The document discusses the business of the NBA and how it generates revenue. It notes that the NBA was created in 1946 and experienced a merger and surge in popularity in 1949. Currently, the NBA generates most of its revenue from television deals (41% of total revenue), ticket sales (28% of revenue), and sponsorships (14% of revenue). Other revenue sources include licensing agreements and international expansion. The NBA has been successful due to innovation and growing its global fanbase to over 500 million fans worldwide.