Rehmat Spices is part of Banday Impex Pvt. Ltd (BIPL), a leading diversified group in Jammu and Kashmir known for innovating high quality products and services. BIPL launched its spice brand Rehmat in 2003 and it has since become a household name in Kashmir due to its quality and commitment to bringing the best spices. Rehmat is different from other competitors because BIPL is the only company in India to receive ISO 22000 certification and it has received several quality awards over the years. BIPL employs about 1,000 people directly and indirectly through supporting farmers, packaging suppliers, and other services in Jammu and Kashmir.
Cadbury has a long history starting in the 1800s in Birmingham, UK. John Cadbury started selling drinking chocolate and later expanded into chocolate manufacturing. Cadbury now has global operations and is one of the largest confectionery companies in the world. In India, Cadbury began operations in 1948 and now has several factories and offices across the country. Cadbury enjoys strong brand recognition and market share in India with brands like Cadbury Dairy Milk and Bournvita.
Brand Rivalries: Pepsi Vs Coca- Cola-Cbse class 12 Entrepreneurship ProjectDan John
I assure you that this project of mine will fetch you a very good score. Attach the pictures provided towards the end of this project on the backside of the page which is adjacent to the relevant page. I have given certain instructions in the project, starting with the word 'Attn'; follow those and remove them before the submission.
Good Luck!!
Filtrepreneur Franchise Inc. (FFI) began in 1992 as Red Cricket Vending Concepts Inc., supplying snack foods from a factory in Quezon City, Philippines. In 1996, Red Cricket entered the food cart business and began franchising food cart concepts like My Pao and Jack's Eatabols. Growing demand led Red Cricket to formally establish FFI in 2006 to oversee franchise operations. FFI has expanded from two initial food carts to over ten concepts available for franchise. The company aims to promote job creation, entrepreneurship, and provide high quality food products.
This document provides an overview of a project report on customer satisfaction at McDonald's. It includes an introduction discussing the fast food industry in India and McDonald's entry into the Indian market. It also provides details on McDonald's global presence and operations in India, including sourcing most food products locally. The document outlines the report's contents which will analyze customer satisfaction and service quality through a market research study and comparative analysis of McDonald's and other fast food chains.
Cadbury processes cocoa beans from farms in Africa into chocolate at factories in the UK. The cocoa mass is sent to two factories, one to produce plain chocolate and the other to produce milk chocolate by adding milk and sugar. Additional ingredients like cocoa butter and flavorings are mixed in. Chocolate crumbs are pulverized and molded into bars. Cadbury uses market research and customer feedback to understand consumer needs and respond to criticism about issues like the fat content and potential health impacts of chocolate. The company focuses on business ethics like providing education, clean water, and fair working conditions for cocoa farmers.
Cadbury Dairy Milk has consistently changed its packaging over time. It first used purple and gold packaging in 1915 and the iconic Cadbury script logo was introduced. In the 1940s, an industrial designer created new designs using traditional purple and gold for milk chocolate. Currently, gold foil is used to pack the chocolate with an outer paper and plastic wrapper. Packaging is an important part of marketing and brand identification, protecting the product while communicating important information to consumers.
Building the image of CADBURY: A case study By VISHALVishal Rishi
This document provides an overview of Cadbury's brand building strategies in India. Some key points:
- Cadbury holds a dominant market share of over 70% in the Indian chocolate market. Its flagship brand Cadbury Dairy Milk is the gold standard for chocolate in India.
- Cadbury uses communication strategies like consistent advertising campaigns and innovative extensions to build its brand image and differentiate its products.
- Market research shows Cadbury's brand awareness and consumption is much higher than competitors like Nestle. Factors like taste, quality and availability drive consumer purchase decisions.
- Cadbury positions Dairy Milk as an impulse purchase product associated with celebrations and festivals to build loyalty among consumers.
Cadbury has a long history starting in the 1800s in Birmingham, UK. John Cadbury started selling drinking chocolate and later expanded into chocolate manufacturing. Cadbury now has global operations and is one of the largest confectionery companies in the world. In India, Cadbury began operations in 1948 and now has several factories and offices across the country. Cadbury enjoys strong brand recognition and market share in India with brands like Cadbury Dairy Milk and Bournvita.
Brand Rivalries: Pepsi Vs Coca- Cola-Cbse class 12 Entrepreneurship ProjectDan John
I assure you that this project of mine will fetch you a very good score. Attach the pictures provided towards the end of this project on the backside of the page which is adjacent to the relevant page. I have given certain instructions in the project, starting with the word 'Attn'; follow those and remove them before the submission.
Good Luck!!
Filtrepreneur Franchise Inc. (FFI) began in 1992 as Red Cricket Vending Concepts Inc., supplying snack foods from a factory in Quezon City, Philippines. In 1996, Red Cricket entered the food cart business and began franchising food cart concepts like My Pao and Jack's Eatabols. Growing demand led Red Cricket to formally establish FFI in 2006 to oversee franchise operations. FFI has expanded from two initial food carts to over ten concepts available for franchise. The company aims to promote job creation, entrepreneurship, and provide high quality food products.
This document provides an overview of a project report on customer satisfaction at McDonald's. It includes an introduction discussing the fast food industry in India and McDonald's entry into the Indian market. It also provides details on McDonald's global presence and operations in India, including sourcing most food products locally. The document outlines the report's contents which will analyze customer satisfaction and service quality through a market research study and comparative analysis of McDonald's and other fast food chains.
Cadbury processes cocoa beans from farms in Africa into chocolate at factories in the UK. The cocoa mass is sent to two factories, one to produce plain chocolate and the other to produce milk chocolate by adding milk and sugar. Additional ingredients like cocoa butter and flavorings are mixed in. Chocolate crumbs are pulverized and molded into bars. Cadbury uses market research and customer feedback to understand consumer needs and respond to criticism about issues like the fat content and potential health impacts of chocolate. The company focuses on business ethics like providing education, clean water, and fair working conditions for cocoa farmers.
Cadbury Dairy Milk has consistently changed its packaging over time. It first used purple and gold packaging in 1915 and the iconic Cadbury script logo was introduced. In the 1940s, an industrial designer created new designs using traditional purple and gold for milk chocolate. Currently, gold foil is used to pack the chocolate with an outer paper and plastic wrapper. Packaging is an important part of marketing and brand identification, protecting the product while communicating important information to consumers.
Building the image of CADBURY: A case study By VISHALVishal Rishi
This document provides an overview of Cadbury's brand building strategies in India. Some key points:
- Cadbury holds a dominant market share of over 70% in the Indian chocolate market. Its flagship brand Cadbury Dairy Milk is the gold standard for chocolate in India.
- Cadbury uses communication strategies like consistent advertising campaigns and innovative extensions to build its brand image and differentiate its products.
- Market research shows Cadbury's brand awareness and consumption is much higher than competitors like Nestle. Factors like taste, quality and availability drive consumer purchase decisions.
- Cadbury positions Dairy Milk as an impulse purchase product associated with celebrations and festivals to build loyalty among consumers.
Comparative analysis on mac d and dominosAnuj Chauhan
comparative analysis between Domino's and Mac-D according to their taste, and preferences & different variants those effects the teenagers and today's generation.
John Cadbury started Cadbury in 1861 in Birmingham, England. It is now the largest confectionery company in the world with over 70,000 employees. Cadbury began operations in India in 1948 and now has 5 manufacturing facilities and 5 sales offices. Cadbury Dairy Milk is considered the "gold standard" of chocolates in India, where Cadbury enjoys a market share of over 70%. The document discusses Cadbury's history, operations in India, vision, objectives, achievements, the 4Ps of marketing, market segmentation, SWOT analysis, and suggestions for the future.
Cadbury is a British confectionery company best known for its chocolate products like Dairy Milk. It has been operating since 1824 and is now the second largest confectionery brand worldwide. A brand audit survey of 30 Indian respondents found that over 80% prefer chocolate and associate Cadbury most with chocolate brands. Cadbury was seen as providing good quality products at an affordable price and having built long-term trustful relationships with customers.
A comparatve study on peps vs coca cola companyNIKHILDETOJA
PepsiCo and Coca-Cola are two of the largest beverage companies in the world. PepsiCo has a more diverse product portfolio that includes foods like snacks in addition to beverages. It has global brands like Pepsi, Lay's, Gatorade, and Quaker. Coca-Cola's main business is beverages, with brands like Coca-Cola, Sprite, and Dasani water. Both companies have a strong global presence, supply chains, and celebrity brand ambassadors. Their main strengths are brand recognition and distribution worldwide. However, they also face threats from health concerns, regulations, and competition between each other.
Here are the steps to find the median age from the given data:
1. Write down the ages in numerical order: 29, 41, 42, 43, 50, 55, 71
2. The total number of ages is 7. Since 7 is an odd number, the median will be the middle term when the data is arranged in ascending order.
3. The middle term is 43.
Therefore, the median age is 43 years.
Project on marketing strategies of pizza hut and dominoshiteshkrohra
This document is a project report on the marketing strategies of Pizza Hut and Dominos pizza chains in India. It provides a brief history of both companies, describing how Pizza Hut was founded in 1958 in the US and expanded globally, while Dominos was founded in 1960 in the US and entered the Indian market in 1995. It then discusses the companies' core competencies, strategies, and visions. Pizza Hut focuses on customizing its menu for Indian tastes, operating vegetarian locations, and expanding through express outlets. Dominos emphasizes on-time delivery, value, and using social media for crisis communication. The report aims to understand customers' preferences between the two major pizza brands in India.
Platinum Confectionery launches a new caramel and hazelnut filled chocolate bar called Platinum Luscious Chocolate. The company introduces itself and provides its vision, mission, objectives. It details existing products and the new product's attributes including appearance, shelf life, packaging, ingredients and storage. The document discusses target markets, positioning, pricing, distribution and marketing mix strategies. It provides a spending plan across television, newspapers, radio, outdoor advertising and digital platforms. Competitors and SWOT analysis are also mentioned.
The document outlines a business plan submitted by a group of students for starting a company called Yummy Chocolate Company that will manufacture chocolates in Gujarat, India. It describes the company's vision, products, target market, competitors in the chocolate industry, and provides recipes and ingredients for the chocolates. The company will focus on taste and quality as its core competencies and will be organized as a partnership firm.
The document summarizes the history and marketing of Cadbury Dairy Milk chocolate bars in India. It discusses how the Mayans first drank chocolate, how Cadbury was founded in the UK in 1824 and expanded to India in 1948. It then analyzes Cadbury's marketing strategies in India, including segmentation targeting impulse buyers, distribution through distributors and retailers, prominent advertising campaigns featuring Amitabh Bachchan, and positioning of Dairy Milk as expressing love.
Cadbury's worm issue case study by chaithanya & dhanyaDhanya Ushas
Cadbury experienced a worm contamination issue in some of its chocolate bars in 2003. This led to plummeting sales, reduced retailer cooperation, and damaged employee morale and company credibility. An investigation found the problem originated in distribution centers. Cadbury took responsibility and introduced a new double packaging and enlisted Amitabh Bachchan as brand ambassador to regain trust. Through integrated communication efforts across TV, print, and social media addressing consumer and retailer concerns, Cadbury was able to restore sales growth within two years.
STP marketing presentation OF Cadbury Dairy MilkVinish Sharma
Cadbury is a British confectionery company established in 1824 in Birmingham, England. It introduced the Dairy Milk chocolate bar in 1905, which used a higher milk content than rivals. Dairy Milk became Cadbury's best-selling brand and consists of various products made exclusively with milk chocolate. In India, Dairy Milk has around 47% market share of the chocolate industry. Cadbury segments customers demographically by age and gender, and behaviorally based on decision roles, occasions, benefits, user status, and rates. It targets different groups like students and families through marketing campaigns.
This document provides information about competition between PepsiCo and Coca-Cola brands. It discusses PepsiCo's history and brands, which include Pepsi, Mountain Dew, Gatorade, and Frito-Lay snacks. It was founded in 1965 and has annual revenues of over $29 billion. The document also discusses Coca-Cola's history and brands such as Sprite and Fanta. The purpose of the study described is to analyze the lemon-flavored soft drink markets in Belgaum City, India to understand consumer preferences and the competitive position of Pepsi's 7UP brand versus Coke's Sprite. Objectives include studying the brands' competitive positions and consumers' most preferred lemon brand.
This document contains summaries of several Cadbury advertisements. It analyzes the message strategy, creative strategy, message source, and whether the ads are transformational or informational for each ad. The ads discussed include the first Cadbury Dairy Milk ad in India, "Pappu Pass Hogaya", "Naya Dosti Ka Shubh Aarambh", Cadbury Dairy Milk Silk about being stuck in traffic, and Cadbury Rich Dry Fruit Celebrations about making chocolates with love. The document examines the key elements used in each television commercial.
This document summarizes a study on retailer satisfaction with Balaji Wafers Private Limited. It provides information on the company, products, objectives of the study, research methodology, data analysis, results and findings. The key findings are that most retailers sell and are aware of Balaji products, are satisfied with delivery and supply, and believe Balaji products outsell other brands. The majority do not want new products launched.
This document is a presentation by a student at Vidya Vikas Universal College of BMS & BMM about Cadbury. It contains information about Cadbury's vision, mission, objectives, the 4 Ps of marketing (product, price, place, promotion), competitors, awards, and conclusions. The presentation provides an overview of Cadbury's history and operations.
Cadbury aims to improve chocolate quality and expand globally. It began in India in 1948 and now has over 70% market share there. Cadbury operates in several categories and has pioneered cocoa cultivation in India, employing over 50,000 people worldwide. Key Indian brands are Dairy Milk, 5 Star, and Celebrations. Dairy Milk emerged as the most trusted Mumbai brand in 2005. Cadbury targets all ages and incomes but focuses on celebrating life's moments. It faced a worm controversy in 2003 that reduced profits by 30%, but recovered through brand equity, customer perceptions, and new products.
Cadbury India Ltd is a leading confectionery company that was incorporated in India in 1948 as a subsidiary of Cadbury Schweppes Overseas Ltd. It manufactures and sells chocolate, gum, and candy brands. Cadbury traces its origins to 1783 in Switzerland and 1824 in Birmingham, England. In India, Cadbury set up its first plant in 1960 in Thane, Maharashtra. It has since expanded its product portfolio and production capacity. Mr. Anand Kripalu has served as Managing Director of Cadbury India since 2005. The company's vision is to align with its core purpose of "Life Full Of Cadbury and Cadbury Full Of Life" through quality products and social responsibility initiatives in
Competative study between coke vs. pepsisalilsharma
This document appears to be a research project submitted by Salil Kumar Sharma towards completion of an MBA degree at GLA University in Mathura. The project examines the competitive landscape between Coca-Cola and Pepsi in India through consumer research and analysis of the soft drink industry. It acknowledges the guidance of project guide Mr. Darshan Saxena and others. The contents include an introduction to the topic, literature review, overview of the soft drink industry in India, profiles of Coca-Cola and Pepsi, their brands, marketing strategies, and findings and recommendations from the research.
Mr. Amit Jatia is the CEO of McDonald's India. He established Hardcastle Restaurants Private Limited (HRPL) in 1995 as a joint venture with McDonald's to operate restaurants in West and South India. Under his leadership, HRPL has expanded McDonald's presence across India through numerous restaurant openings. The document provides details on Mr. Jatia's educational and professional background, HRPL's growth strategies, and insights from Mr. Jatia on adapting the McDonald's model to the Indian market through localization of menus, prices, and operations.
Produc line of squre food and beverage ltdUITS,Dhaka
This document contains a marketing plan for Radhuni Basic Spice, which was introduced in 2001 by Square Food & Beverage Limited to provide quality ready-to-cook food ingredients. Radhuni became very popular among housewives for its convenience. It has since dominated the branded powdered spice market in Bangladesh and is currently the market leader. The plan discusses Radhuni's product, pricing, distribution, and promotion strategies, and identifies strengths, weaknesses, opportunities, and threats. Customer surveys were conducted and recommendations were made to increase promotional activities and media presence to attract new customers.
The document discusses Mother's Recipe, an Indian food brand owned by Desai Brothers Limited. It has expanded from pickles to include 12 categories of products totaling over 150 variants. The brand aims to bring authentic regional Indian tastes and is a market leader in pickles. It has a growing domestic and international presence. The document discusses Mother's Recipe's strategies for new product development, retail partnerships, marketing and driving category growth. It highlights initiatives like regional pickle festivals and digital campaigns to promote the brand.
Comparative analysis on mac d and dominosAnuj Chauhan
comparative analysis between Domino's and Mac-D according to their taste, and preferences & different variants those effects the teenagers and today's generation.
John Cadbury started Cadbury in 1861 in Birmingham, England. It is now the largest confectionery company in the world with over 70,000 employees. Cadbury began operations in India in 1948 and now has 5 manufacturing facilities and 5 sales offices. Cadbury Dairy Milk is considered the "gold standard" of chocolates in India, where Cadbury enjoys a market share of over 70%. The document discusses Cadbury's history, operations in India, vision, objectives, achievements, the 4Ps of marketing, market segmentation, SWOT analysis, and suggestions for the future.
Cadbury is a British confectionery company best known for its chocolate products like Dairy Milk. It has been operating since 1824 and is now the second largest confectionery brand worldwide. A brand audit survey of 30 Indian respondents found that over 80% prefer chocolate and associate Cadbury most with chocolate brands. Cadbury was seen as providing good quality products at an affordable price and having built long-term trustful relationships with customers.
A comparatve study on peps vs coca cola companyNIKHILDETOJA
PepsiCo and Coca-Cola are two of the largest beverage companies in the world. PepsiCo has a more diverse product portfolio that includes foods like snacks in addition to beverages. It has global brands like Pepsi, Lay's, Gatorade, and Quaker. Coca-Cola's main business is beverages, with brands like Coca-Cola, Sprite, and Dasani water. Both companies have a strong global presence, supply chains, and celebrity brand ambassadors. Their main strengths are brand recognition and distribution worldwide. However, they also face threats from health concerns, regulations, and competition between each other.
Here are the steps to find the median age from the given data:
1. Write down the ages in numerical order: 29, 41, 42, 43, 50, 55, 71
2. The total number of ages is 7. Since 7 is an odd number, the median will be the middle term when the data is arranged in ascending order.
3. The middle term is 43.
Therefore, the median age is 43 years.
Project on marketing strategies of pizza hut and dominoshiteshkrohra
This document is a project report on the marketing strategies of Pizza Hut and Dominos pizza chains in India. It provides a brief history of both companies, describing how Pizza Hut was founded in 1958 in the US and expanded globally, while Dominos was founded in 1960 in the US and entered the Indian market in 1995. It then discusses the companies' core competencies, strategies, and visions. Pizza Hut focuses on customizing its menu for Indian tastes, operating vegetarian locations, and expanding through express outlets. Dominos emphasizes on-time delivery, value, and using social media for crisis communication. The report aims to understand customers' preferences between the two major pizza brands in India.
Platinum Confectionery launches a new caramel and hazelnut filled chocolate bar called Platinum Luscious Chocolate. The company introduces itself and provides its vision, mission, objectives. It details existing products and the new product's attributes including appearance, shelf life, packaging, ingredients and storage. The document discusses target markets, positioning, pricing, distribution and marketing mix strategies. It provides a spending plan across television, newspapers, radio, outdoor advertising and digital platforms. Competitors and SWOT analysis are also mentioned.
The document outlines a business plan submitted by a group of students for starting a company called Yummy Chocolate Company that will manufacture chocolates in Gujarat, India. It describes the company's vision, products, target market, competitors in the chocolate industry, and provides recipes and ingredients for the chocolates. The company will focus on taste and quality as its core competencies and will be organized as a partnership firm.
The document summarizes the history and marketing of Cadbury Dairy Milk chocolate bars in India. It discusses how the Mayans first drank chocolate, how Cadbury was founded in the UK in 1824 and expanded to India in 1948. It then analyzes Cadbury's marketing strategies in India, including segmentation targeting impulse buyers, distribution through distributors and retailers, prominent advertising campaigns featuring Amitabh Bachchan, and positioning of Dairy Milk as expressing love.
Cadbury's worm issue case study by chaithanya & dhanyaDhanya Ushas
Cadbury experienced a worm contamination issue in some of its chocolate bars in 2003. This led to plummeting sales, reduced retailer cooperation, and damaged employee morale and company credibility. An investigation found the problem originated in distribution centers. Cadbury took responsibility and introduced a new double packaging and enlisted Amitabh Bachchan as brand ambassador to regain trust. Through integrated communication efforts across TV, print, and social media addressing consumer and retailer concerns, Cadbury was able to restore sales growth within two years.
STP marketing presentation OF Cadbury Dairy MilkVinish Sharma
Cadbury is a British confectionery company established in 1824 in Birmingham, England. It introduced the Dairy Milk chocolate bar in 1905, which used a higher milk content than rivals. Dairy Milk became Cadbury's best-selling brand and consists of various products made exclusively with milk chocolate. In India, Dairy Milk has around 47% market share of the chocolate industry. Cadbury segments customers demographically by age and gender, and behaviorally based on decision roles, occasions, benefits, user status, and rates. It targets different groups like students and families through marketing campaigns.
This document provides information about competition between PepsiCo and Coca-Cola brands. It discusses PepsiCo's history and brands, which include Pepsi, Mountain Dew, Gatorade, and Frito-Lay snacks. It was founded in 1965 and has annual revenues of over $29 billion. The document also discusses Coca-Cola's history and brands such as Sprite and Fanta. The purpose of the study described is to analyze the lemon-flavored soft drink markets in Belgaum City, India to understand consumer preferences and the competitive position of Pepsi's 7UP brand versus Coke's Sprite. Objectives include studying the brands' competitive positions and consumers' most preferred lemon brand.
This document contains summaries of several Cadbury advertisements. It analyzes the message strategy, creative strategy, message source, and whether the ads are transformational or informational for each ad. The ads discussed include the first Cadbury Dairy Milk ad in India, "Pappu Pass Hogaya", "Naya Dosti Ka Shubh Aarambh", Cadbury Dairy Milk Silk about being stuck in traffic, and Cadbury Rich Dry Fruit Celebrations about making chocolates with love. The document examines the key elements used in each television commercial.
This document summarizes a study on retailer satisfaction with Balaji Wafers Private Limited. It provides information on the company, products, objectives of the study, research methodology, data analysis, results and findings. The key findings are that most retailers sell and are aware of Balaji products, are satisfied with delivery and supply, and believe Balaji products outsell other brands. The majority do not want new products launched.
This document is a presentation by a student at Vidya Vikas Universal College of BMS & BMM about Cadbury. It contains information about Cadbury's vision, mission, objectives, the 4 Ps of marketing (product, price, place, promotion), competitors, awards, and conclusions. The presentation provides an overview of Cadbury's history and operations.
Cadbury aims to improve chocolate quality and expand globally. It began in India in 1948 and now has over 70% market share there. Cadbury operates in several categories and has pioneered cocoa cultivation in India, employing over 50,000 people worldwide. Key Indian brands are Dairy Milk, 5 Star, and Celebrations. Dairy Milk emerged as the most trusted Mumbai brand in 2005. Cadbury targets all ages and incomes but focuses on celebrating life's moments. It faced a worm controversy in 2003 that reduced profits by 30%, but recovered through brand equity, customer perceptions, and new products.
Cadbury India Ltd is a leading confectionery company that was incorporated in India in 1948 as a subsidiary of Cadbury Schweppes Overseas Ltd. It manufactures and sells chocolate, gum, and candy brands. Cadbury traces its origins to 1783 in Switzerland and 1824 in Birmingham, England. In India, Cadbury set up its first plant in 1960 in Thane, Maharashtra. It has since expanded its product portfolio and production capacity. Mr. Anand Kripalu has served as Managing Director of Cadbury India since 2005. The company's vision is to align with its core purpose of "Life Full Of Cadbury and Cadbury Full Of Life" through quality products and social responsibility initiatives in
Competative study between coke vs. pepsisalilsharma
This document appears to be a research project submitted by Salil Kumar Sharma towards completion of an MBA degree at GLA University in Mathura. The project examines the competitive landscape between Coca-Cola and Pepsi in India through consumer research and analysis of the soft drink industry. It acknowledges the guidance of project guide Mr. Darshan Saxena and others. The contents include an introduction to the topic, literature review, overview of the soft drink industry in India, profiles of Coca-Cola and Pepsi, their brands, marketing strategies, and findings and recommendations from the research.
Mr. Amit Jatia is the CEO of McDonald's India. He established Hardcastle Restaurants Private Limited (HRPL) in 1995 as a joint venture with McDonald's to operate restaurants in West and South India. Under his leadership, HRPL has expanded McDonald's presence across India through numerous restaurant openings. The document provides details on Mr. Jatia's educational and professional background, HRPL's growth strategies, and insights from Mr. Jatia on adapting the McDonald's model to the Indian market through localization of menus, prices, and operations.
Produc line of squre food and beverage ltdUITS,Dhaka
This document contains a marketing plan for Radhuni Basic Spice, which was introduced in 2001 by Square Food & Beverage Limited to provide quality ready-to-cook food ingredients. Radhuni became very popular among housewives for its convenience. It has since dominated the branded powdered spice market in Bangladesh and is currently the market leader. The plan discusses Radhuni's product, pricing, distribution, and promotion strategies, and identifies strengths, weaknesses, opportunities, and threats. Customer surveys were conducted and recommendations were made to increase promotional activities and media presence to attract new customers.
The document discusses Mother's Recipe, an Indian food brand owned by Desai Brothers Limited. It has expanded from pickles to include 12 categories of products totaling over 150 variants. The brand aims to bring authentic regional Indian tastes and is a market leader in pickles. It has a growing domestic and international presence. The document discusses Mother's Recipe's strategies for new product development, retail partnerships, marketing and driving category growth. It highlights initiatives like regional pickle festivals and digital campaigns to promote the brand.
The document outlines the areas to be covered in a presentation on the brand audit of Nestle Pure Life water. It includes sections on the history and logo history of Nestle, an introduction to Nestle Pure Life in Pakistan, the brand's mission and vision, elements and attributes. It also discusses Nestle Pure Life's major competitors, marketing mix, sources of brand equity, SWOT analysis, suggestions and recommendations.
Procter & Gamble is a large multinational consumer goods company headquartered in Cincinnati, Ohio. It produces a wide range of products including foods, beverages, cleaning agents and personal care items. P&G has a long history dating back to 1837 and is one of the largest consumer goods companies worldwide with over 300 brands and operations in over 80 countries. The company is a leader in corporate social responsibility and runs programs in India focused on education, health, and hygiene.
Torrp-it-up. It’s a world of exotic flavors that expands the horizons of your taste buds and sets you on course to a journey of discovering exiting tastes and flavors.Being a brand for the young Indians, ‘Torrp it Up’ has a vibrant and a youthful personality as this brand stands Fresh on the four pillars ie Delicious, Nutritious, Hygienic and fresh.
BIOWORLD Europe was founded in 1996 and is headquartered in The Netherlands. It supplies high-quality licensed lifestyle products to customers throughout Europe, Middle East, and Africa. The company employs designers, producers, and distributors to create, design, produce, and distribute licensed products in-house. BIOWORLD Europe prides itself on offering innovative, high-quality products and maintaining long-term relationships with its license partners and consumers.
This document is a project report submitted by DiptiRanjan Panda to their professor Dr. T.K. Das at Sambalpur University. The report analyzes consumer perception of Park Avenue deodorant in Sambalpur Town. It includes an introduction to the objectives of the study, Park Avenue and its parent company Raymond Group, and background information on deodorants. The content covers the history and purpose of deodorants, how they work to prevent body odor, and regulations around their classification.
PepsiCo is a global food and beverage company founded in North Carolina in 1965. It has a portfolio of popular brands including Pepsi, Lay's, Kurkure, Tropicana, Gatorade, Quaker, and more. PepsiCo emphasizes its mission of producing financial value while also nourishing consumers, providing jobs, and being environmentally responsible. It has a large presence in India as well through partnerships with farmers and efforts in water conservation. The company faces competition from Coca-Cola but also has opportunities to expand into new markets and develop healthier products.
Close Up is a toothpaste brand owned by Unilever that was launched in Pakistan in the 1970s. It was the first toothpaste to combine toothpaste and mouthwash. The report analyzes consumer behavior and market share of toothpastes in Karachi, with a focus on Close Up. It finds that Colgate has the largest market share at 37%, while Close Up has 24% and is the second most consumed brand. Close Up appeals most to students and young people. While it has high satisfaction and quality, it could increase its market share by more promotional activities like Colgate.
The document discusses plans to expand the hot dog franchise Yummy Dogs in India. It outlines the vision to become the leading hot dog producer and retailer in Asia within 5 years. The franchise aims to open 50 outlets in Mumbai and then expand nationwide, starting with Delhi, Bangalore, and Pune. A variety of hot dog options are offered, including vegetarian, non-vegetarian, diet, and protein varieties. The franchise emphasizes taste, quality, and health.
Canadian Gold Foods is a new venture of Mountain Top Foods Ltd. to source and market meat, food ingredients, and other products in Southeast Asia. It will act as a sourcing agent between suppliers, manufacturers, and distributors as well as provide marketing support. The company was created to address difficulties experienced by Mountain Top's Philippine operations related to legal supply and smuggling. Canadian Gold Foods will use Mountain Top's logo customized with a maple leaf to emphasize its Canadian base and focus initially on canola oil. Its mission is to provide full-scale food marketing consultancy and satisfy customer needs through trust, loyalty, growth, and honest work. Short-term goals include establishing distributors in key Asian markets, while long
RUNNING HEAD Strategic Plan Part 11Strategic Plan Part 1.docxtoltonkendal
RUNNING HEAD: Strategic Plan Part 1 1
Strategic Plan Part 1
Strategic Plan Part 1BUS/475
October 11, 2016
Introduction
Diageo is a renowned global leader and powerhouse, famous for its range and collection of alcoholic beverages. In addition to the top-notch beer brands, the company looks to come up with a non-alcoholic beverage drink to tap into the ever-growing market in this sector to meet new customer needs. The new product line is backed with the vision of being the best producers of high quality, healthy non-alcoholic products that are natural, to enable and retain worldwide market leadership in the product line, and a mission of producing high quality and natural products ensuring consistency in high quality production, Diageo has promised to ensure customer satisfaction whilst maintaining a high quality product.
Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
Diageo, best known for its top-notch beers and liquors, it has been dealing widely with alcoholic drinks of various types. Being a global market leader, Diageo has a huge market to tap into, and with the dynamics of consumer tastes there is always an opportunity to improve on services that are offered. Due to increased need and use of non-alcoholic beverages by customers, there is a need for establishment of a division to deal with production of such beverages, so as to meet customer expectations. Since there are numerous non-alcoholic beverages in the market, the division’s endeavor to come up with a unique beverage that will guarantee a fulfillment like no other to consumers. These drinks will include exotic flavors; Atemoya flavor will give our customers a sweet and tart taste which in essence is a combination of pineapple, coconut and vanilla. Jackfruit flavor will give our customers a tarter taste with the sweetness of a banana. The new and exotic flavors, backed with attractive packaging, a great competitive edge is ensured, given the fact that it’s completely new product. The production of our products will be customer-centric, with numerous tasting sessions to ensure we get the right mix for our product.
The product will retail in the right market after thorough research and market segmentation while ensuring that the new beverage meets the required standards set, for both health and environmental aspects. This means all our packaging will be environmentally friendly. The beverage will retail affordably in economical packages with a price range that cuts across income levels to ensure that no customer is left out. Besides, it will be consumable in a wide range of events such as weddings and other social gatherings as well as accompanying any meal.
The mission of the new product division shall be: To always produce high quality, healthy and natural beverages for all people.
Describe how the division addre ...
This document provides an overview of Lay Gewürze oHG, a German company that has been producing spices, seasonings, and food technology products for over 90 years. The company aims to offer high quality products and services through innovation. It operates a modern production facility in Thuringia that meets high food standards. The company offers a wide range of products across many categories including sausages, meat, dairy, snacks, and more. It prides itself on quality, innovation, and providing customized solutions and personal service to customers around the world.
Lay's(India) - pal banaye magical Lay’s, the world’s largest and favorite sna...Tushar Sadhye
Lay's(India) - pal banaye magical
Lay’s, the world’s largest and favorite snack food brand, has steadily established itself as an indispensable part of India’s snacking culture since its launch in 1995.
Gopaljee Diary Foods Privated Limited is a leading dairy products brand in India established in 1989 with a turnover of 500 crores. It procures milk from over 1.5 lakh farmers across 1500 villages and has three main brands: Gopaljee Ananda, G+, and Dairy India. The company focuses on building leadership in branded and value-added dairy products using quality ingredients and international production standards.
This document discusses the Canadian Beef Brand's strategy to build brand loyalty and position Canadian beef globally as a premium brand. The strategy focuses on telling the story of Canadian beef through brand pillars that emphasize the producers, the high quality product, sustainability practices, and world-class standards. Canada Beef will work with partners and leverage resources to communicate these brand pillars and proofs to consumers to increase demand and trust in the Canadian beef brand. The overall goal is to make Canadian beef a sought-after brand valued for more than just quality.
Bill Stankiewicz Copy Of Hain Celestial Group ReportBillStankiewicz
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Branding Challenges & Opportunities, Turkey food & drink initiative by TBCCISCG International
What are the Branding Challenges & Opportunities. Presentation @ the Turkey Food & Drinks Initiative by the Turkish British Chamber of Commerce and Industry (TBCCI), hosted by UBS in London. What are the issues & trends relating to country of origin branding, the competitive environment, impact of globalisation and the current situation regarding branding of Turkish food and drink products in the UK. April 9, 2015 by Anne Bacon
La'Giardino is a garden-themed Italian restaurant located in Shahrai-Faisal area that aims to serve fresh, healthy, and great tasting Italian cuisine at reasonable prices in a clean and relaxing environment. The restaurant targets upper and middle-income families in the local area and aims to differentiate itself from competitors by its garden setting and innovative menu options. It will promote through social media, advertisements, and partnerships with food delivery services to build its customer base and brand awareness.
Similar to costumer perception towards rehmat spices (20)
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INTRODUCTION
“if the appearance of spices were to reflect their importance in the history of the world , the
bottles of spices would be filled with bright glittery substance , diamonds, rubies, emeralds or
gold would be appropriate’’.
Spices of condiments are known to have inspired trade, exploration, war and verse since the
beginning of civilization. As a matter of fact, people made fortunes in the pursuits of spices and
spices at intermittent periods in human history literally served as currency. As recent as the early
1500s, “spices wars’’ shook out between the countries, such as the Portuguese and Dutch and
later in the history between the Dutch and English. This deep quest for spices owed its origin to
the significance of spices, most important aspect of which happens to be their ability to heel and
perpetuate life. In comparison to what the significance and the cost spices carried in the ancient
world as a tradesmen where willing to risk their very survival in their quest for spices in, we are
able to procure the same at the relatively much lower prices.
One may safely conclude that spice and treading in them carried a lot of weight throughout
human civilization. It was a royal trade even though men from all walks of life tired their luck in
the spice market. We at Rehmat spices (BIPL). Feel proud to be a part of rich history of the
spices trade which seems to have swooped commerce through the ages. We are dedicated to
procurement, processing, delivering, packing, distributing and packaging of all kinds of spices in
a dedicated and diligent manner. Our mission is to bring you the myriad and multicolored spices
with their mystical fragrance and taste preserved in a packet so that as you open it, natural proof
of spices sweeps your senses and ornaments your dishes, in terms of color and taste. We
consistently attempting to improvise and diversify our existing product line and for this purpose
our dedicated research and departmental wing are researching every possible fact of it.
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“Spices maybe familiar, but they never cease to fascinate our minds. Much is known about
them, yet more remains to be unrevealed about the nature and utility of these precious gifts of
nature’’.
Dr Philip kotler defines sales as “the exchange of goods or services for an amount of money or
its equivalent; the act of selling’’.
Like the others industries the spices industries are highly competitive today. Each and every
company wants to grow and therefore indulges on a regular research and development programs
but the developments of new products does not help to the company unless its products have
some differential advantage over the other products within the same industry despite the heavy
competition in the industries. The spice companies are able to survive in the market and is
achieving new milestone every year. This year spice companies are expecting higher turnover.
This is because of their quality service, timely delivery and cheap rates of products. Maintenance
of standard quantity is chief motive. There are large numbers of competitors of making industries
prevailing in the market.
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COMPANY PROFILE
REHMAT SPICES is the product of Banday impex Pvt. Ltd namely called as (BIPL). Banday
Impex Pvt. Ltd. (BIPL) is a leading diversified group renowned for its commitment towards
innovating premium quality products and services. It is a vibrant Company that provides
consumers in J&K with products of global standards and is committed to long-term sustainable
growth and quality. Headquartered in J&K (India), the Company insists on honesty, integrity and
fairness in all aspects of its business. This has earned it the trust and respect and is acknowledged
amongst Valley’s 'Most Respected Companies' and amongst the 'Top Wealth Creators of J&K'.
Constant Innovation, Stringent Quality and diversified products have made the BIPL Group a
multi-crore brand since its launch. BIPL Group forayed into food products in 1997 with the
internationally acclaimed brand DIAMOND for Medicinal Herb like Saffron. Subsequently
another brand REHMAT Spices, Pulses and Cosmetics was launched. It is dominant player in all
the sectors in which it operates. The Group has maintained its market leadership over the years.
They are the only units in the trade to be awarded the prestigious ISO 9001: 2000, 22000
Certification. The Group’s remarkable growth and diversification has been achieved on account
of emphasis on quality at all levels. About the background of this company? The Banday Impex
Private Limited is involved in diverse business activities. Besides cultivating and trading of
saffron, building of roads and flyovers in the state, the company has forayed in the business of
branded spices and pulses in the year 2003. Its consumers are enjoying the BIPL products under
the brand name REHMAT from last three years. The brand REHMAT has within a very short
span of time became a household name in Kashmir. The innovation and commitment to bring the
best in the categories of spices has flourished its business. The company has achieved distinction
of having latest ISO ranking that makes every citizen of Kashmir to feel proud of it. Since 2003,
people have come to know that BIPL as a quality conscious company and they can rely on for
great tasting, high quality spices manufactured under the brand name REHMAT. Due to this
virtue the company has taken significant market share of spices in the valley of Kashmir. What
makes ‘Rehmat’ different from others? REHMAT is a quality product. It is good that market is
growing. But this is the only company in India, which has got ISO 22,000 by AQSR (American
Quality System Registrar), and Coke. It has received more than five awards this year. it has
received quality marks like ISO 9001, ISO 9002 and HASCP. The most recent award we
received was the first prize for the quality spices, foods and cosmetics at the 53rd industrial and
handicraft exhibition-2007.BandayImpex Pvt. Ltd. (BIPL) group renowned for its commitment
towards innovating premium quality products and services. It is a vibrant Company that provides
consumers in J&K with products of global standards and is committed to long-term sustainable
growth and quality. Headquartered in J&K (India), the Company insists on honesty, integrity and
fairness in all aspects of its business. This has earned it the trust and respect and is acknowledged
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Amongst Valleys Most Respected Companies and amongst the 'Top Wealth Creators of J&K'.
Constant Innovation, Stringent Quality and diversified products have made the BIPL Group a
multi-crore brand since its launch.
BIPL Group forayed into food products in 1997 with the internationally acclaimed brand
DIAMOND for Medicinal Herb like Saffron. Subsequently another brand REHMAT Spices,
Pulses and Cosmetics was launched. We are a dominant player in all the sectors in which it
operates. The Group has maintained its market leadership over the years. We are the only units in
the trade to be awarded the prestigious ISO 9001: 2000, 22000 Certification. The Group's
remarkable growth and diversification has been achieved on account of emphasis on quality at all
levels.
A value-driven corporate, BIPL group has further consolidated its position in the last few years
through successful forays into sectors as diversified as FMCG and Construction.
The Company's activities in the Valley have facilitated direct and indirect employment and
provides livelihood to about one thousand people including farmers, suppliers of packaging
materials, services and other goods. We are a responsible organization and facilitate initiatives
that help to improve the quality of life in the communities where we operate.
The Company continuously focuses its efforts to better understand the changing lifestyles of
Valley and anticipate consumer needs. The culture of innovation and renovation within the
Company and extensive Research and Development facilities gives it a distinct advantage in
these efforts. It helps the Company to create value that can be sustained over the long term by
offering consumers a wide variety of high quality, safe products.
BIPL Group constantly leverages its strength in its marketing expertise through dealer network
expansion, Up gradation of production facilities and bringing greater consumer orientation, while
maintaining its commitments to high quality, innovation and consumer value. BIPL Group is
committed to maintaining high standards in all its diversification endeavors.
Rehmat masala spices is the parent manufacturing company of BIPL is globally acclaimed
organization engaged in manufacture and export of quality range of basic spices powder,
blended spices powder, traditional spice mixes ,and kashmiri vegetable pickles etc. It Is a
leading diversified group renowned for its commitment towards innovating premium quality
products and services. They are a vibrant Company that provides consumers in J&K with
products of global standards and is committed to long-term sustainable growth and quality.
Headquartered in J&K (India), the Company insists on honesty, integrity and fairness in all
aspects of its business. This has earned it the trust and respect and is acknowledged amongst
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Valley’s 'Most Respected Companies' and amongst the 'Top Wealth Creators of J&K'.
Constant Innovation, Stringent Quality and diversified products have made the BIPL Group a
multi-crore brand since its launch.
The Company's activities in the Valley have facilitated direct and indirect employment and
provides livelihood to about one thousand people including farmers, suppliers of packaging
materials, services and other goods. We are a responsible organization and facilitate
initiatives that help to improve the quality of life in the communities where we operate.
The Company continuously focuses its efforts to better understand the changing lifestyles of
Valley and anticipate consumer needs. The culture of innovation and renovation within the
Company and extensive Research and Development facilities gives it a distinct advantage in
these efforts. It helps the Company to create value that can be sustained over the long term by
offering consumers a wide variety of high quality, safe products.
BIPL Core Values
Confidence: in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in our conduct.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships: to build long term relationships.
Simplicity & Positivity: Simplicity and positivity in our thought, business and action.
Adaptability: to be flexible and adaptable, to meet challenges.
Flow: to respect and understand the universal laws of nature.
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Our Group Vision
BIPL Group shall deliver Everything, Everywhere, Every time for Every Kashmiri Consumer
in the most profitable manner.
Group Mission
We share the vision and belief that our customers shall be served only by creating and
executing BIPL scenarios in the consumption space leading to economic development.
We will be the trendsetters in evolving delivery formats, creating standards, making
consumption affordable for all customer segments – for classes and for masses.
We shall infuse our brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination shall
be the driving force to make us successful.
Corporate Statement
BIPL signifies optimism, growth, achievement, strength, quality, rewards and perfection.
BIPL encourages us to explore areas yet unexplored, write rules yet unwritten; create new
opportunities and new successes. To strive for a glorious future, BIPL brings strength, ability
to learn, unlearn and re-learn ability to evolve.
We , at BIPL do not wait for the BIPL to unfold itself but create BIPL scenarios in the
consumer space and facilitate consumption because consumption is development. Thereby,
we effect socio-economic development for our customers, employees, stakeholders,
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associates and partners.
• Our customers will not just get what they need, but also get them where, how and when they
need.
• We will not just post satisfactory results, we will write success stories.
• We will not just operate efficiently in the Indian economy, we will evolve it.
• We will not just spot trends; we will set trends by marrying our understanding of the Indian
consumer to their needs of tomorrow.
• It is this understanding that has helped them to succeed. And it is this that will help them
succeed in the BIPL.
Major Milestones
1997 Diamond MultiTech Constructions
2003 Rehmat Forayed into FMCG for Retailing of Spices,
Pulses and Cosmetics
2004 MultiTech Constructions Diversified into multi crore Construction
businesses of Bridges, Flyovers, Roads and
Highways in Collaboration with India’s No.1
Construction Company Valecha Constructions,
Mumbai
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Board of Directors
Mr. Din Mohammad Banday CMD (He has been the pioneer and the vision behind the
company)
Mr. Ashiq Banday, Managing Director (He is an MBA and the force behind BIPL. He has
inculcated the values of the company in the sales force.
Mr. Nisar Ahmad. Shah, Director
Mr. Zahoor Ahmad. Shah, Director
Awards & Recognitions
• ISO 22000
• ISO 9001
• Certified HACCP
• 52nd Industrial and Handicrafts Exhibition Award 2006
• 53rd Industrial and Handicrafts Exhibition Award 2007
BIPL Group constantly leverages its strength in its marketing expertise through dealer
network expansion, Up gradation of production facilities and bringing greater consumer
orientation, while maintaining its commitments to high quality, innovation and consumer
value. BIPL Group is committed to maintaining high standards in all its diversification
endeavors.
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Major Awards
Certified HACCP
Ashiq Banday bags Leadership Awards 2009
52nd Industrial and Handicrafts Exhibition Award 2006
53rd Industrial and Handicrafts Exhibition Award 2007
Banday Impex wins National Industrial Excellence Award – 2008
Rashtriya Ratan Award
Adding another feather to his cap, chief operating officer of Banday Impex Pvt Ltd, Ashiq
Banday has bagged the prestigious Rashtriya Ratan Award. Governor of Rajasthan S K
Singh gave out the award to Banday in Jaipur on April 22.
Aim / Vision / Mission
Vision
BIPL Group shall deliver Everything, Everywhere, Every time for Every Kashmiri Consumer
in the most profitable manner.
Mission
We share the vision and belief that our customers shall be served only by creating and
executing BIPL scenarios in the consumption space leading to economic development.
We will be the trendsetters in evolving delivery formats, creating standards, making
consumption affordable for all customer segments – for classes and for masses.
We shall infuse our brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination shall
10. SALES AND DISTRIBUTION OF REHMAT SPICES
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be the driving force to make us successful.
Location:-Khunmoh, Srinagar, Jammu & Kashmir
BIPL Group forayed into food products in 1997 with the internationally acclaimed brand
DIAMOND for Medicinal Herb like Saffron. Subsequently another brand REHMAT Spices,
Pulses and Cosmetics was launched. We are a dominant player in all the sectors in which it
operates. The Group has maintained its market leadership over the years. We are the only
units in the trade to be awarded the prestigious ISO 9001: 2000, 22000 Certification. The
Group's remarkable growth and diversification has been achieved on account of emphasis on
quality at all levels
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These are some of the products of Bipl for Rehmat spices …..
Read
Chill
Powder
Substance
Red Chilli
Powder
Taste Pungent
Colour Red (No
artificial
colour used)
Properties
& Action
It contains
coarse
ground red
chilies of the
finest
quality,
distinguished
by their
bright red
colour and
mild
Pungency.
Carefully
graded
chilies,
hygienically
ground and
scientifically
packed to
retain their
bright red
colour and
farm fresh
flavour.
Retail
Packs (gm)
50, 100, 400,
1000, 5000
Retail
Pouch
100, 200,
500, 1000
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Kashmiri Chilli Powder
Substance
Kashmiri chilli Powder
Taste
Pungent
Colour Red (No artificial colour used)
Properties &
Action
Kashmiri Chilli is the finest quality
of chilli, available in India and has
the unique property of giving food
of naturally rich, red colour without
making it too hot.
Retail
Packs (gm)
100
Retail Pouch (gm)100,200,500
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Coriander Powder
Substance
Coriander Powder
Taste
Earthy, mild-aromatic
Colour Natural green
Properties &
Action
Hygienically prepared from the
best quality of whole spices.
Enriches your dishes with flavour,
fragrance, colour and unforgettable
taste. A perfect blend of garden
fresh aroma and natural green color
carefully graded coriander,
hygienically crushed and
scientifically packed to retain
freshness. No artificial colours
used.
Retail Packs
(gm)
100 Pouch (gm) 500
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Jeera Powder
Substance Jeera Powder
Taste Nutty, Earthy & bitter taste
Colour Muddy brown
Properties & Action Hygienically prepared from the best quality of whole spice. Enriches
your dishes with flavour, fragrance, colour and unforgettable taste
Retail packs in (gms) 100
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Ginger powder
Substance
Ginger Powder
Taste
Aromatic, pungent
Colour Brownish-yellow
Properties
& Action
Best quality ginger.
Scientifically graded.
Hygienically ground and
packed. No artificial
colours used. Enriches your
dishes with flavour,
fragrance, colour and
unforgettable taste.
Retail
Packs (gm)
100
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Black Papper
Substance
Black Pepper
Taste
Sharp, pungent flavour
Colour Black
Properties & Action Best quality black pepper. Scientifically graded. Hygienically ground
Hygienically prepared from the best quality of whole spice. Enriches
colour& taste.
Retail Packs (gm) 50
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Saunf Powder
Substance
Saunf Powder
Taste
Aromatic & soothing flavour
Colour Green
Properties & Action Carefully graded Saunf, hygienically groun
freshness and green colour. It is prepared fr
handpicked from the sunny, well-drained s
unique aroma, texture and flavour. This Sa
give them a distinct aromatic and soothing
earthy aroma of Indian bread.
Retail Packs (gm) 100, 500
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Green
Cardamom
Substance
Green
Cardamom
Taste
Spicy-sweet
(Smokey)
flavour
Colour Pods are
green with
brownish-
black seeds
Properties
& Action
Cardamom
spice is a
highly
aromatic
spice. It's
unique
slightly
sweet and
savory
flavor
allows it to
be
combined
with both
sweet and
savory
dishes.
Cardamom
seed's
ability to
enhance so
many types
of food is
why it is
combined
with a wide
range of
other
ingredients.
Retail
Packs
(gm)
25, 250,
sachet
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Dalchini
Substance
Dalchini
Taste
Sweet, spicy & pungent taste of cinnamon
Colour Bark is muddy-yellow colored
Properties & Action Hygienically prepared from the best quality of w
&flavour, fragrance, colour& unforgettable taste.
Retail Packs (gm) 50
Kasoori Methi
Substance
Kasoori Methi
Aromatic & soothing flavour
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Mint Dried (Meshed)
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Substance
Mint (Drie
Taste
Aromatic B
Colour Green
Properties &
Action
Hygienica
whole spic
fragrance,
Retail Packs
(gm)
50
RESEARCH METHOD
RESEARCH METHOD:
The research method was conducted was the primar
conducted with retailers. The interview and questionn
data.
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Methodology details
The research methodology used is “simple survey tec
In this method, Questionnaire has been prepared
this purpose close ended questions has been framed.
The questions have included sequentially so the cu
easily.
The retailers chosen for survey at the random, to get p
of customers.
Sources of data:
Once the research design has been dedicated, the ne
data. Essentially there are two sources of data or
DATA AND SECONDARY DATA.
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Primary data collection:
A structured Questionnaire was prepared in Rehma
with 50 different retailers and Wholesalers
Interviews and survey work were conducted in respec
Secondary data collection:
Publications of different competitor were referred.
Websites of Rehmat and different competitors were v
Reference books on marketing were referred.
Sampling procedure
The sampling method decides the way in a manner sa
Probability sampling:-
Systematic method: - for this project systematically
study
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Research design:
In our research we adopted preliminary research foll
discovery of ideas insight into the problem and form
investigation and developing the working hypothesis.
After proper definition of research problem, the type
find out the possible solution/objectives by attaining t
Objectives of study:
1) The study was based on practical program which h
Connectivity and distribution of the network.
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2) The study was carried out on questionnaires and pe
Helped in observing and studying the sales and di
3) The study also provides suggestions and feedbacks
4) The study initiated the drive of gearing up the sale
5) The study was concerned with the present and the
Company.
6) The study also included market survey, personal re
Sopore town so satisfication level of the retailers
Scope of study:
1) With the help of the study we have accessed t
regarding the profit maximization.
2) The study has been done to find out the
management deals with business cycle i.e. inf
26. SALES AND DISTRIBUTION OF REHMAT SPICES
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3) The study has been done to find out the sales
of plan of (bipl) Banday impex private limited
4) The study can help analyzing the weak point
industry can be able to increase the projects an
5) The study has been done so as to find new sal
6) The study has been done as to find the q
competitors.
7) It will help us to better understanding of the fu
DATA ANALYSI
1) Is Rehmat Spices a Good Competitor in the s
Yes NO
40 10
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Source: Primary Data
Interpretation
It can be depicted from the graph and table t
considering Rehmat Spices as Good competitor in
against it
2) What is response of Consumers about the Rehmat pro
Good Very Good average
15 20 9
40
10
0
5
10
15
20
25
30
35
40
45
yes NO
28. SALES AND DISTRIBUTION OF REHMAT SPICES
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Source: Primary Data
Interpretation
It can be depicted from the graph and table
considering Rehmat Spices as Good, 40% are con
its average while only 12% rates it as poor
3) Are Rehmat products satisfying the Consumer require
Yes NO
39 11
20
9
6
Sales
29. SALES AND DISTRIBUTION OF REHMAT SPICES
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Source: Primary Data
Interpretation
It can be depicted from the graph and table
considering Rehmat Spices as its satisfying costu
against it
4) Is the price of Rehmat products higher than different
Yes NO
23 27
39
11
0
5
10
15
20
25
30
35
40
45
Yes No
30. SALES AND DISTRIBUTION OF REHMAT SPICES
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Source: Primary Data
Interpretation
It can be depicted from the graph and table
considering Rehmat Spices as higher in price in t
it
5) What are the major problems you are facing from the
Delay in Delivery Not taken order
regularly
Damage
23
27
0
5
10
15
20
25
30
Yes No
31. SALES AND DISTRIBUTION OF REHMAT SPICES
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14 14 7
Source: Primary Data
Interpretation
It can be depicted from the graph and table that 2
in delivery other 28% says they are not takin
considering that there products are damaged
problems
6) Does the Rehmat Company provide any discount offe
Yes NO
14
14
7
15
Sales
32. SALES AND DISTRIBUTION OF REHMAT SPICES
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27 23
Source: Primary Data
Interpretation
It can be depicted from the graph and table t
discount offers from Rehmat spices while 46% do
7) Do you get the credit facilities from Rehmat products?
Yes NO
43 7
27
23
0
5
10
15
20
25
30
YES NO
33. SALES AND DISTRIBUTION OF REHMAT SPICES
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Source: Primary Data
Interpretation
It can be depicted from the graph and table that
facilities from Rehmat Spices while only 14% does
8) For what time you are getting credit facilities?
15 days I month 45 day
43
7
0
5
10
15
20
25
30
35
40
45
50
YES No
34. SALES AND DISTRIBUTION OF REHMAT SPICES
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GOVT DEGREE COLLEGE SOPORE
34 9 0
Source: Primary Data
Interpretation
It can be depicted from the graph and table that
get credit facilities for 15 days from Rehmat Spic
for 1 month while there is no one who gets credit f
9) Whether you sale the other product of other brands?
MDH spices Kanwal spices Rehma
6 24 14
34
9
0 0
Sales
35. SALES AND DISTRIBUTION OF REHMAT SPICES
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GOVT DEGREE COLLEGE SOPORE
Source: Primary Data
Interpretation
It can be depicted from the graph and table that
MDH spices while the most of retailers sale kan
48% and 28% sale Rehmat Spices and other 12%
10) Rehmat spices should focus in quality improvement?
6
14
6
Sales
36. SALES AND DISTRIBUTION OF REHMAT SPICES
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GOVT DEGREE COLLEGE SOPORE
Yes No
41 9
Source: Primary Data
Interpretation
It can be depicted from the graph and table th
Rehmat spices should improve their product quali
quality products.
11) Would you prefer to take Rehmat spices in future?
41
9
0
5
10
15
20
25
30
35
40
45
Yes NO
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Yes Maybe No
20 4 18
Source: Primary Data
Interpretation
It can be depicted from the graph and table that
they would prefer , 8% think No, 36% prefer Ma
they should not prefer to take Rehmat Spices in fu
Findings
20
4
0
5
10
15
20
25
yes no
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1) The qualities of Rehmat spices are very go
product as value for money.
2) There is 100% brand awareness in the targeted
3) The Rehmat Company directly appoints the
work.
4) It was found that Rehmat spices have trapped
offer big scale of projects.
5) It was observed that in retail segment Re
lappers over retail market.
6) It was observed that the products of Rehmat
have a long durability period and also the
furnished and distributed.
7) The products produced by Rehmat spices
expectations , this leads to the development
satisfy the clients fully.
SUGGESTIONS
39. SALES AND DISTRIBUTION OF REHMAT SPICES
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GOVT DEGREE COLLEGE SOPORE
1) To increase the advertisement and retailers.
2) They should try to reduce the rate and should p
3) They should try to make the products available
4) They should raise the quantity of their product
5) They should promote their group tracking prod
6) They should stretch its products line keeping
market situation.
7) Proper stocks of machines and spare parts sho
the cleared of market.
8) After sale-service should be provided on time t
9) Company should adopt proactive “distribution
customers.
10) Campaign should be established in the
awareness about the products.
Conclusion
40. SALES AND DISTRIBUTION OF REHMAT SPICES
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GOVT DEGREE COLLEGE SOPORE
The present is the era of Company’s loyalty to the co
satisfication to the company. Now a days the consu
ever before and because the consumers are more
faster, more agile and more creative than few years
Rehmat spices constantly pursuit to achieve higher co
brand/relationship management.
After collecting and analyzing the primary and
conclusion, that Rehmat spices are having a great
establishment in 1971 at Jammu and Kashmir. It h
India and is having a great impact in Indian market. I
in major areas of J&K.
Limitations:
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BIBLIOGRAPHY:
1) Survey and research was conducted for R
Therefore results are limited to Rehmat sales a
2) Certain business secrets are not revealed by th
3) Only one industry is considered as sample so
whole industry.
4) Lack of time to do the research.
5) Conservative nature of some of the responden
6) Questionnaire method was adopted for the st
information given by retailers irrespective of t
42. SALES AND DISTRIBUTION OF REHMAT SPICES
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www.bipl.com
www.google.com
www.yahoo.com
Books:
Marketing management: (Phillip kotler)
Marketing Management: (Mr. S.A. Sherlekar)
Questionnaire
Questionnaire for Rehmat spice retailers and
Wholesalers:
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Name:……………………..Contact no:………………………… Gender:…………………..
Edu.qualifications:……………………….. Age……………………………… Area………………….
1) Is Rehmat spices a Good competitor in the spice market?
Yes NO
2) What is response of Consumers about the Rehmat products?
Good very good average poor
3) Are Rehmat products satisfying the Consumer requirements?
Yes NO
4) Is the price of Rehmat products higher than different other Spice Companies?
Yes No
5) What are the major problems you are facing from the Rehmat Company?
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Delay in delivery not taken order regularly damaged products
Other problems
6) Does the Rehmat Company provide any discount offers?
Yes No
7) Do you get the credit facilities from Rehmat products?
Yes No
8) For what time you are getting credit facilities?
15 days 1 month 45days or more than 2 months
9) Whether you sale the other product of other brands?
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MDH Spices Kanwal Spices Rehmat Spices Mehak Spices
10) Rehmat spices should focus in quality improvement?
Yes No
11) Would you prefer to take Rehmat spices in future?
Yes No May Be Not at all