This document provides guidance on preparing business documents and performing analyses for a startup business. It recommends establishing a business model canvas as a starting point and preparing documents with help from an incubator. It describes conducting environmental, SWOT, resource-based view, and value chain analyses. It also recommends evaluating business metrics and performance, identifying gaps using a balanced scorecard, and avoiding psychological biases when judging the business. The overall goal is to objectively collect information to assess the business on rational criteria.