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Butiru Agribusiness Enterprise
Hydroponics Uganda
Growing crops without using Soil
…the future of farming…
 Vision;
Improve urban livelihoods and sustainable food systems in Uganda
 Mission;
To promote soilless farming practices through capacity development
 Values;
1. Professional, effective and informed by relevant science
2. Passion
3. Respect and value for local knowledge and innovations
Company Purpose…
Problem…
Lack of food in Urban dwellings
Lack of livestock feeds for Small Scale Dairy farmers
Source: World Food Programme
Due to;
• Climate change; making it difficult for farmers to produce food
• Population is increasing and farming land becoming limited.
• Soil based pests and diseases affect crops.
• Soil based farming is labour intensive.
• Food prices have escalated making it difficult for communities
to afford.
• People living in urban dwellings have limited space to engage in
farming
Why now…
1. Climate change is real and affecting food production
2. Price of food is escalating
3. Urban citizens and small scale dairy farmers have
limited space to practice farming
We need to act now…
Solution…
1. Setting up of
Hydroponics
demonstration
farms
2. Provide
mentored training
to individuals and
institutions
3. Production of Green Blood – Wheat Grass
Juice (Living Food packed with nutrients and
antioxidants to boost your immune system, aid
in digestion, and give you energy.)
Products..1 (Price 1,000 usd per unit)
Hydroponics Fruits and Vegetables farm
Products..2 (Price 1,000 usd per unit)
Hydroponics Fodder for Livestock
Products..3 (Price 40 usd per 5L container)
Hydroponics Nutrients
Products..4 (Price 50 usd per person)
Structured Hydroponics Training
Products..5 (Price 2.8 usd per 0.5kg packet)
Green Blood – Wheat Grass Juice
Living Food packed with nutrients and antioxidants
to boost your immune system, aid in digestion, and
give you energy. protecting against health conditions like
diabetes, blood pressure, arthritis and cancer
Market Size: Hydroponics Fruits and Vegetables farms
USD 3 million (2026, 2027, 2028)
USD 600 million (2025)
USD 150,000 (2024)
TAM
SAM
SOM
Institutions and individuals
Market Size: Hydroponics Fodder for dairy farmers
USD 3 million (2026, 2027, 2028)
USD 500,000 (2025)
USD 200,000 (2024)
Institutions and individuals
TAM
SAM
SOM
Market Size: Hydroponics Nutrients
USD 50,000 (2026, 2027, 2028)
USD 10,000 (2025)
USD 5,000 (2024)
Institutions and individuals
TAM
SAM
SOM
Market Size: Structured Training
USD 300,000 (2026, 2027, 2028)
USD 120,000 (2025)
USD 60,000 (2024)
Institutions and individuals
TAM
SAM
SOM
Market Size: Green Blood – Wheat Grass Juice
USD 500,000 (2026, 2027, 2028)
USD 270,000 (2025)
USD 135,000 (2024)
Individuals
TAM
SAM
SOM
Team…
Godfrey Kioko
Project Coordinator, CEO
& Team Leader. 8 yrs
experience in
Hydroponics
Edward Tumusiime
Veterinarian
Msc 5 years experience in
Animals management
Okumu Henry
Project Manager
Kampala
Horticulture Agronomist
Graduate. 3 yrs
experience in
Hydroponics
Denese Ayijuka
Agronomist
Graduate 2 years
experience in Crop
Management
Joan Namakoye
Finance &
Administrator
Graduate in Social
Administration.
3 yrs experience
Business Model…1 B2C
Revenue Streams Amount
1. Installation of Hydroponics farm Usd 1,000
Total Usd 1000
Costs
1. Materials Usd 500
2. Labour & Transport Usd 50
3. Administrative expenses
Total
Usd 150
Usd 700
Profit Usd 300
Business Model…2
Revenue Streams Amount
1. Hydroponics Nutrients Usd 40
Total Usd 40
Costs
1. Materials Usd 10
2. Labour & Transport Usd 0
3. Administrative expenses
Total
Usd 10
Usd 20
Profit Usd 20
B2C
Business Model…3
Revenue Streams Amount
1. Structured Training Usd 50
Total Usd 50
Costs
1. Materials Usd 10
2. Labour & Transport Usd 0
3. Administrative expenses
Total
Usd 10
Usd 20
Profit Usd 30
B2C
Business Model…4
Revenue Streams Amount
1. Green Blood – Wheat Grass Juice Usd 2.8
Total Usd 2.8
Costs
1. Materials Usd 0.5
2. Labour & Transport Usd 0
3. Administrative expenses
Total
Usd 0.5
Usd 1
Profit Usd 1.8
B2C
Traction…
2021 2022 2023 2024 2025 2026 &
beyond
Research to
establish
demand
 Business
Registration
 Established 2 units;
 1 in Mbarara
 1 in Kampala
 Setup demo units in
selected 10 Towns in
Eastern Region = Usd
10,000.
 Establish 50 units in 50
institutions in eastern
region
 Establish
100 units
in 100
institutions
in eastern
region
Establish
1000 units in
1000
institutions
in all regions
of Uganda
Establish
4000 units
in 4000
institutions
in all
regions of
Uganda
Amount Ugx. 5,000,000 $ 50,000 $ 150,000 $ 1,000,000 $ 4,000,000
Financials…2024
1. Hydroponics Fruits and Vegetables
farms.
1,000 usd x 50 customers = 50,000
Less Costs 700 x 50 customers = 35,000
Profit = 15,000
2. Hydroponics Fodder for Dairy farms.
1,000 usd x 50 customers = 50,000
Less Costs 700 x 50 customers = 35,000
Profit = 15,000
4. Structured Training.
50 usd x 100 customers monthly = 5,000
5,000 usd x 12 montys = 60,000
Less Costs = 20,000
Profit = 40,000
3. Hydroponics Nutrients.
40 usd x 100 customers monthly = 5,000
Less Costs 20 usd x 100 customers =
2,000
Profit = 16,000
5. Green Blood – Wheat Grass Juice
2.8 usd x 48 pkt anually x 1000 customers = 134,400
Less Costs = 48,000
Profit = 86,400
Competition …
Organization Quality Consistency Expansion Affordability
Makerere University Yes Yes No No
Other small players No No No No
Butiru Agribusiness Enterprise Yes Yes Yes Yes
Financial ask…USD 50,000
Budget
No. Item Amount
1.Land Purchase 100 feet x 100 feet 15,000.00
2.Housing structures construction 5,000.00
3.Hydroponics fodder unit construction 5,000.00
4.Hydroponics vegetables unit construction 5,000.00
5.Solar Drier construction 2,000.00
6.Packaging Equipment purchase 2,000.00
7.Barley seeds 1 tone 1,000.00
8.Wheat seeds 1 tone 1,000.00
9.Dary cow & Goats purchase 500.00
10.Hydroponics Nutrients 3,500.00
11.Adminsitrative Expenses 10,000.00
TOTAL 50,000.00
To Establish Hydroponics Training & Demonstration Centre
Exit strategy…
In 4 years time (2027) investor
shall exit with about
USD 1,000,000
return of investment
HYDROPONICS UGANDA
PROJECT
“let us all embrace soilless farming,
the future of farming”
…its clean, simple & healthy food…
THANK YOU

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BUTIRU AGRI PITCH IN HYDROPONICS.pptx

  • 1. Butiru Agribusiness Enterprise Hydroponics Uganda Growing crops without using Soil …the future of farming…
  • 2.  Vision; Improve urban livelihoods and sustainable food systems in Uganda  Mission; To promote soilless farming practices through capacity development  Values; 1. Professional, effective and informed by relevant science 2. Passion 3. Respect and value for local knowledge and innovations Company Purpose…
  • 3. Problem… Lack of food in Urban dwellings Lack of livestock feeds for Small Scale Dairy farmers Source: World Food Programme Due to; • Climate change; making it difficult for farmers to produce food • Population is increasing and farming land becoming limited. • Soil based pests and diseases affect crops. • Soil based farming is labour intensive. • Food prices have escalated making it difficult for communities to afford. • People living in urban dwellings have limited space to engage in farming
  • 4. Why now… 1. Climate change is real and affecting food production 2. Price of food is escalating 3. Urban citizens and small scale dairy farmers have limited space to practice farming We need to act now…
  • 5. Solution… 1. Setting up of Hydroponics demonstration farms 2. Provide mentored training to individuals and institutions 3. Production of Green Blood – Wheat Grass Juice (Living Food packed with nutrients and antioxidants to boost your immune system, aid in digestion, and give you energy.)
  • 6. Products..1 (Price 1,000 usd per unit) Hydroponics Fruits and Vegetables farm
  • 7. Products..2 (Price 1,000 usd per unit) Hydroponics Fodder for Livestock
  • 8. Products..3 (Price 40 usd per 5L container) Hydroponics Nutrients
  • 9. Products..4 (Price 50 usd per person) Structured Hydroponics Training
  • 10. Products..5 (Price 2.8 usd per 0.5kg packet) Green Blood – Wheat Grass Juice Living Food packed with nutrients and antioxidants to boost your immune system, aid in digestion, and give you energy. protecting against health conditions like diabetes, blood pressure, arthritis and cancer
  • 11. Market Size: Hydroponics Fruits and Vegetables farms USD 3 million (2026, 2027, 2028) USD 600 million (2025) USD 150,000 (2024) TAM SAM SOM Institutions and individuals
  • 12. Market Size: Hydroponics Fodder for dairy farmers USD 3 million (2026, 2027, 2028) USD 500,000 (2025) USD 200,000 (2024) Institutions and individuals TAM SAM SOM
  • 13. Market Size: Hydroponics Nutrients USD 50,000 (2026, 2027, 2028) USD 10,000 (2025) USD 5,000 (2024) Institutions and individuals TAM SAM SOM
  • 14. Market Size: Structured Training USD 300,000 (2026, 2027, 2028) USD 120,000 (2025) USD 60,000 (2024) Institutions and individuals TAM SAM SOM
  • 15. Market Size: Green Blood – Wheat Grass Juice USD 500,000 (2026, 2027, 2028) USD 270,000 (2025) USD 135,000 (2024) Individuals TAM SAM SOM
  • 16. Team… Godfrey Kioko Project Coordinator, CEO & Team Leader. 8 yrs experience in Hydroponics Edward Tumusiime Veterinarian Msc 5 years experience in Animals management Okumu Henry Project Manager Kampala Horticulture Agronomist Graduate. 3 yrs experience in Hydroponics Denese Ayijuka Agronomist Graduate 2 years experience in Crop Management Joan Namakoye Finance & Administrator Graduate in Social Administration. 3 yrs experience
  • 17. Business Model…1 B2C Revenue Streams Amount 1. Installation of Hydroponics farm Usd 1,000 Total Usd 1000 Costs 1. Materials Usd 500 2. Labour & Transport Usd 50 3. Administrative expenses Total Usd 150 Usd 700 Profit Usd 300
  • 18. Business Model…2 Revenue Streams Amount 1. Hydroponics Nutrients Usd 40 Total Usd 40 Costs 1. Materials Usd 10 2. Labour & Transport Usd 0 3. Administrative expenses Total Usd 10 Usd 20 Profit Usd 20 B2C
  • 19. Business Model…3 Revenue Streams Amount 1. Structured Training Usd 50 Total Usd 50 Costs 1. Materials Usd 10 2. Labour & Transport Usd 0 3. Administrative expenses Total Usd 10 Usd 20 Profit Usd 30 B2C
  • 20. Business Model…4 Revenue Streams Amount 1. Green Blood – Wheat Grass Juice Usd 2.8 Total Usd 2.8 Costs 1. Materials Usd 0.5 2. Labour & Transport Usd 0 3. Administrative expenses Total Usd 0.5 Usd 1 Profit Usd 1.8 B2C
  • 21. Traction… 2021 2022 2023 2024 2025 2026 & beyond Research to establish demand  Business Registration  Established 2 units;  1 in Mbarara  1 in Kampala  Setup demo units in selected 10 Towns in Eastern Region = Usd 10,000.  Establish 50 units in 50 institutions in eastern region  Establish 100 units in 100 institutions in eastern region Establish 1000 units in 1000 institutions in all regions of Uganda Establish 4000 units in 4000 institutions in all regions of Uganda Amount Ugx. 5,000,000 $ 50,000 $ 150,000 $ 1,000,000 $ 4,000,000
  • 22. Financials…2024 1. Hydroponics Fruits and Vegetables farms. 1,000 usd x 50 customers = 50,000 Less Costs 700 x 50 customers = 35,000 Profit = 15,000 2. Hydroponics Fodder for Dairy farms. 1,000 usd x 50 customers = 50,000 Less Costs 700 x 50 customers = 35,000 Profit = 15,000 4. Structured Training. 50 usd x 100 customers monthly = 5,000 5,000 usd x 12 montys = 60,000 Less Costs = 20,000 Profit = 40,000 3. Hydroponics Nutrients. 40 usd x 100 customers monthly = 5,000 Less Costs 20 usd x 100 customers = 2,000 Profit = 16,000 5. Green Blood – Wheat Grass Juice 2.8 usd x 48 pkt anually x 1000 customers = 134,400 Less Costs = 48,000 Profit = 86,400
  • 23. Competition … Organization Quality Consistency Expansion Affordability Makerere University Yes Yes No No Other small players No No No No Butiru Agribusiness Enterprise Yes Yes Yes Yes
  • 24. Financial ask…USD 50,000 Budget No. Item Amount 1.Land Purchase 100 feet x 100 feet 15,000.00 2.Housing structures construction 5,000.00 3.Hydroponics fodder unit construction 5,000.00 4.Hydroponics vegetables unit construction 5,000.00 5.Solar Drier construction 2,000.00 6.Packaging Equipment purchase 2,000.00 7.Barley seeds 1 tone 1,000.00 8.Wheat seeds 1 tone 1,000.00 9.Dary cow & Goats purchase 500.00 10.Hydroponics Nutrients 3,500.00 11.Adminsitrative Expenses 10,000.00 TOTAL 50,000.00 To Establish Hydroponics Training & Demonstration Centre
  • 25. Exit strategy… In 4 years time (2027) investor shall exit with about USD 1,000,000 return of investment
  • 26. HYDROPONICS UGANDA PROJECT “let us all embrace soilless farming, the future of farming” …its clean, simple & healthy food… THANK YOU