This document provides an executive summary for a business plan of PT. Sani Mobil Indonesia, which operates in car rental, sales, and service. The summary outlines the company's vision, mission, values, leadership team, products, customers, competitors, marketing strategy, strengths, weaknesses, opportunities, threats, operations, and 3-generation growth plan. The financial goals are to become one of the top car brands in Asia and expand internationally through franchises and branches worldwide.

4. Business
Plan
Executive
Summary
The
Company
Marketing
Plan
Operation
Plan
Financial
Plan
Time Plan

6. Brand
•SANI Incorporation
•SANI Mobil
Company
Business
Unit
•Car Rental
•Car Sales
•Car Service & Maintenance
Company
Asset
Market
Potential
PT. Sani Mobil Indonesia (Gaido Group)
Rp. 2 Billion (Group Rp. 30 Billion)
Rp. 200 Trillion

7. The Company
•Car Rental, Car Sales, and Car Service Station
The Business
•Avanza, Agya, Yaris, Vios, Brio, Innova, Fortuner,
Camry, Alphard, ELF, Bus, Super Car, etcThe Product
•Gaido Plaza. Pamulang II Street. No. 5B
Tangerang Selatan Indonesia . 15416
Address
•www.Sani-Rental.com
•www.SaniMobil.com
Website
•021- 2905 1111 (Hunting)
•085890997788
Call Center
•Local Bank: BCA, BNI, Mandiri
•International Bank
Bank
PT. Sani Mobil Indonesia

8. The vision of the company is
becoming one of the top brand
and quality company in Asia.
The mission is giving best
quality service and great value
for the clients.
The value of SANI brand are
based on Spiritual, Assurance,
Need and Integrity.
The strategy management focus
on total quality management and
total life management in creating
more satisfaction for all for
better future.

9. Name
•Commissioner
•President DirectorPosition
•Parepare.
•08 07 73Birth
•Master of Marketing Management at Trisakti University. Jakarta
Indonesia
•University of Western Sydney Richmond. New South Wales. Australia
Education
•Founder of SANI Incorporation
•Trainer, Writer and Founder of Amadis Center
•Insurance and Property Sales Consultant
Experience
Asrulsani Abu, MM

10. President
Director
Finance
Manager
Operational
Manager
Staff and
Driver
Marketing
Manager
Secretary

11. Marketing
Analysis
Product
Market
Potential
Customer
Segment
Competitor

12. Avanza
• MPV
• Family & Corporate
Agya
• City Car
• Private
Yaris
• City Car
• Family
Vios
Altis
Camry

13. Innova
Rush
Alphard
Elf/Dyna
Hilux
4 x 4
Super Car

14. SANI
Monthly
Car Rental
SANI
Weekly
Car Rental
SANI
Yearly
Car Rental
SANI
Daily Tour
SANI
Plus Driver
SANI Wedding
Car

15. SANI
Trusted
Since 2007
Free Survey
Charge
Free
Delivery
Free
Maintenance
Fee
Clean &
Safe
Great Value
Special
Price
Non
Perfumed
Non
Smoking

18. •BSD City,
Summarecon, Bintaro,
Pamulang
•Banten
•Jakarta Indonesia
•Digital Online
•Mass Media: TV, Radio,
Magazine, Book,
Newspaper
•Network:
•Segmented Price
•Special Price
•Toyota. Favorite cars
and special car
•High Effective Goal and
Cost Efficiency in
Maintenance
Product Price
PlacePromotion

19. •Bad Company
•Bad Customer
Character
•Bad Campaign
•Massive
Potential
Market
•Easy Entry
•Cars Availability
•New Company
•Less Employee
•God Oriented
Entrepreneur Spirit
•Master Management
•Office Support
Management
•Big Group
Strength Weakness
ThreatOpportunity

20. CustomerService
Manual
Reservation
Online
Reservation
Operation
Unit Checked
Survey
Delivering
Unit
Payment
Cash
ATM/Internet
Banking
Mobile
Banking

21. SANIMobil
Self Drive
Monthly
Car Rental
SANIMobil
SANI Online
Rental Service
SANI Showroom
SANIMobil
SANI Top Brand
SANI Franchise
SANI Branches
SANIMobil
SANI Service
Station
SANIMobil
Total Transport
Service
SANI INC. Top
Brand in Asia
Branch at
Worldwide

22.  Financial Report

24. •Office Management
•Cars Management
•Total Quality
Management
1G
•Franchise
•Branches
•Workshop
•Indonesia Top Brand
2G
•Asia’s Top Brand
•Worldwide Branch
3G