Naked wines business model

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Case study of Naked Wines, a company trailblazing the wine business. Find out more on the blog linked at the end of the presentation

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Naked wines business model

  1. 1. So, what’s their business model?!
  2. 2. Naked  Wines   Subscrip1on   Wine  lovers   Occasional   Wine  lovers   I  go  on   wine  tours   I’ll  pay  top   dollar  for   something   special  
  3. 3. Naked  Wines   Wines  from   independent   wine  makers   Subscrip1on   Wine  lovers   Occasional   Wine  lovers  
  4. 4. Naked  Wines   Wines  from   independent   wine  makers   Subscrip1on   Wine  lovers   Occasional   Wine  lovers   Website/ App   Delivery   service  
  5. 5. Naked  Wines   Wines  from   independent   wine  makers   Subscrip1on   Wine  lovers   Occasional   Wine  lovers   Website/ App   Delivery   service   Ra1ng  and   comments   on  forum   Account  with  discount  
  6. 6. Naked  Wines   Wines  from   independent   wine  makers   Subscrip1on   Wine  lovers   Occasional   Wine  lovers   Website/ App   Delivery   service   Ra1ng  and   comments   on  forum   Account  with  discount   Monthly   deposit  into   account   Advanced   Booking     Wines(whol esale)  
  7. 7. Naked  Wines   Wines  from   independent   wine  makers   Subscrip1on   Wine  lovers   Occasional   Wine  lovers   Website/ App   Delivery   service   Ra1ng  and   comments   on  forum   Account  with  discount   Monthly   deposit  into   account   Advanced   Booking     Wines(whol esale)   Membership   deposits   Independent   winemakers  
  8. 8. Naked  Wines   Wines  from   independent   wine  makers   Subscrip1on   Wine  lovers   Occasional   Wine  lovers   Website/ App   Delivery   service   Ra1ng  and   comments   on  forum   Account  with  discount   Monthly   deposit  into   account   Advanced   Booking     Wines(whol esale)   Membership   deposits   Market   Place  (10%   commission)   Advanced   Booking   Wines  (full   fare)   Independent   winemakers  
  9. 9. Naked  Wines   Wines  from   independent   wine  makers   Subscrip1on   Wine  lovers   Occasional   Wine  lovers   Website/ App   Delivery   service   Ra1ng  and   comments   on  forum   Account  with  discount   Monthly   deposit  into   account   Advanced   Booking     Wines(whol esale)   Membership   deposits   Market   Place  (10%   commission)   Advanced   Booking   Wines  (full   fare)   Signing  up   top  wine   makers   Order   processing   BoKled   wines   Exclusive   pre-­‐ purchase  of   wines   Salaries  Shipping   Distribu1on   center   Independent   winemakers  
  10. 10. @bdoorn     More  please?:     hKp:// valuechaingenera1on. wordpress.com  

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