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Simon Liss: Founding Partner- Strategy & Innovation, Omnifi Ltd.

Outside, inside and around the box - How IoT innovation is shaping future retail experiences.

Simon Liss: Founding Partner- Strategy & Innovation, Omnifi Ltd.

  1. 1. How IoT innovation is shaping future retail experiences Outside, inside and around the box.
  2. 2. For hundreds of years shops have not really changed…
  3. 3. It’s been the same paradigm, people in, products in, then people and products out of the box
  4. 4. eCommerce, like Catalogue shopping, cuts out the store
  5. 5. But despite eCommerce, people are still going to shops
  6. 6. And with connected devices shopping can happen anywhere
  7. 7. So the traditional role of the store has changed – it is now connected to other channels
  8. 8. IoT  and  IoP  driven  connected  retail  thinking       INSIDE  THE  BOX   AROUND  THE  BOX   OUTSIDE  THE  BOX   More efficient and engaging physical retail spaces The store integrated into a multi-channel retail experience New physical retail concepts that live beyond the store In 20 years time, shops will still exist, but they will have been transformed by technology
  9. 9. Inside the box
  10. 10. Inside  the  box  –  more  efficient  and  engaging  retail  spaces  via  IoT  and  IoP  
  11. 11. Inside  the  box  –  more  efficient  and  engaging  retail  spaces  via  IoT  and  IoP  
  12. 12. Inside  the  box  –  more  efficient  and  engaging  retail  spaces  via  IoT  and  IoP  
  13. 13. Inside  the  box  –  more  efficient  and  engaging  retail  spaces  via  IoT  and  IoP  
  14. 14. PORTAL+ - Accurate footfall, location, dwell and repeat customer data capture
  15. 15. BUSINESS INTELLIGENCE – CLIENT FACING DASHBOARD EXAMPLE
  16. 16. Micro-sensors Micro-sensor with WiFi connectivity Hacked Beacons with micro- sensors Some sensor options, LDRs, Accelerometers, Pressure, Weight, Current, CO2,, Methane, Air Quality, Pulse, Audio and Temperature measurement, Proximity (ultrasonic - including object distance and height) 60p-£1 ea
  17. 17. RESPONSIVE RETAIL – INTELLIGENT PRODUCT DISPLAY Sensors can measure how often items are picked up.
  18. 18. RESPONSIVE RETAIL – SUPERCHARGED STORE ANALYTICS Like analytics for the store, but better
  19. 19. RESPONSIVE RETAIL – RESPONSIVE DISPLAY/POS Audience relevant digital signage
  20. 20. STORE LISTENING TOOLS – BIG DATA FOR THE REAL WORLD In-­‐store  WiFi   Bluetooth  sensors   Cameras   Client  Data  Sources   FooFall   Proximity  sensors   Facial  RecogniHon   EPOS   Dwell   Pressure  sensors   Eye  tracking   eComm   Zonal  Dwell   Current  sensors   EmoHon  Sensing   Search   Signed-­‐in  shoppers   Light  Dependent   Resistors   MarkeHng  plans   Temperature   Press/PR/Events   Social    
  21. 21. Around the box
  22. 22. Around the box – The store integrated into a multi-channel retail experience
  23. 23. Around the box – The store integrated into a multi-channel retail experience  
  24. 24. Outside the box
  25. 25. Outside the box – physical retail concepts that live beyond the store
  26. 26. Outside the box – physical retail concepts that live beyond the store
  27. 27. Outside the box – physical retail concepts that live beyond the store
  28. 28. Outside the box – physical retail concepts that live beyond the store
  29. 29. Amazing! ..but always think Noise Vs Need.
  30. 30. Thanks for listening. Subscribe to our Newsletter www.theinternetofplace.com Follow us @OmnifiLtd E-mail me simon@omnifi.co.uk

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