This document discusses the rise of social and mobile commerce. It notes that commerce is influenced by many factors including political, social, and technological changes. Social media platforms are playing an increasing role in commerce as people are more likely to buy products they see promoted by their social connections. Mobile commerce is also on the rise as more shopping occurs through smartphones. While mobile devices have limitations like small screens, mobile commerce provides benefits such as convenience and a bridge between offline and online shopping. The document concludes that mobile spending is expected to increase as the process becomes simpler through technology and mobile experiences can replace in-store shopping. It also provides information about Azuyo, a company that develops mobile, web, and social media applications.