This document discusses the use of statistics in the fashion industry. It begins by defining key statistical terms like data, population, sample, and descriptive and inferential methods. It then discusses how statistics are used in areas like economics, marketing, production, and finance within fashion. Specifically, statistics can be used for time series analysis, demand analysis, and helping human resource management with tasks like analyzing wage rates, attrition rates, and performance appraisals. The document also covers topics like choosing appropriate data collection methods based on research constraints, different data sources like primary and secondary data, designing questionnaires, types of questions to include, and examples of questionnaire design for consumer preference analysis.