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Shweta Iyer
BFM-1
College of Fashion Design and
Merchandising
Business STATISTICS
Statistics:Collection of procedures and principles for gathering and analysing
numerical information called data and draw conclusion and make decision.
Data:Collection of observations of one or more variables of interest
Population:Collection of elements of interest for gathering and analysing
numerical information for drawing conclusions and making decisions
Sample:limited collection of data
BasicTerminologies
Since fashion industry also forms part of mainstream business in many of the
countries
It referes to increase and decrease of per capita income,wholesale price
index,industrial production,exports,imports etc.
Need of Statistics in fashion industry
2 branches of statistics
a)Mathematical statistics: knowledge of experimental or theoritical nature
b)Applied statistics:formulating and solving problems in real life
Types of statistics
Descriptive Method:collecting,presenting,depicting centre,spread and shape
of data array.
Graphic methods-bar graphs,line graphs,pie charts and numeric measures-
central tendency,dispersion,skewness
Inferential Method:methods of estimation population characterstics on basis
of sample results and statistical hypothesis
Statistical methods
Time series analysis for studying fluctuation in prices,production and
consumption of commodities,savings,bank deposits and money transactions
with respect of that industry.
Demand analysis to study relationship between price of commodity and
supply.
Statistics in economics
Marketing
Production
Finanace
Personnel:wage rate,incentive plans,cost of living,attrition
rates,employment trends,performance appraisal ,need for training and
development,help HRM in
STATISTICS IN BUSINESS
MANAGEMENT
Choice of data collection method depends on
1)Research facility available
2)Accuracy required in study
3)Time span of study
4)Amount of money required
Data sources classified as
a)Primary sources
b)Secondary sources
SOURCES OF DATA
PRIMARY DATA SOURCES
DESIGN OF QUESTIONNAIRE
TYPES OF QUESTIONS IN A
QUESTIONNAIRE
CATEGORIES OF QUESTIONNAIRE
EXAMPLE OF QUESTIONNAIRE
BASED ON CONSUMER
PREFERENCES
SECONDARY DATA SOURCES
ADVANTAGES AND DISADVANTAGES
OF SECONDARY DATA
DATA ANALYSIS PROCESS
QUESTIONS-THEORITICAL
THEORITICAL
QUESTIONTYPES-A
QUESTIONTYPES-B
TABULATIONS OF DATA
TYPES OF DATA-2WAY AND 3 WAY
QUESTIONTYPES-C
QUESTIONTYPES-D
• Types of apparels in menswear
• Formal informal
• Famous brand
• Price comparison
• Place comparison
• Pricing strategy
• Company profile
• Brief history
• Questionnaire
• Analysis
• Bibliography
• Submission on 26th November
• Spiral bounded
• Colored submission-A4
• TIMES NEW ROMAN-SIZE 12
FINAL SUBMISSION -A Study On Consumer Preference
For Branded Apparels-Menswear/womens’ wear/kids’
wear-apparel types
Business statistics

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