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Business model 101
- 1. Business Model 101 M.Desdrianton Islamy Jakarta, 26 Feb 2019
- 2. TABLE OF CONTENT AboutMe Business Model Canvas Business Model Pattern 01 02 03 Whats Next ?04
- 3. About Me M. DesdriantonIslamy (Anton) https://www.linkedin.com/in/mohamad-desdrianton/ desdrianton.islamy@xsis.co.id desdrianton@gmail.com +62.8778-8709-756 • Start to write code at 13 years old • Have long history as java developer • >15 years exp in IT industry • Now, more as business people than software developer • Try to build first company at 23 years old • Entrepreneur (twice, and fail) • Now as Intrapreneur • Provide solution for startup and enterprise company • Now lead hundreds of software engineers, Scrum Master, and managers
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- 6. What is BusinessModel ? A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. Alexander Osterwalder
- 7. What is BusinessModel ? 1. Create Value 3. Value Capture 2. Value Delivery
- 8. Business Model Canvas? Tool to create & analyze business model A Canvas that divided into 9 parts
- 9. 1. Customer Segment Juice •Orang di sekitar booth jus Gojek (Passenger) • Orang yang ingin bepergian tanpa repot membawa kendaraan • Orang yang ingin menghindari kemacetan Gojek (Driver) • Orang yang memiliki motor dan menambah penghasilan
- 10. 2. Value Propositions Juice •Jus dari buah segar (tanpa pengawet) Gojek (Passenger) • Simple • Minimum waiting time Gojek (Driver) • Flexible working time • Tambahan pendapatan
- 11. 3. Channels Juice • Penjualandi booth jus Gojek (Passenger & Driver) • Mobile app
- 12. 4. Customer Relationships Juice •Personal Gojek (Passenger) • Diskon & promo • Notifikasi app
- 13. 5. Revenue Streams Juice •Penjualan jus Gojek • Revenue per trip
- 14. 6. Key Resources Juice •Resep jus • Booth jus • Pegawai booth jus Gojek • Application • Server Infrastructure • Google map
- 15. 7. Key Activities Juice •Pembelian bahan • Pembuatan jus Gojek • Product development • Hiring drivers • Marketing & customer acquisition
- 16. 8. Key Partnerships Juice •Pemilik lahan booth jus Gojek • Driver • Map API provider • Investor • Government
- 17. 9. Cost Structure Juice •Bahan-bahan jus (buah, es, air, dll) • Biaya sewa lahan • Gaji pegawai booth Gojek • Technology infrastructure • App development & maintenance • Bagi hasil driver • Gaji pegawai
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- 19. What Is Pattern? Common Solution For Common Problems
- 20. What Is BusinessModel Pattern ? Business model patterns are reusable business model architectural components, which can be used in generating a new business model. Each of these patterns has similarities in characteristics, business model building blocks arrangements and behaviors.
- 21. List of Pattern •Multi Sided Market • Unbundling • Long Tail • Freemium • Open Business Model • Aggregator • Add-On • Crowdfunding • Crowdsourcing • Opensource • Pay per use • ….
- 22. List of Pattern Morethan 180 business model pattern on 2017
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- 24. Multi Sided Market Anintermediary economic platform having two distinct user groups that provide each other with network benefits
- 25. Multi Sided Market– Common Problem Chicken and egg problem
- 26. Multi Sided Market– Common Solution One side (or both side) subsidies
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- 29. Whats Next ? •Business Model Design • Business Strategy • Validate Business Model • Business Plan • ….. • ….. • (many more)
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