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Nick taylor, brandwatch

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From Introducing the Digital Catapult Centre Brighton and the Internet of Place, on Weds 10th June 2015 at The Old Market, Brighton

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Nick taylor, brandwatch

  1. 1. Putting You On The Map /Tracking geotagged location data in Brandwatch Analytics Nick Taylor nickt@brandwatch.com | Tel: +44 (0)1273 234 290
  2. 2. Brandwatch /What we do Crawling the web 1 Analysis 2 Action 3 • Queries • 22 Boolean Operators • 80m+ sites crawled • 25 languages • Sentiment analysis • Categories, Filters and Rules • Influence and Audiences • Alerts and Signals • Reports • Engagement and Partners © 2015 Brandwatch | www.brandwatch.com 2 • Brandwatch is a social intelligence platform launched in 2007 • Founded in Brighton /Now with offices in London, Germany and the US • Over 1000 /Brands and organizations use Brandwatch today
  3. 3. Customer Requests /Why build a geotagged map? Our customers wanted to see their data in context • Bank wanted to see mentions around a specific branch – to provide offers, highlight broken ATMs • Retailer wanted to see where they have delivery problems, understand why they have a bad reputation in the South West • A travel company wanted to see a heat map of people talking about them • Analyst wanted to see regional buzz to inform decision makers in that business • Retailer wanted to see how responses to a campaign spread across city/country/world © 2015 Brandwatch | www.brandwatch.com 3
  4. 4. Geotagged Maps /Visualizing global mentions © 2015 Brandwatch | www.brandwatch.com 4
  5. 5. Geotagged Maps /Cluster view © 2015 Brandwatch | www.brandwatch.com 5
  6. 6. Geotagged Maps /Sentiment view © 2015 Brandwatch | www.brandwatch.com 6
  7. 7. Zoom /Street or building level accuracy • Ability to zoom and see how mentions are distributed within a neighborhood or building © 2015 Brandwatch | www.brandwatch.com 7
  8. 8. Zoom /Street or building level accuracy © 2015 Brandwatch | www.brandwatch.com 8
  9. 9. Geotagged Maps /Visualizing global mentions © 2015 Brandwatch | www.brandwatch.com 9
  10. 10. Customer Requests /Why build a geotagged map? Filtering the data lets you detect trends, opportunities and risks more easily by adding context. • Sentiment • Author • Impact/Influence • Categories • Time © 2015 Brandwatch | www.brandwatch.com 10
  11. 11. Zoom /Street or building level accuracy • Tracking mentions of the Holborn Fire on 1st April 2015 © 2015 Brandwatch | www.brandwatch.com 11
  12. 12. Zoom /Street or building level accuracy © 2015 Brandwatch | www.brandwatch.com 12 • Tracking the Hashtag #BBCQT during the three leaders’ appearances • David Cameron – Blue • Ed Miliband – Red • Nick Clegg – Yellow • The periods during which each party leader is on stage are clear from the burst of conversations about them
  13. 13. New Features /What’s coming next? We’ve already had feedback from people using the maps and have come up with some ideas of our own. • Animated replays • Location Query • Area Topics / Demographics • Categories and Tags • Custom Map Designs • Personalized Pins © 2015 Brandwatch | www.brandwatch.com 13
  14. 14. The Future /What will it be used for? We look forward to seeing how our customers and partners use the technology in new and innovative ways . • Advertising • Venues, Stores, Travellers • Market Research • Analyzing Regions, Surveying Specific Audiences • Campaigns • Measurement, Engagement, Competitions • Journalism • Sourcing/Confirming Witnesses, Detecting Scoops • Customer Service / Reputation Management • Alerting Local Staff, Detecting Local Issues © 2015 Brandwatch | www.brandwatch.com 14
  15. 15. Thanks for Listening! © 2015 Brandwatch | www.brandwatch.com 15

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