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BUSINESS PLAN FOR LIFE
SKILLS ETERNITY
It’s Time To End The 'School To Prison' Pipeline"
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TABLE OF CONTENTS
Executive summary-------------------------------------------------------------------3
Legal Status-----------------------------------------------------------------------------4
About us--------------------------------------------------------------------------------5
Problem Statement------------------------------------------------------------------5
Mission statement------------------------------------------------------------------6
Goals and objectives--------------------------------------------------------------8
Team Bio-----------------------------------------------------------------------------8
Monitoring & Evaluation-----------------------------------------------------------8
Strategic Objectives------------------------------------------------------------------9
Program Outcomes------------------------------------------------------------------10
Product and services----------------------------------------------------------------11
Keys to success -----------------------------------------------------------------------12
Program Structure---------------------------------------------------------------------13
Designing the Mentoring Services-------------------------------------------------14
Target population-----------------------------------------------------------------------15
Marketing plan/strategy--------------------------------------------------------------16
Collaboration partners and organizations------------------------------------------17
Sustainability and Leveraged Resources-------------------------------------------23
Needs Assessment-----------------------------------------------------------------------23
Fundraising-----------------------------------------------------------------------------------24
Market Report and analysis--------------------------------------------------------------25
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Competitor Analysis-----------------------------------------------------30
Financial plan-------------------------------------------------------------34
Funding forecast----------------------------------------------------------35
SWOT Analysis-------------------------------------------------------------37
Appendix--------------------------------------------------------------------40
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1.0. Executive summary
Tens of thousands of children are incarcerated in youth prisons every day; thousands
more are also locked up in adult prisons and jails. Imagine a child locked alone in a small
empty room for days, weeks, or months. While many youth prisons are called “schools,”
few of these facilities provide quality education services, nor do they provide access to
mental health care or other services children need to heal. Too many incarcerated youth
are subject to solitary confinement — often for 22-24 hours per day — strip searches,
shackles, and chemical sprays. These abusive practices cause physical injuries,
emotional trauma and psychological harm, and interrupt healthy development. Youth in
prison also face physical and sexual violence, compounding the trauma imposed by their
isolation and separation from their families, friends and communities. The juvenile justice
system was established to rehabilitate children and provide them second chances as they
make the transition to adulthood. Research confirms that locking children up for long
periods of time — especially under the harsh conditions that we see all too frequently in
the juvenile justice system — causes more harm than good and does little to protect our
communities. Mentoring refers to a relationship between two or more individuals in which
at least one of those individuals provides guidance to the otherYouth mentoring refers to
a relationship between youth—particularly those most at risk of experiencing negative
outcomes in adolescence and adulthood—and the adults who support and guide them.
The origin of the modern youth mentoring concept is credited to the efforts of charity
Groups that formed during the Progressive era of the early 1900s to provide practical
assistance to poor and juvenile justice-involved youth, including help with finding
employment. Approximately 4.5 million youth today are involved in formal mentoring
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relationships through mentoring organizations (e.g., Big Brothers Big Sisters of America,
Boys & Girls Clubs of America, National 4-H Council). Contemporary mentoring programs
seek to improve outcomes and reduce risks among vulnerable youth by providing positive
role models who regularly meet with the youth in community or school settings. Some
programs have broad youth development goals, while others focus more narrowly on a
particular outcome. Life skills eternity will assist boys, girls and children in the juvenile
system and help them develop into a whole, competent adults who can enjoy gainful
employment and work constructively and collaboratively to improve their communities and
society as a whole. We will also support post incarcerated youth back into the society
Southern California. Families and school or college personnel alone cannot give our youth
and young adults all that they need, so other stakeholders must step in to help. Since the
successful raising of our collective young is society’s most fundamental—even
indispensable—task, we are all stakeholders.
2.0. Legal Status
Life skills eternity is a 501(c) 3 organization incorporated in Los Angeles, California.
As a 501©3, we keep records of all donations or grants. As we are primarily a nonprofit
our assets are permanently dedicated to that purpose, our organization’s activities are
also limited to those in its section 501 purpose. Every year we will file a 990 series annual
information return and follow public disclosure requirements set up by the IRS to keep
our tax exempt status.
3.0. About us
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L.S.E is a nonprofit agency providing mentoring programs for middle and high school
youth in the Los Angeles County area. LSE has also a series of events and opportunities
for girls in juvenile system that creates a safe environment which helps them to develop
a sense of purpose, boost self-esteem, build skills for success, and be empowered to
make the choice to live a healthy lifestyle.
4.0. Problem Statement
In 2006 Los Angeles experienced a surge in violent crime, in large part due to a significant
increase in violent crime involving young people. From 2003 to 2005, homicide was the
leading cause of death in Los Angeles for victims ages 15 to 24. All five youth violence
indicators—homicide victims (age 15-24), felony assaults (age 10- 24), misdemeanor
assaults (age 10-24), school discipline for violence (age 10+), curfew and truancy
pickups, and firearms possession (age 10-24)—show flat or rising rates of youth violence
over the four year period from 2003-2006. The initial response to this rise in violent crime
has been comprised predominantly with law enforcement, public safety, and criminal
prosecution strategies. This initial response resulted in a 13% reduction in the overall
annual violent crime rate in 2007, including a 27% drop in violent crime with juvenile
suspects.
Define the Problem: Youth violence is an epidemic problem in Los Angeles the U.S.
Surgeon General defined youth violence in 1998 as physical assault by a youth that
carries a significant risk of injuring or killing another person. This level of violence is at an
epidemic status in Los Angeles similar to many cities in the United States.
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Nationally, homicide is the second leading cause of death among young people ages 10-
24. In Los Angeles, homicide is the leading cause of death for residents in this age group,
accounting for almost half of all deaths in the city.1 and this violence takes a
disproportionate toll on people of color and residents of low-income neighborhoods.
From 2003-2006, 59% of youth victims of homicide were African Americans. This rate
Compares to 9-12% of youth homicide deaths for each of the other ethnic groups:
Hispanics, whites, Asian Americans, and American Indians.
Factors causing youth violence
Previous Involvement in violent behavior
Exposure to violence
Household poverty
Failure to graduate or make adequate yearly academic progress
Exposure to Neighborhood Violence.
4.0. Mission statement
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To operate a continuously improving mentoring program that provides disadvantaged
youth in the community with supportive adult advisors.
5.0. Goals and objectives
The program will form partnerships with local school districts and the juvenile court
system. L.S.E will provide ongoing workshops based on the needs of the area.
L.S.E will offer free services to students and their families, which includes college
readiness, tutoring, mentoring, scholarship matches, student athlete recruitment, and
various workshops. If needed youth will be matched with a caring adult volunteer who is
trained to focus on positive reinforcement, trust-building and the achievement of goals by
Engaging youth in one-on-one outing and group adventures in the community. Mentors
and youth agree to meet for between 10-15 hours per month for a full year.
Establish or improve the administration of mentoring programs, including the
expansion of mentoring strategies and program design.
To create new events and opportunities in a safe environment that helps young
people develop a sense of purpose.
Increase the availability of quality mentoring programs for youth in the targeted
neighborhoods by recruiting more caring, committed adult volunteers with ethnicity
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or socio-economic backgrounds similar to the youths living in those
neighborhoods.
Help incarcerated youth forge a path in life and rise above circumstances
Legal framework to fight for the rights of incarcerated youths in the system.
Increase the availability quality mentoring programs for youth in Los Angeles
County by recruiting more caring, committed adult volunteers from traditional
corporate, community, and faith-based sources of volunteer mentors.
To use our positive influence to help youth build self-esteem and skills for success.
To empower youth to make the choice to live a healthy lifestyle.
To reduce youth substance abuse.
To reduce the amount of kids in the juvenile system in Los Angeles
Facilitation of community/public lands/wilderness service opportunities
6.0. Team Bio(About the founder)
USC Alumni, All-American in Track & Field, Child Advocate, Wife, Mother of, I spent
more than 20 years working in the juvenile system, and my organization helps students
in the Los Angeles County increase their chances of going to college by supporting them
in education, social skills and leadership skills, and community engagement.
7.0. Monitoring & Evaluation
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LSE will match at least 1,000 youth ages 8 to 17 living in the city’s most at-risk
neighborhoods with caring volunteer mentors to create and support long-term mentoring
relationships that will help these youth to acquire key developmental assets that lead to
improved academic performance, avoidance of negative outcomes (such as engaging in
violent behavior, early parenthood, or substance abuse), and lead to positive growth and
Personal development. To improve outcomes for youth at sufficient scale to address the
epidemic proportion of the problem in Los Angeles, this project focuses on strengthening
support services and increasing the capacity of local mentoring programs through
collaborative community partnerships.
8.0. Strategic Objectives
1. To prepare youngsters for life
2. Enhance and improve the organizational capacity, system efficiency, and cost
effectiveness of mentoring programs through training and technical assistance and other
strategies.
3. To support and develop our staff and volunteers
4. One of the overarching goals of the program is to reduce juvenile violent crime rates in
Los Angeles for homicide, assault, and violent behavior resulting in school suspensions
by significantly strengthening and expanding mentoring programs serving youth in
targeted neighborhoods with the greatest need.
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5. Increase referrals to mentoring programs for youth in the targeted neighborhoods who
are exhibiting or experiencing significant risk factors associated with increased youth
violence.
6. Increase adoption and successful implementation of best practices in mentoring
Program administration by providing extensive training and technical support to mentoring
programs serving youth in the five target neighborhoods.
7. Provide counselling and guidance for incarcerated girls and women.
8. Sustain quality in mentoring programs for youth in our target areas by establishing and
strengthening collaborative community partnerships among organizations that share a
common interest in serving and supporting at-risk youths.
9.0. Program Outcomes
By building collaborative community partnerships as an integral strategy for this program,
program activities will be sustained following the end of the grant period and expanding
levels of youth mentoring services in the targeted neighborhoods will continue, along with
continuing increases in volunteerism by residents and collaboration among organizations
serving neighborhood youth. Long term outcomes from this program will include
Reduced rates for Juvenile violent crime indicators (homicide, felony or misdemeanor
assault, violent behavior resulting in school suspensions, curfew violations, truancy, and
gun possession) in the five targeted neighborhoods. An additional significant outcome
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from this program will be improved academic progress (reading and math proficiency,
graduation) for youth in the mentoring programs.
10.0. Product and services
 Mentorship workshops
 Mentors and mentee matching
 Work-based learning experiences (i.e., community service learning)
 Career and college exploration and planning-
 ART Events
 Scholarships for students
 Career Talks
 Group adventures in the community
 Facilitation for provision of legal support for incarcerated girls.
 Functional Family Therapy
 The Insiders Juvenile Crime Prevention Program
 Multisystemic Therapy
 Multidimensional Treatment Foster Care:
 Nurse-Family Partnership
 Field Trips different job fields
 Free SAT Workshops
 Anger Management Workshop
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11.0. Keys to success
 Adequate funding
 Recruitment of more volunteer mentors: The program should promote mentor
recruitment for 1:1 relationships.
 Mentoring program project partners will work to assign mentors to youth with the
highest-need or greatest at-risk for violence profile. The project will encourage
continuing relationships between mentors and youth beyond the initial recruitment
commitment in order to give both a greater sense of connection and impact.
 Improved referral to mentoring programs.
 Effective framework for mentoring procedures and programs to ensure continuity
and long lasting impacts.
 Coordination of programs and workshops targeted at school youth with their school
timeline.
 Sound and effective mentoring curriculum that is up-to-date and reflects relevant
solutions to pressing needs and problems.
 Recruitment of competent mentors.
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 We will recruit appropriate mentors and mentees by realistically describing the
program’s aims and expected outcomes.
 We will screen prospective mentors to determine whether they have the time,
commitment, and personal qualities to be effective mentors.
 We will train prospective mentors in the basic knowledge and skills needed to build
an effective mentoring relationship.
 Match mentors and mentees along dimensions likely to increase the odds that
mentoring relationships will endure.
 Leveraging strategic partnership with relevant organizations.
 Monitor mentoring relationship milestones and support mentors with ongoing
advice, problem-solving support and training opportunities for the duration of the
relationship.
12.0. Program Structure.
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12.1. Designing the Mentoring Services
These are the components that will make up the structure of our day-to-day operations.
The critical program design components are:
12.1.1. Volunteer recruitment:
The first step in creating high-quality mentoring relationships is finding suitable adults who
are interested in volunteering with your program. The more targeted your recruitment
strategies, the more likely you are to find an appropriate match for each youth in our
programs.
There are several steps in creating an effective recruitment plan:
 Adequately Staff Your Recruitment Efforts:
We will designate staff members who are responsible for developing and implementing
our volunteer recruitment efforts. Recruitment is a labor intensive task, so we have to be
sure that our staff has sufficient time available to give recruitment the attention it deserves.
In addition to adequate time, we have to ensure that the staff members responsible for
our recruitment efforts have the proper knowledge and skills to be successful.
 Identification of target Populations and Volunteer-Rich Environments
Our recruitment plan starts with the types of individuals that will want to recruit and the
volunteer-rich environ--moments in which you might find them. The key is to identify the
groups in the community that might supply the types of mentors that would work well in
our programs.
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a. Local colleges and universities (or specific campus groups such as fraternities and
sororities)
b. Retirement communities
c. Social, civic, and fraternal organizations
d. Local businesses
e. Local/regional government agencies
f. Faith-based organizations
g. Professional associations
12.1.2. Customized Recruitment Message
Once we have identified the groups our program would like to target, LSE will begin the
process of tailoring our “message” to appeal to those groups, recognizing that mentoring
will appeal to different groups of adults for different reasons. Each group will likely have
some unique motivational appeals that should be considered in designing the various
recruitment messages. For example, college students might be motivated by developing
new skills in working effectively with adolescents, whereas members of a church group
may be attracted primarily by the opportunity to give back to their community.
12.1.3. Develop the Recruitment Strategies
Once we know who you are targeting, where to might find them, and what to want to say
to them, it’s time to develop some methods of delivery for our recruitment message. There
are many vehicles for getting a recruitment message out to your targeted groups. Some
of the most common are:
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 Program Brochures and Flyers
 A Mentor “Job Description
 Newspaper and Media Advertising
 Program Web Site.
 Presentations
 Displays at Events.
12.2. Initial orientation for prospective mentors and mentees
One of the most important first impressions that we will set for potential program
participants occurs during the initial orientation sessions. These orientations may take
place during an initial recruitment presentation or be a separate follow-up event for
interested individuals, but it should always take place before the volunteer application and
screening process begins. By giving prospective participants a thorough overview of our
program you ensure that applicants understand what your program is trying to accomplish
and how they might be able to help or benefit from it. Orientation sessions will naturally
be different for mentors than for mentees in terms of length, style of presentations, and
depth of content. However, both groups should leave the session with a clear
understanding of:
 What mentoring is all about
 The history, goals, and values of your program
 Key policies and procedures
 Qualifications of mentors and mentees
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 Positive outcomes or benefits of participating in the program
12.4. Mentor/mentee intake
LSE will develop and implement written standardized mentor and mentee intake
procedures that detail the step-by-step process that takes an individual from applicant to
participant. Although the materials and approach will be quite different for mentors and
mentees, many of the key elements of our intake process will be similar for both:
Additional “behind the scenes” activities will include the creation of case files for mentor
and mentee, entering data into our program’s database for tracking and evaluation
purposes, and following up with potential volunteers and youth who are not selected for
participation. Intake procedures should establish the timeline for getting someone from
applicant to participant. With identifiable steps LSE (and the participants themselves) can
easily tell where individuals are on the road to becoming a mentor or mentee. (These
sequential steps will also ensure that we gather all of the information we will need for
evaluation purposes.) Without established procedures, potential volunteers may fall
through the cracks as our staff will lose track of individuals at various points in the process.
For Mentors For Mentees
Timely response to inquiries Timely response to inquiries/referrals
Participation in a program orientation Participation in a program orientation
Completion of a written application Completion of a written application
Completion of criminal background checks
and other screening protocols
Obtaining parental or guardian permission
to participate
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Checking personal and professional
references
Input/recommendation from teacher,
counselor, or other youth professional
Conducting in-person interviews Conducting in-person interviews
Matching volunteer with appropriate youth
Matching youth with appropriate volunteer
Initial meeting with mentee Initial meeting with mentor
Table: Timeline from applicant to participants for mentors and mentees
12.6. Process Lifecycle for mentorship program
Standard Description
1. Recruitment Recruit appropriate mentors and mentees by realistically describing
the program’s aims and expected outcomes
2. Screening Screen prospective mentors to determine whether they have the
time, commitment, and personal qualities to be a safe and effective
mentor and screen prospective mentees, and their parents or
guardians, about whether they have the time, commitment, and
desire to be effectively mentored.
3. Training Train prospective mentors, mentees, and mentees’ parents (or legal
guardians or responsible adult) in the basic knowledge, attitudes,
and skills needed to build an effective and safe mentoring
relationship using culturally appropriate language and tools.
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4. Matching and Initiation Match mentors and mentees, and initiate the mentoring relationship
using strategies likely to increase the odds that mentoring
relationships will endure and be effective
5. Monitoring and Support Monitor mentoring relationship milestones and child safety; and
support matches through providing ongoing advice, problem-solving,
training, and access to resources for the duration of each
relationship.
6. Closure Facilitate bringing the match to closure in a way that affirms the
contributions of the mentor and mentee, and offers them the
opportunity to prepare for the closure and assess the experience.
13.0. Target population
The target population for this project are:
Young girls and women in Juvenile System in LA within ages 12-19
Post incarcerated Young girls and women In LA 12-19
(See market profile and needs Assessment for more.)
14.0. Marketing plan/strategy
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14.1. Marketing/Recruitment Goal
Attract, screen, train, and match thousands of youth development minded mentors with
Los Angeles County Youth in 2019.
14.2 Marketing/Recruitment Strategies
14.2.1. Promotional Activities
o Develop and place program brochures and flyers throughout the community—
weekly
o Distribute newsletter—quarterly
o Secure display tables at local events—as available
o Develop program Web site—continuous
o Personal Contact
o Hold mentor orientation sessions—monthly
o Develop and deliver professional program presentations—one to two per month
o Make targeted contact with various community businesses, professional and
service associations, senior and retirement centers—three to four per month
o Attend chamber meetings, informal gatherings, special lunches—monthly or more
often
o Attend all board meetings; update board and solicit recruitment assistance—
monthly
o Develop and deploy recruitment drives involving board members, mentors—semi-
annually
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o Public Relations
o Develop press kit—program story, brochure, press releases
o Distribute press release to local media—quarterly or as needed
o Build media relationships—minimum two to three contacts per month
o Develop and distribute success or need stories to the media—semi-annually
14.2.2. Budget Summary for marketing.
Marketing Activity Budget
Brochures, flyers, printed
materials
$1,500
Newsletters $1,000
Promotional activities –
Misc.
$500
Press Kit is $300
Chamber membership $200
Total $4,000
15.0. Collaboration partners and organizations
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o Los Angeles Public School system
o The Los Angeles county Police Department.
o Department of Corrections
o Juvenile homes
o The Partnership for Los Angeles Schools
o California Mentoring Partnership
16.0. Sustainability and Leveraged Resources
The City of Los Angeles has allocated funds to support all Nonprofit in the state
Several philanthropic organizations serving Los Angeles have committed and will
continue to commit funds to support youth services in the targeted neighborhoods,
including mentoring programs. The majority of program costs funded through this grant
support capacity building costs that do not recur over the long-term. Philanthropic and
public policy leaders will be apprised of the outcomes of this initiative to promote
continued public and private support in effective mentoring programs that are based upon
best practices and that demonstrate effective outcomes for youth, especially those most
at-risk to offend.
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17.0. Needs Assessment-
Who needs us?
o Youth under age 18 are incarcerated in juvenile jails and prisons in the United
States
o Young girls and women out of prison
o Incarcerated Young girls and women
o Youth and children of Los Angeles
o Young people, ages 14-21 in small urban communities of Los Angeles that have:-
o High poverty-
o High youth unemployment
o Poor educational outcomes/high dropout rates
o Core systems, such as transportation, in place
o And have a substantial number of young people with barriers to post-secondary
achievement in education and employment, including:
o Not enrolled in an educational program
o No high school diploma
o No college attendance in family
o Limited or no work experience-Limited capacity to access resources
18.0. Fundraising
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18.1. Strategic fundraising plan
In order to raise the necessary amount of money needed L.S.E needs to:
•Strengthen grant and request-for-proposal writing capabilities for foundations and
government sources
•Build in capacity to attract individual dollars
•Build in capacity to attract corporate dollars
o Online donations
• Growing support from grant funding, legacies and donations
There are sources of potential funding sources for L.S.E
NAME OF
GRANT
AMOUN
T
URL SPECIFICS
Dollar
General
Youth
Literacy
Grants
$4,000 http://www2.dollar
general.com/dglite
racy/Pages/grant_
programs.aspx
The Dollar General Youth Literacy Grants
provide funding to schools, public libraries and
nonprofit organizations to help with the
implementation or expansion of literacy
programs for students who are below grade level
or experiencing difficulty reading
Joseph
Bruno
Foundation
Grants
- http://jsbcf.org/ Primary focus area is education, specifically the
following: preparing children for success in
school; supporting school readiness; quality early
childhood development and early intervention;
and working with families and youth service
organizations to insure academic success and
prevent school dropout. Organizations and
programs that show collaboration and sharing of
ideas and resources are strongly supported.
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Daniels Fund
Grant
http://www.danielsf
und.org/Grants/ind
ex.asp
Ruddier
Memorial
Youth
Foundation
Grant
$25,00
0
http://www.rmyf.or
g/index.cfm
New, uncommon, unconventional, or
untested youth programs aimed at identifying
effective practices that lead to breakthrough
results in supporting underprivileged youth, ages
0 to 25. In the past, funded programs have
ranged from credit union savings projects and
intensive tutoring programs, to afterschool day
care and art programs, to health workshops.
19.0. Market Report and analysis
On any given day, nearly 60,000 youth under age 18 are incarcerated in juvenile jails and
prisons in the United States. Overall, rates of juvenile incarceration have decreased over
the past 10 years, reaching 152 per 100,000 youth in 2015. Rates of juvenile incarceration
vary based on race/ethnicity, with non-Hispanic black and American Indian males being
the most likely to be in residential placement. The most common offences for placement
in juvenile incarceration in 2018 were crimes against persons and property, at 38 and 22
percent of offences, respectively. Los Angeles is currently home to the largest juvenile
justice system there are about 6,726 kids in juvenile detention across California with the
county of Los Angeles accounting for a large portion of the figure. Research and
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experience tell us that young offenders’ brains are still developing and are malleable to
change. We must allow them to reclaim their lives and affirm their value in our society
and communities instead of locking them up, where they run out of opportunity for the
rest of their lives.
Over the past quarter century, there has been a profound change in the involvement of
women within the criminal justice system. This is the result of more expansive law
enforcement efforts, stiffer drug sentencing laws, and post-conviction barriers to reentry
that uniquely affect women. The female incarcerated population stands nearly eight times
higher than in 1980. More than 60% of women in state prisons have a child under the age
of 18
Of the 48,043 youth in residential placement, 15% (7,293) are girls. As with boys, girls
are confined considerably less frequently than at the start of the century. In 2001, 15,104
girls were confined in residential placement settings. By 2015, this figure had been cut in
half.
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Girls of color are much more likely to be incarcerated than white girls. The placement rate
for all girls is 47 per 100,000 girls (those between ages 12 and 17). For white girls, the
rate is 32 per 100,000. Native girls (134 per 100,000) are more than four times as likely
as white girls to be incarcerated; African American girls (110 per 100,000) are three-and-
a-half times as likely; and Latina girls (44 per 100,000) are 38% more likely.
Though 85% of incarcerated youth are boys, girls’ makeup a much higher proportion of
those incarcerated for the lowest level offenses. Thirty-eight percent of youth incarcerated
for status offenses (such as truancy and curfew violations) are girls. More than half of
youth incarcerated for running away are girls. Rates of juveniles in residential
placement have fallen for more than a decade. In 2015, 152 juveniles per 100,000
population (48,043 total) were in residential placements, compared with 356 per
100,000 in 1997. The rate fell roughly equally among whites, blacks, and Hispanics
(55 to 70 percent). Over that same period, rates for Asian youth fell the most (88
percent), while rates for American Indians fell the least (47 percent). Many females
first enter the system as runaways, or for other status offenses (offenses not
considered illegal for adults), and cite abuse at home as a primary reason for
leaving. Once in the system, they often do not receive adequate treatment and
often have different needs than their male counterparts. In 2015, 12 percent of
female adolescents in residential placement were there because of status
offences, compared with 4 percent of male adolescents. However, this gap is
shrinking: In 1997, 23 percent of females in residential placement were there
because of status offences, versus 4 percent of males
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19.1. Quick facts about Youth Incarceration in California
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The need?
Incarcerated girls "one of the most vulnerable and unfortunately invisible populations in
the country," and up to 90 percent have experienced physical, sexual, or emotional abuse,
according to Catherine Pierce, a senior advisor at the federal government's Office of
Juvenile Justice and Delinquency Prevention. The health statistics are particularly grim:
41 percent of girls in detention have signs of vaginal injury consistent with sexual assault,
up to a third have been or are currently pregnant, eight percent have had positive skin
tests for tuberculosis and 30 percent need glasses but do not have them, according to
research from the National Girls Health and Justice Institute.
For many incarcerated girls, detention may be the only time they interact with the health
care system. But the health care provided to children, and girls in particular, in juvenile
detention is often ill-equipped to deal with their complex health needs.
226-300 per 100,000 Youth
Incarceration Rate
Ratio of Rates of Youth of Color
to White Youth in Custody
2.9 to 1
Change in Youth Incarceration
Rate (1997-2013):
Down 60%
Numberof Youth in Juvenile
Facilities (2013):
7917
Youth Under18 in Adult Prisons
(2013):
0
Change in Numberof Youth
Under18 in Adult Prisons
2013)
Down 100%
Age of Criminal Responsibility:
18
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A 2004 study in the journal Pediatrics found that fewer than half of facilities surveyed were
compliant with recommended health screening and assessments, and few met even
minimum levels of care. Girls are the fastest growing sector of the juvenile justice
population, yet the screening and treatment tools, for the most part, were designed for
boys.
20.0. Competitor Analysis
International Arts & Philanthropy Foundation, Inc.
About
International Arts & Philanthropy Foundation, Inc. is a 501c3 that serves as fiscal sponsor
to charitable initiatives and a partner in programmatic expansion with both non-profit and
socially conscious for-profit efforts. Our mission is to support outstanding ideas,
organizations, and events that help move humanity forward by working to meet the 17
Global Goals For Sustainable Development. IAPF works with its clients and partners to
produce projects and events that support their fundraising initiatives across a wide range
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of efforts, including youth education and arts training, gender equality, poverty reduction,
ending human trafficking, feeding the homeless, health and wellbeing, and economic
empowerment through job placement and entrepreneurship training.
Ruling Year
CEO: Mr. Dale Eugene Godboldo Jr.
Main Address: 5042 Wilshire Blvd. #38285
Los Angeles, CA 90036 USA
Funding:$327,273
ASSETS: $36,460
 BETA PSI LAMBDA HOUSE OF ALPHA FOUNDATION INC
About
Provide Youth Mentorship and community service. Provide a meeting place for local
community and charitable organizations
Year founded: 2014
Principal Officer: Phillip Cotton
Main Address: 3712 W 54TH STLOS ANGELES, CA 90043
EIN: 45-5456065
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BRIDGE Number: 4661171144
 LOS ANGELES BROTHERHOOD CRUSADE INC
About
Brotherhood Crusade's mission is to remove and/or help individuals overcome the
barriers that deter their pursuit of success in life; effectuate academic and vocational
success; provide opportunities for personal, social, and economic growth; promote
access to artistic excellence and cultural awareness; increase financial literacy; facilitate
opportunities for a better quality of life; and promote health and safety
Programs: Youth Development; Core Capacity Building; Vocational Training; Financial
Education; Gang Prevention
Ruling Year: 1969
President and CEO:Ms. Charisse Bremond
Main Address: 200 East Slauson Avenue Street Address 2 Los Angeles, CA 90011 USA
EIN: 95-2543819
Website: http://www.brotherhoodcrusade.org/
GROSS RECEIPTS/Funding: $5,931,105
34
34
ASSETS:$5,775,243
21.0. RISKS AND MITIGATIONS
RISKS MITIGATIONS
Financial risks. These include fraud, theft, internal
fiscal hygiene, cash handling, grants management,
investments, and diversification of financial
sourcesS
Protect integrity and lawful functioning
Ensure integrity of 990s and other filings
Improve integrity of financials and
organizational information to board
Low turnout of mentors and mentees Creating Referral Networks
MENTEE- Lack of a mentee recruiting
plan can cause you to not fulfill your
Mission and goals.
Strategize with staff and referral resources
for the best way to recruited mentees.
Some mentees may be unsure about joining
the program, and may need assistance in
determining that your program is right for
Them. Some may be shy and need a little
coaxing; others may have unrealistic
expectations of what a mentor is.
Offering incentives and finding ways to
demonstrate what the program is really like
helps mentees to feel comfortable and
welcome. Serving refreshments at
presentations or having mentees from
previous programs tell about their experiences
make your program seem like a fun and safe
place to be.
Low national brand awareness. Leverage relationships with other veteran
non-profits to grow awareness
35
35
22.0. Financial plan
22.1. Start-up summary
Start-up costs and initial financing are shown on the following tables and chart.
Table: Start-up Funding
Start-up Funding
Start-up Expenses to Fund $44,000
Start-up Assets to Fund -
Total Funding Required -
Assets -
Non-cash Assets from Start-up
Cash Requirements from Start-up -
Additional Cash Raised $50,000
Filing fees $2,000
ART Events Fees $7,000
36
36
23.0. Funding forecast
The following is the funding forecast for three years.
Table: Funding Forecast
Startup funding
Additional Cash Raised Filing fees ART Events Fees
37
37
Funding
Forecast
Year 1 Year 2 Year 3
Funding $100,000 $200,000 $400,000
Sponsorships $160,000 $60,000 $100,000
Grants $40,000 $20,000 $120,000
Fundraising $100,000 $10,000 $200,000
Other 0,000 $10,000 $200,000
Total Funding $500,000 $510,000 $1,000,000
38
38
Graph: Funding forecast for 3 years
23.1. Key Assumptions
The key underlying assumptions are:
 We assume a slow growth economy without major recession.
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
Funding Sponsorships Grants Fundraising Other Total Funding
AxisTitle
Axis Title
Funding Forecast Year 1 Funding Forecast Year 2 Funding Forecast Year 3
39
39
 We assume that there are no unforeseen changes in government grant funding
availability.
24.0. SWOT Analysis
Strengths
 Existing Knowledge about people’s needs (we know what youth want)
 Access to available funds & other resources from Donor
 Availability of Expertise (In house & out sourced)
 Impact on youth
 Supervisor
Weakness
 Existing weak youth structures, most cases fragmented
 Low competence levels among the youth.
 Unreliability of broader base of donors
40
40
 Insufficient revenues to cover
 operational costs
 Not knowing what training to offer
 Volatile youth hence many fear association with respective mentors.
Opportunities
 Expand to other locations in California
 Added partnerships
 Finding ways to be sustainable
 High demand for community development services due to poverty in communities.
 Availability of competent personnel
 Donors’ ability to support youth networks
Threats
 Not knowing what training to offer
 Dependency on external funds
 Recruitment
 School discipline structure
 Competition due to many initiatives on youth in place.
41
41
Appendix
https://www.dailynews.com/2019/02/21/fixing-our-broken-juvenile-justice-system/
42
42
https://datacenter.kidscount.org/data/tables/42-youth-residing-in-juvenile-
detention-and-correctional-facilities#detailed/2/2-
52/false/573,36,867,133,18,17,14,12,10,8/any/319,17599
https://www.sentencingproject.org/publications/incarcerated-women-and-girls/
https://www.aclu.org/issues/juvenile-justice/youth-incarceration/americas-
addiction-juvenile-incarceration-state-state
https://censusreporter.org/profiles/79500US0603751-los-angeles-county-south-
central-la-city-south-centralwatts-puma-ca/
https://la2050.org/metrics/37
https://www.kidsdata.org/topic/168/juvenilearrests/table#fmt=28&loc=2,127,347,17
63,331,348,336,171,321,345,357,332,324,369,358,362,360,337,327,364,356,217,353,3
28,354,323,352,320,339,334,365,343,330,367,344,355,366,368,265,349,361,4,273,59,
370,326,333,322,341,338,350,342,329,325,359,351,363,340,335&tf=84
https://www.npr.org/2017/09/27/551864016/fewer-youths-incarcerated-but-gap-
between-blacks-and-whites-worsens

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Business Plan For Life Skills Eternity

  • 1. 0 BUSINESS PLAN FOR LIFE SKILLS ETERNITY It’s Time To End The 'School To Prison' Pipeline"
  • 2. 1 1 TABLE OF CONTENTS Executive summary-------------------------------------------------------------------3 Legal Status-----------------------------------------------------------------------------4 About us--------------------------------------------------------------------------------5 Problem Statement------------------------------------------------------------------5 Mission statement------------------------------------------------------------------6 Goals and objectives--------------------------------------------------------------8 Team Bio-----------------------------------------------------------------------------8 Monitoring & Evaluation-----------------------------------------------------------8 Strategic Objectives------------------------------------------------------------------9 Program Outcomes------------------------------------------------------------------10 Product and services----------------------------------------------------------------11 Keys to success -----------------------------------------------------------------------12 Program Structure---------------------------------------------------------------------13 Designing the Mentoring Services-------------------------------------------------14 Target population-----------------------------------------------------------------------15 Marketing plan/strategy--------------------------------------------------------------16 Collaboration partners and organizations------------------------------------------17 Sustainability and Leveraged Resources-------------------------------------------23 Needs Assessment-----------------------------------------------------------------------23 Fundraising-----------------------------------------------------------------------------------24 Market Report and analysis--------------------------------------------------------------25
  • 3. 2 2 Competitor Analysis-----------------------------------------------------30 Financial plan-------------------------------------------------------------34 Funding forecast----------------------------------------------------------35 SWOT Analysis-------------------------------------------------------------37 Appendix--------------------------------------------------------------------40
  • 4. 3 3 1.0. Executive summary Tens of thousands of children are incarcerated in youth prisons every day; thousands more are also locked up in adult prisons and jails. Imagine a child locked alone in a small empty room for days, weeks, or months. While many youth prisons are called “schools,” few of these facilities provide quality education services, nor do they provide access to mental health care or other services children need to heal. Too many incarcerated youth are subject to solitary confinement — often for 22-24 hours per day — strip searches, shackles, and chemical sprays. These abusive practices cause physical injuries, emotional trauma and psychological harm, and interrupt healthy development. Youth in prison also face physical and sexual violence, compounding the trauma imposed by their isolation and separation from their families, friends and communities. The juvenile justice system was established to rehabilitate children and provide them second chances as they make the transition to adulthood. Research confirms that locking children up for long periods of time — especially under the harsh conditions that we see all too frequently in the juvenile justice system — causes more harm than good and does little to protect our communities. Mentoring refers to a relationship between two or more individuals in which at least one of those individuals provides guidance to the otherYouth mentoring refers to a relationship between youth—particularly those most at risk of experiencing negative outcomes in adolescence and adulthood—and the adults who support and guide them. The origin of the modern youth mentoring concept is credited to the efforts of charity Groups that formed during the Progressive era of the early 1900s to provide practical assistance to poor and juvenile justice-involved youth, including help with finding employment. Approximately 4.5 million youth today are involved in formal mentoring
  • 5. 4 4 relationships through mentoring organizations (e.g., Big Brothers Big Sisters of America, Boys & Girls Clubs of America, National 4-H Council). Contemporary mentoring programs seek to improve outcomes and reduce risks among vulnerable youth by providing positive role models who regularly meet with the youth in community or school settings. Some programs have broad youth development goals, while others focus more narrowly on a particular outcome. Life skills eternity will assist boys, girls and children in the juvenile system and help them develop into a whole, competent adults who can enjoy gainful employment and work constructively and collaboratively to improve their communities and society as a whole. We will also support post incarcerated youth back into the society Southern California. Families and school or college personnel alone cannot give our youth and young adults all that they need, so other stakeholders must step in to help. Since the successful raising of our collective young is society’s most fundamental—even indispensable—task, we are all stakeholders. 2.0. Legal Status Life skills eternity is a 501(c) 3 organization incorporated in Los Angeles, California. As a 501©3, we keep records of all donations or grants. As we are primarily a nonprofit our assets are permanently dedicated to that purpose, our organization’s activities are also limited to those in its section 501 purpose. Every year we will file a 990 series annual information return and follow public disclosure requirements set up by the IRS to keep our tax exempt status. 3.0. About us
  • 6. 5 5 L.S.E is a nonprofit agency providing mentoring programs for middle and high school youth in the Los Angeles County area. LSE has also a series of events and opportunities for girls in juvenile system that creates a safe environment which helps them to develop a sense of purpose, boost self-esteem, build skills for success, and be empowered to make the choice to live a healthy lifestyle. 4.0. Problem Statement In 2006 Los Angeles experienced a surge in violent crime, in large part due to a significant increase in violent crime involving young people. From 2003 to 2005, homicide was the leading cause of death in Los Angeles for victims ages 15 to 24. All five youth violence indicators—homicide victims (age 15-24), felony assaults (age 10- 24), misdemeanor assaults (age 10-24), school discipline for violence (age 10+), curfew and truancy pickups, and firearms possession (age 10-24)—show flat or rising rates of youth violence over the four year period from 2003-2006. The initial response to this rise in violent crime has been comprised predominantly with law enforcement, public safety, and criminal prosecution strategies. This initial response resulted in a 13% reduction in the overall annual violent crime rate in 2007, including a 27% drop in violent crime with juvenile suspects. Define the Problem: Youth violence is an epidemic problem in Los Angeles the U.S. Surgeon General defined youth violence in 1998 as physical assault by a youth that carries a significant risk of injuring or killing another person. This level of violence is at an epidemic status in Los Angeles similar to many cities in the United States.
  • 7. 6 6 Nationally, homicide is the second leading cause of death among young people ages 10- 24. In Los Angeles, homicide is the leading cause of death for residents in this age group, accounting for almost half of all deaths in the city.1 and this violence takes a disproportionate toll on people of color and residents of low-income neighborhoods. From 2003-2006, 59% of youth victims of homicide were African Americans. This rate Compares to 9-12% of youth homicide deaths for each of the other ethnic groups: Hispanics, whites, Asian Americans, and American Indians. Factors causing youth violence Previous Involvement in violent behavior Exposure to violence Household poverty Failure to graduate or make adequate yearly academic progress Exposure to Neighborhood Violence. 4.0. Mission statement
  • 8. 7 7 To operate a continuously improving mentoring program that provides disadvantaged youth in the community with supportive adult advisors. 5.0. Goals and objectives The program will form partnerships with local school districts and the juvenile court system. L.S.E will provide ongoing workshops based on the needs of the area. L.S.E will offer free services to students and their families, which includes college readiness, tutoring, mentoring, scholarship matches, student athlete recruitment, and various workshops. If needed youth will be matched with a caring adult volunteer who is trained to focus on positive reinforcement, trust-building and the achievement of goals by Engaging youth in one-on-one outing and group adventures in the community. Mentors and youth agree to meet for between 10-15 hours per month for a full year. Establish or improve the administration of mentoring programs, including the expansion of mentoring strategies and program design. To create new events and opportunities in a safe environment that helps young people develop a sense of purpose. Increase the availability of quality mentoring programs for youth in the targeted neighborhoods by recruiting more caring, committed adult volunteers with ethnicity
  • 9. 8 8 or socio-economic backgrounds similar to the youths living in those neighborhoods. Help incarcerated youth forge a path in life and rise above circumstances Legal framework to fight for the rights of incarcerated youths in the system. Increase the availability quality mentoring programs for youth in Los Angeles County by recruiting more caring, committed adult volunteers from traditional corporate, community, and faith-based sources of volunteer mentors. To use our positive influence to help youth build self-esteem and skills for success. To empower youth to make the choice to live a healthy lifestyle. To reduce youth substance abuse. To reduce the amount of kids in the juvenile system in Los Angeles Facilitation of community/public lands/wilderness service opportunities 6.0. Team Bio(About the founder) USC Alumni, All-American in Track & Field, Child Advocate, Wife, Mother of, I spent more than 20 years working in the juvenile system, and my organization helps students in the Los Angeles County increase their chances of going to college by supporting them in education, social skills and leadership skills, and community engagement. 7.0. Monitoring & Evaluation
  • 10. 9 9 LSE will match at least 1,000 youth ages 8 to 17 living in the city’s most at-risk neighborhoods with caring volunteer mentors to create and support long-term mentoring relationships that will help these youth to acquire key developmental assets that lead to improved academic performance, avoidance of negative outcomes (such as engaging in violent behavior, early parenthood, or substance abuse), and lead to positive growth and Personal development. To improve outcomes for youth at sufficient scale to address the epidemic proportion of the problem in Los Angeles, this project focuses on strengthening support services and increasing the capacity of local mentoring programs through collaborative community partnerships. 8.0. Strategic Objectives 1. To prepare youngsters for life 2. Enhance and improve the organizational capacity, system efficiency, and cost effectiveness of mentoring programs through training and technical assistance and other strategies. 3. To support and develop our staff and volunteers 4. One of the overarching goals of the program is to reduce juvenile violent crime rates in Los Angeles for homicide, assault, and violent behavior resulting in school suspensions by significantly strengthening and expanding mentoring programs serving youth in targeted neighborhoods with the greatest need.
  • 11. 10 10 5. Increase referrals to mentoring programs for youth in the targeted neighborhoods who are exhibiting or experiencing significant risk factors associated with increased youth violence. 6. Increase adoption and successful implementation of best practices in mentoring Program administration by providing extensive training and technical support to mentoring programs serving youth in the five target neighborhoods. 7. Provide counselling and guidance for incarcerated girls and women. 8. Sustain quality in mentoring programs for youth in our target areas by establishing and strengthening collaborative community partnerships among organizations that share a common interest in serving and supporting at-risk youths. 9.0. Program Outcomes By building collaborative community partnerships as an integral strategy for this program, program activities will be sustained following the end of the grant period and expanding levels of youth mentoring services in the targeted neighborhoods will continue, along with continuing increases in volunteerism by residents and collaboration among organizations serving neighborhood youth. Long term outcomes from this program will include Reduced rates for Juvenile violent crime indicators (homicide, felony or misdemeanor assault, violent behavior resulting in school suspensions, curfew violations, truancy, and gun possession) in the five targeted neighborhoods. An additional significant outcome
  • 12. 11 11 from this program will be improved academic progress (reading and math proficiency, graduation) for youth in the mentoring programs. 10.0. Product and services  Mentorship workshops  Mentors and mentee matching  Work-based learning experiences (i.e., community service learning)  Career and college exploration and planning-  ART Events  Scholarships for students  Career Talks  Group adventures in the community  Facilitation for provision of legal support for incarcerated girls.  Functional Family Therapy  The Insiders Juvenile Crime Prevention Program  Multisystemic Therapy  Multidimensional Treatment Foster Care:  Nurse-Family Partnership  Field Trips different job fields  Free SAT Workshops  Anger Management Workshop
  • 13. 12 12 11.0. Keys to success  Adequate funding  Recruitment of more volunteer mentors: The program should promote mentor recruitment for 1:1 relationships.  Mentoring program project partners will work to assign mentors to youth with the highest-need or greatest at-risk for violence profile. The project will encourage continuing relationships between mentors and youth beyond the initial recruitment commitment in order to give both a greater sense of connection and impact.  Improved referral to mentoring programs.  Effective framework for mentoring procedures and programs to ensure continuity and long lasting impacts.  Coordination of programs and workshops targeted at school youth with their school timeline.  Sound and effective mentoring curriculum that is up-to-date and reflects relevant solutions to pressing needs and problems.  Recruitment of competent mentors.
  • 14. 13 13  We will recruit appropriate mentors and mentees by realistically describing the program’s aims and expected outcomes.  We will screen prospective mentors to determine whether they have the time, commitment, and personal qualities to be effective mentors.  We will train prospective mentors in the basic knowledge and skills needed to build an effective mentoring relationship.  Match mentors and mentees along dimensions likely to increase the odds that mentoring relationships will endure.  Leveraging strategic partnership with relevant organizations.  Monitor mentoring relationship milestones and support mentors with ongoing advice, problem-solving support and training opportunities for the duration of the relationship. 12.0. Program Structure.
  • 15. 14 14 12.1. Designing the Mentoring Services These are the components that will make up the structure of our day-to-day operations. The critical program design components are: 12.1.1. Volunteer recruitment: The first step in creating high-quality mentoring relationships is finding suitable adults who are interested in volunteering with your program. The more targeted your recruitment strategies, the more likely you are to find an appropriate match for each youth in our programs. There are several steps in creating an effective recruitment plan:  Adequately Staff Your Recruitment Efforts: We will designate staff members who are responsible for developing and implementing our volunteer recruitment efforts. Recruitment is a labor intensive task, so we have to be sure that our staff has sufficient time available to give recruitment the attention it deserves. In addition to adequate time, we have to ensure that the staff members responsible for our recruitment efforts have the proper knowledge and skills to be successful.  Identification of target Populations and Volunteer-Rich Environments Our recruitment plan starts with the types of individuals that will want to recruit and the volunteer-rich environ--moments in which you might find them. The key is to identify the groups in the community that might supply the types of mentors that would work well in our programs.
  • 16. 15 15 a. Local colleges and universities (or specific campus groups such as fraternities and sororities) b. Retirement communities c. Social, civic, and fraternal organizations d. Local businesses e. Local/regional government agencies f. Faith-based organizations g. Professional associations 12.1.2. Customized Recruitment Message Once we have identified the groups our program would like to target, LSE will begin the process of tailoring our “message” to appeal to those groups, recognizing that mentoring will appeal to different groups of adults for different reasons. Each group will likely have some unique motivational appeals that should be considered in designing the various recruitment messages. For example, college students might be motivated by developing new skills in working effectively with adolescents, whereas members of a church group may be attracted primarily by the opportunity to give back to their community. 12.1.3. Develop the Recruitment Strategies Once we know who you are targeting, where to might find them, and what to want to say to them, it’s time to develop some methods of delivery for our recruitment message. There are many vehicles for getting a recruitment message out to your targeted groups. Some of the most common are:
  • 17. 16 16  Program Brochures and Flyers  A Mentor “Job Description  Newspaper and Media Advertising  Program Web Site.  Presentations  Displays at Events. 12.2. Initial orientation for prospective mentors and mentees One of the most important first impressions that we will set for potential program participants occurs during the initial orientation sessions. These orientations may take place during an initial recruitment presentation or be a separate follow-up event for interested individuals, but it should always take place before the volunteer application and screening process begins. By giving prospective participants a thorough overview of our program you ensure that applicants understand what your program is trying to accomplish and how they might be able to help or benefit from it. Orientation sessions will naturally be different for mentors than for mentees in terms of length, style of presentations, and depth of content. However, both groups should leave the session with a clear understanding of:  What mentoring is all about  The history, goals, and values of your program  Key policies and procedures  Qualifications of mentors and mentees
  • 18. 17 17  Positive outcomes or benefits of participating in the program 12.4. Mentor/mentee intake LSE will develop and implement written standardized mentor and mentee intake procedures that detail the step-by-step process that takes an individual from applicant to participant. Although the materials and approach will be quite different for mentors and mentees, many of the key elements of our intake process will be similar for both: Additional “behind the scenes” activities will include the creation of case files for mentor and mentee, entering data into our program’s database for tracking and evaluation purposes, and following up with potential volunteers and youth who are not selected for participation. Intake procedures should establish the timeline for getting someone from applicant to participant. With identifiable steps LSE (and the participants themselves) can easily tell where individuals are on the road to becoming a mentor or mentee. (These sequential steps will also ensure that we gather all of the information we will need for evaluation purposes.) Without established procedures, potential volunteers may fall through the cracks as our staff will lose track of individuals at various points in the process. For Mentors For Mentees Timely response to inquiries Timely response to inquiries/referrals Participation in a program orientation Participation in a program orientation Completion of a written application Completion of a written application Completion of criminal background checks and other screening protocols Obtaining parental or guardian permission to participate
  • 19. 18 18 Checking personal and professional references Input/recommendation from teacher, counselor, or other youth professional Conducting in-person interviews Conducting in-person interviews Matching volunteer with appropriate youth Matching youth with appropriate volunteer Initial meeting with mentee Initial meeting with mentor Table: Timeline from applicant to participants for mentors and mentees 12.6. Process Lifecycle for mentorship program Standard Description 1. Recruitment Recruit appropriate mentors and mentees by realistically describing the program’s aims and expected outcomes 2. Screening Screen prospective mentors to determine whether they have the time, commitment, and personal qualities to be a safe and effective mentor and screen prospective mentees, and their parents or guardians, about whether they have the time, commitment, and desire to be effectively mentored. 3. Training Train prospective mentors, mentees, and mentees’ parents (or legal guardians or responsible adult) in the basic knowledge, attitudes, and skills needed to build an effective and safe mentoring relationship using culturally appropriate language and tools.
  • 20. 19 19 4. Matching and Initiation Match mentors and mentees, and initiate the mentoring relationship using strategies likely to increase the odds that mentoring relationships will endure and be effective 5. Monitoring and Support Monitor mentoring relationship milestones and child safety; and support matches through providing ongoing advice, problem-solving, training, and access to resources for the duration of each relationship. 6. Closure Facilitate bringing the match to closure in a way that affirms the contributions of the mentor and mentee, and offers them the opportunity to prepare for the closure and assess the experience. 13.0. Target population The target population for this project are: Young girls and women in Juvenile System in LA within ages 12-19 Post incarcerated Young girls and women In LA 12-19 (See market profile and needs Assessment for more.) 14.0. Marketing plan/strategy
  • 21. 20 20 14.1. Marketing/Recruitment Goal Attract, screen, train, and match thousands of youth development minded mentors with Los Angeles County Youth in 2019. 14.2 Marketing/Recruitment Strategies 14.2.1. Promotional Activities o Develop and place program brochures and flyers throughout the community— weekly o Distribute newsletter—quarterly o Secure display tables at local events—as available o Develop program Web site—continuous o Personal Contact o Hold mentor orientation sessions—monthly o Develop and deliver professional program presentations—one to two per month o Make targeted contact with various community businesses, professional and service associations, senior and retirement centers—three to four per month o Attend chamber meetings, informal gatherings, special lunches—monthly or more often o Attend all board meetings; update board and solicit recruitment assistance— monthly o Develop and deploy recruitment drives involving board members, mentors—semi- annually
  • 22. 21 21 o Public Relations o Develop press kit—program story, brochure, press releases o Distribute press release to local media—quarterly or as needed o Build media relationships—minimum two to three contacts per month o Develop and distribute success or need stories to the media—semi-annually 14.2.2. Budget Summary for marketing. Marketing Activity Budget Brochures, flyers, printed materials $1,500 Newsletters $1,000 Promotional activities – Misc. $500 Press Kit is $300 Chamber membership $200 Total $4,000 15.0. Collaboration partners and organizations
  • 23. 22 22 o Los Angeles Public School system o The Los Angeles county Police Department. o Department of Corrections o Juvenile homes o The Partnership for Los Angeles Schools o California Mentoring Partnership 16.0. Sustainability and Leveraged Resources The City of Los Angeles has allocated funds to support all Nonprofit in the state Several philanthropic organizations serving Los Angeles have committed and will continue to commit funds to support youth services in the targeted neighborhoods, including mentoring programs. The majority of program costs funded through this grant support capacity building costs that do not recur over the long-term. Philanthropic and public policy leaders will be apprised of the outcomes of this initiative to promote continued public and private support in effective mentoring programs that are based upon best practices and that demonstrate effective outcomes for youth, especially those most at-risk to offend.
  • 24. 23 23 17.0. Needs Assessment- Who needs us? o Youth under age 18 are incarcerated in juvenile jails and prisons in the United States o Young girls and women out of prison o Incarcerated Young girls and women o Youth and children of Los Angeles o Young people, ages 14-21 in small urban communities of Los Angeles that have:- o High poverty- o High youth unemployment o Poor educational outcomes/high dropout rates o Core systems, such as transportation, in place o And have a substantial number of young people with barriers to post-secondary achievement in education and employment, including: o Not enrolled in an educational program o No high school diploma o No college attendance in family o Limited or no work experience-Limited capacity to access resources 18.0. Fundraising
  • 25. 24 24 18.1. Strategic fundraising plan In order to raise the necessary amount of money needed L.S.E needs to: •Strengthen grant and request-for-proposal writing capabilities for foundations and government sources •Build in capacity to attract individual dollars •Build in capacity to attract corporate dollars o Online donations • Growing support from grant funding, legacies and donations There are sources of potential funding sources for L.S.E NAME OF GRANT AMOUN T URL SPECIFICS Dollar General Youth Literacy Grants $4,000 http://www2.dollar general.com/dglite racy/Pages/grant_ programs.aspx The Dollar General Youth Literacy Grants provide funding to schools, public libraries and nonprofit organizations to help with the implementation or expansion of literacy programs for students who are below grade level or experiencing difficulty reading Joseph Bruno Foundation Grants - http://jsbcf.org/ Primary focus area is education, specifically the following: preparing children for success in school; supporting school readiness; quality early childhood development and early intervention; and working with families and youth service organizations to insure academic success and prevent school dropout. Organizations and programs that show collaboration and sharing of ideas and resources are strongly supported.
  • 26. 25 25 Daniels Fund Grant http://www.danielsf und.org/Grants/ind ex.asp Ruddier Memorial Youth Foundation Grant $25,00 0 http://www.rmyf.or g/index.cfm New, uncommon, unconventional, or untested youth programs aimed at identifying effective practices that lead to breakthrough results in supporting underprivileged youth, ages 0 to 25. In the past, funded programs have ranged from credit union savings projects and intensive tutoring programs, to afterschool day care and art programs, to health workshops. 19.0. Market Report and analysis On any given day, nearly 60,000 youth under age 18 are incarcerated in juvenile jails and prisons in the United States. Overall, rates of juvenile incarceration have decreased over the past 10 years, reaching 152 per 100,000 youth in 2015. Rates of juvenile incarceration vary based on race/ethnicity, with non-Hispanic black and American Indian males being the most likely to be in residential placement. The most common offences for placement in juvenile incarceration in 2018 were crimes against persons and property, at 38 and 22 percent of offences, respectively. Los Angeles is currently home to the largest juvenile justice system there are about 6,726 kids in juvenile detention across California with the county of Los Angeles accounting for a large portion of the figure. Research and
  • 27. 26 26 experience tell us that young offenders’ brains are still developing and are malleable to change. We must allow them to reclaim their lives and affirm their value in our society and communities instead of locking them up, where they run out of opportunity for the rest of their lives. Over the past quarter century, there has been a profound change in the involvement of women within the criminal justice system. This is the result of more expansive law enforcement efforts, stiffer drug sentencing laws, and post-conviction barriers to reentry that uniquely affect women. The female incarcerated population stands nearly eight times higher than in 1980. More than 60% of women in state prisons have a child under the age of 18 Of the 48,043 youth in residential placement, 15% (7,293) are girls. As with boys, girls are confined considerably less frequently than at the start of the century. In 2001, 15,104 girls were confined in residential placement settings. By 2015, this figure had been cut in half.
  • 28. 27 27 Girls of color are much more likely to be incarcerated than white girls. The placement rate for all girls is 47 per 100,000 girls (those between ages 12 and 17). For white girls, the rate is 32 per 100,000. Native girls (134 per 100,000) are more than four times as likely as white girls to be incarcerated; African American girls (110 per 100,000) are three-and- a-half times as likely; and Latina girls (44 per 100,000) are 38% more likely. Though 85% of incarcerated youth are boys, girls’ makeup a much higher proportion of those incarcerated for the lowest level offenses. Thirty-eight percent of youth incarcerated for status offenses (such as truancy and curfew violations) are girls. More than half of youth incarcerated for running away are girls. Rates of juveniles in residential placement have fallen for more than a decade. In 2015, 152 juveniles per 100,000 population (48,043 total) were in residential placements, compared with 356 per 100,000 in 1997. The rate fell roughly equally among whites, blacks, and Hispanics (55 to 70 percent). Over that same period, rates for Asian youth fell the most (88 percent), while rates for American Indians fell the least (47 percent). Many females first enter the system as runaways, or for other status offenses (offenses not considered illegal for adults), and cite abuse at home as a primary reason for leaving. Once in the system, they often do not receive adequate treatment and often have different needs than their male counterparts. In 2015, 12 percent of female adolescents in residential placement were there because of status offences, compared with 4 percent of male adolescents. However, this gap is shrinking: In 1997, 23 percent of females in residential placement were there because of status offences, versus 4 percent of males
  • 29. 28 28
  • 30. 29 29 19.1. Quick facts about Youth Incarceration in California
  • 31. 30 30 The need? Incarcerated girls "one of the most vulnerable and unfortunately invisible populations in the country," and up to 90 percent have experienced physical, sexual, or emotional abuse, according to Catherine Pierce, a senior advisor at the federal government's Office of Juvenile Justice and Delinquency Prevention. The health statistics are particularly grim: 41 percent of girls in detention have signs of vaginal injury consistent with sexual assault, up to a third have been or are currently pregnant, eight percent have had positive skin tests for tuberculosis and 30 percent need glasses but do not have them, according to research from the National Girls Health and Justice Institute. For many incarcerated girls, detention may be the only time they interact with the health care system. But the health care provided to children, and girls in particular, in juvenile detention is often ill-equipped to deal with their complex health needs. 226-300 per 100,000 Youth Incarceration Rate Ratio of Rates of Youth of Color to White Youth in Custody 2.9 to 1 Change in Youth Incarceration Rate (1997-2013): Down 60% Numberof Youth in Juvenile Facilities (2013): 7917 Youth Under18 in Adult Prisons (2013): 0 Change in Numberof Youth Under18 in Adult Prisons 2013) Down 100% Age of Criminal Responsibility: 18
  • 32. 31 31 A 2004 study in the journal Pediatrics found that fewer than half of facilities surveyed were compliant with recommended health screening and assessments, and few met even minimum levels of care. Girls are the fastest growing sector of the juvenile justice population, yet the screening and treatment tools, for the most part, were designed for boys. 20.0. Competitor Analysis International Arts & Philanthropy Foundation, Inc. About International Arts & Philanthropy Foundation, Inc. is a 501c3 that serves as fiscal sponsor to charitable initiatives and a partner in programmatic expansion with both non-profit and socially conscious for-profit efforts. Our mission is to support outstanding ideas, organizations, and events that help move humanity forward by working to meet the 17 Global Goals For Sustainable Development. IAPF works with its clients and partners to produce projects and events that support their fundraising initiatives across a wide range
  • 33. 32 32 of efforts, including youth education and arts training, gender equality, poverty reduction, ending human trafficking, feeding the homeless, health and wellbeing, and economic empowerment through job placement and entrepreneurship training. Ruling Year CEO: Mr. Dale Eugene Godboldo Jr. Main Address: 5042 Wilshire Blvd. #38285 Los Angeles, CA 90036 USA Funding:$327,273 ASSETS: $36,460  BETA PSI LAMBDA HOUSE OF ALPHA FOUNDATION INC About Provide Youth Mentorship and community service. Provide a meeting place for local community and charitable organizations Year founded: 2014 Principal Officer: Phillip Cotton Main Address: 3712 W 54TH STLOS ANGELES, CA 90043 EIN: 45-5456065
  • 34. 33 33 BRIDGE Number: 4661171144  LOS ANGELES BROTHERHOOD CRUSADE INC About Brotherhood Crusade's mission is to remove and/or help individuals overcome the barriers that deter their pursuit of success in life; effectuate academic and vocational success; provide opportunities for personal, social, and economic growth; promote access to artistic excellence and cultural awareness; increase financial literacy; facilitate opportunities for a better quality of life; and promote health and safety Programs: Youth Development; Core Capacity Building; Vocational Training; Financial Education; Gang Prevention Ruling Year: 1969 President and CEO:Ms. Charisse Bremond Main Address: 200 East Slauson Avenue Street Address 2 Los Angeles, CA 90011 USA EIN: 95-2543819 Website: http://www.brotherhoodcrusade.org/ GROSS RECEIPTS/Funding: $5,931,105
  • 35. 34 34 ASSETS:$5,775,243 21.0. RISKS AND MITIGATIONS RISKS MITIGATIONS Financial risks. These include fraud, theft, internal fiscal hygiene, cash handling, grants management, investments, and diversification of financial sourcesS Protect integrity and lawful functioning Ensure integrity of 990s and other filings Improve integrity of financials and organizational information to board Low turnout of mentors and mentees Creating Referral Networks MENTEE- Lack of a mentee recruiting plan can cause you to not fulfill your Mission and goals. Strategize with staff and referral resources for the best way to recruited mentees. Some mentees may be unsure about joining the program, and may need assistance in determining that your program is right for Them. Some may be shy and need a little coaxing; others may have unrealistic expectations of what a mentor is. Offering incentives and finding ways to demonstrate what the program is really like helps mentees to feel comfortable and welcome. Serving refreshments at presentations or having mentees from previous programs tell about their experiences make your program seem like a fun and safe place to be. Low national brand awareness. Leverage relationships with other veteran non-profits to grow awareness
  • 36. 35 35 22.0. Financial plan 22.1. Start-up summary Start-up costs and initial financing are shown on the following tables and chart. Table: Start-up Funding Start-up Funding Start-up Expenses to Fund $44,000 Start-up Assets to Fund - Total Funding Required - Assets - Non-cash Assets from Start-up Cash Requirements from Start-up - Additional Cash Raised $50,000 Filing fees $2,000 ART Events Fees $7,000
  • 37. 36 36 23.0. Funding forecast The following is the funding forecast for three years. Table: Funding Forecast Startup funding Additional Cash Raised Filing fees ART Events Fees
  • 38. 37 37 Funding Forecast Year 1 Year 2 Year 3 Funding $100,000 $200,000 $400,000 Sponsorships $160,000 $60,000 $100,000 Grants $40,000 $20,000 $120,000 Fundraising $100,000 $10,000 $200,000 Other 0,000 $10,000 $200,000 Total Funding $500,000 $510,000 $1,000,000
  • 39. 38 38 Graph: Funding forecast for 3 years 23.1. Key Assumptions The key underlying assumptions are:  We assume a slow growth economy without major recession. $0 $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 Funding Sponsorships Grants Fundraising Other Total Funding AxisTitle Axis Title Funding Forecast Year 1 Funding Forecast Year 2 Funding Forecast Year 3
  • 40. 39 39  We assume that there are no unforeseen changes in government grant funding availability. 24.0. SWOT Analysis Strengths  Existing Knowledge about people’s needs (we know what youth want)  Access to available funds & other resources from Donor  Availability of Expertise (In house & out sourced)  Impact on youth  Supervisor Weakness  Existing weak youth structures, most cases fragmented  Low competence levels among the youth.  Unreliability of broader base of donors
  • 41. 40 40  Insufficient revenues to cover  operational costs  Not knowing what training to offer  Volatile youth hence many fear association with respective mentors. Opportunities  Expand to other locations in California  Added partnerships  Finding ways to be sustainable  High demand for community development services due to poverty in communities.  Availability of competent personnel  Donors’ ability to support youth networks Threats  Not knowing what training to offer  Dependency on external funds  Recruitment  School discipline structure  Competition due to many initiatives on youth in place.
  • 43. 42 42 https://datacenter.kidscount.org/data/tables/42-youth-residing-in-juvenile- detention-and-correctional-facilities#detailed/2/2- 52/false/573,36,867,133,18,17,14,12,10,8/any/319,17599 https://www.sentencingproject.org/publications/incarcerated-women-and-girls/ https://www.aclu.org/issues/juvenile-justice/youth-incarceration/americas- addiction-juvenile-incarceration-state-state https://censusreporter.org/profiles/79500US0603751-los-angeles-county-south- central-la-city-south-centralwatts-puma-ca/ https://la2050.org/metrics/37 https://www.kidsdata.org/topic/168/juvenilearrests/table#fmt=28&loc=2,127,347,17 63,331,348,336,171,321,345,357,332,324,369,358,362,360,337,327,364,356,217,353,3 28,354,323,352,320,339,334,365,343,330,367,344,355,366,368,265,349,361,4,273,59, 370,326,333,322,341,338,350,342,329,325,359,351,363,340,335&tf=84 https://www.npr.org/2017/09/27/551864016/fewer-youths-incarcerated-but-gap- between-blacks-and-whites-worsens