This document provides an outline and guidance for creating a business plan. It breaks the plan down into 11 sections, with descriptions of what each section should include and the key information the reader should understand after reviewing that section. The sections are: executive summary, business description and vision, definition of the market, description of products and services, organization and management, marketing and sales strategy, financial management, and appendices. The business plan outline provides a framework to tell the story of the business and goals.