Gartner is a business advisory firm that provides executives with access to industry analysts and research reports. The document discusses how Gartner supports companies through its analyst community, research reports covering various industries and technologies, and events. It notes that Gartner analysts take 400 calls per year from clients, and that establishing a relationship with Gartner brings expertise and influences clients and competitors. The benefits of Gartner include obtaining customer insights, developing channel strategies, and gaining confidence in international markets.
Thank you for the opportunity to share our partnership marketing platform with you!
Demand Metric’s mission is to make Analyst research for companies targeting marketing and sales professionals more modern, engaging and effective; superior in terms of practicality; and most of all, cost effective with a significant return on investment.
You will find that we are not like most other Analyst firms. Our goal is to be flexible to work with and provide options for all sized organizations.
Demand Metric’s Q1 Research Agenda and Virtual Summit on April 3, 2014 - Sales Enablement for Success: Research, Experts, Tools & Solutions - will focus on the strategies, technologies, tools and best practices used to empower sales and optimize the sales and marketing
partnership for better performance and profitability.
We are launching 6 Benchmark Reports & Infographics, 1 Best Practices Report with a maturity model and framework, 6 Technology Solution Studies, 8+ Vendor Profiles & Case Studies, 12 Analyst eWorkshops, 6 How-To Guides, and 2 Consulting Methodologies & Tool-Kits including dozens of practical templates and tools to engage our members and drive attendance of senior marketing & sales professionals.
Since our partners will be promoting their participation in our Summits, and we’ll be inviting our entire email list of 140,000+ senior marketing
and sales professionals to join us, we know this represents an exceptional opportunity for us to fuel your content marketing, thought leadership and lead generation programs.
We invite you to learn more about Demand Metric and participate in our upcoming program!
Cheers,
John Follett, CMO
Demand Metric
Invitation
Thank you for the opportunity to share our partnership marketing platform with you!
Demand Metric’s mission is to make Analyst research for companies targeting marketing and sales professionals more modern, engaging and effective; superior in terms of practicality; and most of all, cost effective with a significant return on investment.
You will find that we are not like most other Analyst firms. Our goal is to be flexible to work with and provide options for all sized organizations.
Demand Metric’s Q1 Research Agenda and Virtual Summit on April 3, 2014 - Sales Enablement for Success: Research, Experts, Tools & Solutions - will focus on the strategies, technologies, tools and best practices used to empower sales and optimize the sales and marketing
partnership for better performance and profitability.
We are launching 6 Benchmark Reports & Infographics, 1 Best Practices Report with a maturity model and framework, 6 Technology Solution Studies, 8+ Vendor Profiles & Case Studies, 12 Analyst eWorkshops, 6 How-To Guides, and 2 Consulting Methodologies & Tool-Kits including dozens of practical templates and tools to engage our members and drive attendance of senior marketing & sales professionals.
Since our partners will be promoting their participation in our Summits, and we’ll be inviting our entire email list of 140,000+ senior marketing
and sales professionals to join us, we know this represents an exceptional opportunity for us to fuel your content marketing, thought leadership and lead generation programs.
We invite you to learn more about Demand Metric and participate in our upcoming program!
Cheers,
John Follett, CMO
Demand Metric
Invitation
StartupRunner consultants are experts at applying StartupRunner’s framework to grow businesses. We’re often called Chief Growth Officers because of our ability to align marketing, sales, product, and finance teams to deliver objectives and key results (OKRs). We match our consultants to businesses where their domain expertise creates max value.
Stark Consulting Services Inc.- BDAS Capabilities PresentationSumant Parimal
Stark Consulting Services Inc. is Pleased to present its unique offering BDAS (Business Development As Service), specifically targeted for tech./ICT Start-ups, Emerging and Small to Medium Businesses for Developing their Business. Under BDAS, Stark helps its customer to execute integrated Go-To-Market Strategies, leading towards higher probability of success of Startups/SMB firms.
Bridging the Gap from Strategy to ExecutionSue Alemann
Improving Strategy Execution through Capability Definition and Assessment. Have you even spent time and money developing a bright shiny new strategy and then just put it on the shelf because you had no plan to execute it? In this point of view, Slalom explains how Business Architecture can be used to bridge the gap from strategy to execution using capabilities based road maps that align your business and technology and point it to your strategy.
2014 Demand Metric Outlook Study: Highlights & HorizonsDemand Metric
There’s little doubt that 2013 was the Year of the Customer. Successful companies have always known that the “Customer is King.” What was different about 2013 was that companies, particularly their marketing and sales organizations, had better tools with which to understand their needs, wants and desires and better ways to serve these needs.
2013 was also the year in which the Modern Marketing Organization consolidated and deepened its role within large and mid-sized organizations as the owner and driver of revenue-producing initiatives and programs. More than ever before, Marketing has direct control over the sales/buying process and with it the customer journey. That change has given Marketing more opportunity to prove its value to the company, while at the same time increasing pressure to deliver results with measureable advances in performance and productivity.
This premier Demand Metric Outlook Study will examine Highlights of 2013: Our best research, great marketing moments and major
influencers in our industry as shared by our Research Directors and Senior Analyst Network.
In the Horizons section of this study, we pull out our crystal balls and share our predictions for trends, new ideas and emerging vendors and
products we see on the Horizon for 2014.
To obtain this document, visit us at http://www.demandmetric.com/register
Brand as Demand Accelerator for Future IndustriesDirk Schart
In this session with Dirk Schart, you'll learn how to use your Brand as a Demand Accelerator for future Industries and emerging tech. Our future technologies often suffer from slow adoption and reluctance to change on the user side. Who understands the special features of the shift in the audiences will jump over it faster and conquer the markets.
- How to "cross the chasm" in new technology markets by building a strong startup brand
- Simplify Market Engineering with frameworks as the foundation for your brand
- Help your sales teams to sell easier, faster and at lower cost by using the brand as demand accelerator
Duncan Chapple - Early and late Cool Vendors: a comparisonDuncan Chapple
Presentation at the Gartner Observatory forum, with notes promoted into interstitial slides. The survey presents the responses of around 300 firms that have been awarded the Cool Vendor designation by Gartner Inc.
Defining the future role of client-side market research and insightsRay Poynter
The world is changing, we have more types of data, more suppliers of information, and business is moving at ever faster speeds. Client-side market research and insight teams need to adapt to these changes or they will become irrelevant. In this 30-minute session, Naoki Takahashi from Nissan will give a presentation on the issues and then Ray Poynter and Mr Takahashi will discuss the implications for client-side teams, before throwing the topic open to questions and suggestions from the audience.
Demand Metric - Buying Process Marketing OverviewJesse Hopps
This overview will provide an outline for how we help our clients optimize the buying process for their prospects to drive predictable and scalable marketing-sourced revenue growth.
Axtria’s dedicated ‘Centre of Excellence’ provides the next generation of Incentive Compensation experts, with a focus on process, innovation and quality - using best-of-breed cloud platforms. Axtria SalesIQTM Incentive Compensation solution supports compensation plan design and simulation, goal setting, sales crediting and effective reporting.
Baxter Denney, VP of Online Marketing and Operations at New Relic presenting at Sirius Decisions Technology Exchange event in San Francisco. Topic: embedding technologist DNA in Marketing.
Using Pardot and Communities: Marketing with Partner and Dealer Networks Stephanie Gaughen
If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries.
Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers.
Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.
StartupRunner consultants are experts at applying StartupRunner’s framework to grow businesses. We’re often called Chief Growth Officers because of our ability to align marketing, sales, product, and finance teams to deliver objectives and key results (OKRs). We match our consultants to businesses where their domain expertise creates max value.
Stark Consulting Services Inc.- BDAS Capabilities PresentationSumant Parimal
Stark Consulting Services Inc. is Pleased to present its unique offering BDAS (Business Development As Service), specifically targeted for tech./ICT Start-ups, Emerging and Small to Medium Businesses for Developing their Business. Under BDAS, Stark helps its customer to execute integrated Go-To-Market Strategies, leading towards higher probability of success of Startups/SMB firms.
Bridging the Gap from Strategy to ExecutionSue Alemann
Improving Strategy Execution through Capability Definition and Assessment. Have you even spent time and money developing a bright shiny new strategy and then just put it on the shelf because you had no plan to execute it? In this point of view, Slalom explains how Business Architecture can be used to bridge the gap from strategy to execution using capabilities based road maps that align your business and technology and point it to your strategy.
2014 Demand Metric Outlook Study: Highlights & HorizonsDemand Metric
There’s little doubt that 2013 was the Year of the Customer. Successful companies have always known that the “Customer is King.” What was different about 2013 was that companies, particularly their marketing and sales organizations, had better tools with which to understand their needs, wants and desires and better ways to serve these needs.
2013 was also the year in which the Modern Marketing Organization consolidated and deepened its role within large and mid-sized organizations as the owner and driver of revenue-producing initiatives and programs. More than ever before, Marketing has direct control over the sales/buying process and with it the customer journey. That change has given Marketing more opportunity to prove its value to the company, while at the same time increasing pressure to deliver results with measureable advances in performance and productivity.
This premier Demand Metric Outlook Study will examine Highlights of 2013: Our best research, great marketing moments and major
influencers in our industry as shared by our Research Directors and Senior Analyst Network.
In the Horizons section of this study, we pull out our crystal balls and share our predictions for trends, new ideas and emerging vendors and
products we see on the Horizon for 2014.
To obtain this document, visit us at http://www.demandmetric.com/register
Brand as Demand Accelerator for Future IndustriesDirk Schart
In this session with Dirk Schart, you'll learn how to use your Brand as a Demand Accelerator for future Industries and emerging tech. Our future technologies often suffer from slow adoption and reluctance to change on the user side. Who understands the special features of the shift in the audiences will jump over it faster and conquer the markets.
- How to "cross the chasm" in new technology markets by building a strong startup brand
- Simplify Market Engineering with frameworks as the foundation for your brand
- Help your sales teams to sell easier, faster and at lower cost by using the brand as demand accelerator
Duncan Chapple - Early and late Cool Vendors: a comparisonDuncan Chapple
Presentation at the Gartner Observatory forum, with notes promoted into interstitial slides. The survey presents the responses of around 300 firms that have been awarded the Cool Vendor designation by Gartner Inc.
Defining the future role of client-side market research and insightsRay Poynter
The world is changing, we have more types of data, more suppliers of information, and business is moving at ever faster speeds. Client-side market research and insight teams need to adapt to these changes or they will become irrelevant. In this 30-minute session, Naoki Takahashi from Nissan will give a presentation on the issues and then Ray Poynter and Mr Takahashi will discuss the implications for client-side teams, before throwing the topic open to questions and suggestions from the audience.
Demand Metric - Buying Process Marketing OverviewJesse Hopps
This overview will provide an outline for how we help our clients optimize the buying process for their prospects to drive predictable and scalable marketing-sourced revenue growth.
Axtria’s dedicated ‘Centre of Excellence’ provides the next generation of Incentive Compensation experts, with a focus on process, innovation and quality - using best-of-breed cloud platforms. Axtria SalesIQTM Incentive Compensation solution supports compensation plan design and simulation, goal setting, sales crediting and effective reporting.
Baxter Denney, VP of Online Marketing and Operations at New Relic presenting at Sirius Decisions Technology Exchange event in San Francisco. Topic: embedding technologist DNA in Marketing.
Using Pardot and Communities: Marketing with Partner and Dealer Networks Stephanie Gaughen
If you sell through a dealer or partner network, you know the importance of supporting those channels with resources and insights needed to win more deals and keep customers coming back for more. However, this proves challenging without a mechanism to share data and provide seamless access to product experts and marketing libraries.
Enter Salesforce Partner Communities. Partner Communities integrate with your existing Salesforce org, giving partners unprecedented ability to collaborate on deals in a secure environment. What’s more, through the common thread of Salesforce, you can use Partner Communities and Pardot as powerful tools to gain insights needed to find, win and keep customers.
Join Matt Dillon, Co-Founder of Nuvem Consulting, as he shares valuable information on how to leverage these technologies to grow your business.
Gartner - The art of the one page strategyDeepak Kamboj
The components of an IT strategy when using "science" to develop it
Techniques for developing an 'artful' one-page strategy
How to effectively use the one-page strategy
Strategic planning is at the heart of any enterprise, and alignment with the corporate strategic plan is often a key concern of CIOs. There is a science to developing an IT strategy, and there is an art. This session explores the art of strategic planning, helping attendees articulate IT's contribution to business success.
Source : Gartner
Heather Colella
Research VP
http://www.gartner.com/webinar/3203818/player?commId=192095&channelId=5502&srcId=null
Demystifying the Demand Dynamics of the Global CRM Software MarketKarlSmith86
A recently published research report by MarkNtel Advisors reveals compelling findings on the growth potential of the Global CRM Software Market Size, Share, Growth, Demand, And Future FY2028. The report projects a robust expansion of approximately 14.8% CAGR during the period of 2022-27. Employing comprehensive analytical techniques, the researchers have meticulously examined market dynamics, presenting an array of statistical data spanning the historic years 2017-20 and the base year 2021.
"Where Does (Should) Strategy Live in Your Company?" from SDForum Marketing SIG, 4/12/10. Tackles key cross-functional inputs for a strategy, who needs to participate, and where (in a start-up or small company) this should be located/managed from. Highlights product management as typically missing in small Silicon Valley companies.
5. Gartner is the right place Business Community Advisory Firm Publish Reports Our demographic: 80% End Users (your clients) 20% Technology providers (you) More than 30 analysts Cover your area of business Each analyst Takes an average of 400 calls a year from our clients (280 your clients) Source: Gartner 2007, Inquiry Report Survey
8. We support your business model VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION CORE CAPABILITIES PARTNER NETWORK REVENUE STREAMS INFRASTRUCTURE CUSTOMER OFFER FINANCE Analyst Community Your Company’s Executive Team Working in Sync “ A company is more than desks and chairs and computers, it’s made of people and capacities”
9. At the core of what you do Customers Market Technology Competitors Needs, pain points, concerns Effective product strategy Your company’s perception in the marketplace Competitive positioning, analyst coverage CORE CAPABILITIES
22. Your Ultimate Tool For C-Level Business Development 65% of Fortune 1000 80% of Global 500 74 Conferences 3,500 Senior IT executives 60,000 Clients 17,000 Benchmarks 650 Analysts 75 Countries 240,000 Client Inquiries each year 10,000 Media Inquiries 2,000 Consulting Engagements
Editor's Notes
Gartner for Analyst Relations These materials can be reproduced only with Gartner's written approval. Such approvals must be requested via e-mail — vendor.relations@gartner.com.
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