a business research synopsis on the topic impact of brand awareness on consumers attitude towards counterfeited/fake brands.it is a model synopsis which can be used for your research purposes
The Measurement of Brand Awareness and Brand Perception>soumojit neogy
To measure / determine the brand image, perceptions, attitudes and behaviour of the target audience with regard to the corporate Garnier brand as well as the products and personality of the Garnier brand.
Report On “Customers’ Perception towards Imported Cosmetics & Preference towa...Md. Abdur Rakib
Report on “Customers’ Perception towards Imported Cosmetics & Preference towards Different Brands of Shampoo”. It is based on the Study of Advanced Marketing Research course study.
The report is prepared by Elegant (VI) group.
The Measurement of Brand Awareness and Brand Perception>soumojit neogy
To measure / determine the brand image, perceptions, attitudes and behaviour of the target audience with regard to the corporate Garnier brand as well as the products and personality of the Garnier brand.
Report On “Customers’ Perception towards Imported Cosmetics & Preference towa...Md. Abdur Rakib
Report on “Customers’ Perception towards Imported Cosmetics & Preference towards Different Brands of Shampoo”. It is based on the Study of Advanced Marketing Research course study.
The report is prepared by Elegant (VI) group.
To study the effect of brand image on consumer purchase behaviour towards spo...Service_supportAssignment
The level of familiarity amongst the consumers regarding the availability and life of a product provided by a particular brand is referred to as awareness of brand. The concept of brand awareness can be referred to as the consumer being so familiar about a particular brand he or she prefers that if a particular category of a product or choosing certain brand is mentioned, then the preferable brand strikes in the mind of the consumer (Morris et al, 2009). Preferences of consumers can be defined as personal tastes of individuals that can be understood by the utility of particular goods.
When a women is buying cosmetic, what all are the points that she keeps in mind?
Read and you will know!
A brief study on the consumer behavior when it comes to cosmetics.
A Study On Retailers’ Satisfaction Level With Chandras’ Chemical Enterpris...ranjansaha
1. To analyze the factors that affects the retailer’s preference in dealing with adhesives.
2. To study the level of retailer’s satisfaction.
3. To study the satisfaction of retailer’s towards service, availability, quality of ordering and delivery, trade schemes etc from the distributor.
4. To know the strength, weakness, opportunity and threats to the company.
5. Kind of services expected by retailer’s from the company.
To study the effect of brand image on consumer purchase behaviour towards spo...Service_supportAssignment
The level of familiarity amongst the consumers regarding the availability and life of a product provided by a particular brand is referred to as awareness of brand. The concept of brand awareness can be referred to as the consumer being so familiar about a particular brand he or she prefers that if a particular category of a product or choosing certain brand is mentioned, then the preferable brand strikes in the mind of the consumer (Morris et al, 2009). Preferences of consumers can be defined as personal tastes of individuals that can be understood by the utility of particular goods.
When a women is buying cosmetic, what all are the points that she keeps in mind?
Read and you will know!
A brief study on the consumer behavior when it comes to cosmetics.
A Study On Retailers’ Satisfaction Level With Chandras’ Chemical Enterpris...ranjansaha
1. To analyze the factors that affects the retailer’s preference in dealing with adhesives.
2. To study the level of retailer’s satisfaction.
3. To study the satisfaction of retailer’s towards service, availability, quality of ordering and delivery, trade schemes etc from the distributor.
4. To know the strength, weakness, opportunity and threats to the company.
5. Kind of services expected by retailer’s from the company.
Counterfeit Sales: What are You Doing About It?Channel IQ
Five dollar headphones, ten dollar knives, and twenty dollar smart phones; other than a great deal, what do these three things have in common? They represent the potential end of your business. As counterfeit and gray market sales increase, a surprising amount of business owners are either unaware their products are being counterfeited, or just deny the very existence of a problem.
How can you find out if you are affected? Or if you know of a violation what can you do?
We have the answer to that, and insight into what the future holds for enforcement and industry changes. Spend a quality hour with us to learn what you can do to protect your company and its bottom line.
Strategies that strongly position the company against competitor and give the company strongest possible strategic advantage.
Competitive Strategies helps in:
Building profitable customer relationships
Gaining competitive advantage
Analyzing their competitors
Counterfeit Products are imitations of original products that are often mass produced or sold under the original company’s name but without their permission. Fake products like these have a wide variety of industries which may include Apparel, Medication, Auto Parts, and even Electronics.
DECEPTIVE ADVERTISING AND CONSUMER REACTION A STUDY OF DELTA SOAPLinaCovington707
DECEPTIVE ADVERTISING AND CONSUMER REACTION: A STUDY OF DELTA SOAP ADVERTISEMENT
Introduction
Deceptive marketing is false or misleading sales activities and information aimed at luring, coercing, seducing, persuading or enticing both potential and existing consumers of a product to patronize a trader, sellers or manufacturers of a product. It is an act of selling concept as the sole aim is geared towards the immediate conversion of goods to cash not minding the aftermath effect it may have on the buyer or consumer as well as the organization’s sales, sustenance and growth potentials. It can be perpetrated through personal selling, advertising, labelling packaging, catalogue, and deceptive tele-marketing. However, in the developed countries of the world such as America and Europe and even in some under-developed countries, deceptive marketing activities are criminal offences under the Competition Act. In addition, the Act governs various deceptive marketing practices, unsupported test claims and testimonials, misleading ordinary price claims, sending deceptive prize notices by mail or e-mail, certain types of multi-level marketing systems and misleading advertising. Specific provisions also supplement the Criminal Code rules regarding promotional contests.
Apart from addressing the serious issue of unusual sales drop and or new product failure in the market that could be occasioned by post purchase dissonance and lack of repeat purchase by the consumer as a result of the nefarious acts of deceptive advertising, it will be of great importance to traders in our various markets and the management of companies as suggestions will be given to the policy makers which also will serve as clues towards improving their marketing policies and programs towards maintaining and wooing both existing and potential consumers respectively.
Besides it will be useful to other organizations, industries and governmental agencies in the area of policy formulation and strategic marketing.
Deceptive advertising is an advertisement or marketing practice, which is considered deceptive if there is a "representation, omission, or practice that is likely to mislead the consumer". The advertisement does not only necessarily have to cause actual deception, but as noted by Federal Trade Commission (FTC, 1998), the act will likely mislead the consumer.
Although the immense ventures and endeavors have been observed on deceptive advertising which includes identifying and measuring deception but a very slim focus is given on its effects on Consumer loyalty. Deceptive advertising is so to speak as the use of fake or deceptive statements in publicity (Campbell, 1995). Deceptive publicity has been around since the inauguration of time and is still common today. Sometimes it is done innocently by an advocate; however, it is done with the intent in the direction of deceiving the consumers (Aaker, 1974). Generally it is perceived that deception in advertising (false claims) leads ...
Zero brand attack is an utopia. Brand owner can only take action in reducing the overall impact of brand attack.
Better management and use of effective brand protection solutions can result in brand owners getting better sales and market share; consumer getting the right products at the right price, government getting better revenues and a satisfied and loyal channel. Brand are under attack in various forms however main four are tampering, replication, diversion and recirculation. There is a need of authentication + tracking solutions to be used with proper communication to consumers.
Relation between Preference for Local or Global Brands and Various Demographi...Dr. Amarjeet Singh
Now a days, dilemma of choosing between local and
global brands is faced while purchasing most of the goods be it
be a needle or a sophisticated machinery. Good quality and
affordable prices of goods of global brands are overpowering
the local brands. It is seen that young generation is getting
very much inclined towards the global brands and gradually
local brands are finding it difficult to survive in market. Along
with age many other factors are also responsible for this
phenomenon. In this situation a study on various factors which
are related with preference for local or global brands is need
of the hour. For the purpose of study a questionnaire was
developed and sent to respondents in order to find out whether
actually there is any relationship between demographic factors
of respondents and their choice between branded and local
goods. On the bases of survey it was found out that, actually
there is a relation between demographic factors of respondents
and their choice between local and branded goods to a large
extent.
A Study on Consumer Behaviour Among Retail Outlets in Chennaiijtsrd
In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana
Impact of social media on consumer spending.pdfAniket Kangane
My college project on the impact of social media on consumer spending is a fascinating topic that can shed light on the growing influence of social media platforms on modern commerce. Social media platforms such as Facebook, Instagram and YouTube have transformed the way consumers shop, interact with brands, and make purchasing decisions.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
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The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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Embracing GenAI - A Strategic ImperativePeter Windle
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Business research Synopsis: Impact of brand awareness on consumers attitude towards counterfeited brands
1. Impact of Brand Awareness on Consumers
Attitude towards Counterfeited Brands.(With
Special Reference to Mobile brands in india).
---------------++++---------------
Submitted by
Shihab Ali.m
A Dissertation report submitted in partial fulfillment
of requirements for internal evaluation(B.Com 5th
semester).
PSMO College Tirurangadi, october-2013
2. Introduction
Counterfeiting is the practice of manufacturing
goods, often of inferior quality, and selling them
under a brand name without the brand owner’s
authorization. Generally, counterfeit goods are sold
under a trademark that is identical to or substantially
indistinguishable from the brand owner's
trademark for the same goods, without the approval
or oversight of the trademark owner. Many well-
known brands, spanning various industries, are
victims of counterfeiting. Brand awareness means the
awareness of the existence of the brand.
3. Statement of the problem
For centuries counterfeits have presented a serious
challenge for the consumer brands. Counterfeiting is not
just about losing money on illicit sales, but the public
safety and health is also put at risk, because the
counterfeiter is not really bothered about safety features.
In a detailed breakdown of the counterfeit goods industry,
the total loss faced by countries around the world is $600
billion, with the United States facing the most economic
impact.In India it self many famous brands are being
counterfeited. For example;in India it is found that Fake
medicines are estimated to occupy 15-20 % of the
totalmarket, 10% of major soft drinks sold are fake, Over
60 companies have their names starting with NIKE etc.
4. Due to these negative impacts companies are spending
crores of money for creating brand awareness among the
consumers, so that they will be able to distinguish fakes
from legitimates and stay away from them. But
unfortunately consumers buying decisions are not only
influenced by brand awareness, they are also attracted by
low price, convenience to purchase, quality etc. So in such
a situation what this research is trying to study is the
relationship between brand awareness and
consumers perception of counterfeited brands and
also to know, is their any meaning for the crores
spend by companies on creating brand awareness to
overcome the challenges of counterfeiting?.
5. Objectives:
Following are the research objectives
•To Analyze the relationship between Brand awareness
and consumer preference .
•To identify the factors influencing consumer buying
behavior.
•To find out the elements creating brand awareness.
•To review the customer purchasing habits against
quality and price attributes.
•To check the effectiveness of brand awareness programs in
overcoming the challenges of counterfeiting .
6. Hypothesis
H0 = There is no relationship between brand awareness and
consumer preference.
•Customers always look for price rather than quality and
popularity while choosing the product.
•Brand awareness and the purchase of fake brands have
no relation.
•Brand awareness programs are not effective in
preventing the challenges of counterfeiting.
7. Variables
1. Brand awareness.
2. purchase of fake brands.
Educational level.
Access to company advertising.
Sources of brand awareness.
Emergency purchase.
Price of fake brands.
Quality of fake brands.
Quantity purchase
In ability to purchase branded products.
Easy availability.
8. 3.Advertisement.
Access to advertisement.
Media.
Advertisement and brand awareness.
Attitude towards advertisement.
Price of products.
Quality of products.
Brand identity and popularity.
Luxury.
Imitation of others.
After sale service.
Discount.
Product availability.
4.Buying behaviour.
9. Research Methodology
1.Basic design of the study.
This research is Descriptive in nature. In descriptive
research the data needed for the study are collected
through observation, interview and mailed questionnaire.
That means the main sources of information are primary
sources. In order to collect information about company
advertisement and some product information the
researcher also needed to use secondary sources. The
primary data will be collected from the selected
respondents using a structured questionnaire.
10. 2.Nature of the sample.
In order to select the samples, researcher has to use
purposive sampling. This is because a proper sampling
frame is not available in this study and also the
researcher wanted to include proportionate samples
from various age groups which will be a proper
representation of the population. The number of
samples to be used is 100.
11. 3.The data collection techniques.
Primary source of information
Primary source of data required to proceed with this
research will be collected from selected consumers by
using a questionnaire .A sample size of 100 is choosen to
gather the required information about the customer
buying behavior for duplicates . opinion from the
selected respondents will be used as the primary source
of information. The researcher has to collect consumer
awareness details of 50 mobile brands in india
The real methods for collecting various kinds of data has
explained below in detail:-
12. Secondary source of information
Secondary source of information has to collect from
different Economic reviews and Books stating the
information about customer purchasing behavior and
details of brand awareness programs of companies.
Few websites are also needed to use to collect the
statistics regarding the impact of duplicates on the
branded companies.
13. 4.Statistical tools.
Since the research has involved a number of
comprehensive quantitative figures related to both
brand awareness and counterfeiting and also sales
details of both original brands and their fakes, variety of
charts and graphs has to use for the purpose of analysis.
The following are the tools used in this
research:--
A.Correlation(r)
correlation will be used to measure the relationship
between brandawareness and purchase of fake brands
by the consumers.
14. Formula for calculating correlation:--
B.Chi square test( )
in this research chi square will be used to measure
the effectiveness of brand awareness programs in
overcoming the challenges of counterfeiting.
formula for calculating chi-square:--
15. Literature Review
1.Counterfeiting Exposed: Protecting Your Brand and Customers
David M. Hopkins, Lewis T. Kontnik, Mark T. Turnage –willy 2013;
A clear and compelling guide to the complex world of counterfeiting
This book provides readers with an overview of the complex subject of
counterfeiting in the twenty-first century-not the traditional notion of
counterfeiting fake currency, but the counterfeiting of luxury goods.
2. The Economic Impact of Counterfeiting and Piracy-OECD
(organization for economic cooperation and development)-
2005;
Counterfeiting and piracy are illicit businesses in which criminal
network thrive.the report shows that the item that they and other
counterfeiters and pirates produce and distribute are often
substandard and can even be dangerous,posing health and safety
risks thatrange from mild to lifethreatening…the magnitude of
counterfeiting and piracy are of such significance that they copled
strong and sustained action from governments,business and
cosumers.
16. 3.Fighting brand counterfeiting in E-commerce: Nike as an
example ---Annika Kristin baker;
The term product piracy has developed in the end of the
seventies,as a high number of products entered the market,which
in fact were marked with a brand,but which did not derive from
the original manufacturer.It seemed that time that exclusively
luxury goods,high priced and very prestigious,were affected by
product counterfeiting.
4.Kasl Kollmannová, D. [2012],“Fake Product? Why Not!”
Attitudes Toward ,The Consumption Of Counterfeit Goods In Cee
As Shown On The Example Of Slovakia, Central European
Business Review Research Papers Volume 1, Number 2, October
2012 Accessed at www.ceeol.com., Accessed
5.Brands, trademarks, and advertising
Rodney D. Ryder-- LexisNexis Butterworths, 2003
On the legal protection of brands from copying, counterfeiting,
and unfair competition
17. Limitations
Limitations of sampling as the selection is not
randomly.
infinity of population.
Respondents reluctance .
Difficulty of combining all types of questions in
questionnaire.