Metrics of Online Monetization by Gambit
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The document contains various tips and metrics about increasing online payments and revenue. It suggests tracking key metrics like the percentage of free currency given to users from support, how soon users make repeat purchases, and the ratio of payment methods to complaints. Other tips include prioritizing high-value users, targeting certain age demographics, testing new payment options and currencies, and trying promotions and offers to boost conversions and revenue.
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Metrics of Online Monetization by Gambit
- 1. http://getgambit.com http://getgambit.com Mo’ Money, Mo’ Problems We make payments easy. We make payments easy.
- 2. http://getgambit.com http://getgambit.com increase your revenue Objective 1. by 10% We make payments easy. We make payments easy.
- 3. http://getgambit.com http://getgambit.com Credit Spend by Level: by levels. David King & Siqi Chen. http://bit.ly/ctnwz Get Users Here We make payments easy. We make payments easy.
- 4. http://getgambit.com http://getgambit.com What % of overall currency is given out for free from customer support? What % of users make repeat purchases? How soon after joining does a user purchase? What is the ratio of payment method to complaint? Numbers you should (at least want to) know We make payments easy. We make payments easy.
- 5. http://getgambit.com http://getgambit.com Score users for Prioritizing User Quality Score = Revenue / Complaints Bonus: Incorporate viral coefficient for long-term value of individual users. We make payments easy. We make payments easy.
- 6. http://getgambit.com http://getgambit.com Metrics We Track Revenue by payment type: We make payments easy. We make payments easy.
- 7. http://getgambit.com http://getgambit.com Revenue by advertising partners: Revenue by client (look for outliers): Metrics We Track We make payments easy. We make payments easy.
- 8. http://getgambit.com http://getgambit.com Family Feud of Top Monetizing Countries Monthly ARPPU We make payments easy. We make payments easy. USA $6.07 Austria $5.17 Netherlands $4.94 Switzerland $4.73 Belgium $4.28 Norway $4.25 UK $4.02 Finland $3.47 Ireland $3.42 Sweden $3.10
- 9. http://getgambit.com http://getgambit.com Did you know? Now you know! ARPPU for August $8.45 $8.67 $3.20 $3.20 We make payments easy. We make payments easy.
- 10. http://getgambit.com http://getgambit.com Ideal user age to target: Bonus: for 33 year olds, monthly ARPPU male user = $3.6; women = $2.5 Did you know? Now you know! 33 (born in 1976) We make payments easy. We make payments easy. Year ARPPU 1964 $3.78 1965 $2.87 1966 $2.04 1967 $3.12 1968 $3.52 1969 $3.16 1970 $3.23 1971 $3.57 1972 $2.89 1973 $3.53 1974 $3.21 1975 $3.27 1976 $3.81 1977 $2.74 1978 $2.99 1979 $2.44 1980 $3.15 1981 $2.93
- 11. http://getgambit.com http://getgambit.com Total revenue with and without offers over 6 months. Did you know? Now you know! We make payments easy. We make payments easy.
- 12. http://getgambit.com http://getgambit.com Mobile Revenue increases direct payment revenue by 8.42% Did you know? Now you know! We make payments easy. We make payments easy. Country Monthly ARPPU us $3.44 uk $3.84 no $3.36 se $2.88 dk $3.72 at $6.48 de $2.39 fr $1.13 ca $1.77 au $1.34 nl $1.02 fi $4.06 cz $2.11
- 13. http://getgambit.com http://getgambit.com Offer Revenue increases overall revenue by 11.8% on FB Apps. Did you know? Now you know! We make payments easy. We make payments easy.
- 14. http://getgambit.com http://getgambit.com Test your Exchange Rates 5X Increase in Revenue!!! Did you know? Now you know! We make payments easy. We make payments easy.
- 16. http://getgambit.com http://getgambit.com Adding Amazon payments increased one clients direct payment revenue 17.3% Did you know? Now you know! We make payments easy. We make payments easy.
- 17. http://getgambit.com http://getgambit.com One-click credit cards increases CC conversion 14%. Did you know? Now you know! Bonus: Automatically figure out card type by # We make payments easy. We make payments easy.
- 18. http://getgambit.com http://getgambit.com Integrate seasonal or high quality offers for potential 15-20% one day boosts in revenue. Did you know? Now you know! We make payments easy. We make payments easy.
- 19. http://getgambit.com http://getgambit.com Add header image for your Paypal purchases, increases conversion up to 1%. So close to flying to Austin, Texas:) Bonus: add dynamic text for bonus. We make payments easy. We make payments easy.