Rod Ebrahimi, unSEXY Presentation

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Rod Ebrahimi, Ready for Zero @unSEXY August 9, 2012

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Rod Ebrahimi, unSEXY Presentation

  1. Early-stage fundraising when your vertical is not sexy. Rod Ebrahimi - Co-founder/CEO August 9, 2012
  2. Objective of this Talk
  3. Objective of this Talk
  4. Objective of this Talk
  5. Objective of this Talk Y Combinator Small $250k Seed $4.45m Series A
  6. Guts of this TalkPart 1. What’s not differentPart 2. What’s differentPart 3. What we did
  7. What’s not different (stuff you already know)• Getting people to part with money is hard work.• Your story, product, and team matter a lot.• Momentum is key.• Get to “No” as fast as possible.
  8. What’s different (with examples)I. Tell a personal story that describes the problem well.
  9. What’s different (with examples)I. Tell a personal story that describes the problem well.II. Extract key data indicators that show you are actuallysolving the problem you set out to solve.
  10. What’s different (with examples)I. Tell a personal story that describes the problem well.II. Extract key data indicators that show you are actuallysolving the problem you set out to solve.III. Get highly-regarded, trusted introductions.
  11. What’s different (with examples)I. Tell a personal story that describes the problem well.II. Extract key data indicators that show you are actuallysolving the problem you set out to solve.III. Get highly-regarded, trusted introductions.IV. Stay visible and confident.
  12. What we did(with bank balance details)
  13. Our StoryBank balance: $0 :~(
  14. Our StoryBank balance: $17k :)
  15. Our StoryBank balance: $10k :(
  16. Our StoryBank balance: $10k :( very unSexy
  17. ** well, more than 100 million Americans not the 1%‘ers
  18. Our StoryBank balance: $8k :(
  19. Our StoryBank balance: $258k :) Small $250k seed with basic working product and positive press.
  20. Our StoryBank balance: $5k :( $4.5m Series A Round
  21. Our StoryBank balance: $4.4m :)
  22. Thanks.@innovatebig

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