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Broccoli.com: the future of marketing in Fruit & Veggies
The document outlines a marketing approach focused on fruits and vegetables, emphasizing the evolution of marketing from traditional to social methods. It presents various innovative strategies, including leveraging word of mouth, creating buzz, and engaging consumers through storytelling and product trials. The document concludes with a call to action for creating promotional pitches for potential innovations in the sector.
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Broccoli.com: the future of marketing in Fruit & Veggies
- 1. www.buzzer.biz Buzzer©2009-confidential Broccoli.com The Future ofMarketing, Vegetables & Fruit Willem Sodderland Founder & CEO slideshare.net/sodderland/enza2013
- 2. www.buzzer.biz Buzzer©2009-confidential The Agenda. 1. Howis marketing changing ? 2. What’s up in Fruit & Veggies ? 3. What innovation would you launch ?
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- 4. www.buzzer.biz Buzzer©2009-confidential Buzzer: Product, Story& Buzz Product- experience & BuzzTools Generate Trial & Buzz Feedback on Product & Marketing
- 5. www.buzzer.biz Buzzer©2009-confidential 2013: 200.000 Buzzers,175 campaigns, 5 countries Word of Mouth Marketing Giving people a reason to talk about products and make it easy to do so.
- 6. www.buzzer.biz Buzzer©2009-confidential Traditional vs. SocialMarketing Attention • Relevance Credibility • Interaction+
- 7. www.buzzer.biz Buzzer©2009-confidential Get the rightBuzzers: Tedx & Taxi’s.
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- 9. www.buzzer.biz Buzzer©2009-confidential Disruption = Attention Help,my baby is shrinking !
- 10. www.buzzer.biz Buzzer©2009-confidential Start the Conversation/Letthe story travel.
- 11. www.buzzer.biz Buzzer©2009-confidential Pimp the Product& Change Behaviour
- 12. www.buzzer.biz Buzzer©2009-confidential Turn Bad Buzzinto Good Buzz... After how many times brushing does the tickling go away ?
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- 14. www.buzzer.biz Buzzer©2009-confidential It’s not abanana, it’s a Chiquita…
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- 18. www.buzzer.biz Buzzer©2009-confidential Flash Pasteurize &Flashy Marketing.
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- 26. www.buzzer.biz Buzzer©2009-confidential Grow, grow, grow! • Garden € 850 per year • Photo album of the garden’s progress (€ 49) • Scarecrow with the customer’s own face (€ 39)
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- 31. www.buzzer.biz Buzzer©2009-confidential Your Mission: Pitchyour Innovation. Create a 2:30 minute promotional clip about your concept that will convince a group of investors to ‘buy’ into your plan.
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- 33. www.buzzer.biz Buzzer©2009-confidential The work. 1. Namethe Need (what problem do we solve ?) 2. Present the Product (what is it called, what does it do ?) 3. Share the Sticky Story (what do we tell, promise ?) 4. Build the Buzz (how will the story travel ?) • Research, brainstorm, consult Enza Experts • Create your answer, story • Videotape a 30 second spot (+ images) • Go to the next question & repeat
- 34. www.buzzer.biz Buzzer©2009-confidential Thanks. Now getto work ! sodderland @sodderland sodderland willem@buzzer.biz slideshare.net/sodderland/enza2013