The document outlines Toyota's digital presentation strategy, which aims to compete with other automobile companies through an improved digital strategy. The strategy targets mid-twenties to late fifties buyers and will focus on Google Adwords and social media over a six month period with a $90,000 budget, with $60,000 going towards Google and $30,000 towards social media. The goal is to increase awareness of Toyota's affordable, efficient, and high-performance vehicles.

1. TOYOTA COMPANY
Digital Presentation Strategy
By: Sungil, Lee

2. COMPANY BACKGROUND

3. CAMPAIGN
•Drive best Japanese Car
•Everyone can afford to
Luxuries Car
•Efficient and Performance
•Scion, Toyota, Lexus

4. TARGET AUDIENCE
•Whoever need brand new cars.
•From mid-twenties though late-fiftie
s
•It’s affordable and luxuries

5. THE BIG IDEA
•Have to compete with other auto
mobile company
•Better digital strategy is key to
success

6. KEY PERFORMANCE INDICATOR
•Google Adwords
•New key words search
•Counts of advertisement
view

7. TOOLS & TACTICS

8. BUDGET
•Estimated budget for 6
months will be $90,000.
•$60,000 will be used for
Google.
• Rest of $30,000 will be
used for social media
•A half of budget is focus
ed on first month to incre
ase awareness of Toyota
Company

9. SUMMARY
•Better digital marketing
strategy than other
automobile company
•Pay per Click on Google
Adwords
•Spreading existence of
Toyota Company though
social media

10. DRIVE THE BEST CAR: TOYOTA COMPANY
www.toyota.com