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The document summarizes a feasibility study for a new Filipino dessert called JEM's Banana Roll, which combines banana, sweet potato, and banana leaves in a roll. It discusses the product concept, target market of students and teachers at a local high school, competitors, and marketing, operational, financial, and management plans. The goal is to introduce a unique Filipino dessert and generate profit using locally available ingredients.

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Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 1 - Tittle Research: Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert Researcher: Maria Teresa M. Pore Keywords: Saba, sweet potatoes, and traditional Filipino dessert EXECUTIVE SUMMARY Filipinos are known to be one of the world’s food lovers, that is why it is undeniable that there are a lot of food varieties in the country. Mostly, the raw ingredients are root crops that are available in the local market. JEM’s Banana Roll are made of Saba which is a popular variety of banana and the sweet potato which is the leading root crops in the country. The availability of materials helped the researchers to determine what the product concept. Introducing a new traditional Filipino dessert in a modern economy where there are a lot of new products in the market, It is a big challenge yet a good opportunity for JEM’s banana roll as it is a unique dessert product because it adopts the Filipino culture.This type of food can be eaten as a snack, lunch and even dinner. JEM’s banana roll caters to the modern taste in which can be recognized a highly quality Filipino food.
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 2 - OVERVIEW OF THE BUSINESS Filipinos are known as food lovers and this is probably the reasons why there are so many Filipino desserts available. This inspired the researchers to introduce JEM’s Banana Roll to the local market. Indeed we priority the usage of root crops, the banana and the sweet potato which is the major root crops in the country because the researchers want to use the available materials that can create a unique and yet a delicious product. The procedure in making the JEM’s banana roll can be compared t the procedure of Nilupak dessert, instead of using cassava the researchers use raw banana as the main ingredient of the product and a sweet potato as filling. Rosalie's is a one stop pasalubong store in Marilao, Bulacan. They offer a wide range of pasalubong choices from different parts of Bulacan and even from different provinces of the Philippines. They have sweets like pastillas, yema, macapuno and honey; pork rinds from Sta. Maria, Bulacan, Butcheron and even Chicharabao from Tuguegarao City; milk products like yogurt, juice concentrates, and more! However, Rosalie's is famous for their kakanin or rice cakes, and the star of their shop is Rosalie's Suman Pinipig with Buko.The reason why the researchers chose to make this type of product was because of this kakanin store nearby the target market which is Prenza National High School located at Marilao, Bulacan. The researchers want to introduce a new type of Fillipino desserts in
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 3 - their store to familiarize the Marilenyos to a new variety of rice cake in the country. NAME OF THE BUSINESS The researcher decided to name the product as JEM’s Banana Roll because it comes from the researcher’s initial name J stands for Jhimuel and E stands for Ericka and M stands for Maria.
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 4 - BUSINESS PLAN PROPER THE NEEDS The information below shows the problem/need of the business plan based on the gathered data. 1. Create unique and entertaining menu that will differentiate us from the rest of the competitors 2. Sell the products that area of the highest quality, as well as keeping the costumers happy with all of our product. 3. Prevents the student in buying junk foods as their snacks. 4. Help in maintaining the healthy eating habits of the target consumers
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 5 - VISSION, MISSION AND VALUES The information below shows the mission, vision, and values base on the prepared product concept. VISSION: “We as a young entrepreneur envision the business success through the application of Filipino culture and tradition in a new type of dessert ” MISSION: “To offer a reasonable priced, quality food and resolve our customers craves.” VALUES: “We value integrity, commitment, adaptability, respect and empowerment in managing our business ”
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 6 - MARKETING PLAN The information shows the marketing plan A, B and C based on the product concept and data gathered. It includes the features of the products or service the target market and the marketing strategies. MARKETING PLAN A Product The product that the researcher wants to implement is Banana Roll with sweet potato in the middle. The wrapper is banana leaf where the culture and traditions of the country are represented
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 7 - Pictures of the Product
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 8 - Target Market The products are to be sold to: PNHS Student - from lowest to highest level with age range 13 and above and who loves eating Filipino Desserts PNHS Teachers and staff- who work inside the school at the faculty and who are interested to eat types of dessert and consider as a sweet lover. Competitors Other Young Entrepreneurs These are the students that are also selling profitable innovated product. It will be treating to the researcher’s product because the target market will be possibly attracted to much modernize product desserts. Indeed it is a big advantage that the product is aspire from the traditional desert and applying the ways to advertise the product can be the strategy to make the costumer familiarize to the product.
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 9 - Other Rice Cake Vendors These are the vendors mostly found in sidewalks and dirty markets along Marilao, since rice cakes is a Filipino dessert it can be that there are a lot of vendors who can made their own home made dessert and sell. It will be a big challenge for the banana roll as a seller to find the ways to compete to them because of their location, regarding to this the researcher can use the social media advertisement to cope up to their possible costumers. (MARKETING PLAN B) SALES AND MARKETING PLAN Comparison Chart of Competitors COMPARE JEM’S Banana Roll Young Entrepreneurs Rice Cake Vendors Market Shares % Good Average Average Quality Good Medium Average Location Good Good Good Size of Facility Average Good Good Prices Good Average Average Reputation Good Good Good
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 10 - Pricing The product considers the affordable budget of the target customers in the PNHS. This is based on the cost of raw materials and a small interest. Indeed the researcher observed the good quality of the product. The product competitor is basing their price on their expenses including the services. In which in their everyday sales they are responsible to pay the service of their vendors. They maintain this strategy to continue the competitiveness in the business world. Advertising Public Relation: So that the researcher friends, family, family friends and relatives will be also patronized the product and promote it to other possible customer. Social Media: To directly promote the product to the costumers using technology like for example facebook app and other social media app that can contribute to promote the product. Sales Promotion: Using face to face communication to promote and persuade the customers to buy the product. Telephone: To build relationship and for a better communication to the customers.
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 11 - OPERATIONAL AND TECHNICAL PLAN The Production Paradigm The researcher Conceptualize,consult and conducted a survey to the chosen grade 12 students of PHS. After consultation the researcher held the product testing which is the product presentation to test the outcome of the banana roll. When the product is already approved by the mentors it is the start that the researcher invest the capital and proceed to the production, advertisement and the selling of product.It is followed by the Revenue and profit in which the profit can be taken in deducting the expenses to the revenue and the profit can be set aside and reserve for the future use of the business. OPPERATIONAL PLAN PLAN ⚫ Conceptualization ⚫ Consultation ⚫ Survey ⚫ Product Testing ⚫ Revenue ⚫ Profit ⚫ Capital ⚫ Production ⚫ Costing ⚫ Advertisement ⚫ Selling Of Product
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 12 - ORGANIZATIONAL OR MANAGEMENT PLAN The following is the organizational management chart which represents the people behind the sale of our product. Organizational Chart President Maria Teresa M. Pore Financial Staff Jhimuel Aguinaldo Sales Staff Erica Bacarra
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 13 - Contribution in the Business POSITIONS DUTIES AND RESPONSIBILITIES 1. President Expected to provide the over all leadership in an organization and provide direction for all action in the business and responsible for all the decision making process. 2. Financial Staff In charge of finance-related duties and responsibilities for creating design solutions that have a high visual impact. 3. Sales Staff Responsible for producing innovative ideas for the visual elements of advertising in all kinds of media in promoting the product.
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 14 - SUSTAINABILITY This section shows the financial plan, projected cost revenue, projected income statement, and cash flow. FINANCIAL PLAN Capitalization The JEM’s Banana Roll initial capital is P 4,500.00. There are 3 investors who contributed P 1,500.00 per person.
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 15 - Monthly Expenses The table below shows our project expenses per month during the initial year of our operation based on our product. Table 1 MONTHLY EXPENSE Fixed Cost January February Rental 500.00 500.00 (A)Total Fixed Cost 500.00 500.00 Variable Cost(Month) Raw Materials Banana ( Saba) Sugar Margarine Sweet Potato Condense Milk Transportation Miscellaneous 1,050.00 60.00 50.00 360.00 175.00 80 500.00 1,050.00 60.00 50.00 360.00 175.00 80.00 700.00 (B) Total Variable Cost 2,275.00 2,475.00 (A +B) Total Monthly Cost 2,775.00 2,975.00 Table 1 shows the projected expenses per month during the initial year of operation. It is noted that fixed cost is lower than the variable cost.
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 16 - Computation of Projected Cost and Revenue Table 2 PROJECTED REVENUE LEGEND: Cost: C Mark- up: M Selling Price: SP Gross Profit: GP The table 2 and 3 showed the project cost and revenue by month. Base on the the table the total Revenue is 70, 200.00 the combined fixed and variable cost. It indicates that the JEM’s Banana Roll has the potential to generate profit in the market. Types of Product Costing Project volume Daily Revenue (C x PVD) Project Volume Monthly Revenue (DR x 30) Yearly Project Revenue (MR x 12) Daily Monthly (PVD x 30) JEM’s Banana Roll C- 8.4 15 C - 126.00 SP-195 .00 450 C-3, 780.00 SP-5, 850.00 C-45,360.00 GP-70, 200.00 M- 4.2 SP-13 Total C- 126.00 SP-195.00 450 C-3, 780.00 SP-5, 850.00 C-45,360.00 GP-70,200.00
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 17 - Table 3 PROJECTED COST REVENUE Table 4 shows that the month that has cold weather has the high sales, because base on researchers observation and test she conducted to the product it does not take a 24hours in a room temperature but if it will going to put in the refrigerator it will last 2-3 days cause of the condense milk that puts inside the roll. The month of March to June is the lowest estimated sales because it is the summer season in the country and it can cause the banana roll to easily contaminate in a high temperature. Jan Feb Mar Apr May Jun Revenue 5, 850.00 5,850.00 5,200.00 5,200.00 5,200.00 5,200.00 Cost 3,780.00 3,780.00 3,360.00 3,360.00 3,360.00 3,360.00 Project Net Profit 2,070.00 2,070.00 1,840.00 1,840.00 1,840.00 1,840.00 Jul Aug Sep Oct Nov Dec Total 5,460.00 5,850.00 5, 850.00 5, 850.00 5, 850.00 5, 850.00 67, 210.00 3,528.00 3,780.00 3,780.00 3,780.00 3,780.00 3,780.00 43,428.00 1,932.00 2,070.00 2,070.00 2,070.00 2,070.00 2,070.00 23,782.00
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 18 - Computation of the projected Income statement for the year ended and cash flows for the quarter of the year based on the researchers product concept. PROJECTED INCOME STATEMENT FOR THE YEARS END 2018 2019 Revenue 67,210.00 68,554.00 Cost/ Expenses 43,428.00 43,428.00 Project Net Income 23,782.00 25,126.00 Projected Income for the year is expected to by at least rise 2%. CASH FLOW 1st QUARTER OF 2018 JANUARY FEBRUARY MARCH Cash Balance Beginning 4,500.00 3,075.00 3,075.00 Cash Inflows Net Income 5, 850.00 5, 850.00 5,200.00 Cash Out Fixed Cost Variable Cost 500.00 2,275.00 500.00 2,275.00 500.00 2,100.00 Cash Balance Ending 3,075.00 3,075.00 2,600.00
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 19 - SOCIAL IMPACT In this page the social impact of the chosen business is shown by answering the following question. Desired outcome of the Business Base on the vision which is “We as a young entrepreneur envision the business success through the application of Filipino culture and tradition in a new type of dessert ”the desire is to showcase the culture and traditions of the nation and to be a model of the early generation in the entrepreneurship like the researcher. The target customers can patronize. Business Activities and Its Corresponding Social Impact Business Activity Social Impact Representing the Filipino tradition in terms of Filipino Dessert Banana is popular in the country for dessert and snacks. JEM’s banana roll used raw banana and sweet potato as a main ingredient and a well know leading root crops in the country, it is proudly Filipino home made dessert.Made by the young entrepreneur students Affordable Price The customers can sold the product in an affordable price that still have the good quality Can influence young entrepreneur Aspiring young entrepreneur can also be a seller of the JEM’s banana roll in which they can invest ,indeed the researcher can give them the average price so that they can make their own profit. School events related products School events can be the opportunity to seek for a lot of customers at the same time there are outsiders who can also recognize the product.
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 20 - Business Programs Directly Benefiting the Following Stakeholder A. Young Entrepreneur For young Entrepreneurs that influenced and willing to start their own businesses can invest so that they can also have their own profit. B. School It benefits the school because aside from it boost the demand of the customers the business can provide advertisements to encourage students and share ideas to be a successful young entrepreneur. C. Community It can help community to have a new product in the market.
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 21 - APENDICES AND EXHIBITS The researcher conducted a survey to know if it is possible to sell the product. The following graphs are the outcomes of the survey. The researcher used a Universal sampling to choose the respondents which is the Grade 12 senior high school student of PNHS. The numbers of the chosen respondents are 46 grade 12 students coming from different sections of each strand. In this table it can visualize the personal profile of the respondents.
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 22 - Appendix A SURVEY QUESTIONARE
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 23 - Female 50% Male 50% GENDERS Female Male 72% 10% 9% 9% AGE 18yrs old 19 yrs old 20 yrs old 23 yrs old Appendix B The following data are the results of survey in the selected grade 12 students.
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 24 - 98% 2% NUMBER 1 YES NO 37% 33% 26% 4% NUMBER 2 Suman Bico Camote Others 1. Do you like eating Filipino Dessert? 2. What Filipino Food dessert do you usually like to eat?
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 25 - 87% 13% NUMBER 3 YES NO 89% 11% NUMBER 4 YES NO 3. Do you often want to eat Filipino dessert? 4. Do you like to eat banana and sweet potato?
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 26 - 93% 7% NUMBER 5 YES NO 87% 13% NUMBER 6 YES NO 5. Can it be possible a banana and sweet potato can be an ingredient of a Filipino dessert? 6. Do you think it is delicious to make a banana roll with sweet potato?
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 27 - 33% 67% NUMBER 7 YES NO 67% 33% NUMBER 8 YES NO 7. Have you already tried a banana roll with sweet potato? 8. Would you buy banana roll with sweet potato?
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 28 - Appendix C The following are the samples of the product.
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 29 - On the first test the researcher immediately consult the research teacher to test if it will suits to her taste. She also choose some of the other classmates that will taste the product. Base on the observation people who love eating sweets said that it taste delicious while the others that are not said that it is very sweet. Through the test the researcher come to an idea that she need to lessen the sugar that she added while smashing the boiled banana since condense milk is already sweet and there are also the sweetened sweet potato. They also suggest that she need to measure the servings so that she can be able to identify the correct pricing and servings of each roll. Although she already make it perfect on the second try there are also another things that she need to improve.To look for a better equipment or tool to smash the banana so that it will not be hard to achieved the right texture of the boiled raw banana. To maintain the exact taste using spoon or even a small cup can help to balance the sweetness in putting the condense milk. Using plastic gloves in mixing the ingredients is required to maintain the food clean.
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 30 - MARIA TERESA MACASINAG PORE Beverly Homes Prenza II Marilao, Bulacan Contact Number: 0948-022-9310 Email Address: pore_64@yahoo.com Educational Background Prenza National High School Prenza I, Marilao, Bulacan Accountancy Business and Management Seminars and Trainings Attended Work Immersion Seminar 2018 Achievements & Awards Consistent Honored Student Skills ▪ Computer Literate: Microsoft Word & Excel ▪ Basic Accounting, Office Procedures Character References 1. Diosdado Mateo Teacher III in Malhacan Elementary School 09258000758 2. Marlon Alcanar English Teacher Prenza National High School 09168930183 I hereby certify that the above information is true and correct. MARIA TERESA M. PORE
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 31 - JHIMUEL AVINDANO AGUINALDO Ysmael Village Sta Rosa 1 Marilao, Bulacan Contact Number: 0920-432-7898 Email Address: Jhimuelaguinaldo@yahoo.com Educational Background Prenza National High School Prenza I, Marilao, Bulacan Accountancy Business and Management Seminars and Trainings Attended Work Immersion Seminar 2019 Achievements & Awards Consistent Honored Student Skills • Basic Accounting, Office Procedures Character References 1. Remelyn R Avindano Barangay Volunteer 09322996363 1. Marlon Alcanar English Teacher Prenza National High School 09168930183 I hereby certify that the above information is true and correct. JHIMUEL A. AGUINALDO
Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert - 32 - ERICA TALISAYSAY BACARRA Bonifacio street, Brgy Patubig, Marilao, Bulacan Contact Number: 0907- 1569-756 Email Address: ericabacarra@gmail.com Educational Background Prenza National High School Prenza I, Marilao, Bulacan Accountancy Business and Management Seminars and Trainings Attended Work Immersion Seminar 2018 Skills ▪ Ability to Work Under Pressure ▪ Ability to work in a team Strong work ethic Character References 1. Rosario Lominoque Teacher in Brgy, Patubig Marilao Bulacan 09195168973 2. Marlon Alcanar English Teacher Prenza National High School 09168930183 I hereby certify that the above information is true and correct. ERICA T. BACARRA

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simplified business plan_sample only.pdf

  • 1.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 1 - Tittle Research: Feasibility Study of Banana Roll with Sweet Potatoes as a Filipino Dessert Researcher: Maria Teresa M. Pore Keywords: Saba, sweet potatoes, and traditional Filipino dessert EXECUTIVE SUMMARY Filipinos are known to be one of the world’s food lovers, that is why it is undeniable that there are a lot of food varieties in the country. Mostly, the raw ingredients are root crops that are available in the local market. JEM’s Banana Roll are made of Saba which is a popular variety of banana and the sweet potato which is the leading root crops in the country. The availability of materials helped the researchers to determine what the product concept. Introducing a new traditional Filipino dessert in a modern economy where there are a lot of new products in the market, It is a big challenge yet a good opportunity for JEM’s banana roll as it is a unique dessert product because it adopts the Filipino culture.This type of food can be eaten as a snack, lunch and even dinner. JEM’s banana roll caters to the modern taste in which can be recognized a highly quality Filipino food.
  • 2.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 2 - OVERVIEW OF THE BUSINESS Filipinos are known as food lovers and this is probably the reasons why there are so many Filipino desserts available. This inspired the researchers to introduce JEM’s Banana Roll to the local market. Indeed we priority the usage of root crops, the banana and the sweet potato which is the major root crops in the country because the researchers want to use the available materials that can create a unique and yet a delicious product. The procedure in making the JEM’s banana roll can be compared t the procedure of Nilupak dessert, instead of using cassava the researchers use raw banana as the main ingredient of the product and a sweet potato as filling. Rosalie's is a one stop pasalubong store in Marilao, Bulacan. They offer a wide range of pasalubong choices from different parts of Bulacan and even from different provinces of the Philippines. They have sweets like pastillas, yema, macapuno and honey; pork rinds from Sta. Maria, Bulacan, Butcheron and even Chicharabao from Tuguegarao City; milk products like yogurt, juice concentrates, and more! However, Rosalie's is famous for their kakanin or rice cakes, and the star of their shop is Rosalie's Suman Pinipig with Buko.The reason why the researchers chose to make this type of product was because of this kakanin store nearby the target market which is Prenza National High School located at Marilao, Bulacan. The researchers want to introduce a new type of Fillipino desserts in
  • 3.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 3 - their store to familiarize the Marilenyos to a new variety of rice cake in the country. NAME OF THE BUSINESS The researcher decided to name the product as JEM’s Banana Roll because it comes from the researcher’s initial name J stands for Jhimuel and E stands for Ericka and M stands for Maria.
  • 4.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 4 - BUSINESS PLAN PROPER THE NEEDS The information below shows the problem/need of the business plan based on the gathered data. 1. Create unique and entertaining menu that will differentiate us from the rest of the competitors 2. Sell the products that area of the highest quality, as well as keeping the costumers happy with all of our product. 3. Prevents the student in buying junk foods as their snacks. 4. Help in maintaining the healthy eating habits of the target consumers
  • 5.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 5 - VISSION, MISSION AND VALUES The information below shows the mission, vision, and values base on the prepared product concept. VISSION: “We as a young entrepreneur envision the business success through the application of Filipino culture and tradition in a new type of dessert ” MISSION: “To offer a reasonable priced, quality food and resolve our customers craves.” VALUES: “We value integrity, commitment, adaptability, respect and empowerment in managing our business ”
  • 6.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 6 - MARKETING PLAN The information shows the marketing plan A, B and C based on the product concept and data gathered. It includes the features of the products or service the target market and the marketing strategies. MARKETING PLAN A Product The product that the researcher wants to implement is Banana Roll with sweet potato in the middle. The wrapper is banana leaf where the culture and traditions of the country are represented
  • 7.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 7 - Pictures of the Product
  • 8.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 8 - Target Market The products are to be sold to: PNHS Student - from lowest to highest level with age range 13 and above and who loves eating Filipino Desserts PNHS Teachers and staff- who work inside the school at the faculty and who are interested to eat types of dessert and consider as a sweet lover. Competitors Other Young Entrepreneurs These are the students that are also selling profitable innovated product. It will be treating to the researcher’s product because the target market will be possibly attracted to much modernize product desserts. Indeed it is a big advantage that the product is aspire from the traditional desert and applying the ways to advertise the product can be the strategy to make the costumer familiarize to the product.
  • 9.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 9 - Other Rice Cake Vendors These are the vendors mostly found in sidewalks and dirty markets along Marilao, since rice cakes is a Filipino dessert it can be that there are a lot of vendors who can made their own home made dessert and sell. It will be a big challenge for the banana roll as a seller to find the ways to compete to them because of their location, regarding to this the researcher can use the social media advertisement to cope up to their possible costumers. (MARKETING PLAN B) SALES AND MARKETING PLAN Comparison Chart of Competitors COMPARE JEM’S Banana Roll Young Entrepreneurs Rice Cake Vendors Market Shares % Good Average Average Quality Good Medium Average Location Good Good Good Size of Facility Average Good Good Prices Good Average Average Reputation Good Good Good
  • 10.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 10 - Pricing The product considers the affordable budget of the target customers in the PNHS. This is based on the cost of raw materials and a small interest. Indeed the researcher observed the good quality of the product. The product competitor is basing their price on their expenses including the services. In which in their everyday sales they are responsible to pay the service of their vendors. They maintain this strategy to continue the competitiveness in the business world. Advertising Public Relation: So that the researcher friends, family, family friends and relatives will be also patronized the product and promote it to other possible customer. Social Media: To directly promote the product to the costumers using technology like for example facebook app and other social media app that can contribute to promote the product. Sales Promotion: Using face to face communication to promote and persuade the customers to buy the product. Telephone: To build relationship and for a better communication to the customers.
  • 11.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 11 - OPERATIONAL AND TECHNICAL PLAN The Production Paradigm The researcher Conceptualize,consult and conducted a survey to the chosen grade 12 students of PHS. After consultation the researcher held the product testing which is the product presentation to test the outcome of the banana roll. When the product is already approved by the mentors it is the start that the researcher invest the capital and proceed to the production, advertisement and the selling of product.It is followed by the Revenue and profit in which the profit can be taken in deducting the expenses to the revenue and the profit can be set aside and reserve for the future use of the business. OPPERATIONAL PLAN PLAN ⚫ Conceptualization ⚫ Consultation ⚫ Survey ⚫ Product Testing ⚫ Revenue ⚫ Profit ⚫ Capital ⚫ Production ⚫ Costing ⚫ Advertisement ⚫ Selling Of Product
  • 12.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 12 - ORGANIZATIONAL OR MANAGEMENT PLAN The following is the organizational management chart which represents the people behind the sale of our product. Organizational Chart President Maria Teresa M. Pore Financial Staff Jhimuel Aguinaldo Sales Staff Erica Bacarra
  • 13.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 13 - Contribution in the Business POSITIONS DUTIES AND RESPONSIBILITIES 1. President Expected to provide the over all leadership in an organization and provide direction for all action in the business and responsible for all the decision making process. 2. Financial Staff In charge of finance-related duties and responsibilities for creating design solutions that have a high visual impact. 3. Sales Staff Responsible for producing innovative ideas for the visual elements of advertising in all kinds of media in promoting the product.
  • 14.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 14 - SUSTAINABILITY This section shows the financial plan, projected cost revenue, projected income statement, and cash flow. FINANCIAL PLAN Capitalization The JEM’s Banana Roll initial capital is P 4,500.00. There are 3 investors who contributed P 1,500.00 per person.
  • 15.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 15 - Monthly Expenses The table below shows our project expenses per month during the initial year of our operation based on our product. Table 1 MONTHLY EXPENSE Fixed Cost January February Rental 500.00 500.00 (A)Total Fixed Cost 500.00 500.00 Variable Cost(Month) Raw Materials Banana ( Saba) Sugar Margarine Sweet Potato Condense Milk Transportation Miscellaneous 1,050.00 60.00 50.00 360.00 175.00 80 500.00 1,050.00 60.00 50.00 360.00 175.00 80.00 700.00 (B) Total Variable Cost 2,275.00 2,475.00 (A +B) Total Monthly Cost 2,775.00 2,975.00 Table 1 shows the projected expenses per month during the initial year of operation. It is noted that fixed cost is lower than the variable cost.
  • 16.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 16 - Computation of Projected Cost and Revenue Table 2 PROJECTED REVENUE LEGEND: Cost: C Mark- up: M Selling Price: SP Gross Profit: GP The table 2 and 3 showed the project cost and revenue by month. Base on the the table the total Revenue is 70, 200.00 the combined fixed and variable cost. It indicates that the JEM’s Banana Roll has the potential to generate profit in the market. Types of Product Costing Project volume Daily Revenue (C x PVD) Project Volume Monthly Revenue (DR x 30) Yearly Project Revenue (MR x 12) Daily Monthly (PVD x 30) JEM’s Banana Roll C- 8.4 15 C - 126.00 SP-195 .00 450 C-3, 780.00 SP-5, 850.00 C-45,360.00 GP-70, 200.00 M- 4.2 SP-13 Total C- 126.00 SP-195.00 450 C-3, 780.00 SP-5, 850.00 C-45,360.00 GP-70,200.00
  • 17.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 17 - Table 3 PROJECTED COST REVENUE Table 4 shows that the month that has cold weather has the high sales, because base on researchers observation and test she conducted to the product it does not take a 24hours in a room temperature but if it will going to put in the refrigerator it will last 2-3 days cause of the condense milk that puts inside the roll. The month of March to June is the lowest estimated sales because it is the summer season in the country and it can cause the banana roll to easily contaminate in a high temperature. Jan Feb Mar Apr May Jun Revenue 5, 850.00 5,850.00 5,200.00 5,200.00 5,200.00 5,200.00 Cost 3,780.00 3,780.00 3,360.00 3,360.00 3,360.00 3,360.00 Project Net Profit 2,070.00 2,070.00 1,840.00 1,840.00 1,840.00 1,840.00 Jul Aug Sep Oct Nov Dec Total 5,460.00 5,850.00 5, 850.00 5, 850.00 5, 850.00 5, 850.00 67, 210.00 3,528.00 3,780.00 3,780.00 3,780.00 3,780.00 3,780.00 43,428.00 1,932.00 2,070.00 2,070.00 2,070.00 2,070.00 2,070.00 23,782.00
  • 18.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 18 - Computation of the projected Income statement for the year ended and cash flows for the quarter of the year based on the researchers product concept. PROJECTED INCOME STATEMENT FOR THE YEARS END 2018 2019 Revenue 67,210.00 68,554.00 Cost/ Expenses 43,428.00 43,428.00 Project Net Income 23,782.00 25,126.00 Projected Income for the year is expected to by at least rise 2%. CASH FLOW 1st QUARTER OF 2018 JANUARY FEBRUARY MARCH Cash Balance Beginning 4,500.00 3,075.00 3,075.00 Cash Inflows Net Income 5, 850.00 5, 850.00 5,200.00 Cash Out Fixed Cost Variable Cost 500.00 2,275.00 500.00 2,275.00 500.00 2,100.00 Cash Balance Ending 3,075.00 3,075.00 2,600.00
  • 19.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 19 - SOCIAL IMPACT In this page the social impact of the chosen business is shown by answering the following question. Desired outcome of the Business Base on the vision which is “We as a young entrepreneur envision the business success through the application of Filipino culture and tradition in a new type of dessert ”the desire is to showcase the culture and traditions of the nation and to be a model of the early generation in the entrepreneurship like the researcher. The target customers can patronize. Business Activities and Its Corresponding Social Impact Business Activity Social Impact Representing the Filipino tradition in terms of Filipino Dessert Banana is popular in the country for dessert and snacks. JEM’s banana roll used raw banana and sweet potato as a main ingredient and a well know leading root crops in the country, it is proudly Filipino home made dessert.Made by the young entrepreneur students Affordable Price The customers can sold the product in an affordable price that still have the good quality Can influence young entrepreneur Aspiring young entrepreneur can also be a seller of the JEM’s banana roll in which they can invest ,indeed the researcher can give them the average price so that they can make their own profit. School events related products School events can be the opportunity to seek for a lot of customers at the same time there are outsiders who can also recognize the product.
  • 20.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 20 - Business Programs Directly Benefiting the Following Stakeholder A. Young Entrepreneur For young Entrepreneurs that influenced and willing to start their own businesses can invest so that they can also have their own profit. B. School It benefits the school because aside from it boost the demand of the customers the business can provide advertisements to encourage students and share ideas to be a successful young entrepreneur. C. Community It can help community to have a new product in the market.
  • 21.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 21 - APENDICES AND EXHIBITS The researcher conducted a survey to know if it is possible to sell the product. The following graphs are the outcomes of the survey. The researcher used a Universal sampling to choose the respondents which is the Grade 12 senior high school student of PNHS. The numbers of the chosen respondents are 46 grade 12 students coming from different sections of each strand. In this table it can visualize the personal profile of the respondents.
  • 22.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 22 - Appendix A SURVEY QUESTIONARE
  • 23.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 23 - Female 50% Male 50% GENDERS Female Male 72% 10% 9% 9% AGE 18yrs old 19 yrs old 20 yrs old 23 yrs old Appendix B The following data are the results of survey in the selected grade 12 students.
  • 24.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 24 - 98% 2% NUMBER 1 YES NO 37% 33% 26% 4% NUMBER 2 Suman Bico Camote Others 1. Do you like eating Filipino Dessert? 2. What Filipino Food dessert do you usually like to eat?
  • 25.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 25 - 87% 13% NUMBER 3 YES NO 89% 11% NUMBER 4 YES NO 3. Do you often want to eat Filipino dessert? 4. Do you like to eat banana and sweet potato?
  • 26.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 26 - 93% 7% NUMBER 5 YES NO 87% 13% NUMBER 6 YES NO 5. Can it be possible a banana and sweet potato can be an ingredient of a Filipino dessert? 6. Do you think it is delicious to make a banana roll with sweet potato?
  • 27.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 27 - 33% 67% NUMBER 7 YES NO 67% 33% NUMBER 8 YES NO 7. Have you already tried a banana roll with sweet potato? 8. Would you buy banana roll with sweet potato?
  • 28.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 28 - Appendix C The following are the samples of the product.
  • 29.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 29 - On the first test the researcher immediately consult the research teacher to test if it will suits to her taste. She also choose some of the other classmates that will taste the product. Base on the observation people who love eating sweets said that it taste delicious while the others that are not said that it is very sweet. Through the test the researcher come to an idea that she need to lessen the sugar that she added while smashing the boiled banana since condense milk is already sweet and there are also the sweetened sweet potato. They also suggest that she need to measure the servings so that she can be able to identify the correct pricing and servings of each roll. Although she already make it perfect on the second try there are also another things that she need to improve.To look for a better equipment or tool to smash the banana so that it will not be hard to achieved the right texture of the boiled raw banana. To maintain the exact taste using spoon or even a small cup can help to balance the sweetness in putting the condense milk. Using plastic gloves in mixing the ingredients is required to maintain the food clean.
  • 30.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 30 - MARIA TERESA MACASINAG PORE Beverly Homes Prenza II Marilao, Bulacan Contact Number: 0948-022-9310 Email Address: pore_64@yahoo.com Educational Background Prenza National High School Prenza I, Marilao, Bulacan Accountancy Business and Management Seminars and Trainings Attended Work Immersion Seminar 2018 Achievements & Awards Consistent Honored Student Skills ▪ Computer Literate: Microsoft Word & Excel ▪ Basic Accounting, Office Procedures Character References 1. Diosdado Mateo Teacher III in Malhacan Elementary School 09258000758 2. Marlon Alcanar English Teacher Prenza National High School 09168930183 I hereby certify that the above information is true and correct. MARIA TERESA M. PORE
  • 31.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 31 - JHIMUEL AVINDANO AGUINALDO Ysmael Village Sta Rosa 1 Marilao, Bulacan Contact Number: 0920-432-7898 Email Address: Jhimuelaguinaldo@yahoo.com Educational Background Prenza National High School Prenza I, Marilao, Bulacan Accountancy Business and Management Seminars and Trainings Attended Work Immersion Seminar 2019 Achievements & Awards Consistent Honored Student Skills • Basic Accounting, Office Procedures Character References 1. Remelyn R Avindano Barangay Volunteer 09322996363 1. Marlon Alcanar English Teacher Prenza National High School 09168930183 I hereby certify that the above information is true and correct. JHIMUEL A. AGUINALDO
  • 32.
    Feasibility Study ofBanana Roll with Sweet Potatoes as a Filipino Dessert - 32 - ERICA TALISAYSAY BACARRA Bonifacio street, Brgy Patubig, Marilao, Bulacan Contact Number: 0907- 1569-756 Email Address: ericabacarra@gmail.com Educational Background Prenza National High School Prenza I, Marilao, Bulacan Accountancy Business and Management Seminars and Trainings Attended Work Immersion Seminar 2018 Skills ▪ Ability to Work Under Pressure ▪ Ability to work in a team Strong work ethic Character References 1. Rosario Lominoque Teacher in Brgy, Patubig Marilao Bulacan 09195168973 2. Marlon Alcanar English Teacher Prenza National High School 09168930183 I hereby certify that the above information is true and correct. ERICA T. BACARRA