The document provides a business plan for Zalal Website Designing and Development Company (ZWDDC) located in Kabul, Afghanistan. ZWDDC aims to provide affordable website design and development services through a team of professional developers. The plan outlines the company's mission to exceed customer expectations through superior pricing and quality work. It also discusses the target market, services offered, pricing structure, organizational structure, and financial projections to achieve profitability within the first two years.

1. Business Plan
By: Rohullah Lashcary
Sch No:101114150
Branch:ECE

2.  Location: Pule sokhta, Kabul, Afghanistan
 Telephone No:
 Mob No: 9589222336
 Email Id: zalalwebdev@gmail.com
Zalal Website Designing And
Development Company (ZWDDC)

3.  Zalal is a website development company which
accepts different website designs starting from static
to dynamic and much more adcanced websites with
suitable prices .
 We have professional website developers who can
help you design and develop a website for your
company, business or anything else just the way you
want.
 Our mission is to provide you services with minimum
wastage of time.
General Company Description

4.  Zalal website designing and development company is located
in pule sokhta, kabul, afghanistan.
 ZWDDC will appeal more and more to the custormer’s sense
of value and convenience. We will thrive by employing
friendly and knowledgible personnel, which along with our
great prices will drive the repeat business that we rely upon.
 We expect to reach profitability by our second year and
generate substantial sales by year three.
 ZWDDC will be led by Rohullah Lashcary an electronics
engineer who has the passion and experience in developing
websites sinces many years.
Executive Summary

5. Objectives
 Exceed customer expectation with superior pricing.
 Increase the number of customers by 30% every year
 Develop a business which survives off its own cash flow
Mission
 Our company mission is to provide our customers with the
best prices for their websites. Our services and
convenience will exceed the expectation of our customers.
Executive Summary

6.  The company is located in an area easily accessible to
customers.
 The office contains four rooms. One for the manager,
and rest of the three rooms for the web developers.
 Our location best suits the requirement of targetting
potential customers.
 We at ZWDDC are committed to the idea of creating
websites that are functionally solid, aesthetically
beautiful and completely optimized.
Description of Venture

7. We intend to deliver latest and high end technology solution
in the following fields
 Web designing
 E-commerce website development
 Open source solution like jomla, wordpress
 Up-to-date customization
 Logos and Graphic Design
Products and Services

8.  ZWDDC is a proprietorship sort of business
 At the starting we would be having eleven professional
web developers with more than two years of experience in
our organization.
 One manager and rest of them are web designers and
developers
 Each of them will receive a salary of 40000 thousands per
month.
Organization Plan

9. For the purpose of making the customer aware of our
services we make use of the following strategies.
 Advertisement through Television Networks
 Social Networking Sites
 Company’s website
 Press article on company launch in parwaz Newspaper group
publications.
 Selective use of referrals and endorsements.
Marketing Plan

10. Type of the Website Price
Static Website ( no CMS)
Upto 5 pages
100$
CMS (WordPress)
With 6 to 16 pages
250$
CMS (WordPress/Jomla)
upto 29 pages
350$
CMS (WordPress/Joomla)
with 30+ pages
450$
Pricing Strategy

11. Our company targets two type of people.
 Business Companies
 Individuals looking for reputation
we will build our venture mainly accessible to these
groups of people.
Market Analysis

12.  Our website developers shall strive to attain service
excellence in comparison to our competitors
 In order to promote productivity in our company, we
intend to have reliable and commited web developers by
streamlining administrative functions and promoting and
instilling a business culture that focus on teamwork rather
than individual productivity.
 By undertaking the above we will optimize our productivity
given our available resources.
Production Plan

13.  Respect for realistic forecasts, and conservative cash flow
and financial management.
 Cash flow as first priority, growth second, profits third.
 The Owner will acquire $5000 of debt funds to develop the
business.
 The owner also has a saving of 10000$ for starting the business
and maintaining the operation of the company.
 We want to finance growth mainly through cash flow and
equity.
Financial Plan

14. Break even analysis
Our break even analysis will be based on running cost, that
is cost we shall incur in keeping the business running,
including salaries and wages, rent, water, electricity, and
insurance.
Hence many fixed costs shall be included in these costs.
We will thus aim to ensure that our sales level are running
comfortably above break even.
Financial Planning

15. Projected Profit and Loss:
As with the break even, we are projecting very
conservatively regarding cost of sales and gross margin.
Our cost of sales should be much lower, and gross margin
higher, than in this projection.
Financial Planning

16. Risks we may face
Finding and maintaining sufficient funds to launch an
effective product/service.
 Managing competition
 Finding and keeping quality staff.
 Building up and keeping clients
But we have some contingency plans for facing the
above challenges.
Risk Analysis

17. Type of Risk Issues at Work Contingency Plan
Funds We have to raise funds for
two purpose
1. For providing new facility
2. For implementing current
program
We have a line of credit with
our bank which will allow us
to borrow on short term
basis.
In case of cash flow
problems, we have an
emergency funds in our
general funds account.
Client Many business companies
are in need of the website
for their company, but
small companies may not
be able to afford.
We have suitable prices even
small companies can afford
it.
Risk Analysis Worksheet

18. Type of risk Issues at work Contingency Plan
Managing Competition We are concerned with
insufficient services
and facilities that we
provide to customers
at the starting of our
business.
Having professional
web developers will
solve the issue to some
extent but we have lots
of contingency plans
for the future
Finding and keeping
quality staff
This is the main issue of
our business in the
starting of the
business.
For this purpose we
search for technical
institution for finding
better and professional
staff for our business.
Risk Analysis Worksheet

19. Followings are the samples of websites we have developed
Appendices

20. Appendices

21. Appendices