The B2B2C Continuum: Who Is The Consumer? May 5, 2011 7:45 am to 11:00 am Cost $50 Members $70 Non-Member Referral Rate $60 using code Referral-0511

1. The B2B2C Continuum:
Who IS The Customer?
Regardless of how far up the supply chain your company is,
consumer behavior can make or break your business.
THE B2B2C CONTINUUM:
Who IS The Customer? And while marketing directly to consumers may seem to be
the logical approach, it isn’t without considerable risk. From
Solomonic decisions about resource allocation to value chain
THU | May 5, 2011 | 8-11 AM
partner fears of disintermediation, deciding if, when and how
to market to consumers is anything but simple.
WHEN
7:45 am – 11:00 am The B2B2C Continuum offers an opportunity for B2B
marketers to unlock the secrets of their value chain and begin
putting into place sound strategies that create alignment with
VENUE their customers and their customer’s customer.
Gene Siskel Film Center
164 N State St, Chicago, IL 60601-3505
Agenda
7:45- 8:15: Registration & Networking
MAP
http://tinyurl.com/AMAGeneSiskel 8:15- 8:30: Introductions
Located in downtown Chicago it is easily 8:30- 9:00: Key note speaker - Atlee Pope, President & Co-
accessible by public transportation. founder Blue Canyon Partners, Inc. & Author, CoDestiny
9:00- 9:05: Tom Southall, President of Construction Products
COST North America, ITW
Member: Program + Breakfast: $50.00 9:05- 9:10: David Stevenson, Principle, twoxfour
Non-Member: Program + Breakfast:
$70.00 9:10-:9:15: Tammy Gianfortune, Former VPGM Specialty
Retail Division, Kraft
9:15-9:20: Marta Sihan, CMO Pampered Chef
Register
http://www.chicagoama.org/events/b2b2c-continuum 9:20-10:30: Panel discussion facilitated by Altlee Pope
10:30- 11 Networking
Who should be considered a customer? Where does
responsibility for customer satisfaction lie? How do you
gain access to consumer information to drive product
innovation? These are critical questions that have a
profound effect on a company’s ability to grow.
Come and discover the answers at Chicago AMA’s premier
event:
The B2B2C Continuum: Who is the Customer?