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Mamaearth - India's Leading Non-Toxic Baby Care Brand
- 1. mamaearth
- 2. Overview Founded 2016 Founder Ghazal Alagh and Varun Alagh Headquarter Gurgaon, Haryana Status Private Industry Personal Products Employees 150
- 3. About Mission - Mamaearth is 1st Asian brand with a “MADE SAFE” certification. Award - Mamaearth mission is to make safe, chemical-free products available to all babies in India and that are safe by international standards and loaded with the goodness of nature. Mamaearth offers products Mamaearth has tried to solve a common Indian parenting problem. In a country where most of the baby products available do not meet safety regulations,
- 4. How was Mamaearth Started In the US, there is strong awareness about the harmful chemicals found in the most commonly used personal care and baby care products. During Ghazal’s stay there, she became more conscious of the kind of products she was using and started checking the ingredients list before buying any baby care item. When Varun and Ghazal were expecting their first child (the couple were in India at the time), they realized that the baby care products they came across contained harmful toxins and safer alternatives weren't available. As a result, they started ordering products from the US but that turned out to be a costly and inconvenient arrangement. They also realized that it wasn’t just them; there are a lot of parents in India struggling with the same concern. Since the husband-wife duo couldn’t find any safe products for babies in India, they stopped using Indian products and imported reliable products manufactured in other countries.
- 5. Product Categories Baby care Beauty products Hair products Face wash Body care
- 6. Market strategy Target customer Mothers and their babies Channel Of Marketing Word of mouth publicity, social media and influencer marketing Innovation Lean innovation ( launch, learn and scale )
- 7. Swot Analysis Strength Weakness • Price range and high quality product. • Great customer service • Wide product range • The geographical presence Threats Opportunity • Negative publicity • Limited diversification • High employee turnover • Changing customer Preference • Increase number of player • New technology • Product diversification • Green lifestyle opportunity • Innovation
- 8. Competitors
- 9. Growth Mamaearth was launched in 2016, it had only six products in its catalog. The product range now comprises more than 80 natural and toxin- free products that are used by over 1.5 million Indian consumers.
- 10. Future Plans “Our plan is to build Mamaearth into an Rs. 500 crore brand by acquiring five million new consumers in the next three years. We are also looking at launching more brands under the Honasa umbrella, which would be focused on the needs of the new-age, millennial consumers,” - Ghazal Alagh
- 11. THANKS