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Business Model 101
M. Desdrianton Islamy
Jakarta, 26 Feb 2019
TABLE OF CONTENT
About Me
Business Model Canvas
Business Model Pattern
01
02
03
Whats Next ?04
About Me
M. Desdrianton Islamy (Anton)
https://www.linkedin.com/in/mohamad-desdrianton/
desdrianton.islamy@xsis.co.id
desdrianton@gmail.com
+62.8778-8709-756
• Start to write code at 13 years old
• Have long history as java developer
• >15 years exp in IT industry
• Now, more as business people than software
developer
• Try to build first company at 23 years old
• Entrepreneur (twice, and fail)
• Now as Intrapreneur
• Provide solution for startup and enterprise
company
• Now lead hundreds of software engineers, Scrum
Master, and managers
Business Model Canvas
Gojek
Juice
VS
What is Business Model ?
A business model describes
the rationale of how an
organization creates, delivers,
and captures value, in
economic, social, cultural or
other contexts.
Alexander Osterwalder
What is Business Model ?
1. Create Value
3. Value Capture
2. Value Delivery
Business Model Canvas ?
Tool to create & analyze
business model
A Canvas that divided into
9 parts
1. Customer Segment
Juice
• Orang di sekitar booth jus
Gojek (Passenger)
• Orang yang ingin bepergian
tanpa repot membawa
kendaraan
• Orang yang ingin menghindari
kemacetan
Gojek (Driver)
• Orang yang memiliki motor dan
menambah penghasilan
2. Value Propositions
Juice
• Jus dari buah segar (tanpa
pengawet)
Gojek (Passenger)
• Simple
• Minimum waiting time
Gojek (Driver)
• Flexible working time
• Tambahan pendapatan
3. Channels
Juice
• Penjualan di booth jus
Gojek (Passenger & Driver)
• Mobile app
4. Customer Relationships
Juice
• Personal
Gojek (Passenger)
• Diskon & promo
• Notifikasi app
5. Revenue Streams
Juice
• Penjualan jus
Gojek
• Revenue per trip
6. Key Resources
Juice
• Resep jus
• Booth jus
• Pegawai booth jus
Gojek
• Application
• Server Infrastructure
• Google map
7. Key Activities
Juice
• Pembelian bahan
• Pembuatan jus
Gojek
• Product development
• Hiring drivers
• Marketing & customer
acquisition
8. Key Partnerships
Juice
• Pemilik lahan booth jus
Gojek
• Driver
• Map API provider
• Investor
• Government
9. Cost Structure
Juice
• Bahan-bahan jus (buah, es, air,
dll)
• Biaya sewa lahan
• Gaji pegawai booth
Gojek
• Technology infrastructure
• App development &
maintenance
• Bagi hasil driver
• Gaji pegawai
Business Model Pattern
What Is Pattern ?
Common Solution
For
Common Problems
What Is Business Model Pattern ?
Business model
patterns are
reusable business
model architectural
components, which can
be used in generating a
new business model.
Each of these patterns
has similarities in
characteristics, business
model building blocks
arrangements and
behaviors.
List of Pattern
• Multi Sided Market
• Unbundling
• Long Tail
• Freemium
• Open Business Model
• Aggregator
• Add-On
• Crowdfunding
• Crowdsourcing
• Opensource
• Pay per use
• ….
List of Pattern
More than 180 business model pattern on 2017
Multi Sided Market
Multi Sided Market
An intermediary
economic platform
having two distinct user
groups that provide each
other with network
benefits
Multi Sided Market – Common Problem
Chicken and egg problem
Multi Sided Market – Common Solution
One side (or both side)
subsidies
Aggregator
Whats Next ?
Whats Next ?
• Business Model Design
• Business Strategy
• Validate Business Model
• Business Plan
• …..
• …..
• (many more)
THANKS

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Business model 101

  • 1. Business Model 101 M. Desdrianton Islamy Jakarta, 26 Feb 2019
  • 2. TABLE OF CONTENT About Me Business Model Canvas Business Model Pattern 01 02 03 Whats Next ?04
  • 3. About Me M. Desdrianton Islamy (Anton) https://www.linkedin.com/in/mohamad-desdrianton/ desdrianton.islamy@xsis.co.id desdrianton@gmail.com +62.8778-8709-756 • Start to write code at 13 years old • Have long history as java developer • >15 years exp in IT industry • Now, more as business people than software developer • Try to build first company at 23 years old • Entrepreneur (twice, and fail) • Now as Intrapreneur • Provide solution for startup and enterprise company • Now lead hundreds of software engineers, Scrum Master, and managers
  • 6. What is Business Model ? A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. Alexander Osterwalder
  • 7. What is Business Model ? 1. Create Value 3. Value Capture 2. Value Delivery
  • 8. Business Model Canvas ? Tool to create & analyze business model A Canvas that divided into 9 parts
  • 9. 1. Customer Segment Juice • Orang di sekitar booth jus Gojek (Passenger) • Orang yang ingin bepergian tanpa repot membawa kendaraan • Orang yang ingin menghindari kemacetan Gojek (Driver) • Orang yang memiliki motor dan menambah penghasilan
  • 10. 2. Value Propositions Juice • Jus dari buah segar (tanpa pengawet) Gojek (Passenger) • Simple • Minimum waiting time Gojek (Driver) • Flexible working time • Tambahan pendapatan
  • 11. 3. Channels Juice • Penjualan di booth jus Gojek (Passenger & Driver) • Mobile app
  • 12. 4. Customer Relationships Juice • Personal Gojek (Passenger) • Diskon & promo • Notifikasi app
  • 13. 5. Revenue Streams Juice • Penjualan jus Gojek • Revenue per trip
  • 14. 6. Key Resources Juice • Resep jus • Booth jus • Pegawai booth jus Gojek • Application • Server Infrastructure • Google map
  • 15. 7. Key Activities Juice • Pembelian bahan • Pembuatan jus Gojek • Product development • Hiring drivers • Marketing & customer acquisition
  • 16. 8. Key Partnerships Juice • Pemilik lahan booth jus Gojek • Driver • Map API provider • Investor • Government
  • 17. 9. Cost Structure Juice • Bahan-bahan jus (buah, es, air, dll) • Biaya sewa lahan • Gaji pegawai booth Gojek • Technology infrastructure • App development & maintenance • Bagi hasil driver • Gaji pegawai
  • 19. What Is Pattern ? Common Solution For Common Problems
  • 20. What Is Business Model Pattern ? Business model patterns are reusable business model architectural components, which can be used in generating a new business model. Each of these patterns has similarities in characteristics, business model building blocks arrangements and behaviors.
  • 21. List of Pattern • Multi Sided Market • Unbundling • Long Tail • Freemium • Open Business Model • Aggregator • Add-On • Crowdfunding • Crowdsourcing • Opensource • Pay per use • ….
  • 22. List of Pattern More than 180 business model pattern on 2017
  • 24. Multi Sided Market An intermediary economic platform having two distinct user groups that provide each other with network benefits
  • 25. Multi Sided Market – Common Problem Chicken and egg problem
  • 26. Multi Sided Market – Common Solution One side (or both side) subsidies
  • 29. Whats Next ? • Business Model Design • Business Strategy • Validate Business Model • Business Plan • ….. • ….. • (many more)