Bwaggone jet
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Jet.com was founded in 2014 with a membership model but later dropped fees. It uses incentives and advertising to drive sales and was acquired for $3.3 billion in 2016 despite initially "bleeding money". The company's success comes from its focus on cheap prices, incentives for bulk purchases, and a partner program to drive sales.
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Buying habits changed drastically over the past decade. An explosion of digital channels gave customers unprecedented control over their journey to purchase, disrupting every industry and function. To keep up, marketers scrambled to adopt the right technologies and programs, making managing the customer experience increasingly complex.
But the key to success in this complicated landscape is rooted in a core marketing principle: understanding and connecting with your audience — as real people. Today’s marketers must elevate campaigns beyond touch points, and focus on delivering consistent, powerful customer experiences and relevant, optimized content journeys.
Join Taylor Stockwell at the SiriusDecisions Summit to discover the digital framework that powered one of IBM’s most successful global digital launches, the role cognitive marketing will play in creating effective, content rich customer experiences, and why Kapost became a strategic component of the team’s success.
Key Takeaways
- How do you create a digital and content framework that can scale globally, but enable you to react locally with agility?
- How do you leverage cross-team coordination to deliver an exceptional customer experience?
- How will cognitive capabilities impact a marketer’s ability to drive better customer experiences?
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Bwaggone jet
- 2. Costco Lite Amazon jet.com Products ● Nothing you couldn’t find at Amazon/Costco ● Yeah that’s about it
- 3. History ● Founded by Mark Lore in 2014 ● Had membership fees, then didn’t ● How???
- 4. Business Model ● How DO they make money? ● Buy things together ● Partner Program
- 5. Financial Info ● Half a Billion in Venture Capital, Nov 2015 ● “Bleeding Money” in May, 2016 ● Sold for 3.3 Billion
- 6. Secret Sauce ● Incentives to buy ● Advertising ● Cheapness >>>> Everything else
- 7. Competition Membership Fee Accounts Repeat Buyer Rate Price of Tide Laundry Detergent, Spring Renewal 24 Loads Shipping Jet.com Free 3.6 Million (July 2016) 23% 7.99 Standard Amazon Optional, $100 a year 244 Million (July 2016) 11% 12.20 Guaranteed 2-day
- 8. Prediction