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BUSINESS PLAN
ScottWalker
(Freelance Media Producer)
Contents
■ Executive Summary
■ Description
■ Products and Services
■ Market analysis
■ Strategy
■ Financial Plan
Executive Summary
■ Objective –To create a freelance
portfolio which will give me additional
material to use in my portfolio for
applying for jobs as a postgraduate. I
will be offering my services as a media
producer primarily in the production
and post production of moving image,
still image and audio media texts.
■ My target audience – I will target my
services towards small businesses and
media management companies. I will
be doing this as they are the sort of
companies that predominately use
freelance media producers.
Risks and Opportunities
■ Risk – I have a limited portfolio as it
stands so some companies may be
hesitant to use my services.
■ Opportunities –This will give me the
opportunity to massively improve my
portfolio and my skill set.
Description
■ I will be creating a freelance media production company in which I will sell my own
skills as in the production of still image, moving image and audio production and post
production. I will be advertising myself to small local businesses that want products to
use in online advertisement or other advertising areas.
Products and Services
Production
■ I will be offering my service as a
photographer, videographer and as
an audio capturer.
■ I have a good knowledge of the
production phase and using
equipment such as audio recorders
and cameras.
Post-Production
■ I will be offering my service in the
post production phase of
development in a number of
different sectors.
■ I have a good knowledge of the
Adobe Creative suite including
Premiere Pro, Photoshop and
Audition.
MarketAnalysis
■ There are a number of competitors in the freelance sector of media as many
companies use short term contracts for projects and this means that many people in
my sector will be targeting the same companies as me and trying to get the same
projects that I will be talking to companies about.
Strategy
■ Most Freelancers will already have an extensive portfolio which will put me at
somewhat of a disadvantage so I will therefore do some unpaid work with university
students in need of filming and editing to bulk out my portfolio.
■ Once my portfolio has been bulked out I will use my contacts at the university and in
the creative media sector to see if there is any work available which I could apply for. I
will also be looking to my contacts, such as small business owners, to see if they would
be interested in me taking on as a freelance media producer.
■ Once I have utilised my own contacts I will be creating a website which will enable
other businesses to find me and ask me to do some work for them.
Financial Plan
■ Whilst I am at university I will be using this time to save money so that once I leave I
will be able to afford my own equipment.Therefore I will be utilising the availability of
equipment at AV Loans for cameras and audio recording equipment.
■ For Post-Production I will be using my own Laptop with an Adobe Creative Cloud
account.
■ The overheads for my business are low as I can make a website for free using programs
such as wix.com and I can use equipment freely with AV Loans.

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Business Plan

  • 2. Contents ■ Executive Summary ■ Description ■ Products and Services ■ Market analysis ■ Strategy ■ Financial Plan
  • 3. Executive Summary ■ Objective –To create a freelance portfolio which will give me additional material to use in my portfolio for applying for jobs as a postgraduate. I will be offering my services as a media producer primarily in the production and post production of moving image, still image and audio media texts. ■ My target audience – I will target my services towards small businesses and media management companies. I will be doing this as they are the sort of companies that predominately use freelance media producers. Risks and Opportunities ■ Risk – I have a limited portfolio as it stands so some companies may be hesitant to use my services. ■ Opportunities –This will give me the opportunity to massively improve my portfolio and my skill set.
  • 4. Description ■ I will be creating a freelance media production company in which I will sell my own skills as in the production of still image, moving image and audio production and post production. I will be advertising myself to small local businesses that want products to use in online advertisement or other advertising areas.
  • 5. Products and Services Production ■ I will be offering my service as a photographer, videographer and as an audio capturer. ■ I have a good knowledge of the production phase and using equipment such as audio recorders and cameras. Post-Production ■ I will be offering my service in the post production phase of development in a number of different sectors. ■ I have a good knowledge of the Adobe Creative suite including Premiere Pro, Photoshop and Audition.
  • 6. MarketAnalysis ■ There are a number of competitors in the freelance sector of media as many companies use short term contracts for projects and this means that many people in my sector will be targeting the same companies as me and trying to get the same projects that I will be talking to companies about.
  • 7. Strategy ■ Most Freelancers will already have an extensive portfolio which will put me at somewhat of a disadvantage so I will therefore do some unpaid work with university students in need of filming and editing to bulk out my portfolio. ■ Once my portfolio has been bulked out I will use my contacts at the university and in the creative media sector to see if there is any work available which I could apply for. I will also be looking to my contacts, such as small business owners, to see if they would be interested in me taking on as a freelance media producer. ■ Once I have utilised my own contacts I will be creating a website which will enable other businesses to find me and ask me to do some work for them.
  • 8. Financial Plan ■ Whilst I am at university I will be using this time to save money so that once I leave I will be able to afford my own equipment.Therefore I will be utilising the availability of equipment at AV Loans for cameras and audio recording equipment. ■ For Post-Production I will be using my own Laptop with an Adobe Creative Cloud account. ■ The overheads for my business are low as I can make a website for free using programs such as wix.com and I can use equipment freely with AV Loans.