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A division of Masterminds Media Associates
Masterminds Events
events
We take this opportunity to introduce ourselves to you.
We are Masterminds Events, a premier event company specializing in conceiving, planning and
executing unique and dynamic events, be it India or across the seas, be it corporate events,
retail events or pure entertainment, our creativity knows no bounds.
Right from the word ‘go’ we’ve handled a whole host of key clients from Shoppers Stop,Adora
Diamond Jewelry, Parle Foods Pantaloons Retail, Cinemax to the recent Croma Retail, Home
Bazaar, Product of the Year and R City., we’ve taken people places and given new meaning to
many a traditional advertising and below the line strategies.
Overseas, we’ve staged musical and theatrical nights with Indian celebrities and singers like Anu
Malik, Kumar Sanu, Shreya Ghosal, Paresh Rawal, Dinyar Contractor and Kader Khan.
We believe in the ingenuity and quality of the work we do. Each event has a unique and
distinctive edge from the next and each client a new opportunity for us to utilize our talents
and creativity.
Here’s a brief insight into the range events we’ve done over our 10 years of existence, and believe
us, the journey has just begun…
events
Masterminds has had the opportunity to spread its wings and explore all the facets of the event
industry, be it in retail with events like Summer Splash, Spring Summer 2002 Fashion Show,
Adora Christmas Rock, What’s On, City of Lights and a whole host of others for our retail
clients, namely Pantaloons, Shoppers Stop, Cinemax, R City, Home Bazaar, Infiniti Mall,
Croma and many more.
Retail events can be very mundane and run of the mill, however we pride ourselves at giving a
new spin on everything we do, for example – announcing an end of season sale with
Cheergirls and a Chinese dragon!
events
Casino @ Central
Retail Events @
Fooket @ Central Oberoi
Infiniti Mall’s Fun Mania 2011
events
Retail Events @
R City-City of Lights Diwali Event 2009
Cinemax Sion, Power of 6 Anniversary
Celebrations
What’s On @ Croma
events
With Retail we’ve also handled corporate events like annual days, sports days and dandiya
nites for clients such as Lupin Ltd, Parker Hannifin etc.
39th Foundation Day of Lupin Limited saw them outsource the event for the first time and
Masterminds delivered on every count creating a lively atmosphere by merging the existing
traditions of the company with newer ones.
events
Corporate Events @
Dandiya Nite at Lupin Limited
Annual Day at Parker Hannifin Roots to Wings Kids Carnival Pune
events
Corporate Events @
39th Foundation Day @ Lupin Limited
Marsh 9th Annual Day Celebrations
events
We further exercised our talents in creating themes around product launches, for e.g. creating an
extremely polluted and dirty environment leading to a beautiful, rich and pleasant
environment for the launch of the Mitsubishi Cedia ALPG vehicle, highlighting their brand
promise of ‘Eco Friendly Luxury’.
More recently, the launch of Ektaa marked the entry of Future Group in the community product
segment, with a formal press conference at Four Seasons, Worli. Beautiful hostesses attired
in the traditional costumes of India brought out the different products.
events
Launches & Openings @
Launch of Corona Professional
Kodak DI Solutions Scanners Launch
Ektaa Launch Ab Meri Baari Portal Launch
events
Launches @
Croma Store Launch
Chetan Bhagat’s Book Launch
Pantaloon Surat Store Launch
Mitsubishi Cedia ALPG Launch
Ahemdabad
events
As time moved on, so did we!
Unique and distinctive road shows were our next aim! The most awaited movie release,
Dhoom 2 saw us roam the streets of Mumbai with stunt bikers performing as we went along
from one Cinemax multiplex to another, turning heads and stopping heart beats along the
way.
Announcing the arrival of Croma’s newest store at Bandra with the Croma Brand Wagon –
engaging the customers through innovative games that highlighted Croma’s USP – most
number of brands under one roof. This today has become an event property for Croma and is
used to announce a new store launch be it in Mumbai or across the country.
events
Road shows @
Dhoom 2 Movie Cinemax Road Show
Croma Christmas Road Show
Croma Roadshow - Bombay , Pune
Growels 101 Mall Summer Carnival
events
That didn’t satisfy our hunger for more quality work and so we moved on to exhibitions and
product displays, conceptualizing themes and designing art work to represent the same,
based on the product being showcased.
High Street Phoenix joined the Anti Tobacco campaign with 3 unique installations made
completely out of cigarettes. Life size replicas of high aspirational products were created and
installed in different areas of the mall, giving the message that a smoker could have
possessed these products had he/she not been smoking!
events
Exhibitions & Displays @
Fiat Linea Display @ R City & Inorbit
Videocon E Book Reader Display
World No Tobacco Day at High Street
Phoenix
events
Exhibitions & Displays
Finolex Stall @NSE
Kidzee Stall @ Nehru
Planetarium
Mitsubishi Stall @ Auto Car Expo
events
Exhibitions & Displays @
Ab Meri Baari Stall @ FICCI
FRAMES
GAC Shipping Stall @ India
Shipping Summit 2011
events
Product Promotions @
With clients like HDFC Standard Life Insurance, Doy Care, Corona Professional, Saffola and
Tasty Treat we’ve also handled product promotions at various venues in corporate offices,
schools and malls.
Style Call by Corona Professional was carried out at Infiniti Mall, with hair stylist giving
customers quick fix hair treatments and makeovers using Corona Professional products.
events
Product Promotions @
Provogue Cheergirls @ Mumbai
Cyclothon
Saffola Oats – Live Demo
Style Call by Corona Professional
events
Product Promotions @
HDFC SLIC Fitness & Financial Test @
Corporate
Doy Care Promotion @ Wipro
Product of the Year at Croma Gujarat
events
Product Promotions @
Kodak Easy Share – Cross Country Tasty Treat Sampling Activity - Mulund
Sinhal Classes
events
We ventured into the entertainment industry with felicitation ceremonies for the finalist and
winners of the hugely popular SaReGaMaPa Lil Champs and others.
To honour the success of recently born SACH brand of toothpaste and allied products future
group invited the co creates of the brand SACHIN TENDULKAR to personally hand over
trophies to the leading sales staff of Future Group stores across the country.
events
SAREGAMA Lil Champs Season 2, 6 finalist
Sach Award Ceremony
Felicitation Ceremonies @
Croma Triumph Awards
events
Shopper’s Stop Spring Summer 2002 collection and Pantaloons Women’s collection had us
doing in-store fashion shows for the patrons.
Held inside the store, catching customers completely unaware, 6 beautiful models sashayed down
the isles of the Pantaloons Mulund store modeling the range of women’s wear
RJ Style -O- Meter that had every one talking on Facebook and the radio took Off from Big
Bazaar Kandivli for its Finale to four different cities. This unique concept of RJ’s walking the
ramp had the crowd going and the judges in a fix deciding who to title the winners as the
sheher ka sabse stylish RJ.
events
Fashion Shows @
RJ Style-O-Meter Mumbai
RJ Style-O-Meter Delhi
RJ Style-O-Meter Bangalore
events
Pantaloons In Store Fashion Show
Fashion Shows @
Shoppers Stop Spring Summer Collection
events
In order to give an event that extra element that makes it a success, a certain amount of
designing and décor is also needed. With an exceptional creative team, Masterminds has been
able to deliver in all areas.
City of Lights, R City’s first Diwali Celebration saw us transform the Mall into a festive and
exuberant Ayodha eagerly awaiting and welcoming its King and Queen – Lord Ram and Sita.
events
Décor @
External Façade
The Chariot of Lord Ram & Sita
Mall Atriums
events
Décor @
Snow City
Atrium
Mall Passage
events
Designing @
events
BRAND COMMUNICATION-TEAM PROFILE
Komal is a MICA Alumni, MBA in Communications
Management and M.A. In Global Communications from
Anglia Ruskin, Cambridge, UK. She has been working in
the industry for the last 11 years in the area of Marketing
and Brand Management.
She has worked with clients like, ITC, Amul, Dabur,
Wipro, 3M, Nerolac, ICICI Bank, Vodafone, Cavinkare etc.
her last assignment was with DY Works, India’s leading
Brand Consultancy and Packaging Design agency, as AGM
Marketing.
She is a Brand Consultant, certified Integrated Clinical
Hypnotherapist, Pranic Healer, Mind Trainer, Behavioral
Counselor, Past life Regressionist, Radical Healer.
She combines her Brand Management and Spiritual skills
to understand human behaivour and help you and your
brand perform better!
The Brand Strategist
Komal Agarwal
+91 9167220619
agarwalkomal@gmail.com
events
Projects Worked on:
• 6th Street Yogurt
• Delta Cruises: Dolphin
• Kempinski:Casaluna
• Acadstreet.com
• Pepsico : Kurkure
• Amul
• UB Groups: Vladivar
• SEDS NGO: Event/Exhibition Branding.
Designer
Prajakta Karekar
Link to her portfolio of recent work:
http://issuu.com/prajakta_k/docs/prajakta_k_2013_new_1
events
Over the years we’ve also had the privilege of working with some of
the biggest players in different industries, from retail to FMCG
to automobiles etc.
events
Clients
events
Clients
events
Like we said, it’s just the beginning…
Every event depends on meticulous planning and coordination to make it successful!
Here at Masterminds, we believe that…
An idea leads to imagination
Imagination leads to creativity
Creativity leads to results
Results lead to success
Allow us to make your event too a success!

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Masterminds Events

  • 1. A division of Masterminds Media Associates Masterminds Events
  • 2. events We take this opportunity to introduce ourselves to you. We are Masterminds Events, a premier event company specializing in conceiving, planning and executing unique and dynamic events, be it India or across the seas, be it corporate events, retail events or pure entertainment, our creativity knows no bounds. Right from the word ‘go’ we’ve handled a whole host of key clients from Shoppers Stop,Adora Diamond Jewelry, Parle Foods Pantaloons Retail, Cinemax to the recent Croma Retail, Home Bazaar, Product of the Year and R City., we’ve taken people places and given new meaning to many a traditional advertising and below the line strategies. Overseas, we’ve staged musical and theatrical nights with Indian celebrities and singers like Anu Malik, Kumar Sanu, Shreya Ghosal, Paresh Rawal, Dinyar Contractor and Kader Khan. We believe in the ingenuity and quality of the work we do. Each event has a unique and distinctive edge from the next and each client a new opportunity for us to utilize our talents and creativity. Here’s a brief insight into the range events we’ve done over our 10 years of existence, and believe us, the journey has just begun…
  • 3. events Masterminds has had the opportunity to spread its wings and explore all the facets of the event industry, be it in retail with events like Summer Splash, Spring Summer 2002 Fashion Show, Adora Christmas Rock, What’s On, City of Lights and a whole host of others for our retail clients, namely Pantaloons, Shoppers Stop, Cinemax, R City, Home Bazaar, Infiniti Mall, Croma and many more. Retail events can be very mundane and run of the mill, however we pride ourselves at giving a new spin on everything we do, for example – announcing an end of season sale with Cheergirls and a Chinese dragon!
  • 4. events Casino @ Central Retail Events @ Fooket @ Central Oberoi Infiniti Mall’s Fun Mania 2011
  • 5. events Retail Events @ R City-City of Lights Diwali Event 2009 Cinemax Sion, Power of 6 Anniversary Celebrations What’s On @ Croma
  • 6. events With Retail we’ve also handled corporate events like annual days, sports days and dandiya nites for clients such as Lupin Ltd, Parker Hannifin etc. 39th Foundation Day of Lupin Limited saw them outsource the event for the first time and Masterminds delivered on every count creating a lively atmosphere by merging the existing traditions of the company with newer ones.
  • 7. events Corporate Events @ Dandiya Nite at Lupin Limited Annual Day at Parker Hannifin Roots to Wings Kids Carnival Pune
  • 8. events Corporate Events @ 39th Foundation Day @ Lupin Limited Marsh 9th Annual Day Celebrations
  • 9. events We further exercised our talents in creating themes around product launches, for e.g. creating an extremely polluted and dirty environment leading to a beautiful, rich and pleasant environment for the launch of the Mitsubishi Cedia ALPG vehicle, highlighting their brand promise of ‘Eco Friendly Luxury’. More recently, the launch of Ektaa marked the entry of Future Group in the community product segment, with a formal press conference at Four Seasons, Worli. Beautiful hostesses attired in the traditional costumes of India brought out the different products.
  • 10. events Launches & Openings @ Launch of Corona Professional Kodak DI Solutions Scanners Launch Ektaa Launch Ab Meri Baari Portal Launch
  • 11. events Launches @ Croma Store Launch Chetan Bhagat’s Book Launch Pantaloon Surat Store Launch Mitsubishi Cedia ALPG Launch Ahemdabad
  • 12. events As time moved on, so did we! Unique and distinctive road shows were our next aim! The most awaited movie release, Dhoom 2 saw us roam the streets of Mumbai with stunt bikers performing as we went along from one Cinemax multiplex to another, turning heads and stopping heart beats along the way. Announcing the arrival of Croma’s newest store at Bandra with the Croma Brand Wagon – engaging the customers through innovative games that highlighted Croma’s USP – most number of brands under one roof. This today has become an event property for Croma and is used to announce a new store launch be it in Mumbai or across the country.
  • 13. events Road shows @ Dhoom 2 Movie Cinemax Road Show Croma Christmas Road Show Croma Roadshow - Bombay , Pune Growels 101 Mall Summer Carnival
  • 14. events That didn’t satisfy our hunger for more quality work and so we moved on to exhibitions and product displays, conceptualizing themes and designing art work to represent the same, based on the product being showcased. High Street Phoenix joined the Anti Tobacco campaign with 3 unique installations made completely out of cigarettes. Life size replicas of high aspirational products were created and installed in different areas of the mall, giving the message that a smoker could have possessed these products had he/she not been smoking!
  • 15. events Exhibitions & Displays @ Fiat Linea Display @ R City & Inorbit Videocon E Book Reader Display World No Tobacco Day at High Street Phoenix
  • 16. events Exhibitions & Displays Finolex Stall @NSE Kidzee Stall @ Nehru Planetarium Mitsubishi Stall @ Auto Car Expo
  • 17. events Exhibitions & Displays @ Ab Meri Baari Stall @ FICCI FRAMES GAC Shipping Stall @ India Shipping Summit 2011
  • 18. events Product Promotions @ With clients like HDFC Standard Life Insurance, Doy Care, Corona Professional, Saffola and Tasty Treat we’ve also handled product promotions at various venues in corporate offices, schools and malls. Style Call by Corona Professional was carried out at Infiniti Mall, with hair stylist giving customers quick fix hair treatments and makeovers using Corona Professional products.
  • 19. events Product Promotions @ Provogue Cheergirls @ Mumbai Cyclothon Saffola Oats – Live Demo Style Call by Corona Professional
  • 20. events Product Promotions @ HDFC SLIC Fitness & Financial Test @ Corporate Doy Care Promotion @ Wipro Product of the Year at Croma Gujarat
  • 21. events Product Promotions @ Kodak Easy Share – Cross Country Tasty Treat Sampling Activity - Mulund Sinhal Classes
  • 22. events We ventured into the entertainment industry with felicitation ceremonies for the finalist and winners of the hugely popular SaReGaMaPa Lil Champs and others. To honour the success of recently born SACH brand of toothpaste and allied products future group invited the co creates of the brand SACHIN TENDULKAR to personally hand over trophies to the leading sales staff of Future Group stores across the country.
  • 23. events SAREGAMA Lil Champs Season 2, 6 finalist Sach Award Ceremony Felicitation Ceremonies @ Croma Triumph Awards
  • 24. events Shopper’s Stop Spring Summer 2002 collection and Pantaloons Women’s collection had us doing in-store fashion shows for the patrons. Held inside the store, catching customers completely unaware, 6 beautiful models sashayed down the isles of the Pantaloons Mulund store modeling the range of women’s wear RJ Style -O- Meter that had every one talking on Facebook and the radio took Off from Big Bazaar Kandivli for its Finale to four different cities. This unique concept of RJ’s walking the ramp had the crowd going and the judges in a fix deciding who to title the winners as the sheher ka sabse stylish RJ.
  • 25. events Fashion Shows @ RJ Style-O-Meter Mumbai RJ Style-O-Meter Delhi RJ Style-O-Meter Bangalore
  • 26. events Pantaloons In Store Fashion Show Fashion Shows @ Shoppers Stop Spring Summer Collection
  • 27. events In order to give an event that extra element that makes it a success, a certain amount of designing and décor is also needed. With an exceptional creative team, Masterminds has been able to deliver in all areas. City of Lights, R City’s first Diwali Celebration saw us transform the Mall into a festive and exuberant Ayodha eagerly awaiting and welcoming its King and Queen – Lord Ram and Sita.
  • 28. events Décor @ External Façade The Chariot of Lord Ram & Sita Mall Atriums
  • 31. events BRAND COMMUNICATION-TEAM PROFILE Komal is a MICA Alumni, MBA in Communications Management and M.A. In Global Communications from Anglia Ruskin, Cambridge, UK. She has been working in the industry for the last 11 years in the area of Marketing and Brand Management. She has worked with clients like, ITC, Amul, Dabur, Wipro, 3M, Nerolac, ICICI Bank, Vodafone, Cavinkare etc. her last assignment was with DY Works, India’s leading Brand Consultancy and Packaging Design agency, as AGM Marketing. She is a Brand Consultant, certified Integrated Clinical Hypnotherapist, Pranic Healer, Mind Trainer, Behavioral Counselor, Past life Regressionist, Radical Healer. She combines her Brand Management and Spiritual skills to understand human behaivour and help you and your brand perform better! The Brand Strategist Komal Agarwal +91 9167220619 agarwalkomal@gmail.com
  • 32. events Projects Worked on: • 6th Street Yogurt • Delta Cruises: Dolphin • Kempinski:Casaluna • Acadstreet.com • Pepsico : Kurkure • Amul • UB Groups: Vladivar • SEDS NGO: Event/Exhibition Branding. Designer Prajakta Karekar Link to her portfolio of recent work: http://issuu.com/prajakta_k/docs/prajakta_k_2013_new_1
  • 33. events Over the years we’ve also had the privilege of working with some of the biggest players in different industries, from retail to FMCG to automobiles etc.
  • 36. events Like we said, it’s just the beginning… Every event depends on meticulous planning and coordination to make it successful! Here at Masterminds, we believe that… An idea leads to imagination Imagination leads to creativity Creativity leads to results Results lead to success Allow us to make your event too a success!