Retailers use Joomag to create interactive digital content, distribute, generate leads and increase e-commerce sales.

1. Joomag: The Next Era
of Retail Innovation
Digital Retail Solutions For Giving Customers
What They Want, When They Want It

2. 2
Table of Contents
Introduction
The Challenges
The Solution: Joomag
Publication Types
Content Creation
Collaboration
Interactivity
Branding
Lead Generation & Management
Distribution
Analytics
Integration
Branded Apps
Improved KPIs
Conclusion
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17

3. The Next Era of Retail Innovation / 3
Introduction
There’s no denying it: the Internet of Things (IoT) will only grow as
technology continues to improve. More importantly, it will foster a
growing sense of interconnectedness between businesses and
customers (more so than it already has).
Based on research conducted by the Tuck School of Business at
Dartmouth, the number of internet-connected devices will increase
from 10–12 billion today to more than 50 billion by 2020, based on
engagement by thousands of companies.
For retailers, there’s no better time than now to adopt a digital format.
Doing so means greater access to products for customers, a more fluid
shopping experience, and more competitive prices. Digital shopping
channels not only provide immediate access to information, but more
of it compared to traditional brick-and-mortar stores.
Copyright © 2017 Joomag, Inc.
All rights reserved

4. 4
The Challenges
There’s a dilemma facing the retail
industry. Amid customer acquisition
problems and store closings, there’s
also the outbreak of online options.
Retail marketers today are being
challenged like never before to
develop viable marketing strategies
that resonate with consumers.
It’s much easier said than done,
however, because doing so entails an
entirely new set of challenges to
overcome, including
Content creation Distribution Lead generation
Retailers who fail to adopt trend-centric business models and keep
pace in a digitizing industry risk marginal growth or, worse, they
simply vanish.

5. Publication
Types
Collaboration Content
Creation
Interactivity
AnalyticsDistribution
Lead
Generation &
Management
Branding
Improved
KPIs
Branded
Apps
Integration
The Next Era of Retail Innovation / 5
The Solution: Joomag
Retailers need a connected digital
platform that provides an omnichannel
user experience for consumers. Omni-
channel refers to an integrated,
multichannel approach to business
processes (like sales) that translates to
a seamless shopping experience.
Joomag is the all-in-one digital
platform specializing in integrated
online business solutions. Retailers can
use its flagship Crater™ Editor to not
only create highly engaging, interactive
content, but also streamline their
publishing, marketing, sales, and
communications workflows-- the
essential building blocks for a
successful business.
Joomag’s arsenal of innovative
features provides solutions for every
business demand:

6. Traditional product catalogs are used
by retailers to showcase their
merchandise. The online product
catalog, however, evolved from digital
disruptions pervading the industry,
forming an important foundation for
many eCommerce retailers today.
With eCommerce integration, online
product catalogs create an immersive
user experience that generates
interest amongst customers.
6
Publication Types
With Joomag, retailers can create stunning product catalogs to
convert prospective customers into loyal shoppers.
Craig Elbert, VP of Marketing at
Bonobos, a men’s clothing company
recently bought out by Walmart for
$310 million dollars, reported that 20%
of its website’s first-time customers
placed their orders after receiving a
catalog. Moreover, they’re spending
one and a half times as much as new
shoppers who didn’t initially receive
one.

7. PDF upload: PDF files with pre-existing content
can be uploaded to Joomag’s platform. Users can
then embellish their content with extra
interactivity via the Crater™ Editor.
The Next Era of Retail Innovation / 7
Content Creation
Where to begin? It’s easy with Joomag, whose platform offers 3
unique starting options for retailers to begin designing their digital
catalogs.
W 595
H 841
Crater™ Editor: to create a truly unique and
memorable shopping experience, retailers can
also start from scratch and utilize the Crater™
Editor to its fullest.
Predesigned templates: retailers short on time
can choose from Joomag’s 300+ professional
templates to maintain brand consistency.

8. Retail marketing is the process
through which retailers promote
awareness and interest of their
products in order to generate sales.
Successful retail marketing entails
meticulous coordination between
various departments and employees.
Their strategic objectives must align
and they need to commit to certain
priorities in order to achieve common
goals.
8
Joomag’s collaborative framework helps retailers overcome numerous
obstacles and maintain sustainable business. For example, when working on a
publication, they can:
Collaboration
Add additional users under a
single account to coordinate
their efforts, work on projects
together, and track progress.
Assign each user various
advanced rights and roles
according to their specific
skillsets and job duties.

9. Joomag’s suite of interactive elements are designed to convert
digital window shoppers into buyers. It includes:
The Next Era of Retail Innovation / 9
Interactivity
A comprehensive digital catalog can
provide incredibly detailed information
to customers anytime, anywhere.
Product images, for instance, can help
shoppers make decisive purchasing
decisions without the need for a
physical copy. A detailed catalog can
be an important incentive for
encouraging customers to buy.
Audio: embed MP3 files
directly into catalogues to
welcome shoppers and
help them feel at ease.
Slideshows: merge multiple
photos into a single,
customizable gallery and
promote several products
on one page.
Plugins: with Joomag’s unique “Call Me Back,” “Feedback,” and
“Rating” plugins (among others), retailers can interact with customers in
real time, communicate with interested buyers, collect feedback, and
improve communications-- all from within the catalog itself.
Popups/links/hotspots:
Video: give prospective
customers a virtual
showcase of products so
they know exactly what
they’re getting. YouTube,
Vimeo, and PC videos,

10. Amidst digital disruption, retail
branding has taken on an entirely new
meaning. The advent of online as an
extremely influential channel for
generating both awareness and
revenue has redefined the branded
experience.
The ambitious retailer in a highly
competitive market must establish its
brand as the go-to shopping
destination. And an impactful way to
do that is by embracing Joomag’s
technology-driven capabilities which
can solidify any retail brand via:
10
Branding
Logo in the viewer: companies can
set their logos to appear near the
top-right corner of the Joomag
magazine viewer, as the entire
viewer background, or as the
content loads.
Branded viewer: retailers can
change background colors, upload
custom themes, and configure
various navigation settings to
bolster their brand identity.
No ads: ad banners can be
removed from the viewer, allowing
shoppers to focus exclusively on
cataloged products.
Custom domains: catalogs can be
embedded on company websites
for readers to access, bookmark,
and revisit for updated product
listings.

11. The Next Era of Retail Innovation / 11
Slowly but surely, traditional forms of
lead collection are being replaced by
digital systems. A whopping 96% of
Americans shop online from mobile
devices today, according to
BigCommerce’s research. The trend
will continue as more and more
intuitive user experiences are
furnished throughout the industry.
Businesses must be able to tap into
digital lead generation and
management frameworks during these
critical moments.
Lead Generation & Management
Joomag has developed the following cost-effective lead generation
solutions that are both accessible and effective.
Subscription popups: place optional
or mandatory subscription forms in any
publication created with Joomag.
Import contact lists: sales managers
can transfer and manage leads from
other CRM systems they are using
(such as MailChimp) to Joomag’s
Awesome CRM™ (Zapier integration
also included).
Create contacts manually: lists can
contain many different types of
contact information. Marketers can
create segmented lists manually
based on that information and
automate the delivery of catalogs to
each of them.
Email campaigns: create targeted
email campaigns using pre-designed
templates or Joomag’s easy-to-use
email editor.
Email campaign analytics: extract
valuable data from any launced
campaign including email open rates,
unsubscribes, unique clicks, and more.

12. The emergence of new technologies are fundamentally changing when, where,
and how customers are shopping. Retailers utilizing social and mobile tools to
ameliorate the customer experience and offer multiple purchasing paths are
already ahead of the game.
12
Distribution
Accordingly, Joomag
optimizes any retail
publication for all major
platforms and
devices including
Android, iOS, and
Windows.
Embedding: entire
Joomag publications
can be embedded on
personal, WordPress,
or Joomla websites
with a simple code.
Social sharing & link
sharing: any content
created with Joomag
can be shared across
all major social media
websites including
Facebook, LinkedIn,
Google +, and Twitter.
Accessible on all
devices: mobile has
recontextualized the
buyer’s journey. More
consumers are
resorting to handheld
devices for their
shopping needs.
(see eMarketer’s
data below)

13. That’s not the case with Joomag, whose tracking analytics (listed
below) offer an insightful look into reader behavior and content
performance.
The Next Era of Retail Innovation / 13
Retailers and eCommerce companies
depend on analytics to track
performance and decipher complex
customer behaviors. Forward-thinking
retailers actively use that data to test
new concepts and drive continual
improvement.
But there’s a problem. While retailers
understand the need for digital
analytics, most are lacking. They are
either implemented incorrectly or they
do not turn data into actionable
insights.
Analytics
Traffic sources review different
sources that send traffic to a
publication, for example, “Direct
Traffic”, displays the number of
readers who view a publication
without any referring parties while
“Referral Traffic” lists the percentage
of readers who are directed to content
from links on other websites.
Link insights enable publishers to
learn how many clicks their links
receive, which are the most popular,
and which could be improved.
Content analytics reveal how readers
are interacting with a publication.
“Pageviews” lists how many views a
page receives while “Average Session
Duration” calculates the exact hours,
minutes, and seconds readers are
staying within a particular page. The
“PDF Downloads” metric allows
publishers to see how many times the
offline PDF version of a publication is
downloaded by readers.

14. Email marketing
systems
Display & native
ads
Automate
Marketing Platform
CRM systems Content creation
As an eCommerce company grows,
providing a unified customer
experience via multi-system
integration becomes essential.
However, doing so commonly results
in organizational snags as preexisting,
single-channel-focused solutions fail to
meet new multi-channel demands.
That’s why successful retailers have
separate systems in place for their e-
commerce and catalog channels.
Joomag’s platform can be seamlessly
integrated with other popular CRM and
email marketing services. Retailers can
streamline business workflows from a
single, harmonized framework. Below
are the services which can be
integrated.
14
Integration
APIs (integrate personal
websites or apps with
Joomag using simple
REST API. Users can then
make simple calls to
create magazines, embed
them on websites, deliver
subscriptions, and more).

15. The Next Era of Retail Innovation / 15
According to the 2016 UPS “Pulse of
the Online Shopper” report, four out of
five shoppers worldwide have used a
retailer's app. That’s great news;
however, there’s a catch: an alarming
64% of U.S. consumers are completely
unaware if their favorite retailers
actually have a mobile app, as
revealed by Market Force’s survey.
Accordingly, retailers and brands alike
must tackle the visibility issue while
simultaneously building well-optimized
apps.
Branded Apps
Joomag can do both.
Retailers can order branded apps for
their publications, allowing consumers
to access them for their shopping
needs. Internet connections are not
required; magazines and other
publications can be accessed in offline
mode as well.
For maximum visibility, apps can also
be distributed on the App Store and
Google Play - both of which occupy a
combined 92% of the app market
share.

16. increase in average
session durations
increase in pageviews decrease in bounce
rates
increase in audiences
reached
increase in
sales-accepted leads
increase in
e-commerce sales
16
Improved KPIs
Yet many make the mistake of relying
on too many. And the result? Metric
overload. Therefore, narrowing down
KPIs to the ones which most concisely
gauge a company's progress toward
its objectives is crucial, much like
Joomag’s goal-oriented KPIs below:
Key performance indicators (KPIs) pave the way for online retail
success. Tracking them can help eCommerce companies measure
progress towards their marketing, sales, and outreach goals.

17. The Next Era of Retail Innovation / 17
It’s true. Brick-and-mortar stores continue to reel in more than 90% of
all retail transactions. But where there’s technology, there’s
opportunity. Online retailers can leverage the power of digital to adopt
real-time approaches to customer engagement in ways that traditional
can’t.
That means a deeper understanding of consumer shopping habits
thanks to analytics, seamless content distribution, and heightened
interactivity. All can help retailers reach customers with highly
personalized, relevant messages that drive sales and sustain growth.
It’s an exciting opportunity for retailers to undergo a digital
transformation, and getting started isn’t hard when there’s
Joomag - the true all-in-one platform.
Conclusion

18. From Print to Digital
Publishing
Digital Hospitality
Reimagined
Staying Ahead of the
Digital Curve with
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All rights reserved
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