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Business Process Reengineering


“A Tool for Managing in a
Complex & Changing
World!”

       - Jane Cochrane
BPR is…
          “Reengineering is
    the Fundamental
    Rethinking and Redesign
    of Business Processes to
    achieve Dramatic
    Improvements in critical,
    contemporary measures
    of performance such as
    Cost, Quality, Service
    and Speed.”
- (Hammer & Champy, Reengineering the Corporation: A manifesto for Business Revolution, 1993)
Objective of BPR Initiate…
            • To give him                               • To meet it
               enhanced                                  successfully
                 value


                             Customer     Competition




                              Cost          Change

            • To reduce it                              • To manage
               efficiently                                     it
                                                         strategically

BPR basically aimed at maintaining long term profitability and strengthening the
competitive edge of banks in conforming with transforming market realities.
BPR in ICICI…
• Centralization
To make its services available nationwide, ICICI Bank had to
move away from the branch-centric model.


• Legacy System
The banking transactions were limited to the respective branch
offices as customer data was not available in other branches.


• Centralized Data Repository
ICICI realized the importance of offering nation wide banking.
Team Involved in Implementing BPR…




 Designed to address   Design to        Provided
 Core banking                           software to
                       Integrate the
 E-banking                              manage, analyze,
                       Online Banking
 Treasury                               and mobilize
                       for the          information,
 Wealth management
                       Customers        using relational
 CRM requirements
                                        databases
Impact of BPR…
• BPR has completely revolutionized the operations
  of ICICI and provided it an edge over other banks.
• Scalability in a project of this size is an obsession.
• Using the support of companies like Infosys,
  Oracle, SYBASE, SAS it implemented ‘Anywhere'
  Banking.
• The core solution allows ICICI to move many
  front-office functions into the back office and
  free up branch resources to focus on banking
  sales and customer service.

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Business process reengineering

  • 1. Business Process Reengineering “A Tool for Managing in a Complex & Changing World!” - Jane Cochrane
  • 2. BPR is… “Reengineering is the Fundamental Rethinking and Redesign of Business Processes to achieve Dramatic Improvements in critical, contemporary measures of performance such as Cost, Quality, Service and Speed.” - (Hammer & Champy, Reengineering the Corporation: A manifesto for Business Revolution, 1993)
  • 3. Objective of BPR Initiate… • To give him • To meet it enhanced successfully value Customer Competition Cost Change • To reduce it • To manage efficiently it strategically BPR basically aimed at maintaining long term profitability and strengthening the competitive edge of banks in conforming with transforming market realities.
  • 4. BPR in ICICI… • Centralization To make its services available nationwide, ICICI Bank had to move away from the branch-centric model. • Legacy System The banking transactions were limited to the respective branch offices as customer data was not available in other branches. • Centralized Data Repository ICICI realized the importance of offering nation wide banking.
  • 5. Team Involved in Implementing BPR… Designed to address Design to Provided Core banking software to Integrate the E-banking manage, analyze, Online Banking Treasury and mobilize for the information, Wealth management Customers using relational CRM requirements databases
  • 6. Impact of BPR… • BPR has completely revolutionized the operations of ICICI and provided it an edge over other banks. • Scalability in a project of this size is an obsession. • Using the support of companies like Infosys, Oracle, SYBASE, SAS it implemented ‘Anywhere' Banking. • The core solution allows ICICI to move many front-office functions into the back office and free up branch resources to focus on banking sales and customer service.

Editor's Notes

  1. BPR (Business Process Reengineering) is all about reinventing, rethinking, redesigning, redirecting and rebuilding. The definition of BPR as per given by Hammer & Champy
  2. The objective of a BPR initiate is to create and enhance the value of the bank for the customers. It takes into account 4 important aspects customer (to given him enhanced value), competition (to meet it successfully), change (to manage it) and cost (to reduce). The basic objectives of BPR are to reduce the transaction process time without sacrificing security aspects.BPR basically aimed at maintaining long term profitability and strengthening the competitive edge of banks in conforming with transforming market realities.
  3. As traditional systems at ICICI Bank were very centric to the branch. For example a server at New Delhi was specific to the branch in that city; the ATMs were standalone catering only to the city branch.
  4. With Finacle, the bank currently has the ability to process 0.27 million cheques per day and manage 7000 concurrent users.