2. Service versus product
• Business Models are ways of generating and capturing
value
• Debates over product versus service strategies
• Productisation – difficult for B2B service providers
• Content creators- value
• The Brighton cluster is predominantly a service economy
(offline important to 70%)
• IP revenues are low (<5%), even if over half the firms are
producing materials eligible for copyright
3. What hinders Brighton businesses?
• “The current economic climate” (68%)
• „Too much competition‟ say half of content developers
• Surprisingly low (<20%) - difficulties accessing external
finance
• Unsurprisingly low- infringement of IP
• Skills gaps for ICTs, managerial skills for creative services
4. Competitive advantage
• Technological expertise important (>80%)
• But also artistic and creative expertise (>75%)
• „Fusion‟ is subtle
• Managerial expertise (>75% digital media)
• Gap a hindrance-opportunity for development
5. Innovation- the successful exploitation of
new ideas
• Solving clients‟ problems ingeniously- co-creation (clients
and users big source of ideas)
• Exploration- 25% firms give staff time to explore
• The „Black Pebbles‟ from Black Rock
• Black Rock – exploration
• Network and community- FB group, meet-ups
6. Next steps
• Complete data collection and analysis
• Determine business performance factors
• Integrate results
• A model for learning and improvement
• Short courses and activities
• Raising the cluster‟s profile
• Links elsewhere
