Creating a Business Model defines a business model as how a company creates, delivers, and captures value for customers and itself. There are several types of business models that companies can use, including making money through advertising, selling physical or digital goods and services, transactions and intermediation, and creating a platform. Developing a business model requires determining target customers, the customer problem being solved, what value is being delivered, and how revenue will be generated and costs covered.

1. Creating a Business Model
Definition
“How a company creates, delivers and
captures value, in economic, social, cultural
or other contexts.”
Or simply
“How a company plans to make money”
BUSINESSMODEL
TYPES
The process of business model
construction is part of business strategy.
Who's your target customer?
What customer problem or challenge do you
solve?
What value do you deliver?
How will you reach, acquire, and keep
customers?
How will you define and differentiate your
offering?
How will you generate revenue?
What's your cost structure?
What's your profit margin target?
ADVERTISING
ADVERTISEMENTS
PROMOTED
CONTENT
SPONSORSHIPS

2. SUBSCRIPTIONS
AND USAGE
FEES
COMMERCE
AND RETAIL
PSELLING
PHYSICAL GOODS
SELLING
PHYSICAL GOODS
SERVICE SOLD PER
UNIT
SERVICE WITH
FIXED PRICE
SERVICE FOR
FUTURE USE
DAILY DEALS AND
FLASH SALES
SUBSCRIPTIONS
USAGE FEES
RENTAL
LICENSING
CERTIFIED
LICENSE OF USAGE
CERTIFICATIONS
FREEMIUM
[PAID] WITHOUT
ADVERTISEMENTS
[PAID] WITHOUT
RESTRICTIONS
[PAID] WITH
ADDITIONAL
FEATURES

3. TRANSACTONS
AND
INTERMEDIATI
ON
AUCTIONS
AND BIDS
DATA
FINANCIAL
SERVICES
INDISTRY
BROKERAGE
TRANSACTION
ENABLERS
AFFILIATE
PROGRAMS
CREATING A
PLATFORM
AUCTIONS
DYNAMIC PRICING
DATABASES
INTEREST
REVENUES
ASSET
MANAGEMENT
FEES