metros and students from smaller
towns of India wherein accessibility remains a struggle.
• BYJU’S learning App has become the most preferred education mobile application for
students across age groups

11. • The BYJU’S learning app makes use of
rich animations, engaging video,
interactive simulations, original
content, and lessons from India’s best
teachers.
• His learning App is replicating and
forgetting soon after the exam. It is
about breaking the vicious cycle of
memorising.

12. • Mohandas Pai and Ranjan Pai invest Rs 50 crore (Rs 500 million) in Byju’s
Classes in 2013. This is the first investment that came in 2013.
• Byju is the only startup in Asia which is funded by Mark Zuckerberg. In
September 2016, Byju received $50 Million from the Chan Zuckerberg
Initiative (CZI), the philanthropic organisation created by Mark Zuckerberg,
founder of Facebook and his wife Dr Priscilla, Times Internet Ltd, Lightspeed
Ventures, and Sofina.

13. • After becoming an educational learning app,
Byju’s revenue was Rs. 4 crores in 2011-12, which
increased to 12 crores in 2012-2013, 20 crores in
Financial Year 2013-14, 48 crores in Financial Year
2014-15 and to Rs. 120 crores in Financial Year
2015-16. This has increased to Rs 260 crores in
Financial Year 2016-17.
• Currently, Byju has the expertise with a more than
700 high-quality product development team, 200
content creators who develop quality content; 150
creative media teams to make interesting videos and
more than 100 technology teams.

14. • Work on freemium strategy.
• Focused on learning.
• Deal with technology, media and content.
• Teach lessons through innovative videos which
helped to learn and understand easily.

15. • Byju won many awards including CNBC-TV 18 Crisil
Emerging India Award in Education, Big Research
NDTV Profit Business & Service Excellence Award,
Deloitte Technology Fast 50 India and Fast 500.
• Byju’s App was included as one of its case studies at
Harvard University in 2017.
• Byju’s net worth grew to $6.5 Billion in 2019
• The educational mobile app had more than 40
million subscribers or registered users and more
than 12 million downloads on Android’s Play Store in
2019.