Macy's held a men's fashion show in their stores in 2008. The show featured the latest men's clothing styles and trends. It provided an interactive experience for customers to see the new lines up close in a unique retail setting.
An informal fashion show will be held on Thursday, April 24th at noon in the CCSF cafeteria on the Phelan campus. The show will feature spring 2008 ready-to-wear collections from Forever 21, BeBe, H&M, and Wasteland presented by five student models under the theme of expressing oneself through color lines and an artisan vibe.
The document provides an analysis of the market trends and customer demographics for Juicy Couture's women's department in San Francisco for Spring 2010. It finds that while economic factors may pose some threats, fashion trends align well with Juicy's merchandise. Specific modifications are suggested to the merchandise mix and promotions to better target the key customer segments in the area. Overall, opportunities are estimated to outweigh threats by around 3% due to new product lines and alignment with consumer preferences, though price points slightly higher than most consumers will buy pose a minor threat.
This document discusses Chanel's plans to launch a new line of porcelain tableware. It provides background on Chanel's history and existing product categories. Research was conducted on competitive tableware brands. Concepts and designs were developed taking inspiration from Chanel's jewelry and Byzantine collections. The new line will consist of three collections targeted at loyal Chanel customers. A pricing strategy, distribution channels, and financial projections were proposed to introduce the new product category.
Macy's held a men's fashion show in their stores in 2008. The show featured the latest men's clothing styles and trends. It provided an interactive experience for customers to see the new lines up close in a unique retail setting.
An informal fashion show will be held on Thursday, April 24th at noon in the CCSF cafeteria on the Phelan campus. The show will feature spring 2008 ready-to-wear collections from Forever 21, BeBe, H&M, and Wasteland presented by five student models under the theme of expressing oneself through color lines and an artisan vibe.
The document provides an analysis of the market trends and customer demographics for Juicy Couture's women's department in San Francisco for Spring 2010. It finds that while economic factors may pose some threats, fashion trends align well with Juicy's merchandise. Specific modifications are suggested to the merchandise mix and promotions to better target the key customer segments in the area. Overall, opportunities are estimated to outweigh threats by around 3% due to new product lines and alignment with consumer preferences, though price points slightly higher than most consumers will buy pose a minor threat.
This document discusses Chanel's plans to launch a new line of porcelain tableware. It provides background on Chanel's history and existing product categories. Research was conducted on competitive tableware brands. Concepts and designs were developed taking inspiration from Chanel's jewelry and Byzantine collections. The new line will consist of three collections targeted at loyal Chanel customers. A pricing strategy, distribution channels, and financial projections were proposed to introduce the new product category.
Lacey Couture Designs is a sole proprietorship that sells handmade couture jewelry and accessories out of New Orleans, LA. The business aims to provide trendy, one-of-a-kind pieces at affordable prices compared to off-the-shelf costume jewelry. The company operates out of the owner's home and sells products through a local art gallery. The business plan seeks $9,000 in equity financing to expand operations and launch new marketing initiatives like a reality TV show featuring the products.
Liz James Designs - Marketing Campaign Book - Spring 2014Gabriel Chambers
Campaign proposal for Liz James Designs, a small jewelry store in Austin, TX. Our audience was not marketing executives, but a small business owner with only basic experience in advertising. Thus we developed and pitched our campaign that was simple and elegant, yet heavily digital and analytical.
The Heirloom Treasury is a new business that produces custom designed gifts, stationery, and jewelry that can be personalized. It is owned and operated by Jan Bekker, a goldsmith and designer, André de Waal, a graphic designer, and Daniela Wingate, the managing director. The company aims to create heirloom quality items that stand the test of time as well as products tailored to individuals, corporations, and events. Customers can commission one-of-a-kind pieces or select from the store's inventory of personalized stationary, journals, and other gifts.
Lucky Crystal Collection (LCC) is a Taiwanese company that designs and markets products made from natural crystals. It was founded in 2003 and is led by Chairman Rebecca Lee. LCC differentiates itself by using only natural crystals in its products rather than artificial crystals. It designs pieces intended to be fashionable while representing authentic Formosan culture. LCC aims to expand its retail presence through exclusive counters in department stores and franchised stores in Taiwan, China, and the United States.
Research & Proposal for Whimsical Fashion Multi-label Concept Store, BiatenEna Teo Jia En
Biaten is a concept store in Singapore that aims to provide whimsical, exclusive designer fashion and quality services to women aged 20 to 50. It will feature a cupcake cafe and interior designed to be novel, fun and magical. Biaten will source local and international designers with unique styles not found elsewhere to target fashion-forward customers. It seeks to encourage self-expression through daring outfits and hopes to establish itself as a global brand with stores worldwide starting in Asia.
This family home in Canada originally had a "prairie style" architecture that the designers sought to transform into a modern interior while retaining elements of its original soul. The designers enlarged window openings on the south side to take advantage of river views. They highlighted the home's horizontality through terraces on each end and the use of light, pale materials and colors to enhance interior spaces. Existing elements like a central stone chimney were conserved to preserve the heart of the family home. The redesign successfully created a contemporary interior that respected the building's original character.
Research & Creative Brief Proposal for Accessories Brand Allure Ena Teo Jia En
Individual Branding Project
Brand Creation and Marketing Research
Case Studies includes H&M, Helen and Diva
Year 2 for BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
Yijiao is a sign company that creates signage solutions using fabricated metal letters, neon signs, acrylic letters, and other products to help brands elevate recognition, relationships, and trust with audiences. They have a professional team that can handle complex retail projects and deliver them on time. Yijiao also designs unique LED letter signs and neon signs to help brands stand out and make their brand highly visible.
1) Alicia Park owns 12 nail salons in Toronto and 3 outside the city, offering a variety of nail services including gel, acrylic, pedicures, and airbrushing.
2) She aims to provide unique and artistic nail designs to appeal to women aged 15-30 with average to high incomes.
3) Her nail salon, A's Japanese Nail Art, focuses on quality over quantity and hires workers based on skill and education rather than experience to provide innovative nail designs.
At the end of their charity drive project, the group reached their fundraising target of RM2000 by selling over 200 cans of Arizona Iced Tea and providing gaming sessions. Their financial statement shows revenue of RM2220 from sales and RM36 from donations and sponsorships, for a total adjusted gross profit of RM2045. After deducting RM40 in promotion expenses, their net profit was RM2005. However, they realized they made mistakes by only focusing on young adults, setting drink prices too high, lacking packaging for multiple drinks, and being unable to assist more than four customers at a time. Going forward, they will lower prices, improve packaging, serve more customers simultaneously, and offer a wider range of products.
Bejewell - gems & jewelry presentation Martin Deal
BeJewel is an online retailer of handmade gemstone jewelry. They presented their business which specializes in jewelry from various countries sourced from wholesale suppliers. Their target audience is women and men aged 14-60. They showcased their website and mobile views, product lines for men/women/couples. Their digital marketing strategy includes social media, email marketing, SEO/PPC. They offer various promotions like membership benefits and shipping/customization options to attract customers.
Emma and Paula, two fashion design entrepreneurs from Taiwan and Spain respectively, opened a boutique called Royal Room after realizing most international students at their university lacked clothing from their home countries. Their boutique aims to provide styles from over 40 countries in a friendly environment to help international students feel connected to fashion from their home cultures. They hope to one day expand Royal Room throughout California while growing profits by at least 30% annually.
Omanutee is a design and branding consultancy that provides graphic design, marketing collateral, and print services to help clients build their brands. They work closely with clients to understand their unique values and culture in order to effectively communicate their message to the world. Omanutee aims to provide committed service and deliver quick results to help businesses maximize their return on marketing investments. They have experience working with a variety of clients including schools, event organizers, and companies.
The document presents information about Or Service Ltd, a holding company established in 1995 that offers innovative retail solutions worldwide. It operates production facilities, retail stores, and kiosks selling private label cosmetics, candles, candy, and other products. Some of its main product lines featured are Pearl candles, pick-and-mix candies, and wind spinners. The kiosks and stores contribute to malls by attracting customers with their colorful, scented displays and engaging sales techniques.
GemAiRoDi Accessories aims to market quality jewelry accessories through Facebook to improve customers' fashion lifestyle and satisfy their tastes. The business will offer various jewelry designs and colors, including interchangeable watch straps and paired sets. It intends to deliver good quality products at an affordable price with excellent customer service to generate repeat purchases and referrals through social media advertising, mailings, and storefront visibility.
Humble Abode is hosting a grand opening event on November 14th from 6-9pm at their new location in San Francisco to introduce customers to the store, enhance customer relations, and promote their products. They will offer hors d'oeuvres and refreshments catered by Lazy Bear, a 15% storewide discount, and a free gift for spending over $50. Humble Abode will advertise the event through social media, email invites, and paid magazine and Facebook ads to target local women ages 21-50 interested in home goods.
Maya is presenting a marketing project for a new business called "Pink Wood Ideas" that will sell pink wooden furniture for children. The business already sells pink fashion products successfully. The new line will provide quality, durable pink wooden items made from imported materials. Pink Wood Ideas aims to meet the needs of its target market of families with children who want stylish, colorful furniture. It will launch in major Pakistani cities and use advertising, discounts, and distributors to promote and distribute the products.
Nordstrom's 6-month buying plan allocates budget across its New York flagship store and Los Angeles Grove store locations. The plan dedicates 85% of the budget to shoes and 15% to accessories. It also includes purchasing plans and budgets for emerging designers like Amina Muaddi, Minju Kim, and others. The amounts planned total over $18 million for SPACE purchases across all locations and categories.
Box E gifts is a proposed gift company starting in Dhaka, Bangladesh in July 2013. It will be formed by five businesswomen to take advantage of an untapped market for convenient gift giving. Box E gifts will coordinate with various suppliers like craftspeople, bakeries, and florists to offer a wide range of gift options for all occasions at competitive prices. The company will market through various local media and focus on serving both individual customers and corporations needing gifts. Box E gifts aims to make gift giving easier while also supporting local small businesses and artisans.
Jennifer Cook has over 20 years of experience as a graphic designer and owner of her strategic design consultancy Cats in the Bag Design. She helps clients with branding, marketing, and creative solutions. In 2009 she relocated to Montreal and started her daily art project "What my Coffee/Tea says to me" which grew an online following. She uses her strategic creativity and understanding of psychology and sales to generate successful results for her clients.
Lacey Couture Designs is a sole proprietorship that sells handmade couture jewelry and accessories out of New Orleans, LA. The business aims to provide trendy, one-of-a-kind pieces at affordable prices compared to off-the-shelf costume jewelry. The company operates out of the owner's home and sells products through a local art gallery. The business plan seeks $9,000 in equity financing to expand operations and launch new marketing initiatives like a reality TV show featuring the products.
Liz James Designs - Marketing Campaign Book - Spring 2014Gabriel Chambers
Campaign proposal for Liz James Designs, a small jewelry store in Austin, TX. Our audience was not marketing executives, but a small business owner with only basic experience in advertising. Thus we developed and pitched our campaign that was simple and elegant, yet heavily digital and analytical.
The Heirloom Treasury is a new business that produces custom designed gifts, stationery, and jewelry that can be personalized. It is owned and operated by Jan Bekker, a goldsmith and designer, André de Waal, a graphic designer, and Daniela Wingate, the managing director. The company aims to create heirloom quality items that stand the test of time as well as products tailored to individuals, corporations, and events. Customers can commission one-of-a-kind pieces or select from the store's inventory of personalized stationary, journals, and other gifts.
Lucky Crystal Collection (LCC) is a Taiwanese company that designs and markets products made from natural crystals. It was founded in 2003 and is led by Chairman Rebecca Lee. LCC differentiates itself by using only natural crystals in its products rather than artificial crystals. It designs pieces intended to be fashionable while representing authentic Formosan culture. LCC aims to expand its retail presence through exclusive counters in department stores and franchised stores in Taiwan, China, and the United States.
Research & Proposal for Whimsical Fashion Multi-label Concept Store, BiatenEna Teo Jia En
Biaten is a concept store in Singapore that aims to provide whimsical, exclusive designer fashion and quality services to women aged 20 to 50. It will feature a cupcake cafe and interior designed to be novel, fun and magical. Biaten will source local and international designers with unique styles not found elsewhere to target fashion-forward customers. It seeks to encourage self-expression through daring outfits and hopes to establish itself as a global brand with stores worldwide starting in Asia.
This family home in Canada originally had a "prairie style" architecture that the designers sought to transform into a modern interior while retaining elements of its original soul. The designers enlarged window openings on the south side to take advantage of river views. They highlighted the home's horizontality through terraces on each end and the use of light, pale materials and colors to enhance interior spaces. Existing elements like a central stone chimney were conserved to preserve the heart of the family home. The redesign successfully created a contemporary interior that respected the building's original character.
Research & Creative Brief Proposal for Accessories Brand Allure Ena Teo Jia En
Individual Branding Project
Brand Creation and Marketing Research
Case Studies includes H&M, Helen and Diva
Year 2 for BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts
Yijiao is a sign company that creates signage solutions using fabricated metal letters, neon signs, acrylic letters, and other products to help brands elevate recognition, relationships, and trust with audiences. They have a professional team that can handle complex retail projects and deliver them on time. Yijiao also designs unique LED letter signs and neon signs to help brands stand out and make their brand highly visible.
1) Alicia Park owns 12 nail salons in Toronto and 3 outside the city, offering a variety of nail services including gel, acrylic, pedicures, and airbrushing.
2) She aims to provide unique and artistic nail designs to appeal to women aged 15-30 with average to high incomes.
3) Her nail salon, A's Japanese Nail Art, focuses on quality over quantity and hires workers based on skill and education rather than experience to provide innovative nail designs.
At the end of their charity drive project, the group reached their fundraising target of RM2000 by selling over 200 cans of Arizona Iced Tea and providing gaming sessions. Their financial statement shows revenue of RM2220 from sales and RM36 from donations and sponsorships, for a total adjusted gross profit of RM2045. After deducting RM40 in promotion expenses, their net profit was RM2005. However, they realized they made mistakes by only focusing on young adults, setting drink prices too high, lacking packaging for multiple drinks, and being unable to assist more than four customers at a time. Going forward, they will lower prices, improve packaging, serve more customers simultaneously, and offer a wider range of products.
Bejewell - gems & jewelry presentation Martin Deal
BeJewel is an online retailer of handmade gemstone jewelry. They presented their business which specializes in jewelry from various countries sourced from wholesale suppliers. Their target audience is women and men aged 14-60. They showcased their website and mobile views, product lines for men/women/couples. Their digital marketing strategy includes social media, email marketing, SEO/PPC. They offer various promotions like membership benefits and shipping/customization options to attract customers.
Emma and Paula, two fashion design entrepreneurs from Taiwan and Spain respectively, opened a boutique called Royal Room after realizing most international students at their university lacked clothing from their home countries. Their boutique aims to provide styles from over 40 countries in a friendly environment to help international students feel connected to fashion from their home cultures. They hope to one day expand Royal Room throughout California while growing profits by at least 30% annually.
Omanutee is a design and branding consultancy that provides graphic design, marketing collateral, and print services to help clients build their brands. They work closely with clients to understand their unique values and culture in order to effectively communicate their message to the world. Omanutee aims to provide committed service and deliver quick results to help businesses maximize their return on marketing investments. They have experience working with a variety of clients including schools, event organizers, and companies.
The document presents information about Or Service Ltd, a holding company established in 1995 that offers innovative retail solutions worldwide. It operates production facilities, retail stores, and kiosks selling private label cosmetics, candles, candy, and other products. Some of its main product lines featured are Pearl candles, pick-and-mix candies, and wind spinners. The kiosks and stores contribute to malls by attracting customers with their colorful, scented displays and engaging sales techniques.
GemAiRoDi Accessories aims to market quality jewelry accessories through Facebook to improve customers' fashion lifestyle and satisfy their tastes. The business will offer various jewelry designs and colors, including interchangeable watch straps and paired sets. It intends to deliver good quality products at an affordable price with excellent customer service to generate repeat purchases and referrals through social media advertising, mailings, and storefront visibility.
Humble Abode is hosting a grand opening event on November 14th from 6-9pm at their new location in San Francisco to introduce customers to the store, enhance customer relations, and promote their products. They will offer hors d'oeuvres and refreshments catered by Lazy Bear, a 15% storewide discount, and a free gift for spending over $50. Humble Abode will advertise the event through social media, email invites, and paid magazine and Facebook ads to target local women ages 21-50 interested in home goods.
Maya is presenting a marketing project for a new business called "Pink Wood Ideas" that will sell pink wooden furniture for children. The business already sells pink fashion products successfully. The new line will provide quality, durable pink wooden items made from imported materials. Pink Wood Ideas aims to meet the needs of its target market of families with children who want stylish, colorful furniture. It will launch in major Pakistani cities and use advertising, discounts, and distributors to promote and distribute the products.
Nordstrom's 6-month buying plan allocates budget across its New York flagship store and Los Angeles Grove store locations. The plan dedicates 85% of the budget to shoes and 15% to accessories. It also includes purchasing plans and budgets for emerging designers like Amina Muaddi, Minju Kim, and others. The amounts planned total over $18 million for SPACE purchases across all locations and categories.
Box E gifts is a proposed gift company starting in Dhaka, Bangladesh in July 2013. It will be formed by five businesswomen to take advantage of an untapped market for convenient gift giving. Box E gifts will coordinate with various suppliers like craftspeople, bakeries, and florists to offer a wide range of gift options for all occasions at competitive prices. The company will market through various local media and focus on serving both individual customers and corporations needing gifts. Box E gifts aims to make gift giving easier while also supporting local small businesses and artisans.
Jennifer Cook has over 20 years of experience as a graphic designer and owner of her strategic design consultancy Cats in the Bag Design. She helps clients with branding, marketing, and creative solutions. In 2009 she relocated to Montreal and started her daily art project "What my Coffee/Tea says to me" which grew an online following. She uses her strategic creativity and understanding of psychology and sales to generate successful results for her clients.
2. About BabyBling BabyBling specializes in the most trendy rhinestone products and customizes services on crystal nails, cellular phones and accessories. Our concept is to give our customer the uniqueness and fashionable ideas from Japan and Hong Kong.
4. Our Products Pre-made Crystal Nails More than 250 designs from Japan Mix and match with your fashion clothing An easy way for your nails to stay pretty and nice Glue it and go! Save your time on manicure Rhinestone Alphabet Necklaces & Bracelet Letters of the alphabet and names with 7 colors rhinestones Durable material that you can wear all the time Create your own bracelet with different colors charms
5. More Products… Pre-made Swarovski Crystal Cellular Phone Stickers More than 500 designs for all kinds of cellular phone Easy to stick it on and stay for long time Match your fashion trend and personal style Be unique and different from others DIY Kits for your own Decoration Over 500 items for you to design what you want Rhinestones from Swarovski crystals with glues and tools Most popular and trendy style plastic embellishments from Japan DIY Nail Polishes and Tools Nails polishes from O.P.I with over 100 colors Complete sets of tools for your nail station at home More than 5 brands of nail and Hand’s care products
6. Our Services Crystal nail and French nail Offers full sets of Crystal nails & French nails Create fabulous designs attending events &wearing daily UV gels are high quality and long lasting Manicure and pedicure Tools and products are absolutely safe & clear All our nail polishes are from O.P.I( Highest Quality) Customize Cellular Phone Decoration Use our exclusive plastic embellishments & Swarovski rhinestones to design unique designs for all kinds of phones Easy to change the style by slip on the phone cover Use high quality crystal glues that stick with the embellishments strongly and never fall off.
7. Our Store Images Pinky princess theme with 2 floor levels. 1stfloor Phone Decoration and Accessories 2ndFloor Nail Salon
8. BabyBling Positioning BabyBling wants our customers to have their own exclusive and fashionable style not only with their clothing, but also with their nails and cellular phones. We also offer them a classy and luxury environment with our excellent services and products in valuable prices. We would love to give customers a whole new idea to enjoy your life with creative indulgence.
9. Market Classification BabyBling is a multichannel retailer, which has in-store shopping located on the street, and the web site for our customers to update our new products and service, and to purchase items online.
10. Target Audience Age: 18-35 Gender: Female Income: $10,000 - $ 55,000 High school students and above Generation Y and Z Love rhinestones, BlingBling ideas and cute little accessories Love music, fashion forward, technology forward and also love make up Love to hang out with friends, clubbing and partying
24. Sales & Promotion Offers special discount for our new customers to try out our services and products Have a club card for our customers to collect stamps Special occasion designs for phones and nails, such as pumpkin nails for Halloween, Christmas trees and colors for Christmas Birthday discount for 50% off
25. Sales & Promotion… To achieve BabyBling’s 10% increase goal Holidays season --get a 10% off Customers who wear pink to our store will have a free stamp for their club member card Buy more than $50 will get a $5 coupon & more than $100 will receive a $10 coupon for their next purchase.
26. In-store Campaign Invite our customers to design & create their own cellular phone & nails w/ rhinestone decoration Invite some celebrities to design their own style and auctions them to charity for National Breast Cancer
27. Competitors Marie Nails Viva La Nails Strappy World’s doing trendy nail and cellular phone services sell the tools & products for nails and phones In-store decoration and display gives our customers comfortable environment All in One