Part of a series to explain all the elements of the business model canvas

2. revenue
types of revenue streams
• asset sale, transfer of ownership
• service usage fee
• access fee (mostly subscriptions)
• lending/renting/leasing
• brokerage fee (payments, matching)
• advertising
one service can generate multiple revenue
streams

3. revenue categories
• per transaction, one-time customer
payments
• recurring revenues, long term contracts,
subscription, fees

4. revenue
pricing (one of the 4 p’s)
• fixed pricing: list prices, modular prices
(feature or quality), customer dependent,
volume dependent
• dynamic pricing: negotiation, yield, real-
time market, auction
e.g. modular pricing: car and options

5. revenue related to
value proposition
answer for current and future situation
• what is the value that customers are willing to
pay for?
• how are they willing to pay
• how many revenue streams do you have and
how much does each contribute?
• how are your revenue streams managed?
e.g. freemium service, big advertisement
income

6. related to revenue
costs per transaction e.g. % for paypal,
Ideal, Mastercard, Visa
costs of bad debt
cost of bills and administration